Fusion®, Whitford’s Ceramic Nonstick, Now Even Better In Three Important Ways

® by Whitford Worldwide Volume XXI/12

S p e c i a l H O M E W O R L D S e c t i o n O n N o n s t i c k C o a t i n g s

®

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Whitford launched Fusion in2011 with important ad-vantages over other “ce-

ramic” nonsticks, such as a simpler,more user-friendly chemistry thatsimplifies application (most ceram-ics involve complicated chemistry).Plus Fusion is the only ceramic non-stick with a legal letter verifying thatit is compliant with the EU and USFDA for food contact.

Since then, Whitford researchand development chemists havebeen working to improve the original version, andhave now done so in three important ways:

1. Better release: Ceramic nonsticks by defini-

tion of their unique chemistry have never had therelease of today’s PTFE-based nonsticks (PTFEhas the lowest coefficient of friction of any knownsolid), but Fusion is getting close. The chart to theleft shows how new Fusion compares to old Fusionand a typical leading ceramic nonstick sold at retail.

New Fusion has significantly better releasethan all other ceramic nonsticks we’ve tested.

2. Better stain resistance: Ceramic coatingsas a category tend to have good stain resistance.But new technology has taken Fusion’s ability toresist staining of all kinds even further.

Recent tests using tomato sauce, boiled downin a Fusion pan for 15 minutes, show how resistantFusion is to this substance notorious for its staining(see photos below).

3. Improved gloss: Fusion’s improved tech-nology enables an extra-dense surface that offers

several benefits. One, of course, isthe improved stain resistance men-tioned. Another is a surface so com-pact, so devoid of surface irregular-ities, that it gives a remarkably highgloss — higher than all other ceram-ic nonsticks tested. This means thatany pots or pans coated with Fusionhave much more eye-catching shineat point of sale.

The chart below shows hownew Fusion compares with threeother ceramic nonstick coatings,

including the current leading brand.

For more information on new Fusion, pleaseconsult your Whitford representative or contact usdirectly at sales@whitfordww.com or visit us onour new website: whitfordww.com.

A can of chunky tomato sauce is poured into a pan coatedwith Fusion, heated until boiling, and left to boil for 15 min-utes. You can see the bubbles.

Once the boiled tomato sauce cools down, the pan is rinsedunder a tap with warm water and emptied in preparation fora gentle wiping.

Then the pan is wiped gently with a sponge soaked in soapywater and rinsed again. No visible staining. No residue.Fusion is as good as new!

Measure of gloss

Brand A Brand B Brand C Fusion

Surface Gloss Levels

Number of eggs released freely

40

60

50

40

30

20

10

0

35

30

25

20

15

10

5

0Competitive ceramic

New Fusion

Old Fusion

Dry-Egg Release

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Eterna, recently launched withrevolutionary (and patented)technology that provides betterrelease and, more important, longer-lasting release than any other coatingon the market, has taken another stepforward.

Now Eterna comesin a wide range of col-ors, eight of which areshown on the left.These add a new di-mension to the possi-bilities of offering cookware with adramatic difference at point-of-sale,as well as cookware that comes withbetter release and longer-lastingrelease than competitive products.The Eterna technology also pro-

vides increased resistance to staining,as well as an extra-smooth surface,which means greater shine.In addition, Whitford’s attractive

new colors for Eterna can be madewithout PFOA.The patented technology discov-

ered in the development of the Eternanonstick system led to what has beenone of the most successful productlaunches in Whitford’s history.

Launched just two yearsago (as of this writing),Eterna has been speci-fied by almost 100 ofthe world’s leadingcookware manufactur-

ers and marketers, and continues tobe one of the top choices for high-endcookware. New formulations have led to the

development of the Eterna technolo-gy in nonstick coatings for use onbakeware products. For more information, please

consult your Whitford representativeor visit us at whitfordww.com.

Now Eterna®, The World’s Longest-Lasting Nonstick,Comes In A Rainbow Of Eye-Catching Colors

Whitford has always be-lieved we’re in the busi-ness of solving problems.

In today’s digital world, Whitford hasdeveloped several new tools to helpall customers — manufacturers,importers, and retailers — get theinformation they need when theyneed it. These tools include:

• Complete redesign of theWhitford website (whitfordww.com)

• Complete redesign of TheProduct Knowledge Network website(productknowledge.com)

• Creation of a Mobile House-wares Site Guide (from any mobiledevice: whitfordww.com/mobile).

The new website makes findinginformation you need easier. On thehome page, visitors have twooptions: browse our Housewares orIndustrial Section. Or search the“Problems We Solve”, “Markets WeServe” or “Pro-ducts We Offer” sec-tions. “Appli- cation Advice” is just aclick away.

We’ve created the ultimateHousewares Coating Guide. BrowseBy Category, By Brand, or ByApplication. Want to learn about allthe services we offer? Explore theRetail Marketing Program, ProductKnowledge Network, Test Methods,Sourcing Recommendations, Regu-latory Information links. And whenyou’re starting a new project, use ourNonstick Coating DevelopmentChecklist. It will help get any projectstarted on the right track.

The Product Knowledge Net-work (PKN) has had a makeover aswell. It’s still dedicated to easy-to-read, product knowledge.Everything you need to know aboutnonstick-coated housewares todevelop, buy and source the rightproduct at the right price, and help toavoid common (and often costly)mistakes.

It’s easy to find what you’relooking for in Coating Information,Product Knowledge or EverythingElse. PKN now includes information

on substrates, han-dles and fittings,heat sources andmuch more.

Whitford

on the move

The new Mo-bile HousewaresCoating Guide isour most recentlaunch. With thegrowing use ofmobile devices inour daily lives, wedeveloped this mo-bile site to makefinding the rightcoating and infor-mation you need atany time, no matter where you are.

Just go to whitfordww.com/mobile on any mobile device, andfind the same information in theHousewares section of our new web-site: By Category, Brand, or Appli-cation, plus information on the Retail

Marketing Program, Product Know-ledge Network, Test Methods,Sourcing Recommendations and Re-gulatory Information (and our Non-stick Coating Development Checklist).

Try the two new websites and theWhitford’s new mobile HousewaresGuide. And let us have any sugges-

New Whitford Websites: Easier, Faster, More Helpful

The home page of Whitford’s new website. Go to whitfordww.com.

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Whitford Opens Its Tenth Factory (In Bangalore, India) As Worldwide Growth Surges

The new Whitford India facilityopened in Bangalore in Aprilof 2011. It completes Whit-

ford’s coverage of key Asian marketsand complements Whitford’s existingmanufacturing and research anddevelopment facilities in Singaporeand Jiangmen, China.

The new India facility encom-passes more than 20,000 square feet,with 15,000 dedicated to productionand warehousing and the remainderdivided into office, laboratory, main-tenance, and the like. The spaciousproperty has a significant amount ofroom for future growth.

Manufacturing con-centrates primarily oncoatings for consumerproducts (cookware,bakeware, etc.) alongwith a few specializedindustrial applications.

Witnessing theopening ceremonies inBangalore were manycustomers, friends, sup-pliers, government offi-cials, and members ofWhitford senior man-agement from aroundthe world, along with

the local team oftwenty Whitfordemployees.

After severalopening speech-es, Whitford cele-brated in classicIndian traditionwith the “Lightingthe Lamp” cere-mony, which sym-bolizes a prosper-ous beginning.

Said Whit-ford presidentDave Willis, “Strengthening ourpresence in this remarkably dynamicmarket is key to our future in Asia.We now have complete manufactur-ing facilities in Singapore, China andIndia.”

Whitford Asia-Pacific ManagingDirector Peter Neely added, “We arewell poised for growth in India, with

world-class equipment, well trainedemployees supplemented by somelong-serving Whitford employeeswho have transferred from Singa-pore, additional sales staff to bebased in Mumbai and a new GeneralManager. Backed by the existingexperienced Asia-Pacific team wehave in place, we expect to see sig-nificant growth in the coming years”.The “Lighting the Lamp” ceremony, an Indian tradition that

symbolizes a prosperous beginning for a new venture.

The spacious new reception room at Whitford’s Bangalore facility.

Whitford’s new Indian facility (and its tenth factory worldwide), located in Bangalore, India and serving the vast Indian market.

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The winds and seas that dominatethe 70 islands that make up theOrkneys has shaped the life of thosewho live there as well as the islandsthemselves — which is evident fromthe lack of trees and crops.

The Orkney Islands are part ofan archipelago of 70 islands 16 kilo-meters off the coast of northernScotland.

Despite being on the outerfringes of the British Isles, theseislands are producing cutting-edgewave and tidal technology, demon-strating innovation that's putting theUK on the map as a global leader,and regenerating island communitiesby bringing new jobs, new skills andcreating a strong supply chain.

If Scotland is the envy of Europewhen it comes to renewable energy,then Orkney is the envy of Scotland.

Orkney-based companies andthe European Marine Energy Centre(EMEC) are celebrated for theirwork in the wave and tidal sector.EMEC is the first of its kind to offerdevelopers the opportunity to testfull-scale prototypes in the sea.

“Throw the switch!”

On Thursday, 11 August 2011,Atlantis Resources successfully con-nected its 1 megawatt AR1000 tidalturbine to the United Kingdom’sNational Grid at the EuropeanMaritime Energy Centre’s test site inthe Orkney Islands.

The AR1000 becomes Scot-land’s first grid-connected, commer-cial-scale tidal turbine, marking acrucial milestone in the developmentof the marine energy industry.

Installed at a depth of about 50meters, and operating in a maximumtidal flow of almost 4 meters per sec-ond (equivalent to 7.8 knots), theAR1000 builds on the success of itspredecessor, the AK1000.

Tidal turbines work like anunderwater wind turbine. Instead ofair, the tides’ ebb and flow force theblades to spin, which rotate the tur-bine which in turn powers an electri-cal generator.

The AK1000 specified Xylan,which was used in the connectingflange between the power nacelleand its mounting assembly.

The newer AR1000 tidal turbine(shown in the photo above) usesXylan 1424, this time on the heavyM30 bolts and washers that retainthe hatch covers. Xylan 1424 waschosen in preference to painting witha high-build marine system sinceXylan permits the easy removal andrefitting of the coated metal parts asit provides excellent resistance to thesevere corrosive atmosphere towhich the parts are constantlyexposed.

All the bolts and washers usedwere supplied and coated by a mem-ber of Whitford’s Quality ApprovedCoater program, which is restrictedto applicators who have the rightequipment, have solid experience inthe application of Whitford coatings,and whose quality control meetsWhitford’s rigorous standards.

For complete details of thisremarkable story, please visit theAtlantis Resources website atatlantisresourcescorporation.com.

Whitford’s Xylan® Helps Generate Electricity 50 meters Under The North Sea

An aerial view of the Orkney Islands, 16 kilometers north of Scotland, where the tidal turbine is undergoing tests, as well as providing electricity to the homes on the Orkneys. The yellow lineoutlines the area in which the undersea system is at work.

Atlantis Resources’ AR1000 tidal turbine as it is prepared to be placed almost 50 metersbeneath the ocean, where it generates power which in turn generates electricity by using thestrong and rapid tides that flow through the region.

On the left are the large M30 bolts and washers that fix the hatch cover to the body, coatedwith Xylan 1424. On the right is the same cover after two months’ immersion in the sea.