~ 614.783.3255 ryan.mcaleer@yahoo.comwww.linkedin.com/in/lean4ward

Strategic Product andInnovation Manager

t EXECUTIVE SUMMARY

Accomplished product and innovation marketing manager and Fisher College of Business MBAwith 10+years experience leading brand marketing initiatives and 3 year driving business development and newproduct activities. Excelat managing and improving processes with keen attention to budgets, time frames,quality, and government guidelines and regulations. Multi-faceted cross-functional experience atcompanies ranging from Fortune 25 healthcare companies to small and midsize rapidly growingorganizations. Possesses a unique blend of strategy, marketing, and innovation know-how. Solid trackrecord achieving results at all stages of the product lifecycle from product planning, development andlaunch through harvesting. Experienced in market and competitive analysis, customer research, andproduct positioning. Excellent communication, organizational, and interpersonal skills. A cross-functionalleader who fosters an inclusive team-focused organization. Accomplished, talented, and highly motivatedprofessional experienced in developing and implementing marketing strategies that increase companyawareness, market share, and profitability.

IJ CRITICAL SKILLSET

• Product Development and Launching• Promotions and Advertising• Sales and Marketing Management• Industry and Competitor Analysis• Customer and Market Research• Product LifecycleManagement

• Strategic Partnership and Retention• Program Planning and Implementation• Business Analysis and Forecasting• Product Positioning• Training and Development• Budgeting and FinancialManagement

"'~i . PROFESSIONAL EMPLOYMENT HISTORYJ.

Consultant 2010 - Present Lean4ward, Inc.

/• Co-launched a national consulting company that specializes in the creation oftraining programs, inventor coaching and product design, and organizationaldevelopment

• Developed a library of customized training and development programs for thedeathcare industry

• Launched Steam &Out®,a unique dryer ball that reduces clothing wrinkles byharnessing the power of ordinary tap water and dryer heat

• Consulted with non-profits on ways to improve their organizationaldevelopment

• Established a training and development library for a public utility company

Key Accomplishments:o Created Lean4Ward with limited financing by harnessing the power and

impact of social media, networking, and creative idea sharingo Created the Steam & Out®business plan which had a projected first year

revenue of ~$1million

Ryan McAleer

Brand Manager 2009- 2010 Meridian Bioscience /• Created multiple foodbourne illness products' market positions, forecasts,

and brandingsCultivated relationships with regional key opinion leaders by providinginformation on webinars, symposia, studies, and new productdevelopmentsSupplied updated disease state information to laboratory customers,emphasizing product usage to optimize efficiency, profitability, andproductivityDeveloped long-range growth plans and loyalty programs for each brand

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Key Accomplishments:o Instrumental in strengthening national accounts sales, resulting in ~$1

million in new business sales in fiscal year 2010n Developed a study protocol, resulting in an estimated $1million

annual saleso Launched new product promotion literature to reinforce brand

positioning

Associate Brand Manager 2008 - 2009 Church & Dwight

• Managed the business operations of a $152million OxiClean powderbusiness

• Repositioned OxiClean sub-brands in alternate retail locations toimprove product viability, sales, and loyalty

• Initiated alternate marketing channels with internal and external customers• Developed cross-marketing programs with other Church & Dwight brands

to improve sales and brand exposure• Directed external vendor relationships• Created new packaging options to improve the visibility and marketability

of OxiClean powder• Oversaw product advertising and promotional programs, including Free

Standing Inserts, coupons, and retail specific marketing• Established brand cost improvement and cost containment strategies

Key Accomplishments:u Developed strategic partnerships with Whirlpool and Maytago Spearheaded the design and development of product

packaging, resulting in improved product billboards, shipping, stack-outs, and reduced manufacturing damage

Ryan McAleer

Associate Brand Manager 2005 -2008 Abbott Nutrition /• Managed a pharmaceutical portfolio that included Survanta, NeoProfen,[evity, and Collagenase SantylAssumed full responsibility for strategy development, healthcare professionalmarketing, and demand and financial planningImplemented strategic peer-to-peer teleconference programsWorked closely with sales teams to determine the marketing strategy to buildloyalty with current and former customersCreated a sales force training and marketing program

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Key Accomplishments:o Successfully maintained category leadership position while exceeding

planned sales by 5%o Significantly improved advertising, promotional, and gratis budget by

30%o Played a pivotal role in launching new brand positioning

Marketing Manager 1999 - 2005 Cardinal Health

• Initiated the development of marketing programs for Leader Drug Stores,which has more than 3,300 independently owned and operated communitypharmacies

• Created customizable loyalty programs for both Cardinal Health and LeaderDrugStores

• Accounted for innovation and new program development for internal andexternal vendor partners

• Led and directed initiatives for pharmacy marketing, identity development,and local branding

Key Accomplishments:o Successfully negotiated selected vendor-exclusive agreements that resulted

in significant financial, time, and operational savings for pharmacy clientso Scheduled and facilitated local and regional meetings, including sale of

tradeshow booth space and local advisory boards resulting in ~$100,000revenue

Dl ADDITIONAL CAREER HISTORY

Front End Manager 1996 -1999 Rite Aide /Sales Representative 1995 -1996 Pitney-Bowes

Ryan McAleer

j EDUCATION

2004 - The Ohio State University, MBAConcentration in International Marketing, Entrepreneurship, and Finance. Attended schoolfull time while working full time at Cardinal Health. /1995 - Xavier University, B.A. Organizational CommunicationMinored in Business Management. Member of both the Finance Society and the InternationalStudent Organization. Interned with a national fiance company and a national retailer while inschool full time.

oeo• AFFILIATIONS

I-NExT Kiwanis, PresidentDC Communiversity, InstructorAmerican Society for Training & Development, MemberLegacy Connection Network, Member

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riI CONTACT

~ 614.783.325 ryan.mcaleer@yahoo.com

www.linkedin.com/in/lean4ward

Ryan McAleer