Australia - 2012RVC presentation

Outbound Travel Performance 2011

• 7.8m Australians went overseas in 2011 (+10% on 2010)

Top travel destinations

– New Zealand 1.1m (600k in 2001)

– Indonesia 878,000 (289k in 2001)

– The USA 798,000 (294k in 2001)

– Thailand 553,000 (166k in 2001)

– The UK 488,000 (301k in 2001)

• 57% Leisure travellers 22% VFR travellers

• From NSW – 35% VIC – 25% QLD - 17%

Canada’s Travel Performance 2011

• Overnight trips -

forecast 2011 242,000

forecast 2012 250,000

• Receipts – 2010 $341.2m (up 9.3% from 2009)

• Australians spend - 2010 $1,687.10 (up 1.7% from 2009)

• Australians stay - 2010 14.5 nights (up from 13.21 – ‘09)

Key reasons Canada performed well

• Airfare deals & more capacity - drive outbound travel

• Appreciation of Australian $ 0.97 to $1.05 Av $1.02

• Economy - stronger than comparable countries

• Low USA $ - low airfares - drives 2 nation vacation

• Tempted by once-in-a-lifetime deals & value propositions

• Improved consumer confidence

Key Trends – what Aussies look for

• See Beautiful Scenery & visiting Nat’l Parks

• Seeing historical & cultural attractions

• Sampling local flavours - a country’s unique character & local lifestyles

• Observing wildlife in their natural habitats

• Explore Vibrant cities close to nature

Future Outlook – key accounts

Group

•Most operator bookings to Canada are up.

• East/West combos up & growing fast.

•Eastern Canada/USA tours doing very well.

•Add on FIT elements

FIT

•All operators - bookings up.

•Incorporate SEC – Bears, Aurora & Luxury doing well.

•Self Drive making inroads

•Mergers/Joint Ventures –loads of movement – Stella & Qantas Holidays.

Ski

•Canada up across the board - bookings starting for 12/13

•Whistler had a bumper year

•Non ski winter – white Xmas making a comeback

•USA up significantly

5 Top Tips to boost business

• Capitalize on the SEC “opportunities”

• Maximize relationships: RTO, PMO, DMO

• “Squeaky wheel gets the oil” . . contact with appropriate wholesalers - add cash / deals

• Product must be Internationally market ready . . & . . . . you need to understand the market

• Absorb GTW research – cover to cover

Something to think about . . .

Visa Research states

“Australians are the world’s biggest spenders

US$3,636 vs global average US$1,481

www.canada.travel/RVC

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