agenda rural city council agenda – special meeting of finance & operations committee 8 june...

Special Meeting of the Finance and Operations Committee

Agenda

Date: Wednesday 8 June 2016

Time: 6pm

Venue: Civic Centre (Council Meeting Room) 13 Mair Street, Benalla

Agenda – Special Meeting of Finance & Operations Committee 8 June 2016

BENALLA RURAL CITY COUNCIL

Contents

Apologies .......................................................................................................... 3

Disclosures of Conflict of Interest .................................................................. 3

Business ........................................................................................................... 4

1. 2013-2017 Council Plan (2016 Review) ............................................ 5

2. Proposed 2016/17 Budget ................................................................. 7

Closure of Meeting ........................................................................................... 8



Agenda

Chair Councillor Barbara Alexander Councillors Councillor Ellen Crocker Councillor Peter Davis Councillor Justin King (Mayor) Councillor Suzy Martin Councillor Margaret Richards Councillor Andrew Vale Chief Executive Officer Tony McIlroy General Manager Corporate and Community Robert Barber General Manager Development and Environment Veronica Schilling Manager Finance Cathy Fitzpatrick Council Support Officer Jenny Rintala

Apologies Disclosures of Conflict of Interest Conflict of Interest – requirements of Councillors, special committee members and Council staff

Pursuant to the Local Government Act 1989 a Councillor, member of a special committee or member of Council staff who has a direct or indirect conflict of interest in respect of a matter which is to be or is likely to be considered or discussed must:

– Make a full disclosure of that interest by advising of the class (ie direct or indirect) and nature of the interest immediately before the matter is considered at the meeting or in writing to the Chief Executive Officer prior to the meeting. Where the disclosure is made to the Chief Executive Officer in writing, the Councillor or member must only disclose the class of the interest to the meeting, immediately before the matter is considered.



– If the Councillor or member will not be present at the meeting, make a full disclosure to the Chief Executive Officer or Chairman of the meeting, in writing, of the class and nature of the interest. If a Chairman is given a written disclosure, he or she must give the written disclosure to the Chief Executive Officer.

The CEO must keep written disclosures for three years after the date the Councillor or member who made the disclosure ceases to be a Councillor or member, and destroy the written disclosure when the three year period expires.

While the matter is being considered or any vote taken, the Councillor or member with the conflict of interest must leave the room and notify the Mayor or Chairman he or she is doing so. The Mayor or Chairman must notify the Councillor or member he or she may return to the room after consideration of the matter and all votes have been cast.

The minutes of the meeting must record any disclosures of conflict of interest, the class of the interest and if the Councillor or member has disclosed the nature of the interest to the meeting, the nature of the interest.

A failure by a Councillor or member to comply with Section 79 of the Act may result in a penalty of up to 120 penalty units and disqualification under section 29(2) of the Act.

Refer Sections 76, 77, 78 and 79 of the Local Government Act 1989

Business



1. 2013-2017 Council Plan (2016 Review)

E2062 Robert Barber – General Manager Corporate and Community

PURPOSE OF REPORT The report presents the outcome of the statutory process in relation to the draft 2013-2017 Council Plan (2016 Review). BACKGROUND At its meeting on 3 May 2016 the Council resolved:

1. That public notice be given that the Council has reviewed its Council Plan 2013-2017.

2. That the draft Council Plan 2013-2017 (2016 Review) be placed on public exhibition for a period of 28 days commencing Wednesday 4 May 2016.

3. That submissions relating to the draft Council Plan 2013-2017 (2016 Review) be heard on Wednesday 8 June 2016 at a Special Meeting of the Finance and Operations Committee.

4. That the Council consider submissions on the draft Council Plan 2013-2017 (2016 Review) at a Special Meeting of Council on Wednesday 22 June 2016.

5. That the Council consider adoption of the Council Plan 2013-2017 (2016 Review) at a Special Meeting of Council on Wednesday 29 June 2016.

Public notice of the 2016 review of the Council Plan 2013-2017 was given in the Benalla Ensign on Wednesday 4 May 2016. The submission period closed on 1 June 2016. DISCUSSION At the close of the submission period no submissions had been received. COUNCIL PLAN 2013-2017 IMPLICATIONS Community Engagement and Working Together

Effective and open community engagement and communication supports and facilitates our connection with the community.

Effective collaboration and strong partnerships are maintained with the community, community leadership organisations, the local government sector and Sate and Federal governments.



Our Organisation

Our organisation is well governed by our elected Councillors and administration who share clear and common goals for the future.

We are compliant with our legislative and risk management responsibilities and accountable to our community.

Recommendation: That the 2013-2017 Council Plan (2016 Review) be considered for adoption at a Meeting of the Council on Wednesday 29 June 2016.



2. Proposed 2016/17 Budget E2367

Cathy Fitzpatrick – Manager Finance Robert Barber – General Manager Corporate and Community

PURPOSE OF REPORT The report presents submissions received in relation to the Proposed Budget for the financial year ending 30 June 2017. BACKGROUND At its meeting on 3 May 2016 the Council resolved:

1. That public notice be given that the Council has prepared its Proposed 2016/17 Budget.

2. That the Proposed 2016/17 Budget be placed on public exhibition for a period of 28 days.

3. That submissions relating to the Proposed 2016/17 Budget be heard at a Special Meeting of the Finance and Operations Committee on Wednesday 8 June 2016.

4. That the Council consider submissions on the Proposed 2016/17 Budget at a Special Meeting of the Council on Wednesday 22 June 2016.

5. That the Council consider adoption of the 2016/17 Budget at a Meeting of the Council on Wednesday 29 June 2016.

Public notice of the Proposed 2016/17 Budget was given in the Benalla Ensign on Wednesday 4 May 2016. The submission period closed on 1 June 2016. Section 223 of the Local Government Act 1989 states that: any person who has made a written submission to the Council and requested that he or she be heard in support of the written submission is entitled to appear in person or by a person acting on his or her behalf before a meeting of the Council or committee. DISCUSSION At the close of the submission period two written submissions had been received (refer table below). An invitation has been extended to each submitter to address this Special Meeting of the Finance and Operations Committee in support of their submission.

Name Organisation Amount

requested Reference

Mr Chris Lewis-Williams Benalla Auto Club Group Not specified Appendix 1

Ms Jenni Cogger Benalla Business Network $20,000 Appendix 2



COUNCIL PLAN 2013-2017 IMPLICATIONS Community Engagement and Working Together

Effective and open community engagement and communication supports and facilitates our connection with the community.

Effective collaboration and strong partnerships are maintained with the community, community leadership organisations, the local government sector and Sate and Federal governments.

Our Organisation

We are compliant with our legislative and risk management responsibilities and accountable to our community.

Financial sustainability is maintained with our assets prudently managed and revenue increased through grants and other external funding.

Our revenue base is expanded over time to increase Council’s level of financial self-sufficiency.

CONCLUSION Submissions received will be taken into account when the Council meets to consider submissions on the Proposed 2016/17 Budget on Wednesday 22 June 2016.

Recommendation: 1. That the submissions be received. 2. That the submissions be considered at a Special Meeting of the Council on

Wednesday 22 June 2016.

Closure of Meeting

Winton Motor Raceway 41 Fox Street

Winton VIC 3673 (03) 5760 7100

www.wintonraceway.com.au

Winton Motor Raceway Is Proudly Owned By The Benalla Auto Club Inc Page 1

Tuesday 17th May, 2016 Tony McIlroy Benalla Rural City 1 Bridge St E, Benalla VIC 3672 Dear Tony, I have been talking with Catherine MacMillan regarding a previous agreement you had with my predecessor, Brian Pearson, regarding and updated Economic Impact Study for the V8 Supercars Race Weekend held at Winton Raceway each May. As part of our contract discussions with Supercars Australia regarding future events at Winton Raceway beyond 2016, we have developed a strategy around this year’s event and getting a clear understanding of the event under the new management team at Winton. As a result, we have commissioned Mike Ruzzene from Urban Enterprise to Complete an Economic Impact Assessment around the Supercar Event. A copy is attached for your reference. Specifically, we have asked Urban Enterprise to measure: - Urban Enterprise will review existing information to support the economic impact study and establish the project context. This includes but is not limited to the following documents and information (including those outlined in the brief):

Contact details of V8 Supercars organisers and race teams

Visitation statistics for the V8 Supercars race

Any media coverage of the events– how long and what type

Expenditure by the raceway including infrastructure/ capital investment

Ongoing investment to support the V8 supercars race

Other relevant information. Urban Enterprise will undertake a visitor survey at the Raceway to establish the level of visitor expenditure in the region. Consultation with V8 Supercars organisers and race teams to identify the following:

Number of people who are part of the organisation and teams that are visiting;

Likely number of stays generated from event;

Location of expenditure;

Local costs associated with visiting teams/ organisers (E.g.: V8 teams);

Location of accommodation used. Urban Enterprise will survey visitors to the V8 Supercars on 20th and 21st May and include questions on the following:

Origin

Travel party description and size

How many days in the region

Location of overnight stay

Expenditure by category and location

Expenditure in the track and outside of the track.

jennyr

Typewritten Text

Appendix 1

Winton Motor Raceway 41 Fox Street

Winton VIC 3673 (03) 5760 7100

www.wintonraceway.com.au

Winton Motor Raceway Is Proudly Owned By The Benalla Auto Club Inc Page 2

We have also requested financial assistance from the Rural City of Wangaratta to complete the Economic Impact Assessment for the V8 event. Our plan is to also measure the year round economic impact assessment of Winton Raceway in another report in the second half of the year. As we know the benefits that Winton brings to the region is year round – but our focus for this first report is the V8 Supercars event. Thankyou for your ongoing support of Winton Raceway and the new closer working relationship between Benalla Rural City, Winton Raceway and the Benalla Auto Club. I look forward to your favourable response. Should you require any further information please don’t hesitate to contact me. Yours Sincerely Chris Lewis-Williams Chief Executive Officer Benalla Auto Club Group

URBAN ENTERPRISE URBAN PLANNING LAND ECONOMICS TOURISM PLANNING INDUSTRY SOFTWARE

389 ST GEORGES RD NORTH FITZROY 3068 VIC | PH: (03) 9482 3888 | WWW.URBANENTERPRISE.COM.AU

V8 SUPERCARS WINTON SUPERSPRINT ECONOMIC IMPACT ASSESSMENT SCOPE OF WORKS PREPARED BY URBAN ENTERPRISE

BENALLA AUTO CLUB

APRIL 2016

V8 SUPERCARS WINTON SUPERSPRINT AND WINTON RACEWAY ECONOMIC IMPACT ASSESSMENT

SSCOPE OF WORKS PREPARED BY URBAN ENTERPRISE


389 ST GEORGES RD, FITZROY NORTH, VIC 3068| PH: (03) 9482 3888

www.urbanenterprise.com.au

© Copyright, Urban Enterprise Pty Ltd, 2016

This work is copyright. Apart from any uses permitted under Copyright Act 1963, no part may be reproduced without written

permission of Urban Enterprise Pty Ltd.

FILENAME: Winton Raceway Economic Impact Assessment - V8 Supercars

DISCLAIMER

Neither Urban Enterprise Pty. Ltd. nor any member or employee of Urban Enterprise Pty. Ltd. takes responsibility in any way whatsoever to any

person or organisation (other than that for which this report has been prepared) in respect of the information set out in this report, including any

errors or omissions therein. In the course of our preparation of this report, projections have been prepared on the basis of assumptions and

methodology which have been described in the report. It is possible that some of the assumptions underlying the projections may change.

Nevertheless, the professional judgement of the members and employees of Urban Enterprise Pty. Ltd. have been applied in making these

assumptions, such that they constitute an understandable basis for estimates and projections. Beyond this, to the extent that the assumptions do

not materialise, the estimates and projections of achievable results may vary.

CONTENTS

1. INTRODUCTION 2

1.1. PROJECT BACKGROUND 2

1.2. ABOUT OUR PROJECT TEAM 2

2. RELEVANT EXPERIENCE 3

2.1. ECONOMIC ANALYSIS FOR TOURIST FACILITIES, EVENTS AND TOURIST INFRASTRUCTURE 3

2.2. TOURISM ECONOMIC IMPACT ASSESSMENTS FOR LGAS AND REGIONS 4

2.3. FUNDING SUCCESS 6

3. METHODOLOGY 7

3.1. OVERVIEW OF METHODOLOGY 7

3.2. DETAILED METHODOLOGY 8

4. PERSONNEL 10

4.1. URBAN ENTERPRISE 10

5. PROPOSED FEE & TIMELINE 11

5.1. FEE 11

5.2. PAYMENT SCHEDULE 11

5.3. TIMEFRAME & WORKPLAN 12

6. COMMERCIAL INFORMATION 13

2 V 8 S U P E R C A R S W I N T O N S U P E R S P R I N T A N D W I N T O N R A C E W A Y E C O N O M I C I M P A C T A S S E S S M E N T B E N A L L A A U T O C L U B

1. INTRODUCTION

1.1. PROJECT BACKGROUND

Benalla Auto Club wishes to appoint an experienced consultancy to prepare a detailed economic impact

assessment of the V8 Supercars Winton Supersprint Race on the Regional and State economy.

Anecdotally the raceway provides significant benefits to regional businesses when events are held. It

supports a range of businesses in the region including accommodation providers, food and beverage

providers as well as businesses servicing the raceway.

This study will include thorough primary research to support the development of economic impact

modelling of visitors and facility users.

The economic impact assessment will provide a case for funding support of Winton Raceway by

quantifying the economic benefits of the V8 Supercars race to the State of Victoria and the Hume Region.

1.2. ABOUT OUR PROJECT TEAM

URBAN ENTERPRISE

Urban Enterprise is a professional consultancy specialising in Urban Planning, Economics, Economic

Development, Research and Tourism Planning

Urban Enterprise has provided high quality advice to both the public and private sectors throughout

Australia for more than 25 years, with an experienced team of urban planners, property analysts,

economists and tourism planners.

Urban Enterprise takes pride in providing clear and practical advice to clients which leads to achievable

outcomes. Our work is always supported by extensive research, consultation and clear thinking. We

deliver tailored advice and ensure all clients are provided with a premium consulting service.

Urban Enterprise and its staff are members of the following professional and industry groups:

Planning Institute of Australia;

Economic Development Australia;

Property Council of Australia;

Victorian Planning and Environmental Law Association;

Urban Development Institute of Australia;

Australian Regional Tourism Network;

Victorian Tourism Industry Council; and

The Australian Property Institute.

REMPLAN

Urban Enterprise will be supported by economic modelling consultancy Remplan. Remplan has been

providing economic modelling including input output modelling programs to Victorian Local Governments

for more than 15 years.

U R B A N E N T E R P R I S E 3 M A Y - 1 6

2. RELEVANT EXPERIENCE

2.1. ECONOMIC ANALYSIS FOR TOURIST FACILITIES, EVENTS AND

TOURIST INFRASTRUCTURE

Urban Enterprise has undertaken a number of economic impact assessments for various events, tourist

facilities and tourist infrastructure to support funding, to secure finance and to support planning

application processes. Urban Enterprises economic impact assessments use our own input-output

modelling technique developed in-house and the Remplan input-output model depending on the

requirements of the study. Urban Enterprises economic impact assessments are developed to identify

direct and indirect expenditure and direct and indirect jobs created in a specific region from investment

and visitation.

Urban Enterprise understands tourism and our approach to economic analysis for tourism projects draws

on our experience with tourism market segments and understanding of tourism product development.

Our economic impact assessments for events, facilities and tourist infrastructure undertaken recently

include:

Port Welshpool Jetty [South Gippsland Shire] 2016;

Foster Streetscape Improvements [South Gippsland Shire] 2015

Murray Events Economic Impact Assessment [Murray Regional Tourism] 2015

RACV Resort Cape Schanck Economic Analysis [RACV Resorts] 2013;

Point Nepean National Park Masterplan Economic and Tourism Assessment 2012 [DSE];

Great Ocean Road Priority Projects [Geelong Otway Tourism] 2013;

Murray Region Tourism Investment Prospectus [Murray Regional Tourism Board] 2013;

Paynesville Boulevard Economic Impact Assessment [East Gippsland Shire Council] 2013;

Swanhill Heartbeat Lazershow Economic Impact Assessment [Swan Hill Rural City] 2013;

Mildura Riverfront Economic Assessment [Places Victoria] 2012;

Queenscliff-Sorrento Ferry Economic Impact Assessment [Queenscliff Sorrento Ferry] 2012.

Rod Stewart Hanging Rock Concert Economic Impact Assessment [Macedon Ranges Shire Council]

2012;

Lennon Cohan Hanging Rock Concert Economic Impact Assessment [Macedon Range Shire Council]

2011;

Bruce Springsteen Hanging Rock Concert Economic Impact Assessment [Macedon Ranges Shire

Council] 2013;

Bass Coast Shire Events Economic and Social Impact Assessment [Bass Coast Shire Council] 2011;


2.2. TOURISM ECONOMIC IMPACT ASSESSMENTS FOR LGAS AND

REGIONS

Urban Enterprise has undertaken a number of tourism economic impact assessment and research

projects throughout Victoria to enable Regional Tourism Associations and Local Government to gauge the

importance of their tourism industries.

MURRAY REGION LOCAL GOVERNMENTS, ECONOMIC IMPACT ASSESSMENT

2013 [MURRAY REGION TOURISM BOARD]

An economic impact assessment of Local Government Areas in the Murray Region. The assessment

provided comparisons for different measures for calculating tourism economic impact at the LGA level.

The data was used to support ongoing funding by LGAs for the Murray Region Tourism Board.

MORNINGTON PENINSULA TOURISM ECONOMIC IMPACT ASSESSMENT 2012

[MORNINGTON PENINSULA TOURISM & MORNINGTON PENINSULA TOURISM

BOARD]

Urban Enterprise was appointed by Mornington Peninsula Shire Council to assess the economic impact

of tourism to the Shire. The assessment included the following research studies to support the data

analysis:

Health of tourism business survey;

Survey of holiday homes;

PAVE – Population and visitor estimator model.

The economic impact assessment used the above inputs and Urban Enterprises Input-Output model.

GIPPSLAND TOURISM ECONOMIC IMPACT ASSESSMENT 2012 [DESTINATION

GIPPSLAND]

Our firm was commissioned by Destination Gippsland to provide a comprehensive assessment of tourism

indicators in the Gippsland Region for 2011.

The study comprised three areas of research:

An economic impact assessment of tourism including estimates of visitation, expenditure impacts

and employment in tourism, using Urban Enterprise's PAVE and Economic Impact Models;

A survey and profile of tourism businesses in Gippsland;

A survey and profile of the holiday home sector. This includes a survey into holiday homes in South

Gippsland which can be made available for this study.

GLENELG SHIRE TOURISM ECONOMIC IMPACT ASSESSMENT 2011 [GLENELG

SHIRE]

Glenelg Shire Council has appointed Urban Enterprise in early 2011 to undertake a program of market

research into tourism in the Shire. This tourism research and economic impact study consisted of four

modules:

Visitor survey - a survey of visitors to the Shire with results collected through intercept, self-

completion and internet surveys;

Holiday home survey - a survey of holiday home owners mailed directly to the owner's primary

place of residence;

Tourism business survey - a survey of tourism businesses mailed directly to the business owner's

premises;

Tourism impact and PAVE modelling - modelling to calculate visitation, employment and

expenditure in Glenelg Shire derived from tourism.


Urban Enterprise has also undertaken some supplementary research on fishing visitors to the Glenelg

Shire to gauge the importance of this sector.

BASS COAST SHIRE TOURISM RESEARCH AND ECONOMIC IMPACT STUDY 2005,

2009 & 2012 [BASS COAST SHIRE]

Urban Enterprise was commissioned by Bass Coast Shire to undertake a research and economic impact

study for the region in 2005, 2009 and 2012. The studies provided a comprehensive overview and analysis

of visitor markets, holiday homeowners and the economic impact of tourism in the Bass Coast Shire. The

studies allowed a comparison of economic impact over time. This will also be achieved with the updates

of the South Gippsland research.

This project consisted of 3 modules:

Visitor survey: A survey of visitors to Bass Coast Shire with results collected through intercept, self-

completion and internet surveys.

Holiday home survey: A survey of holiday home owners mailed directly to the owner’s primary

place of residence.

Tourism impact and PAVE modelling: Modelling to calculate visitation, employment and

expenditure in Bass Coast Shire derived from tourism.

SOUTH GIPPSLAND ECONOMIC IMPACT ASSESSMENT 2004 [SOUTH GIPPSLAND

SHIRE

Urban Enterprise was engaged by South Gippsland Shire Council to undertake an economic impact

assessment of tourism in 2003 over a period of 10 months. The project consisted of the following modules:

Industry audit - creation of holiday home owner and tourism business databases;

Holiday home owners survey - holiday homeowners survey was mailed to 1000 holiday

homeowners in late August 2003.

Visitor survey - Visitor survey was distributed to visitors in 130 locations across the Shire;

Survey of visitor accommodation - the survey was mailed to all accommodation businesses. Follow-

up phone interviews were conducted for all businesses that did not complete the mailed out survey;

Survey of tourism businesses - the survey was mailed out to all tourism or tourism related

businesses in the Shire. Follow-up phone interviews were conducted;

Analysis of all survey results;

Economic impact assessment of tourism.

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

2005 2006 2007 2008 2009 2010 2011

Direct Visitor Expenditure 2005 – 2011

Visitor Expenditure Trend


2.3. FUNDING SUCCESS

Urban Enterprise has an excellent track record in attracting State and Federal Government funding for

projects through the preparation of economic impact assessments and feasibility studies. Below is an

outline of our track record. Most recently we assisted The Phillip Island Nature Parks and Budj Bim

Heritage Landscape in attracting major State Government Funding.

Phillip Island Nature Parks Tourism and Economic Assessment - $48 million in State Government

funding;

Budj Bim Heritage Landscape Tourism and Economic Impact Assessment - $8 million in State

Government Funding;

Swanhill Heartbeat Lazershow Economic Impact Assessment - $2.8 million in State Government

Funding;

Mildura Riverfront Economic Assessment [Places Victoria]– $16.8 million in State and Federal

Government funding;

Port of Echuca Concept and Business Case - $15 million in funding from State and Federal

Government;

Northern Melbourne Institute of TAFE Business Case – Stage 1: Teaching and Learning Centre - $17

million in funding from State Government;

Manningham Function Centre Feasibility Study and Business Case -$6 million in funding from State

and Local Government;

Concept Plan and Feasibility Study for Life Saving Victoria State Headquarters - $3.5 million in State

Government Funding;

Great Victorian Rail Trail (Tallarook to Mansfield) - $1 million in State Government and $13 Million

in Federal Government funding.


3. METHODOLOGY

3.1. OVERVIEW OF METHODOLOGY

Urban Enterprise proposes the following methodology for the preparation of an economic impact

assessment for V8 Supercars Winton Supersprint.

STAGE 1: PROJECT BACKGROUND

STAGE 2: CONSULTATION AND SURVEY

STAGE 3: ASSESSMENT OF IMPACT AND REPORTING


3.2. DETAILED METHODOLOGY

STAGE ONE: PROJECT BACKGROUND

The project background will assist Urban Enterprise in gaining an understanding of the project through

meeting with the Benalla Auto Club and review of existing information. This stage will be used as an

information gathering exercise to inform the economic impact assessment.

1. Inception meeting and site visit– Urban Enterprise will meet with the client group at the

outset of the project to discuss the project drivers, consultation requirements and information

requirements. Urban Enterprise has allowed for one day to visit Winton Raceway.

2. Finalisation of project methodology and timelines – proposed methodology and

timeline discussed and agreed with project manager.

3. Information request and information review. Urban Enterprise will review existing

information to support the economic impact study and establish the project context. This includes

but is not limited to the following documents and information (including those outlined in the

brief):

Contact details of V8 Supercars organisers and race teams;

Visitation statistics for the V8 Supercars race;

Any media coverage of the events– how long and what type;

Expenditure by the raceway including infrastructure/ capital investment, ongoing investment

to support the V8 supercars race;

Other relevant information.

STAGE TWO: CONSULTATION AND SURVEY

The consultation phase is critical for developing a model for identifying expenditure generated from the

V8 Supercars Race. In addition, Urban Enterprise will undertake a visitor survey at the Raceway to

establish the level of visitor expenditure in the region.

4. Consultation with V8 Supercars organisers and race teams. Urban Enterprise has

allowed for up to ten (10) consultations with supercars event organisers and V8 Supercars teams.

These discussions will help identify the following:

Number of people who are part of the organisation and teams that are visiting;

Likely number of stays generated from event;

Location of expenditure;

Local costs associated with visiting teams/ organisers (E.g.: V8 teams);

Location of accommodation used.

5. Visitor Survey. Urban Enterprise will survey visitors to the V8 Supercars on 20th and 21st May.

The survey will aim to collect a minimum of 200 from a random cross section of visitors. This would

provide an error margin at the 95% confidence interval of +/- 7%. A draft survey will be agreed with

the client group prior to undertaking the survey. This survey will be kept to a maximum of 10

questions and include questions on the following:

Origin;

Travel party description and size;

How many days in the region;


Location of overnight stay;

Expenditure by category and location;

Expenditure in the track and outside of the track.

Urban Enterprise will have as survey team of three people for each of the two days in order to reach

the required sample of 200. The survey team will utilise i pads to undertake the survey to reduce

the need for data entry. This will minimise costs.

STAGE THREE: ASSESSMENT OF IMPACTS AND REPORTING

Following completion of the background research and economic impact study foundations a draft

economic impact study report will be prepared.

6. Model development. Development of economic impact model for V8 Supercars. This will

include:

Direct expenditure by visitors to the Hume Region and State of Victoria;

Direct expenditure of V8 Supercar organisers and teams when visiting Winton Raceway.

7. Economic impact modelling. Urban Enterprise will provide direct expenditure figures to

Remplan economists for modelling of economic impacts. This modelling will include direct and

indirect expenditure (output) and jobs for the Hume Region and State of Victoria using input-output

modelling. An input-output report will be included in the appendix.

8. Other economic and social benefits. Through our discussions conducted with the Benalla

Auto Club and other stakeholders Urban Enterprise will also identify other economic and social

benefits from the V8 Supercars Race. These will include qualitative benefits.

9. Draft report – A draft economic impact study report will be prepared drawing on the above

analysis. This will be provided to the client group for comment. This will include:

Profile of Winton Raceway;

Context of Winton Raceway in the Hume Region;

Context of Winton Raceway in Australian Motorsport;

Context of Winton Raceway in relation to V8 Supercars series.

Overview of survey and consultation results;

Detailed economic model with justification of data;

Economic Impact Assessment measured in total output and total jobs to the Hume Region and

State of Victoria.

Justification of data and modelling inputs.

10. Final Report – Urban Enterprise will finalise the report incorporating feedback provided from

the client group.


4. PERSONNEL The following section provides details of the relevant personnel proposed for the project. The Urban

Enterprise team will be led by Mike Ruzzene.

4.1. URBAN ENTERPRISE

MIKE RUZZENE | DIRECTOR | STRATEGIC PLANNING, TOURISM & ECONOMICS

Mike has worked with Urban Enterprise since the year 2000. In that time, he has worked extensively

throughout Australia for public and private sector clients in tourism, planning and urban economic

projects.

Mike has developed a strong reputation as an industry leader, particularly in the field of research and

urban economics to inform strategic plans for industry, regions and urban centres. Mike’s large number

of regular clients are testament to his ability to provide sound, strategic advice to inform planning studies.

PAUL SHIPP | DIRECTOR | ECONOMICS AND PROPERTY

Paul is a qualified urban planner and urban economist with skills in property market analysis and land

demand and supply assessments for the residential, retail and commercial sectors. Paul has a particularly

detailed knowledge of retail modelling and analysis.

Paul will provide assistance in economic modelling to support the project.

KURT AINSAAR | CONSULTANT | PROPERTY, URBAN PLANNING

Kurt joined Urban Enterprise in 2013 after completing a Bachelor of Environments, majoring in Property

at the University of Melbourne. Kurt’s background in property has allowed him to undertake research and

analysis for commercial and residential assessments.

Kurt has undertaken work on tourism and strategic planning projects and has recently worked on research

components for economic impact studies for facilities.

Kurt will assist Mike and Paul with consultation and research.

DANIELLE COUSENS | CONSULTANT | TOURISM, STRATEGIC PLANNING

Danielle joined Urban Enterprise in 2015 after working as a Planning and Design consultant for SED

Advisory, where she worked on a range of urban planning, economic and community development and

planning projects for both public and private sector clients across Australia. Danielle has a Bachelor of

Environments, majoring in Landscape Architecture, and a Masters of Urban Planning from the University

of Melbourne.

Danielle is currently completing her Master of Tourism at Monash University and brings a diverse

background with key expertise including tourism planning, marketing, community engagement and

planning, land economics and development, landscape and urban design and spatial, statutory, strategic,

open space and recreation planning.

4.2. REMPLAN

MATTHEW NICHOL | DIRECTOR AND PRINCIPAL ECONOMIST

Matthew has been a Director and Principal Economist at REMPLAN since December 2006. Matthew has

been working in the field of regional and urban economics for fifteen years since his work with Ian Pinge

at La Trobe University developing and supporting the early versions of REMPLAN Economy.

Prior to Matthew’s work at REMPLAN, he spent several years as Manager of the Economic Research Unit

(ERU), La Trobe University. Matthew would oversee the economic impact modelling for this study.


5. PROPOSED FEE & TIMELINE

5.1. FEE

The lump sum fee to undertake this project would be $20,840 (excluding GST), as shown in the table

below. This is based on the estimated time involvement for each project stage and personnel hourly time

involvement. This includes fees for disbursements for travel and accommodation.

Stage Number Stage Description Cost

One Background Analysis $2,740

Two Consultation and Survey $8,560

Three Assessment of Impacts and Reporting $9,540

Total (excluding GST) $20,840

GST @ 10% $2,084

Total (including GST) $22,924

5.2. PAYMENT SCHEDULE

Urban Enterprise proposes the following payment schedule. However, Urban Enterprise will agree the

payment schedule with the client at project commencement.

% of Fee

Project Commencement 30%

Draft Report 40%

Final Report 30%

100%


5.3. TIMEFRAME & WORKPLAN

A draft Workplan is provided below. This will be discussed and updated at commencement of the project with Benalla Auto Club.

TABLE 1 DRAFT WORKPLAN

Week Beginning 16 May 23 May 30 May 6 Jun 13 Jun 20 Jun 27 Jun 4 Jul

Stage 1: Background analysis

Stage 2: Consultation and survey

Stage 3: Assessment of Impacts and Reporting


6. COMMERCIAL INFORMATION

COMPANY INFORMATION

Lead consultancy: Urban Enterprise Pty Ltd

Address: 389 St Georges Road, North Fitzroy, 3068

Contact: Mike Ruzzene (Director)

Phone: (03) 9482 3888

Email: [email protected]

Web: www.urbanenterprise.com.au

CONFLICT OF INTEREST

Urban Enterprise Pty Ltd has no current contractual commitments

that would create a conflict of interest with this assignment.

ACCEPTANCE 0F CONDITIONS

Urban Enterprise Pty Ltd accepts the consultancy conditions of the

project brief.

OCCUPATIONAL HEALTH & SAFETY

Urban Enterprise has a claims free history in regards to

Occupational Health & Safety over the 25 years of its existence.

Please see the appendix for further details.

The company is registered as an employer of QBE Victoria Limited

Workers Compensation No. 626 1296

QUALITY ASSURANCE

Urban Enterprise guarantees the highest quality of all outputs, as

detailed in Urban Enterprises Quality Assurance Policy.

INSURANCE

Type: Professional Indemnity

Provider: AIG

Amount: $5 million

Expiry: 2/6/2016

Policy No: 3000012129

Type: Public Liability

Provider: VERO

Amount: $20 million

Expiry: 18/11/2015

Policy No: SMX01376116

MEMBERSHIPS & AFFILIATE ORGANISATIONS

Matt Ainsaar (Managing Director) is a fellow of the Australia

Property Institute; a member of Planning Institute of Australia (PIA)

and member of the Victorian Planning & Environmental Law

Association (VPELA).

Mike Ruzzene (Director) is a member of the Economic Development

Australia (EDA – Victoria) Committee.

Paul Shipp (Director) is a member of the Planning Institute of

Australia (PIA) Victoria Committee.

REFEREES

Mark Francis | CEO, Murray Regional Tourism | 0429 509 455|

[email protected]

Projects: Murray Region Events Strategy, Tatura Park Economic Impact

Assessment, Tatura Park Opportunities Assessment, Murray Region

Economic Impact Assessments, Murray Region DMP

Suzane Becker | Manager Strategic Planning | Mitchell Shire |

5734 6431 [email protected]

Projects: Seymour Employment and Economic Study, Unlocking Wallan

Economic Impact Assessment

MEMBERSHIP ORGANISATIONS

Urban Enterprise is a member of the following organisations:

Planning Institute of Australia (PIA);

Economic Development Australia (EDA);

Urban Development Institute of Australia (UDIA);

Property Council of Australia (PCA);

mailto:[email protected]

http://www.urbanenterprise.com.au/




Australian Regional Tourism Network (ARTN);

Victorian Planning and Environmental Law Association

(VPELA);

Victorian Tourism Industry Council (VTIC);

Australian Property Institute (API).


389 ST GEORGES RD NORTH FITZROY 3068 VIC | PH: (03) 9482 3888 | WWW.URBANENTERPRISE.COM.AU

PO Box 760 Benalla VIC 3671 Phone: 0419 282 966 Email: [email protected] Web: www.benallabusinessnetwork.com.au

30th May 2016 Mr Tony McIlroy, CEO Benalla Rural City Council Bridge St Benalla Vic 3672 Dear Tony, Thank you for speaking with Louise Armstrong and I on Tuesday May 10th. Please find information regarding our submission for funding consideration in the upcoming 2016/2017 budget. After a planning meeting on our direction for the next 12 – 18 months in conjunction with our strategic plan we have constructed a list of activities required to promote BBN, support business growth and excellence with the Benalla community. (Please find attached). I am sure that you will agree that any investment in BBN gives an excellent return. For every dollar invested in BBN we turn it into four. As you can see we have a very busy year planned but without project co-ordinators many of these just won’t come to fruition as the volunteers are already stretched to the maximum. We are trying to come up with innovative ways to make the most of every dollar and every volunteer hour. We are continuing to look for ways to work smarter and more efficiently. As we have mentioned in another submission to the BRCC we have established a strong relationship with the Victorian Chamber (previously VECCI). They are offering free membership to the Chamber when they have a current Benalla Business Network membership. This benefit is worth $432 per member – overall a huge potential saving to our members. If 70 members take up the offer; that is a sponsorship of $30,240 from Victorian Chamber and a potential saving for our members. As well as giving member’s up to date business and funding information the Chamber is keen to work with Benalla Business Network to promote a more cohesive and engaged business community. This gives us a three pronged approach to this – more hands making lighter work! In the past 5 months we have successfully completed two shop local promotions – Big Gift Giveaway and just finished was Motorsport May. We had 24 participating businesses in this last campaign many of which had not participated in a ‘support local programme’ prior. Advertising included advertisements on EdgeFM and in the Ensign and we again run the ‘Better Be Benalla’ advertisement on Win TV. In both of these campaigns we endeavoured to run with a cost recovery model, so the cost to Benalla Business Network is minimal or none, but at the same time ensuring that the programs are affordable to all businesses.

jennyr

Typewritten Text

Appendix 2

PO Box 760 Benalla VIC 3671 Phone: 0419 282 966 Email: [email protected] Web: www.benallabusinessnetwork.com.au

We have recruited new members for the committee and begun planning for the 2016 Benalla Business Awards. During the past 5 months we have had several new members join and some re-joining the network. While our membership base is not as large as we would like we are confident that if we are able to implement our plans for the coming year that we will get the membership base up and maintain and grow that level. Our offering to all businesses in Benalla need to be mentioned. As a business in Benalla you automatically get a free listing to our Website and to our fortnightly Newsletters – there is a total of 673 listings on the BBN website as at May 16 – 595 of these are free. To take off the free listings would be counterproductive but there is a cost to maintaining these. In addition to the programs we have listed the general running costs to BBN are approx. $6,500 per year. This includes stationery, printing, promotional material, web maintenance, phones and other office software maintenance and small meeting expenses. From our existing income this does not leave much to put to the programs listed. To fully and successfully complete the programs listed we would require a $20,000 investment from BRCC. We feel that these programs fit into the existing Business and Tourism Development plan and will enhance the work that the Business Development team at BRCC are already doing. We value the in-kind support given by the Business Development Department in the form of printing and help with distribution, collation etc. for joint promotions. This has been a huge help to Benalla Business Network and we hope that this type of collaborative working will be able to continue. We would like to make mention in particular of the Business Development Support Officer and hope that the strong working relationship we have with Catherine is able to continue. We look forward to favourable consideration of our request. Yours faithfully, Jenni Cogger Vice-Chairperson

Project Name How will it work / what is involved Paid Support required Value Volunteer

hours Value Total

Membership & Web Maintenance

Ensure that our website is up to date ensuring all info for existing businesses is current.Ensuring that any new business is contacted and their information is loaded to our website.Contacting new members.Promote the Victorian Chamber offer to our members.Promote the other benefits of being a BBN member.Outcome: Increase our membership base by 25%.

5 hrs per week @ $25 per hour x 48 weeks

$ 6,000.00

5 hrs per week x 48 weeks = 240 hrs @ $30 per hour

$ 7,200.00 $ 13,200.00

Website Promotion

Increase public awareness of this great asset to the general community. Look at media campaign - paper & radio. Outcome: Increase page visitation by 25%

Media costs $ 5,000.00 30 hrs @ $30 per hour

900.00$ 5,900.00$

Business Excellence Awards

Run the annual Excellence awards. 140 hrs x $25 $ 3,500.00 400 hrs @ $30 per hour

12,000.00$ 15,500.00$

Promotions & Events

Run 2 buy local campaigns per yrOutcome: To increase business particpation in the programs and raise awareness of the benefits of shopping in Benalla and reward customers for chosing local.

2 @ 75 hrs = 150 hrs @ $25 per hr

$ 3,750.00

100 hrs per promo = 200 hrs @ $30 per hr

6,000.00$ 9,750.00$

Networking events 12 per year.Outcomes: Increase participation from businesses. Offer more varied events with education opportunities. Networking amongst 'like' businesses eg. Allied health or trades.

15 hrs per event = 180 hrs annually @ $25

$ 4,500.00

30 hrs per event x 12 = 360 @ $30 per hour

10,800.00$ 15,300.00$

BBN Champions

Set up a network of 'champions' that will act as spokespersons for BBN. Visiting those businesses around them, act as a go to source to personally distribute information to business.Outcome: To improve personal communication with businesses.

50 hrs to set up & then 1 hr per week to maintain = 102 @ $25 per hour

$ 2,550.00 120 hrs @ $30 per hr 3,600.00$ 6,150.00$

General maintenance of BBN

Reports, meetings and general maintenance of the committee

1040 hrs @ $30 per hr 31,200.00$ 31,200.00$

Budgeted hours 812 paid hrs

2290 in-kind volunteer hrs

Total Required for all projects $25,000 (in cash)

$71,700 (in kind)

$97,700 (cash & in-kind)

agenda rural city council agenda – special meeting of finance & operations committee 8 june...

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