Building Partnerships & Communicating with Industry

Dave Gossman Atwater High School Agriculture DepartmentRunning Your CTE Program like a Successful Business and Championship Caliber Team1A little background info on this guy Originally (high school tenure) from Arroyo Grande (Pismo Beach), CA

Moved to CA Central Valley 10 years ago

9 years Atwater High School Agriculture Department

2A little more info please 2nd Grade Career Goal Dolphin Trainer

A.S. Degree in Exotic Animal Training and Management (Moorpark College)

10 year career with Dolphin Quest (Hawaii, Tahiti, and Moorea)

B.S. and M.S. in Agriculture Science (Cal Poly, SLO)

3CATA and NAAEs 2010 Outstanding California Secondary / High School Agriculture Program

4Running Your CTE Program like a Successful Business and Championship Caliber Team52001Atwater expanded with another high school (Buhach Colony)

District lines for new campus was predominantly rural students within area / community4th year of completely new set of agriculture teachers

RetirementsTransfers to new high school campus and community colleges

AHS campus predominantly low income, city of Winton / Atwater

The Atwater Story2002-20036What Is

Dont look at what is, rather what can beWhat Can Be

7What IsDont look at what is, rather what can beWhat Can Be

8What IsDont look at what is, rather what can beWhat Can Be

9What IsDont look at what is, rather what can beWhat Can Be

10What IsDont look at what is, rather what can beWhat Can Be

11What IsDont look at what is, rather what can beWhat Can Be

12What IsDont look at what is, rather what can beWhat Can Be

13A Dam Photo

14Have a VISION Make it HappenClean and OrganizeReason/Purpose It makes a POSITIVE statementIt sets the toneProfessionalInventory knowledgeKeeps the atmosphere/environment fresh and currentFacilities/Program become a Highlight

15Have a VISION Make it HappenClean and OrganizeAreas to Clean / Organize

Classroom / FacilitiesCourses / PathwaysCurriculum

16Program Pathways / Curriculum(Appendix I)

Organizing Your Curriculum and Pathway Courses

I have no idea who this is.17Department Chairs:

Bring In and Build a Team that Shares the Same Vision

Bring in People with More Talent, Knowledge, and Skill than You

Empower Staff and Allow Them to Work Towards Programs Vision and Goals Within Their Niche and/or Area of Expertise

Have a VISION Make it Happen18Establish and Build a Foundation

Simple

Basic

Have a VISION Make it Happen

19Identify Your Product / Objectives

Premier Leadership, Personal Growth, & Educational and Career Success

Getting Students Involved

Making a Positive Difference in the Lives of Young People

Have a VISION Make it Happen20Set Goals/Objectives Each Year (Chip away towards the vision)

Identify Staff Responsibilities

Summer Retreat

Program of Activities

Have a VISION Make it Happen21

Identifying Staffs Responsibilities(Appendix II)Program of Activities(Appendix III)

22Marketing Your Product (Who?)StudentsCounselorsAdministratorsDistrict / Board MembersTeachers / StaffParentsCommunityIndustry

23GossmanismsPeople look upon support and donations as an investment towards a worthy/important cause

24GossmanismsPeople will continue to invest in something when they see the positive return on their investment

25Marketing Your Product (How?)School Media (daily bulletins, newspaper, etc..)Local MediaNewspapersTelevisionRadioInternetWeb PagePromotional / Marketing SuppliesProgram of Activities (POA)Advisory MeetingsAnnual State of the Union address to Advisory Board, School/District Staff, Feeder Schools, Community, Industry, etcCommunity ServiceDataEnrollment #sUpdates, Results, Trends, etc.

26Program Web Page

Atwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org27Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org

28Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org

29A Dam Sign

30Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org

31Program Web PageAtwater High Ag / FFAWeb Page(Appendix IV)www.AtwaterFFA.org

32Gossmanisms Always go first class

33Implementing Your Marketing PlanEstablish Your Programs FoundationCourses / Pathways3-4 Pathway sFoundation CoursesBe Proactive, not ReactiveMake decisions that are EFFICIENT and PRODUCTIVEEstablish Goals/Objectives and Calendar for YearPrior to start of school year (retreat)Communicate/list them in POAUtilize Ag Leadership class / FFA Chapter Officers to implement calendar Assess / Re-evaluate each year during retreat

34Implementing Your Marketing PlanOrganize / Collect Data Enrollment #s (Pathway Retention #s)Course Pathways / Course EnrollmentAdvertise (Promote) Your Program (Product)Create a program logo (school/program name, mascot, CTE, etc..) School ColorsPurchase advertising products that will be used/utilized (FIRST CLASS) Logo and/or list school/program name on everything (use school colors)

35Collect and Gather Data

Department / Enrollment Data(Appendix V)36Implementing Your Marketing PlanMaximize Marketing / Advertising Opportunities

Thank You

Recognition

Appreciation

37GossmanismsMarket, Promote, Recognize, & Appreciate . Market, Promote, Recognize, & Appreciate

38GossmanismsIf you look good, they look good

39GossmanismsPeople will invest in a good product

40Building PartnershipsStudentsPromote / Market Courses, Pathways, ProgramMiddle School Recruitment/PresentationWeb Page / Brochures / Informational HandoutsSchool information resources (Course Catalogs, Registration Material(s), etc..)Marketing / Promotional MaterialBe organized and Implement goals/objectivesProvide opportunities for personal, educational, and career successCreate a challenging, yet fun and enjoyable atmosphere

41Building PartnershipsCounselors, (District/School) Administration, and Board Members

Patience Develop and Produce a Good ProductStudent involvementStudent success (personal and academic)Communicate . Communicate . CommunicateDataProduction Results (student success)Get them involvedMarket and PromoteGenuine Gratitude and Appreciation

42Building PartnershipsSchool / District Staff

Custodians, Secretaries, Cafeteria, Special Ed, Librarians, District Office Staff, etcAny/all people you come in contact (directly or indirectly)with each year

Genuine Gratitude and AppreciationRecognizeAppreciateThank Yous 43Building PartnershipsTeachers

CollaborateCommunicateRespect their product / program

Parents

CommunicateMarket / Promote

44Dam Concrete

45Building PartnershipsCommunity

Local Media

Once you get in with an article = THANK YOU, Recognize, AppreciateAny new opportunity (radio, television, etc) = Thank You, Recognize, AppreciateStay on Message (Programs Product / Objectives)

46Building PartnershipsCommunity

Boosters

CommunicateStay Organized / Productive = SupportRecognize, appreciate, Thank Yous

47Building PartnershipsCommunity

Market and Promote

Communicate / Share:VisionNeeds / Resources

48Building PartnershipsIndustry

Communicate / Share Program:

VisionNeeds and ResourcesGenuine Recognition, Gratitude, and Appreciation

49GossmanismsYou never know unless you ask

50GossmanismsIf you want to be successful, hang around other successful people

51Gossmanisms Dont reinvent the wheel Take advantage of your colleagues

52GossmanismsAlways strive for better efficiency and increased productivity

53GossmanismsIts gonna take time and effort

54SummaryEstablishing a solid foundation of .

a visiona passionate team that shares that visioncleanliness and organizationclear goals / objectivesefficiency, productivity and successmaking a positive difference

.. will generate a vehicle of support and resources to continue, strengthen, build, develop, and support that foundation.

55SummaryThe #1 . most important . highest priority .. key to success is:

Show genuine gratitude and appreciation towards any/all support

Recognize that support

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