Royal Caribbean Cruise Lines

Michael J. Williams

Candidate

April 29,2010

Sales and Marketing Communications Account Executive

Candidate Highlights

•International marketing consultant with some of the world’s leading brands

•Expert strategy and business developer•Good at marketing; will increase revenue

and improve profits •Creative; can develop effective acquisition,

retention, loyalty and reward programs•Skillful at analyzing operations; can

provide information to make better management decisions and work well with cross functional teams.

Clear Understanding of Responsibilities

• Develop relevant, creative & engaging PowerPoint/ other Executive level visual presentations.

• Stay current on industry trends, RCCL business strategy and Sales Objectives & leverage this knowledge when developing presentations, strategies and campaigns.

• Manage, develop & execute special projects for Sales Leadership team. • Assist in establishing annual objectives, strategies, and positioning for Sales

& Marketing Services Team. • Work with Marketing Research & Development teams to develop & conduct

annual Field Sales & Trade Satisfaction survey •  Develop & implement a process to track effectiveness of Sales

communication efforts.• Conduct ongoing review of Collateral Fulfillment program & make

recommendations for improvements. • Approve design, cost, distribution and storage of all sales aids. • Coordinate the development, execution and follow-up of the sales portion of

corporate strategies, including the development of programs, contests, incentives, flyers, etc to support business needs.

PowerPoint examples

Projects with leading credit card companies and banks include:

• Visa• MasterCard• HSBC• Capital One• Citibank• RBS

Excel Examples

Michael J. Williams

CREDENTIALS AND EXPERTISE THAT LEAD TO A SUCCESSFUL ENGAGEMENT

6

Partial Client Listing

15 years experience with leading banks and financial companies

10 years international banking experience

28 years launching successful B2B and B2C products and services

Direct Marketing, Web Marketing and e-commerce guru.

Michael J. Williams

CREDENTIALS AND EXPERTISE THAT LEAD TO A SUCCESSFUL ENGAGEMENT

7

Partial Consumer Products and Services Employer/ Client Listing

Marketing, sales, advertising and product development

Experienced with leading consumer packaged goods brands

Launching successful consumer products and services

Retail channels, direct marketing, web Marketing and e-commerce

What will he do for RCCL?

• Fun and creative sales and marketing presentations

• Insightful and strategic solutions

• Measure success through revenue, profit and market share

• Develop “Best in Class” programs borrowing lessons from other successful industries

• Track the effectiveness of sales communications programs to monitor validity and reliability of campaigns

• Develop cutting edge promotional programs that keep RCCL as the cruise industry leader

Key Performance Indicators• Return on Investment

• Revenue Generation

• Sales effectiveness/ penetration

• Market share

• Communications measurement

• Profit margin levels

• Acquisition costs

• Retention costs

• Profitability by campaign/ program

Why Michael is the best choice

• proven aptitude for sales and marketing

• experienced at direct marketing/e-marketing/ telesales programs

• skill at analyzing database and sales information

• ability to work as a team player

• creative talent to develop effective acquisition, retention, loyalty and reward programs

• excellent negotiating skills with outside agencies and vendors

Recommendation

• Acknowledge the PowerPoint submission

• Invite Michael Williams to meet you and your Marketing Services team

• Evaluate what Michael can bring to the RCCL family