roobar presentation_en.pdf
TRANSCRIPT
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ROOBAR + superfoods are 100% organic raw energy bars with superfoods. The bars
have a simple formula of 4-5 ingredients and are both healthy and delicious.
ROOBAR +superfoods derive their naturalsweetness from dried fruits only – no added
sugar. The raw superfoods boost your body and mind with maximum nutrients. ROOBAR
is vegan and gluten free. Enjoy it in 11 amazing flavors.
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About us
• Market leader in the organic raw food bars category in Europe
• Monthly sales of 1,000,000 bars
• Numerous product awards from exhibitions around the world
• Own state-of-the-art production facility with three production lines
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Roobars are made of dried fruits, raw nuts and superfoods like chia seeds, goji berry and cacao nibs.
It’s that simple.
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The concept
•Nice & Fun to eat
•Organic, Raw, Vegetarian,
Vegan, no sugar added
•Playful and -catching
design
•4-5 natural ingredients
including superfoods
Great tasteAttractive
design
Functional and trendy
Super healthy
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Target consumers are young, active and well educated urbanites.
Demographic profilemen & women, 20-40 y.o., urbanites, mid and high income
Psychographic profileeducated, modern, activelike travellingwell informed, pay attention to labelsvegetarian and veganfocused on their well-beinginterested in natural and healthy lifestylekeep an eye on trendssportsmen
Target group
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Kosher certifiedOrganic Certificate
BG-BIO-02(EU/Non-EU)
ISO 22 000
Certificates and claims
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International rewards
and prizes
Baltimore, USA2014
Shanghai, China2014
Netherlands2015
Smart OrganicNational Contest for Innovative Enterprise of the Year Bulgaria, 2014
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Portfolio
9 Intriguing Flavours
(30g)Baobab & Ginger
Liquorice & Chili
Mulberry & Vanilla
Chia & Coconut
Goji berry
Maca & Cranberry
Inca Berry
Hemp protein & Chia
Cacao Nibs
100% Organic Raw with Superfoods
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11 Intriguing Flavours
(50g)Baobab & Ginger
Liquorice & Chili
Mulberry & Vanilla
Chia & Coconut
Goji berry
Maca & Cranberry
Inca Berry
Hemp protein & Chia
Cacao Nibs
Cacao
Rosehip
100% Organic Raw with Superfoods
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100% Organic Raw Protein Bars with Superfoods
Portfolio
2 Intriguing Flavours (30g/
60g)
Chia & Chocolate
Chia & Spirulina
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Transition from regional
to global brand
45 global markets on 4 continents and growing…
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• We aim to be trendsetter and develop the categories we operate in: Roobar is the pioneering brand for organic raw bars in Europe
• We are innovation-oriented company: we co-created the raw bar category and are set to develop it further with new concepts
• We constantly invest in R&D: new flavours, textures and recipes are being developed
• We are very flexible and we work on open book accounting with our partners: transparent pricing structure and marketing strategy
• Roobar a lifestyle brand: we support sportsmen and a wide range of sport events
Why we are important
to you
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Our Business:
Snack and moreSnacking occasions are increasingly replacing main meals in consumers’ everyday life
Snack purchases are triggered by impulse. This is why a wide distribution in modern trade, convenience stores and kiosk channels is required. Visibility drive and excellent display are essential for impulse purchases.
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Our Business:
Better-for-you
Health conscious people tent to buy better-for-you snack products, while snacking occasions increase rapidly year-on-year.
Two contradictory trends
drive snacking consumption
Increasing number of snacking occasions
Desire and urge for a more balanced and higher quality
lifestyle/ consumption patterns
12
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Key success factors for Roobar:
1. The original product concepts, great product taste & colour coding – easy to recognise as perfect match
2. The distinguishable & stylish packaging design - for an outstanding on-the-shelf presence
3. The brand characters – superheroes that establish a strong emotional bonding with consumers – they simply love it
4. Constant investments in innovation and research & development and bringing additional value to consumers
Why we are successful
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Our Business:Sales Channels
Organic storesSupermarkets
Convenience
stores
Sport & fitnesschannel
Vending machines
Filling stationsstores
Sales Channels
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Our biggest partners in Europe
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• Sampling table• Sampling clothes: t-Shirts• Cardboard Superheroes• Superheroes Stickers
POSM kit
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Roobar Counter Display
Fits 3 x Display Boxes
Easy to set up
100% Recyclable
POSM kit
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POSM kit
Stand Alone Display4-tier
Fits 12 x Display Boxes
Easy to set up
100% Recyclable
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100% Organic Raw Bars with Superfoods
- Product information -
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Display box 30g
Bar30g
Display box20 x 30gSize: 123 x 190 x 57cm
Master Box42 displays x 20 bars Size: 40 x 40 x 45 cm
Pallet20160 bars4 layers x 6 masterboxes
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Display box 50g
Bar50g
Display box16 x 50gSize: 123 x 190 x 70cm
Master Box36 displays x 16 bars Size: 40 x 40 x 45 cm
Pallet13824 bars4 layers x 6 masterboxes
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NEW
RooBox Display
Bar30 g
Display box12 x 30gSize: 5.5 x 14 x 12 cm
Master Box28 RooBox x 12 barsSize: 30 x 40 x 25 cm
Pallet18816bars 7 layers x 8 masterboxes
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Display Box Stand
Fits 3 x Display Boxes 30/ 50g
Space SaverSuitable for the cashier area
Easy to Set up
100 % Recyclable
Size:Size: 30 x 40 x 25 cm
Material:Recycled Cardboard
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RooBOX Stand
Fits 6 x RooBOX display
Easy to set up
Space SaverSuitable for the cashier area
Recyclable
Size:Size: 17 x 20 x 23 cm
Material:Recycled Cardboard
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100% Organic Raw Protein Bars
- Product information -
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Roobar + protein bars are vegan, raw and organic, with superfoods. They contain 13 grams of protein in a 60 grams bar. Each Roobar Protein bar contains just 7 to 8 ingredients, in a balanced recipe, with no added sugar, no artificial sweeteners or high glycemic syrups and no gluten. Such high percentage of protein, derived from a plant source, offers active people a healthier and more balanced alternative to feed their need of protein, including more fiber and nutrients.
Roobar + protein
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Bar30g
RooBox Display 12 x 30gSize: 5.5 x 14 x 12 cm
Master Box28 RooBOX display x 12 barsSize: 30 x 40 x 25 cm
Pallet18 816 bars7 layers x 8 masterboxes
RooBOX Display
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RooBOX Display
Bar60g
RooBox Display 12 x 60gSize: 5.5 x 19.5 x 14 cm
Master Box42 RooBOX display x 16 barsSize: 40 x 40 x 45 cm
Pallet12 096 bars4 layers x 6 masterboxes
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Unlock your inner SUPEHERO
www.Roobar.com