27Community

ReGional stoRies chiNa

Amway charity Foundation

It’s another Amway first: The Amway Charity Foundation. The first private foundation sponsored by a multinational company under the direct supervision of the Ministry of Civil Affairs in China, this new venture will focus on assisting the children of underprivileged migrant workers across China.

Established with the purpose of helping 1.5 million children over the next three years, the Foundation was launched with initial funds of 100 million Yuan ($15.4 million USD). It’s being seen as a breakthrough in the country’s humanitarian infrastructure. “The Amway Charity Foundation will have a huge impact on the establishment of non-governmental charity foundations in the future,” says Jiang li, Vice Minister of Civil Affairs.

As China quickly urbanizes, young farmers are flooding to its cities to become migrant workers, many of whom have difficulties adjusting to urban life and accessing basic services. And while they live and work in cities, many of their children are left behind in poor rural areas with equally poor educational opportunities. Thanks to Amway Charity Foundation educational programming like ‘Project Sunshine’, ‘Rainbow Project’ and ‘Spring Sprout Project’, tens of millions of migrant children are getting new opportunities to feed their minds and to flourish.

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ReGional stoRies iNdoNesia

the yellow ribbon Foundation

Coming soon to a talk show near you: the Amway™ One by One Campaign for Children.

In partnership with the Yellow Ribbon Foundation and Dharmais Hospital, Amway Indonesia is joining the fight against childhood cancer. To date, we’ve donated an ambulance, renovated children’s wards and volunteered to help children and their families through their journey with cancer.

And people are taking notice: Because of the programs and public awareness initiatives supported by Amway, Indonesia General Manager Koen Verheyen was invited to be the focus of an hour-long interview on The Yellow Ribbon, a popular daytime talk show in Indonesia. Verheyen talked about childhood cancer and Amway efforts in helping children through its partnership with the cancer foundation and the hospital.

As a result of the interview, Amway was asked to conduct some of its programs at Binus TV Studios. Now, every Wednesday afternoon, Amway employees and distributors host groups of children as they learn new skills like interviewing, television production, singing, reading and creating crafts. All activities are aired live on Binus TV, putting these superstar kids where they belong – in the spotlight.

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happy healthy children

It was an Amway homecoming to remember: We invited 60 children and their foster parents to visit our Malaysia headquarters. Why was this event so significant?

To understand the full story, you have to understand a few Malaysian words: Rumah means ‘home’. Tunas means ‘seeds’. Harapan means ‘hope’. Put them together – Rumah Tunas Harapan – and you have ‘a home that nurtures the seeds of hope’, a place for orphaned and abandoned children to live with foster parents.

The Malaysian Social Welfare Department introduced this new approach as a means of providing a family system to children without parents and, in 1986, Amway pledged RM500,000 (approximately $165,000 USD) to build six Rumah Tunas Harapan. And now, 25 years later, our employees and distributors still regularly visit these children, never forgetting about their welfare or the welfare of other children whose lives they have touched through workshops and camps.

Amway holds many events for children and families at the Amway Malaysia headquarters. So it was a special visit when the Rumah Tunas Harapan children were invited to a tour of Amway in 2011. “The trip is the culmination of a decades-long partnership,” reminisces Hajjah Saphiah Binti Romly, a Rumah Tunas Harapan caregiver who’s long been acquainted with Amway. “It’s a homecoming of sorts for us.”

ReGional stoRies Malaysia

30 Community

ReGional stoRies JapaN

the orange project

Consider this equation: Would you rather make a small impact on many children or a large impact on a few? We’re trying it both ways in Japan.

For several years, we’ve taken a bold stance on preventing child abuse with Amway™ One by One efforts. Amway leaders have acknowledged the rising cases of abuse and neglect across Japan, and we recognize the need for more champions to shed light on this often taboo topic. The latest effort is ‘The Orange Project’.

Created to raise awareness and prevent child abuse in Japan, this program is making headway – and in a big way: In 2010, we wrapped our Amway Shibuya facility in an orange ribbon and in 2011, our distributors made more than 150,000 orange ribbons, the symbol for the prevention of child abuse. Amway pledged donations for each ribbon, for organizations providing training, therapy and shelter to abused children.

In a more focused approach, Amway formed a new alliance to profoundly impact a few children who have been separated from their parents because of abuse. In partnership with Crop Minori, which works with the Ministry of Health, Labor and Welfare, Amway is supporting Crop House, a foster home where up to six children are raised as a family in a safe environment surrounded by a strong team of child protection experts and therapists.

There is no one solution for ending child abuse. Interventions big and small are necessary to give children the safe, secure futures they deserve.

TM

31Community

ReGional stoRies south korea

nutrilite health Watcher

Did you know that when it comes to food, colorful often means good-for-you? Healthy eaters know.

Thanks to ‘Nutrilite Health Watcher’, children in South Korea know too. Kicked off with a $262,000 donation from Amway, in partnership with 32 social welfare centers, this health education program enriches children and families with hands-on healthy insights, from body composition profiles to nutrition guidelines to obesity prevention.

It begins with color – and the brighter, the better to fuel your body and mind. Just ask the 15 youth who partook in Nutrilite Health Watcher’s “Phyto Color Cooking Class” at the Jayang Social Welfare Center. With a focus on antioxidant-rich phytonutrients – that’s where the “phyto” comes from – these clever cooks rose to the challenge of whipping up recipes using only red, yellow, orange, green, purple and white vegetables.

The result? Delicious dishes infused with natural goodness. And when the cooking concluded, our own Nutrilite trainer shared tips on how to keep fit and healthy, from the inside out.

‘Nutrilite Health Watcher’ is gaining momentum and will make the rounds to welfare centers across South Korea, putting optimal nutrition at the forefront and proving that a colorful palette of food can be quite palatable.

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disaster reliefmAKinG A WorlD oF DiFFErEncE

About people, for people – Amway is a global family that’s millions strong. When natural disaster strikes, we rally and respond with open hearts and willing hands. Because that’s what you do for family.

In true Amway form, our disaster relief efforts are anything but small. Since launching a formal disaster response program in 2004, Amway, employees and distributors have donated $23 million in cash, products and services worldwide. Amway is at the ready to reach out. Once the magnitude of a disaster is determined, we work through our many partner agencies to deliver the appropriate aid. In 2011, we responded to nine significant natural disasters.

Amway president Doug Devos and Amway Japan president John parker visiting Japanese distributors

historic hElp in JApAnWhen a historic earthquake, tsunami and nuclear emergency devastated Japan and claimed the lives of thousands, Amway stepped up with equally historic relief. Amid heartbreak, we provided heartfelt support. Amway, employees, distributors and customers donated more than $4.4 million, which included a 100 percent match from Amway. Funds fueled the Japanese Red Cross and other agencies providing immediate relief and long-term recovery. Donations collected by Amway distributors in Japan were designated to distributors affected by this tragedy.

Stories of support inspired the Amway family worldwide. Consider United States distributor Sachiko Draper who, upon hearing of the devastation, donated her bonus payment to the Amway matching fund and then reached out to fellow distributors in Japan. After connecting with a mother of a 6-month-old baby confined to her home to avoid radiation, Draper immediately arranged for delivery of a case of baby formula. It arrived and the young mother rode her bicycle to the post office to pick it up, after making sure the wind was blowing in a direction that was not coming from the nuclear power plant just 25 miles away.

Or consider Hideko Yoshida, a Japanese distributor in the afflicted area, who delivered a piggy bank filled with coins and bank notes to Amway Japan President John Parker in support of his fellow countrymen in even more severe need. “We are alive,” she wrote. “We can eat warm food. But there are so many people in great need. We must all work together to do our best!”

Large and small, support like this is indeed fulfilling our mission of helping people live better lives.

33Community

thE morE DisAstErs, thE morE AmWAy rEsponDs

Across continents, the Amway family reaches out to speed the recovery of people and the rejuvenation of communities. Our hearts go out to the victims of these catastrophes while our hands get to work: We thank the many Amway leaders, employees and distributors who help us help others.

Australia

Amway corporate, employees and distributors provided relief to some of the three million Australians affected by flooding. Amway distributors living in flooded areas received product donations, special product offers and free delivery, and Amway helped to rebuild a new state-of-the-art picnic area for families in one of the most affected areas.

Brazil

Floods and mud slides took the lives of hundreds of people, leaving many missing and thousands more homeless. Amway responded with product donations to families in need, and we are planning long-term rebuilding efforts with Habitat for Humanity.

colombia

When massive flooding displaced an estimated two million people from their homes, Amway made an immediate donation to Colombia Humanitaria, and is working on long-term rebuilding efforts with Habitat for Humanity.

East Africa

When the worst drought in more than 60 years devastated East Africa, more than 12 million people throughout Somalia, Ethiopia, Kenya and Djibouti needed emergency relief. While the countries of East Africa are not Amway markets, the sheer scale of this crisis called us to respond. Amway donated $100,000 to assist in relief efforts. We partnered with CARE, an organization with extensive crisis relief experience in Africa.

new zealand

A massive 7.1 earthquake in Christchurch prompted Amway employees in Australia to raise funds for disaster relief. Amway also donated to the Red Cross and matched staff and distributor donations, as well as offered free delivery to distributors in the affected area and extended discounts for product purchases.

philippines

Tropical Storm Washi brought heavy rains and flash floods to the Philippines, causing thousands of deaths. Amway made an immediate donation, as well as matched donations made by distributors and employees.

thailand

Flood waters also covered two thirds of Thailand, creating the worst flooding in more than 50 years and claiming hundreds of lives. Amway made food and monetary donations, and gave extra support to affected distributors.

turkey

When a 7.2 earthquake shook Eastern Turkey, Amway immediately responded with a donation to the Red Cross relief effort. Damage was substantial, with hundreds killed. Thankfully, all Amway employees and distributors were safe, and we reached out with additional help to distributors in affected areas.

Amway distributor donations in Australia

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Amway Employees – levent hamdemir and Jaida vaught

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Employees

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people make it possible

From our West Michigan headquarters to our country offices in four regions spanning the globe, we’re a worldwide family at Amway. While our business opportunity and products may steal the spotlight, we know it’s our people who power our enterprise.

All over Amway, we work together to create a work environment that inspires individual worth, empowers performance and rewards contributions. Paramount to being a global employer of choice is our commitment to providing our employees with the tools and opportunities they need to create optimal careers and live a balanced life. We invest in them, so they can become their best.

Because great people happen here.

36 Employees

eMpoWeRinG ouR eMployees

rewards and Benefits

At Amway, we reward our employees in many ways – targeted development plans, global career opportunities, performance-based pay and comprehensive benefits. Employees at our World Headquarters in West Michigan enjoy an employee store, wellness programs, an onsite state-of-the-art fitness center with innovative programs and events created just for them and their families.

tailored Education and Development

We keep our eyes on the prize: personal and professional best. We pride ourselves on giving our employees the power and knowledge to advance their careers at Amway. Our employee-focused culture drives education and training, always tailored to individual growth and development, so that each employee has the opportunity to apply his or her talents beyond the job description.

“The thing i like most about Amway is the sense of community – we’re involved in the communities where we operate.”

- Greg Weichhand Amway World Headquarters

AmwAy ChinA emPloyeeS innoVATe

innovation isn’t a catchphrase but a culture at Amway. Consider The Amway China ‘innovation Project’, an energizing initiative developed to spark out-of-the-box thinking while nurturing role models in fellow employee innovators.

And it’s working: Amway China produced several innovations that have increased efficiencies and productivity across departments – starting with the innovation Portal, an interactive platform that engages employees to enhance corporate operations and business excellence. Just last year, this Portal was enhanced with SmS capabilities, allowing employees to text ideas anytime, from anywhere.

The ‘innovation Project’ gained momentum three years ago, with 12,000 ideas submitted to the innovation Portal from 3,800 employees. of those, 500 were recognized, and the top ten innovators received an award and two inspiring trips to ideo, a leading international design and innovation consultancy, and the Amway China lab for first-hand R&d experience.

37Employees

A safe Workplace

Safety is a priority for Amway employees, and we see it as a collaborative effort between staff and management. Every year, we evaluate and refresh safety practices, with a focus on awareness and education. Perhaps that’s why Amway consistently outperforms similar United States businesses in safety, with total injury accident rates at 30 percent less than the industry average.

valuing Diversity

Across the world, Amway is recognized as a high-performing, values-based employer of choice. We are a diverse and inclusive company that intentionally drives the development of talent across our enterprise. Doing so engages our employees within a globally diverse environment while enabling our culture of innovation and consumer orientation.

Global talent Development

Amway talent development teams at our World Headquarters support our key enterprise strategy of developing a performance-driven culture. We engage employees with tools and resources to not just meet job requirements but move ahead. We advocate purposeful development, customized to meet individual needs, so employees can perform and contribute at the highest level. And we provide many development opportunities to enhance skills and knowledge, in support of company goals.

We empower employees to take responsibility for proactively driving their own development – at Amway and in life. Our comprehensive programs encompass all aspects of professional and personal growth, from self-directed professional and personal development learning activities to leadership development courses to one- on-one career counseling.

“Amway gives me the chance to grow professionally and personally.

working at a global leader has opened my mind to knowledge and relationships.”

- Mauro Soffientini Amway Italy

38 Employees

one PoUnd AT A Time

The topic of weight loss can be, well, heavy. Just ask the 10 employees who took the optimal you “new way to a new you” challenge last January and now weigh an astonishing 167 pounds less, collectively dropping an average of 16 pounds per week over the 12-week period. And they’re still losing!

Shawn haff, who works at the employee Store, admits feeling overwhelmed by the amount of weight she wanted to lose. yet nutritionist Jody Koutz was encouraging, “She told me to think about losing one pound at a time.” inspired and motivated, haff did just that: She shed 43 pounds and jumpstarted her – and her family’s – life. “i now can play with my kids. i’ve discovered a love of running, and my husband and i even bought bikes.” what’s more, haff’s blood pressure, close to hypertension prior to the program, is back to normal and she’s changed her eating habits by following the program’s easy-to-use guidelines. “i learned how to fuel my body, instead of just taking in empty calories.”

forklift driver John loftis was inspired to get in better shape by his 88-year-old father who still works out three times every week. “i was just thinking about the future,” loftis says, wanting to improve his overall health for his wife and two boys. while skeptical at first, he found everything he needed to succeed in his optimal you materials. ”The binder has meals, snacks, grocery lists, recipes, everything.”

loftis admits to enjoying all the positive comments he now gets since losing 24 pounds – and one in particular, “my wife says i no longer snore.” Throughout the program, nutrilite physician dr. Kip Johnson advised participants to be mindful that weight loss is a lifetime commitment that requires lifestyle change. loftis took note, “That really stuck with me.”

optimal you, our premier Employee Wellness program

We take a holistic approach to caring for our employees, recognizing that the influences on their emotional and physical well-being extend beyond the workplace. With this in mind, we launched Optimal You in 2005. This positive, practical program gives our employees the flexibility to balance their work and home lives by equipping them with the tools they need to positively influence their health.

And it’s working: Employee participants experienced a 38 percent improvement in their overall risk factors in 2011 alone. What’s more, employee participation in the Optimal You incentive program has grown to 61 percent of the total workforce and 83 percent of those participants meet all program requirements to receive lower monthly healthcare premiums. More involvement means less overall health risks for our most valuable asset, our people. Thanks to these health-smart employees, we’re strengthening our culture of wellness.

eMpoWeRinG ouR eMployees

“i get as much acknowledgement, compensation and fulfillment as i contribute. i’m

fortunate to work at Amway.”

- Jung-Kook Ryu Amway Korea

39Employees

“no matter where you are and where you work, we’re all working toward the same goals as a global team.”

- Kim Drabik Amway World Headquarters

opportunities to make a Difference

Helping people live better lives is the Amway vision, and our employees keep a sharp focus on helping us fulfill it by getting involved in programs and events in communities across the world. We post local volunteer opportunities in Amway publications and on a dedicated website, so employees can best match their interests with local causes. We even train Amway executives in nonprofit board leadership, so they too can align their passions and contribute their leadership skills to local nonprofit organizations.

Environment and sustainability

Carpooling, recycling, wildlife education – you name it, Amway employees are doing it. Environmental stewardship and sustainability is critically important to our business, and we offer many learning opportunities to educate our employees and empower their own decision-making.

PReVenTiVe SCReeninGS, PeoPle SAVed

Amway Associate Brand Communications Specialist erika nungary credits taking part in the optimal you program with literally saving her life. She says there was a time about three years ago when she just knew something wasn’t right with her health.

“it wasn’t drastic, but i knew there were times that i just i wasn’t remembering things or communicating clearly,” she recalls. “my doctor said i was probably just stressed and needed a vacation, but i knew that wasn’t it.”

fortunately, nungary followed her hunch and paid a visit to dr. Kip Johnson, an on-staff nutrilite physician available to employees for consultations at our Buena Park, California facilities. he concluded she might have an issue with her pituitary gland and suggested she have an mRi at her next physical – which she had already scheduled in order to meet optimal you program requirements.

Although blood tests didn’t reveal anything, her doctor ordered the mRi as she requested. The next day, nungary received a phone call that would change her life. “my doctor told me to see a neurosurgeon immediately. i had a walnut-sized tumor on top of my pituitary gland that was pushing into my brain.” The neurosurgeon told her that her life was in immediate danger and, even with surgery, she may be blind or paralyzed.

nungary not only survived the surgery, but after four months of recuperation and radiation she was back to work. Today, she is a champion of employee participation in all of the opportunities offered through the Amway optimal you program and medical benefits. “i am so thankful that i work for a company with such great support and health resources. i want to tell employees to not waste the wonderful resources at Amway. Pay attention to your body and if something’s wrong, see your doctor immediately – nothing is more important!”

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trout lake Farm, Washington, united states

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Environment

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caring for our planet

We’re a family business, and we protect the Earth. Amway leaders, employees and distributors across the world take pride in our generations of environmental stewardship. We are diverse global citizens yet we stand united in our commitment to improve the way we work, the products we make and the people we serve.

We see sustainability as not a destination but a journey. Every step of the way, we look to reduce our footprint by elevating our environmental consciousness and innovating our processes and products. Our global commitments to environmental stewardship include:

• Reducingtheenvironmentalimpactofouroperations–conservingresourcesthrough reuse and recycling, the prevention of pollution, the elimination of hazards and the responsible use of energy.

• Trainingouremployees–motivatingthemtotakepersonalaccountabilityforprotecting the environment and creating a safe, healthy workplace.

• Measuringourenvironmentalhealthandsafety–assessingandauditing our programs.

• Seekingrenewableenergysources–replacingfossilfuelsthatpowerourfacilitiesand improving our current systems to maximize their output.

• Bolsteringoursustainablefarming–experimentingwithnewideasandtechnologies on our 6,400 acres of organic farmland in the United States, Mexico and Brazil.

We learn by doing. We lead by example.

42 Environment

MeasuReMents and pRioRities

Amway is implementing a Global Environmental Metrics reporting program encompassing our global supply chain facilities in the US, Mexico, Brazil, Vietnam and China. This program measures key sustainability metrics and production volume. Considering the substantial growth of the company over the past year, our environmental performance continues to track well toward our 2014 goals.

Our first global reporting of Amway greenhouse gas emissions occurred in 2011 through the Carbon Disclosure Project (CDP), the world’s largest reporting of worldwide greenhouse gas (GHG) emissions. This voluntary program gathers GHG emissions from more than 3,000 companies. In addition to CDP, we reported our use of green power through the EPA’s Green Power Partnership.

What’s more, three major Amway manufacturing facilities – Ada, Michigan; Buena Park, California; and Guangzhou, China – have environmental management systems that are registered under the ISO 1400:2004 environmental management standard. Registration to this prestigious global ISO standard is obtained through yearly third-party audits.

priority onE: rEDucE our cArBon Footprint

The first environmental goal for Amway is to reduce our carbon footprint, which is expressed by reducing our GHG emissions. Part of this reduction is an active energy conservation program: Since 2006, we have reduced our aggregate US electricity use despite a growing business. Energy conservation projects include:

• EnergyKaizen™eventstoreduceenergyuse at distribution centers through lighting, compressed air leaks, insulations and HVAC controls. These projects help us deliver orders to distributors in the most efficient facilities possible.

• High-efficiency lighting continues to be an ongoing effort. In 2011, one of our main warehouse areas was converted from old metal halide fixtures to high efficiency fluorescent fixtures. We also began piloting LED fixtures in our parking lot, which now operate on 70 percent less electricity.

2010 2011 2014 (Goal)

Waste Recycling Rate (%) 84.5% 85.4% 95%

Green Power (non-grid) 5.4% 5.2% 15%

Water (KLiters) 1,625,136 1,602,984* 1,404,529 (10% Reduction)

Green-House Gas Reduction Emmissions (Tonnes) 185,995 pending 139,496

(25% Reduction)

*4th quarter estimated

GloBAl AmWAy supply chAin

43Environment

• Compressedairisamajorsourceofelectricity used in manufacturing and distribution. Through ongoing efforts to find and fix air leaks, as well as implement innovative approaches to using compressed air in our manufacturing and distribution centers, we have reduced electricity use by 16 percent in the last five years.

• We continue to purchase electricity from green alternative energy. Our goal is to use green power for 15 percent of aggregate US electricity – currently at 7 percent – and we continually look for ways to increase our use of green technologies like solar, wind and fuel cells.

transportation

As a global company, Amway has a significant transportation footprint – it far exceeds our carbon footprint for manufacturing. We have a new plan to address our transportation impact, with the primary goal of making transportation-intensive products much closer to the end customer. In markets like Europe and Asia, we will be repositioning our manufacturing of home care and durables to significantly reduce our transportation footprint. Changes in home care alone will reduce our transportation GHG emissions by 70 percent, and will have a profound impact on our carbon footprint when fully implemented by 2014.

priority tWo: cut WAtEr consumption

Water is the key resource for the production of all AMWAY™ brand products. We need it to grow ingredients on our Nutrilite farms, to clean and sanitize our production equipment and to make our homecare and personal care products. Our goal is to reduce our water consumption by 10 percent by 2014, and we are well on our way, thanks to innovative initiatives like irrigation strips in Mexico and drip irrigation in Brazil.

priority thrEE: lEss WAstE, morE rEcyclinG

Less really is more: Our third goal for reducing Amway waste, recovery and recycling footprint is to reduce the waste we send to landfills by increasing recycling. Specifically, we want to increase our recycling rate to 95 percent by 2014.

Amway has made great strides in addressing the issue of packing materials used to ship orders to distributors. Our goal is to make shipping boxes that match the size and shape of orders being shipped, reducing excess packing. Amway distribution engineers have created a new technology that determines the size and shape of each order, and then forms a box optimal to meet those specifications. Doing so reduces packing material and shipping weight while allowing for more optimum loading of delivery trucks. Amway hopes to roll-out this technology to additional service centers in the coming years.

44 Environment

thE Full cyclEAmway scientists know that analyzing a product’s lifecycle leads to better product design and reduced environmental impact.

Amway has developed Life Cycle Assessment (LCA) tools to evaluate the environmental impacts of our products and packaging, which in turn, impacts the design of our products. To date, we have evaluated the lifecycle of more than 40 AMWAY™ products.

The LCA internationally recognized methodology compiles and examines the inputs and outputs of materials and energy used to determine environmental impacts throughout a product’s lifecycle – from raw materials to manufacturing to distribution to end-of-life management.

A core team within our product development division at Amway has been trained in this systematic procedure and is now using it to make improvements – and, ultimately, make all AMWAY brand products, operations and services more sustainable through:

• Effectiveidentificationandprioritizationof environmental performance improvement initiatives.

• Morefullyinformedresearchanddevelopment related decision-making.

• Morerelevantindicatorsofproductenvironmental performance.

• Validatedenvironmentalperformanceclaims.

In 2011, Amway conducted LCAs on two models of our in-home air purifiers. Likewise, the relaunch of our eSpring™ Carbon Water Treatment System in Japan merited an LCA, to ensure that the new model had a much smaller environmental footprint. Case studies like these continue to strengthen our life cycle expertise and capacity at Amway, bolstering our product development and answering the call of environmentally-conscious customers. We’re listening and learning.

pRofiles – life CyCle assessMent

45Environment

180 AcrEs oF protEctED hABitAts

Nearly 180 of the 430 acres at Amway World Headquarters are managed as wildlife habitats. In protecting this land, we increase the quality of life for the flora and fauna that surround us. Not to mention we ensure a thriving natural environment for our employees and the West Michigan community.

Each year, wildlife experts, along with Amway employees and their families, volunteer to identify, categorize and build nest boxes for the hundreds of diverse species in the habitat. And with 80 different bird species, 155 insect species and 12 amphibian and reptile species, there’s always something to see and experience.

6,400 AcrEs oF orGAnic FArmlAnD

Perhaps one of the best examples of the Amway environmental commitment is the story behind the NUTRILITE™ brand.

NUTRILITE is the world’s only vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms.1

And we do so on more than 6,400 acres of organic farmland in the United States, Mexico and Brazil, where plants are grown and harvested in accordance with nature, using sustainable methods. What this means is that we grow the natural ingredients used in our products without using chemical fertilizers or synthetic pesticides. We replenish the soil, rather than deplete it, dehydrating and processing products within hours of harvest and then carefully packaging and shipping them soon after production. Doing so guarantees a just-in-time-freshness that’s distinctive to NUTRILITE products.

What’s more, as part of the NutriCert farm certification program, many of the farms supplying botanical materials used in NUTRILITE products are required to adhere to these same guiding sustainable principles. These farms are also required to provide a healthy social environment for their employees, with opportunities for personal development and training.

1 Source Euromonitor International Limited; Based on 2010 RSP sales (US$) of Vitamins and Dietary Supplements (VDS) across all retail channels. VDS includes mineral supplements, fish oils, dietary supplements, tonics and bottled nutritive drinks and child-specific vitamins and dietary supplements. “Global Presence” for a brand is defined as having at least a 0.1% regional value share in a least four of the seven global regions. To challenge the claim, brand owners must at least partially own and control the production process, from farms where ingredients are grown to the plants were the brand is manufactured. Brand owners must not only own farms where inputs used in the manufacture of a brand are planted, grown and harvested, but these farms must also be organically certified. Based on Euromonitor research for Amway Corporation. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.

pRofiles – aGRiCultuRe and Wildlife habitats

Wildlife on Amway World headquarters land

46 Environment

MeMbeRships and CeRtifiCations

sustainable Forestry initiative

The Amway Corrugated Printing Department is certified for fiber sourcing in the Sustainable Forestry Initiative. This means that 100 percent of Amway’s corrugated material is sourced from well-managed forests.

EpA climate leaders partnership

Amway is committed to reducing our impact on the global environment by voluntarily completing a corporate-wide inventory of our greenhouse gas emissions for the United States Environmental Protection Agency.

EpA Green power partnership

Amway helps support the development of new renewable power generation capacity nationwide while also helping protect the environment through a collaboration with the United States Environmental Protection Agency.

michigan Great printers project

We work to prevent pollution by achieving environmental compliance in association with our print services.

michigan Business pollution prevention partnership

We commit to improving the environment by adopting the three “Rs” – reduce, reuse, recycle.

Wildlife habitat council

We are enhancing and restoring wildlife habitats by planning for sustainability and meeting economic, environmental and social needs of the present and future generations.

iso certifications

Our Ada, Michigan and Guangzhou, China manufacturing sites are recertified to the International Organization for Standardization (ISO) 14001:2004 standard for environmental management. Our Buena Park, California facility is certified to the ISO 14001 standard for the first time. These certifications mean that our facilities demonstrate an environmental management system that reduces overall impacts like air emissions, hazardous waste generation, waste water and storm water discharges.

ohsAs certifications

Our Ada, Michigan and Guangzhou, China facilities were certified to the Occupational Health and Safety Standards (OHSAS) 18001 for occupational health and safety. This standard demonstrates the Amway commitment to providing safe and healthy work environments for our employees.

47Environment

Amway farmland in lakeview, california

48 Environment

lEGAcy oF clEAn™ is plAnEt positivE – Just AsK thE EpA

Powerful for people, easy on the planet – that’s the thinking behind our LEGACY OF CLEAN™ home care line. Designed with the environment in mind, these conscientious cleaners do more with less water, less energy and less waste.

And now they’re Planet Positive: With a renewed focus on the Amway safe and green heritage, which dates back to 1959 when our founders launched the industry’s first biodegradable cleaner L.O.C™, we revitalized our entire home care product line. To validate our work, we sought and earned third-party certification from the US Environmental Protection Agency’s (EPA) Design for the Environment (DfE) program: In North America, more than 35 LEGACY OF CLEAN products now carry the DfE seal of approval and we’re expanding globally.

Why the EPA? The decision was easy. This prestigious organization is long recognized for its focus on human and environmental safety – alternative programs were neither as well-known nor supported by a government agency. Further, products earning the DfE logo are designed to help customers choose safer chemical cleaners that do not sacrifice quality or performance. Just like LEGACY OF CLEAN.

Amway is committed to achieving and maintaining DfE partnership on all home care products through continuous improvement of our formulas. Positive news fitting to a better planet.

pRofiles – CleaninG planet positive

49Environment

AmWAy pApEr proDucts EArns covEtED cErtiFicAtions

Did you know that a tree makes just 16.67 reams of copy paper? Or that the average person worldwide uses 21 reams annually? Do the math: that’s 1.25 trees for each of us, every year.

Figures like these motivated our Amway North America Paper Products division to secure the preeminent Forest Stewardship Council (FSC) stamp of approval on the AMWAY™ literature and packaging it produces. From processing to manufacturing to distribution, Amway developed and implemented procedures to meet the FSC’s Chain of Custody, documenting each step to ensure that materials carrying the FSC stamp are responsibly harvested from a certified managed forest. For every tree cut, saplings are planted so the forest’s biodiversity and ecology are sustained for generations to come.

Further, our Paper Products division is certified by the Rainforest Alliance, an international nonprofit dedicated to the development and promotion of sustainable standards in farming, forestry and tourism. Rainforest Alliance standards protect the environment and promote the well-being of workers, their families and their communities. Amway also participates in the Sustainable Forestry Initiative, which trains loggers, foresters and family forest landowners in best management practices and landowner outreach programs.

pRofiles – pRintinG foRest fRiendly

©

50 Environment

On March 11, the coast of Sanriku was hit by a 9.0 earthquake, the largest in Japan’s history. This natural disaster spawned a huge tsunami, which caused catastrophic damage to the coastal area, most notably in the shut down of all electric power at the Fukushima Nuclear Power Plant of Tokyo Electric Power Company (Tepco). Loss of power meant loss of functioning of the nuclear reactor’s coolant system, allowing radioactive material to be released. Further, without nuclear power, Tepco was in danger of major blackouts.

In response, the government requested that all Japanese citizens make a 15 percent reduction in their energy usage. As a corporate citizen and one of the region’s largest energy users, Amway would have been imposed with a penalty of one million yen per hour had we failed to meet this 15 percent reduction. Times of distress required drastic action, and Amway teams got to work.

pRofiles – exCeedinG eneRGy standaRds

success in sixty Days

After confirming our overall portfolio of electricity usage, our Facility and Service Group strategized how to efficiently – and quickly – reduce power across Amway. And then we did just that.

In just two months, Amway made significant strides. We replaced fluorescent lights with LED bulbs and changed the cold/hot water system to inverter control. We raised thermostat settings, thereby decreasing air conditioning use, and provided employees with handheld fans (with energy saving tips printed on them). Employees also charged PC batteries at night for daytime computer use, shared printers, took the stairs and turned off unnecessary lights.

In making these small changes, Amway made a big difference: Electricity use fell well below the 827kw maximum set by the government, resulting in an impressive 29 percent reduction – nearly doubling expectations. Yet the effect of this initiative is larger still: It is likely that Amway savings amount will exceed the investment amount in about six years. And along with it, our employees’ understanding of the importance of energy savings.

EnErGy rEDuction EXcEEDs stAnDArDs in JApAn

51Environment

AtmosphErE™ rEvAmps AnD rolls out in chinA

We’re always innovating at Amway. Case in point: ATMOSPHERE™ Air Purifier. The 2011 redesign of this patented, popular home air purification system reduced greenhouse gas emissions over its life cycle by more than 74 percent, its energy use by 70 percent and its plastic content by eight percent.

As part of our life cycle management approach to total product performance, we conducted a formal Life Cycle Assessment (LCA) to compare ATMOSPHERE to the AMWAY Advanced Air Treatment System (AATS), a previous model. The LCA proved that ATMOSPHERE solidly enhanced environmental performance. In addition to the above reductions, we improved clean air delivery rate and power efficiency, and all in a smaller unit.

Currently sold in 14 countries and launching soon elsewhere, ATMOSPHERE has earned 13 United States and 66 worldwide patents (granted and pending) for Amway. The redesign is part of our ongoing efforts to minimize the environmental impacts of our products and processes.

ATMOSPHERE answers a global need, too. As research continues to link indoor air quality to overall health, the demand for air purifiers grows. Amway experienced this first-hand in China. In true Amway form, we responded with a second ATMOSPHERE manufacturing facility to meet Asian consumer demand while reducing both reduced shipping distances and lead times.

pRofile – enhanCinG pRoduCt desiGn

52 Global Recognition Awards

2011 GloBAl rEcoGnition AnD AWArDs

When you’re in the business of helping people live better lives, you tend to get noticed. We humbly share these accolades with the more than three million distributors and 20,000 employees that comprise our Amway family across the world. With heartfelt thanks, we honor you.

cAnADA•MakingaDifferenceAward,Direct Selling

Association of Canada

chinA• ChinaCharityAward,Ministry of Civil

Affairs, People’s Republic China

• ChinaChildren’sCharityAward,All-China Women’s Federation and China Children and Teenagers Fund

• MostResponsibleCorporation,China Business News and Red Cross Society of China

croAtiA•RecognitionPlaquette,UNICEF

honG KonG• CaringCompanyLogo,Hong Kong Council of

Social Service

• IndoorAirQualityCertificate(GoodClass),Indoor Air Quality Information Centre from Environmental Protection Department

• HongKongCorporateCitizenshipAward–Outstanding Corporate Volunteer Team, Hong Kong Productivity Council

• HongKongCorporateCitizenshipAward–Award of Excellence in Service Category, Hong Kong Productivity Council

• Wastewi$eLabel,Hong Kong Awards for Environmental Excellence

hunGAry• RecognitionPlaquette,Red Cross

• RecognitionPlaquette,UNICEF

mEXico• NowRecycleYourBatteriesProgram,

Municipality of Monterrey Over the Secretary of Urban Development and Ecology

• CorporateCitizenshipBestPracticesAward NUTRILITETM Little Bits, Community Involvement Category, Mexican Center for Philanthropy

• SociallyResponsibleCompanyAward,Mexican Center for Philanthropy

philippinEs• Adopt-A-SchoolPartner,Department of

Education

polAnD• GazelleofBusiness,ThePulseof

Business, The Best Business Daily

KorEA• VolunteerAward,Gangseo-gu Local

Government

• GoodNeighbors20thAnniversaryAppreciation Certificate, Good Neighbors

• SocialWelfareCentersForwardMovementAppreciation Certificate, Korean Association of Social Welfare Centers

• 18thKoreaVolunteerFestivalParticipationAward, Korea Council of Volunteering

Global ReCoGnition

53Global Recognition Awards

sinGAporE• PlatinumAward,Singapore Children’s

Society

• TrustedBrandSingaporeGoldto NUTRILITE™, Vitamins/Health Supplements Category, Reader’s Digest

• TrustedBrandSingaporeGoldtoeSpring™,Water Purifier Category, Reader’s Digest

tAiWAn• GoldSportsMentorsAward,The Sports

Affairs Council of the Executive Yuan

thAilAnD• OutstandingEstablishmentfor

Achievement on Labor Relations and Welfare, Department of Labor Protection/Welfare, Ministry of Labor

• CertificationofGuidanceonSocialResponsibility, Ministry of Industry

• #1TrustedBrandinDirectSellingBusiness, Thailand’s Most Admired Brand & Why We Buy 2011, BrandAge Magazine

• #7MostAdmiredCompany,Thaicoon Magazine

uKrAinE• Acknowledgement for Promotion

of Healthy Lifestyle Among Youth, Mukachevo City Council

• Acknowledgement for Improving the Environment, Cherkassy City Major

• AcknowledgementforResponsibleAttitude to Society and Contribution in Saving Children’s Lives, The Chestnut Run Charity Foundation

russiA• LeadersofCorporateCharity,BestCSR

Practices Ranking, 6th Place, NGO Donors’ Forum, Vedomosti Business Newspaper, PwC

• BesteLearningPracticeinCorporateSector, eLearn Expo

unitED stAtEs•FitFriendlyPlatinumAward,American

Heart Association