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  • 8/3/2019 Role Impacts of is Notes

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    Communication earn ng, row eve opmen

    Entertainment

    o ty Survival

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    WhatISDoes

    (Functions) WhatIS

    Delivers...

    Capture

    Process

    ene s

    Generate

    Store

    Speed

    Consistenc

    Retrieve

    Precision

    e a y

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    Learnability:Howeasyisitforuserstoaccomplishbasictasksthers me eyencoun er e es gn

    Efficiency:Onceusershavelearnedthedesign,howquicklycan

    Memorability:When

    users

    return

    to

    the

    design

    after

    aperiod

    of

    not

    ,

    Errors:Howmanyerrorsdousersmake,howseverearethese,

    Satisfaction:Howpleasantisittousethedesign?

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    Mana ementFunctions

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    Greaterparticipation

    in

    foreign

    trade

    reduces

    Globaltradeintechnologyintensiveproducts

    registeredthehighestgrowthrateinallthe

    regionsexcept

    Latin

    America

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    Informationandcommunicationtechnology(ICT)infrastructureis

    OpposingView:ToomuchstockisgiventoICTexpansionasanengineofgrowth,whilenotenoughattentionisgiventohumancapital,health,andcivi in rastructure roa s,c eanwater,e ectricity,etc. 2

    Countered:

    ICT

    infrastructure

    expansion:

    andtransportation

    allowsfornewmethodsofcrossborderinvestmentsandtheexpansionof

    activitiesvitaltothenewglobaleconomy connectivityandseamlesscommunicationarerevolutionizingthestructuresofeconomicexchange.[3]

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    TheimpactofICTsextendsbeyondtheeconomicdomain,with+ve

    spillovereffectsonvariousdimensionsofsociallife: enhancelearning[1.a]

    improvehealth

    care

    [1.b]

    empowermarginalizedwomen[1.c]

    maintaingoodgovernance[1.e]

    Developingcountries

    may

    not

    see

    the

    same

    returns

    on

    their

    ICT

    nvestmentsas eve ope countr es.I T eg nsto e vergross omest cproduct(GDP)percapitagrowthonlyafteracertainthresholdofICTdevelopmentisattained.[2]

    Unlikedeveloped

    countries,

    developing

    countries

    have

    little

    of

    the

    supportinginfrastructurenecessaryfortheexpansionandutilizationoftheproductivecapacityofICTs[3]

    Networkexpansion&efficiency&Privatisation

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    EconomicfactorsarecorrelatedwithICTexpansion(95%conf.)

    ICT services are rice sensitive

    Universitieshave

    the

    largest

    impact

    on

    ICT

    ns u onsarene userso

    Graduateshavehigherannualincomes

    GraduatesengageICTintheirproductivecapacity

    ICTexpansionisafunctionof(road)transportinfrastructure

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    Trans ortation Ener &Industr

    Education Securit

    Agriculture Bankin &Finance

    HealthCare

    Printing&

    Packaging

    Construction

    Education

    Food&Beverage

    Travel,Transportation&

    Media,Music&

    Entertainment

    Transshipment

    Science,R&D,Innovation

    Advertising

    ProfessionalServices

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    ,

    Classical:structure

    and

    requirements

    to

    sustain

    it

    HumanRelations:people;groupandindividualneeds

    Systems:responsetoexternalandinternalinfluences

    Contingency:balanceofanumberofkeyvariables(structure;strategy;staffingetc.)

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    intricatehumanstrategiesdesignedtoachieveobjectives~Argyris (1960)

    theirmachinestoaccomplishgoals~Simon1979

    systemsofinterdependenthumanbeings~Pugh(1990)

    ameansofworkingwithotherstoachievegoals~Stewart(1994)

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    Administration

    Businesses:Profit

    Motive

    Drucker: ur oseisnottoearn rofit rofitisameasureofhowwellthebusinessperforms i.e.creatin acustomer ortransaction

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    Pro rietor SelfOwner

    SoleTraders

    FamilyBusiness

    Ownership

    of

    Assets:

    Partnerships General

    xposure o

    Liability

    Shareof

    Profit

    Limited Controlof

    Corporations PrivateLimitedLiability

    DecisionMaking

    Execution Authority

    Communication

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    1. workinginward

    (improving

    afirms

    internal

    processes

    and

    structure)

    . withcustomers)and

    3. workingacross(improvingitsprocessesandrelationshipswithitsbusiness

    partners)

    Egs:

    Grain er GEPowerS stems WireNovaScotia TheShi in

    Industry,Cisco

    Systems

    and

    UPS

    Supply

    Chain

    Solutions,

    Semco,S.A.,ADayintheLifeofanElancer,GeneralMillsandLandOLakes,SaraLeeBakeryGroup,andDellComputer

    315

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    WorkingInward:

    Connectivity

    &

    Belonging

    WorkingOutward:

    Customers&Services

    or ng

    cross:Suppliers&Backoffice

    316

    Figure31StrategicUsesofInformationSystems

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    Use of the Internet b businesses in mid late 90s

    set

    off

    a

    revolution

    in

    the

    use

    of

    IT

    t z ngt e nternettocon uct us ness ecamet estrategicuseofIT

    Strategic=havingasignificant,longtermimpactonafirmsgrowth,industryand$$

    317

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    IntroductionLast

    20

    Years

    Strategic

    Uses

    of

    IT

    ,

    hottopic

    =end

    user

    computing

    (working

    HelpemployeeslearnaboutPCs

    strategicusefocusedoutwardtogain

    Nowconsiderednormal=competitivenecessity

    Vs.competitiveadvantage

    318

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    IntroductionLast

    20

    Years

    Strategic

    Uses

    of

    IT

    cont.

    Strategicuse

    attention

    turned

    inward

    to

    =

    totallyredesignhowtheenterpriseoperated

    Introductionof

    ERP

    systems

    was

    also

    aimed

    at

    internaloperations,specificallyprovidingsingle

    319

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    IntroductionLast

    20

    Years

    Strategic

    Uses

    of

    IT

    cont.

    .

    Internetspotential

    becoming

    evident

    = u w u

    competitiveadvantage

    MostestablishedfirmsinitiallyusedtheInternet

    technologyinternally,buildingintranetstoimprove

    company

    processes Publishingeforms

    Accompanyingworkflowprocesses

    320

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    IntroductionLast

    20

    Years

    Strategic

    Uses

    of

    IT

    cont.

    Useof

    the

    Internet

    for

    business

    underway

    Burstingofthedotcombubble

    EBusiness as ecomemorerea ity ase

    IntegrationoftheInternetintohowcompaniesworkhas

    proceeded

    early00s

    Theme = levera in traditional o erations b usin the

    Internetto

    work

    more

    closely

    with

    others

    forbricksandmortarfirms

    2006

    Barbara

    C.

    McNurlin.

    PublishedbyPearson

    Education.

    321

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    IntroductionLast

    20

    Years

    Strategic

    Uses

    of

    IT

    cont.

    2005 Somethinghaschanged

    EspeciallywithregardstotheuseofITforcompetitive

    advantage

    SomemayquestionITsabilitytogivecompaniesa

    competitiveedgebutitisabsolutelynecessaryfor

    competitiveparity

    Beingused

    strategically:

    Inward

    Across

    322

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    IntroductionWhither

    the

    Internet

    Revolution?

    Isthe

    Information

    Revolution

    dead?

    BritishRailwayRevolution mid1800s

    10

    fold

    increase

    after

    the

    boom

    Duringboom=greatexcitementandsmallcompanies

    flourished

    After=glamourgone.Businessbecameseriousandfullofhard

    Industrybecameorderlyandprofitsbegantoreflectrealreturns

    Connectingindustries

    ace orspace o owe y e rea ea

    323

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    IntroductionWhither

    the

    Internet

    Revolution?

    cont.

    We are now in a eriod where or anizations are

    re

    architecting

    themselves

    around

    Internet

    technologies

    Realgains

    will

    come

    when

    Internet

    technology

    a aptstoorganizationsan peop e Whenthetechnologydisappearsandbecomespartof

    life

    Itwill

    be

    quiet

    compared

    to

    frenzy

    of

    99/00

    but

    manythinkitwillbeagiantrevolution

    324

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    IntroductionThe

    Cheap

    Revolution

    to

    buying

    cheapgenericproducts

    CheapTech

    Google=runson100,000cheapservers

    Onebreaks

    =discards

    Dellification

    MovedfromsellingPCstoalsosellingservers,printers,storagedevices.

    Labor outsourcingto

    other

    countries

    Filmproduction camcordersetc.

    Software LinuxVs.Microsoft

    Telecommunications VoiceoverIP

    325

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    E

    Business

    Drivers

    acceptance

    of

    e

    business: Wideaccesstoapublicnetwork

    Standardcommunicationprotocol

    Standarduserinterface

    ,reducingaccessandcommunicationscosts PreInternet 95%ofFortune500usedEDIVs.2%ofallU.S.companies

    Withstandardized

    communication

    protocols

    and

    user

    interfaces,implementationandtrainingcostsarefarlower

    ,thesystems,allowingrapidgrowth

    326

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    HarvardBusiness

    Review

    May

    2003

    Bottomline=ITdoesntmatteranymore,atleastnotstrategically

    ITis

    an

    infrastructure

    technology,

    like

    rail,

    electricity,

    telephoneetc.

    Suchtechnologycancreateastrategicadvantageforanindividualfirmatthebeginningofitslifecyclewhenitis

    Carr=IT

    is

    now

    at

    the

    end

    of

    build

    out

    and

    is

    neither

    proprietaryorexpensive

    =Acommodit whichisavailabletoan oneandwont ivean individualfirmacompetitiveadvantage

    327

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    .

    Reachedtheendofitsbuildout:1. PowerofITnowoutstripstheneedsofbusiness

    2. ITprices

    have

    dropped

    =now

    affordable

    3. CapacityofInternethascaughtupwithdemand(fibresurplus)

    4. Manyvendorswanttobeseenasutilities

    5. Investmentbubblehasburst

    Whenaninfrastructuretechnologyreachestheendofitsbuildout,itsimplybecomesacostofdoingbusiness

    AlthoughIT

    is

    necessary

    for

    competitiveness,

    Competitiveadvantagecomesfromthefirmsbusinessmodel

    328

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    MISManager:Considerations2

    1960s 1970s 1980s 1995+

    Roleof

    IS Efficiency Effectiveness Strategic Value

    Creation

    JustificationROI

    Productivity&Com etitiveness Addin Value

    o ua y

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    MISManager:Considerations

    organiastional systems.

    IScontributestoboththerevenueandexpense

    sidesof

    the

    Balance

    Sheet.

    Need

    to

    consider

    IS

    Strategies.

    Technologysupports

    and

    consumes

    significant

    resourcesofanorganization.Needtoevaluatenvestmentper ormancean n ormat onnee s.

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    ITCapitalInvestmentITCapitalInvestment

    , , ,communicationsequipment,grewfrom32%to51%between1980and2008.

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    Totalinvestmentreachedonetrilliondollarsin2008,withover500

    billion dollars of that invested in information technolo .

    Whyit

    is

    that

    the

    percentage

    of

    total

    investment

    devoted

    to

    IT

    has

    increasedsomuchsince1980?

    Otherkindsofcapitalinvestmentaremachineryandbuildings.

    Whywould

    firms

    increase

    IT

    investment

    faster

    than

    machinery

    and

    .

    Capitalsubstitution:thepriceofITcapitalhasbeenfallingex onentiall whilethe riceofmachineandbuildin shasbeen

    growingat

    slightly

    more

    than

    the

    rate

    of

    inflation.

    Whereverpossible,firmswouldmuchratherinvestinmoreITthan

    greater. Whynotinvestintelework ITsystemsratherthanbuildingan

    expensive

    new

    office

    tower?

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    VariationinReturnsonITInvestmentVariationinReturnsonITInvestmentAlthough,onaverage,investmentsintechnologyproducereturns

    far

    above

    osere urne y

    otherinvestments,thereisconsiderablevariationacrossfirms.

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    Quadrant1re resentsfirmsthatinvestmuchlessinITbutstillreceivestrongreturns.

    Quadrant2representsfirmsthatinvestagreatdealinITandreceiveagreatdealinreturns.

    Quadrant3representsfirmsthatinvestmuchlessinITandreceive oorreturns.

    Quadrant4representsfirmsthatinvestagreatdealinITbutreceivepoorreturns.

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    Services)

    Costs

    of

    Production ManagementCosts

    CostsofInformation

    Costsof

    Market

    Participation

    &

    Engagement

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    FlatterOrganizationStructures

    ommun ca on eac

    Automated

    Information

    Access Decisionmakingcycletimes

    TechnologyInteraction

    NatureofWork

    Teambasedcoordination&collaboration

    MeasurementofEffort(trendtowardsdeliverables)

    Consider:

    Shifttowardknowledgebasedwork

    ProductivityParadox:areemployeesmoreefficient?

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    Culture: NormsandValuesthatguidebehaviour andpriorities

    Learning Access

    DeliveryMethods

    Motivation Processofengagement

    Change Process&Speedofchange