roi detailed

Result Oriented Intelligence (ROI) detailed…

ROI Result Oriented Intelligence

For Your Growth

Table of Contents

@ ROI ..............................................................................................................3

VALUE PROPOSITIONS .........................................................................................3

EXPERIENCE ......................................................................................................4

RESEARCH APPROACH .........................................................................................5

SERVICE CAPABILITIES .........................................................................................7

Result Oriented Intelligence (ROI), Hyderabad, India Tel: +91 40 30607352 Email: [email protected] Web: www.theroi.in


For Your Growth

Research Intelligence Decisions Results

ROI

YOU Research requirements

& Feedback

Disciplined Research

& Actionable Deliverable

@ ROI Results always matter for business. Stakeholders appreciate good results as it

ensures growth. Results are outcome of sound decisions supported by timely

and accurate intelligence. This is the core idea behind ROI; our team

understands and strongly believes in constantly providing useful business

Intelligence to clients across industries across borders.

Based in Hyderabad, India Result Oriented Intelligence (ROI) provides business research, consultancy and support services.

Value Propositions

• Client always kept in loop to ensure timely delivery of required research

output

• Disciplined approach to research; fresh ideas to enhance an innovative

solution to client problem

• Access to network of closely associated subject matter experts which are

deployed on project basis to leverage their unparallel expertise



For Your Growth

• Reliable one-stop-shop for range of business intelligence and support

requirements

• Complete confidentiality and intellectual property rights protection

Experience ROI is envisioned by group of like-minded professionals with combined work experience of over 20 years in business research, consulting and competitive intelligence space. The team includes engineers and management graduates with substantial on-the-job business research experience. Industry verticals served: ROI, through its core team, has experience and capabilities to serve varied industry verticals including IT, manufacturing, education, supply chain and logistics, healthcare, food, travel and hospitality, etc. Global capabilities: Each core team member individually has participated in over 50 research projects across the India, the US, key European nations, and Middle East region. Skilled at: ROI team skill set includes business research covering proposal writing, secondary and primary search, data compilation, analysis and report writing. ROI team is good at managing detailed market studies, business feasibility studies, market size estimation and demand potential studies, customer satisfaction studies, competitive intelligence metrics and consulting services.



For Your Growth

Research Approach Each research exercise is undertaken in the phased manner, as applicable, detailed here: A. Secondary/Desk Research Phase

• To ensure a quick start and to avoid effort duplication, ROI prefers beginning research exercise with studying relevant information provided by client – both company’s own information and market/competition information collected in-house

• ROI then heads towards the actual first phase where it studies and compiles relevant information as available on the secondary space through recognized free relevant resources:

• Relevant government ministries/departments and industry associations,

• Leading news websites

• Leading research and consultancy firms

• Renowned discussion forums/groups,

• Blogs by opinion makers,

• Journals, social networking web space etc. ROI uses its research expertise in leveraging freely available secondary resources while adhering to its ethical code of conduct in research space. Secondary research always presents two clear limitations – incomplete information and information reliability; to complete and corroborate the information collected through secondary research stage ROI, together with client, understands the requirement and feasibility of primary research.

• Building an understanding

• Gathering basic information

• Information validation

• Filling gaps

• Identifying useful trends

• Directions for clients

Secondary

Research

Primary

Research

Data Compilation

Analysis

& Report

Interim Reporting and Client Feed back



For Your Growth

B. Primary Research Phase Key primary research activities are:

• Contact list generation: all possible distinct categories of contacts; numbers of contacts and break-up per category as agreed in the proposal

• Industry opinion makers and authority figures in the relevant industry space – for developing information on market size and general industry trends

• End users – for developing a clear understanding on end-user perception; client may assist ROI by providing certain reliable contacts within its network

• Management within key competitors – for developing critical information on key competitors

• Questionnaire and data sheet design: based on inputs from client; semi-structured/structured questionnaire and required fields on the data sheet are designed

• Competitor and end-user profiling (numbers and geographic representation as agreed in proposal)

C. Data Compilation Phase Data collected through various phases of research is compiled to prepare it for analysis. D. Analysis and Report Writing Phase Key trends and resultant recommendations are identified through detailed analysis of data and a draft report is prepared and shared with client to understand the feed back on the same. Final report is prepared based on the client feed back.



For Your Growth

Service Capabilities

• Business Research (B2B)

Service Specifics Business Impact

Market Study/ Business Feasibility Study*:

• Market potential

• Competition

• Economic indicators

• Distribution routes

• Applicable regulations

• End-user perception studies (all based on detailed qualitative/quantitative interviews and field visits)

to enhance investment decisions

Competitive Intelligence Metrics to enhance company’s positioning in the market

Benchmarking Exercise to enhance new product/service design; to improve existing one

Industry knowledge Tools:

• Industry Insight (annual) capturing industry details

• News Letter (periodic) capturing recent industry updates

• Company/country profile (all mainly through secondary sources)

to enhance on going business decisions

Business Research & Consulting Services

Assistance in in-house exercise- any sort of data collection, analysis and report preparation using excel, word and power point presentation formats

* Required part of feasibility study can also be delivered separately

Set of services bundled under this particular heading are suitable to: a. Individual investors and investment firms – for planned new investment opportunity; we offer a

critical, neutral view point b. Existing businesses – for various purposes including strengthening current offering, geographic

reach etc. c. Government organizations – for regular intelligence input on relevant industry vertical and

geography d. Small research outfits/boutique consulting firms – for strengthening research capabilities without

adding full time resources



For Your Growth

• Market Research (B2C)


Market survey designed per individual client need including Complete Brand Audit, Market/Consumer Segmentation etc.

to enhance various marketing related decisions

Service Standard Audit (mystery shopping)

to assist maintaining high service standards for restaurants, banks and retailers

Product Visibility Checks to identify competition product pricing, packaging, shelf space, promotions etc. for retailer/manufacturers

Stakeholder (customer, employee, dealer/distributor, supplier) Satisfaction Surveys

to enhance understanding of prevalent satisfaction level which is a crucial aspect in business relationships

Website Analysis to enhance understanding of website effectiveness and indentify scope for improvements

Market Research Services

Assistance for in-house survey exercise - questionnaire designing, data analysis and report preparation

These services are designed for:

a. Existing businesses – for professional, independent viewpoint on your problem

b. Market research firms – for strengthening research capabilities without adding full time resources; a more reliable, professional option as compared to freelancers

c. PR and advertising firms – an easy way to offer one stop solution to your end clients for their marketing and subsequent research needs

d. Service firms – for keeping a tab on service standards through to specially designed audit exercise

e. Retail oriented manufacturers – for understanding competition sales strategies better



For Your Growth

• Support Services


Contact Database Generation

E-mail Campaigns

Generating List of Industry Events

to enhance business development efforts

Support Services

Identification of suitable small scale technology firms globally

to enhance synergistic relation building efforts

Our support services are mainly designed, as an auxiliary service bundled around our main services listed above, for our regular clients in order to provide them a complete solution for their needs; these services could also be useful for:

a. All kind of businesses and government organizations – seeking professional assistance on

client communication, business development and strategic alliance platform

Contacts Mr. Ghanshyam Gadhvi Result Oriented Intelligence (ROI) Phone: +91 40 3060 7352 Mobile: +91 95503 65788 E-mail: [email protected]

Website: www.theroi.in

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