rogers innovation report: youth, parents and technology

August 2012

2

Methodology

From July 13th to July 16th, 2012, an online survey was conducted among a sample of 509 Canadians aged 18 to 24 and 511 Canadian parents of 18 to 24 year olds that subscribe to internet or have a data plan with their cell phone, who are Angus Reid Forum panel members. The margin of error on the full base — which measures sampling variability — of 1010 respondents is +/- 3.1% and +/-4.3% for each subgroup. Discrepancies in or between totals are due to rounding.

3

Which brand or type of Smartphone do you currently own and use? -Own a smartphone-

Base: Own a smartphone (n=630)Q.9a Which brand or type of Smartphone do you currently own and use? If you have more than one Smartphone, please select the one you use the most.

Apple iPhone (any model)

Any Android (Google) based device such as HTC Dream or HTC Magic

BlackBerry (any model)

Any other Touch-screen Smartphone model other than Android-based phone or Apple’s iPhone or BlackBerry’s Storm or Palm Pre

Other Smartphone model

35%

29%

27%

5%

4%

4

Which brand or type of Smartphone do you currently own and use? -Own a smartphone-

* Caution, small base size. Base: Own a smartphone (n=630)Q.9a Which brand or type of Smartphone do you currently own and use? If you have more than one Smartphone, please select the one you use the most.

TotalGroup Gender Region

Youth Parent Male Female West Ontario Quebec Atlantic*

Apple iPhone (any model) 35% 38% 32% 34% 36% 43% 29% 30% 31%

Any Android (Google) based device such as HTC Dream or HTC Magic

29% 31% 24% 33% 26% 28% 24% 39% 36%

BlackBerry (any model) 27% 25% 30% 25% 28% 23% 37% 17% 17%

Any other Touch-screen Smartphone model other than Android-based phone or Apple’s iPhone or BlackBerry’s Storm or Palm Pre

5% 4% 8% 3% 6% 3% 6% 9% 11%

Other Smartphone model 4% 2% 6% 5% 4% 3% 4% 5% 5%

5

From the list below, please indicate all the reasons why you currently own and use this Smartphone brand.

-Own a smartphone-

Base: Own a smartphone (n=630)Q.9b From the list below, please indicate all the reasons why you currently own and use this Smartphone brand.

This brand is easy to use

I like the brand

I like the apps that are available with this brand

This brand is durable/well made

This brand has attractive devices

This brand is good value for money

This brand is innovative

The brand is popular

Many of my friends have this brand

This brand is good for work/business

This brand is unique

My parents suggested I buy this brand

Other

None of the above

58%

52%

43%

41%

40%

37%

34%

31%

26%

26%

18%

4%

13%

3%

6

From the list below, please indicate all the reasons why you currently own and use this Smartphone brand.

-Own a smartphone-

Base: Own a smartphone (n=630)Q.9b From the list below, please indicate all the reasons why you currently own and use this Smartphone brand.


Youth Parent Male Female West Ontario Quebec Atlantic

This brand is easy to use 58% 65% 50% 51% 62% 64% 56% 52% 50%

I like the brand 52% 59% 43% 43% 56% 54% 55% 39% 47%

I like the apps that are available with this brand 43% 51% 33% 40% 44% 46% 41% 45% 33%

This brand is durable / well made 41% 45% 36% 41% 40% 47% 40% 31% 28%

This brand has attractive devices 40% 52% 25% 29% 45% 43% 37% 45% 25%

This brand is good value for money 37% 40% 33% 37% 37% 35% 40% 41% 28%

This brand is innovative 34% 38% 28% 35% 33% 34% 35% 31% 28%The brand is popular 31% 40% 20% 24% 34% 31% 37% 23% 8%Many of my friends have this brand 26% 35% 13% 16% 31% 25% 30% 21% 11%

This brand is good for work / business 26% 25% 27% 35% 21% 27% 27% 20% 17%

This brand is unique 18% 25% 11% 16% 20% 17% 21% 17% 17%My parents suggested I buy this brand 4% 7% 1% 2% 6% 6% 4% 2% 3%

Other 13% 10% 16% 15% 12% 14% 12% 13% 14%None of the above 3% 2% 4% 3% 3% 3% 2% 5% 6%

7

Which brand of tablet do you currently own and use? -Own a tablet-

Base: Own a tablet (n=222)Q.10a Which brand of tablet do you currently own and use? If you have more than one tablet, please select the one you use the most.

Apple

Blackberry

Samsung

Asus

HP

Acer

Google

Other tablet brand

64%

16%

7%

4%

2%

1%

1%

5%

8

Which brand of tablet do you currently own and use? -Own a tablet-

* Caution, small base size. Base: Own a tablet (n=222)Q.10a Which brand of tablet do you currently own and use? If you have more than one tablet, please select the one you use the most.


Youth Parent Male Female West Ontario Quebec* Atlantic*

Apple 64% 69% 62% 61% 66% 70% 58% 67% 50%

Blackberry 16% 16% 16% 16% 15% 11% 23% 9% 20%

Samsung 7% 5% 8% 7% 7% 7% 8% 6% 10%

Asus 4% 5% 3% 4% 3% 6% 1% 6% —

HP 2% 3% 1% 2% 2% 1% 1% 3% 10%

Acer 1% 1% 1% 1% 2% 1% — 6% —

Google 1% 1% 1% 1% 2% — 1% 3% 10%

Dell — — 1% 1% — — 1% — —

Microsoft — — 1% — 1% 1% — — —

Other tablet brand 5% — 6% 7% 2% 3% 7% — —

9

From the list below, please indicate all the reasons why you currently own and use this tablet brand. -Own a tablet-

Base: Own a tablet (n=222)Q.10b From the list below, please indicate all the reasons why you currently own and use this tablet brand.

This brand is easy to use

I like the brand

I like the apps that are available with this brand

This brand is durable/well made

This brand is innovative

This brand is good value for money

The brand is popular

This brand has attractive devices

This brand is good for work/business

This brand is unique

Many of my friends have this brand

My parents suggested I buy this brand

Other

None of the above

64%

55%

49%

49%

44%

38%

36%

36%

32%

23%

15%

3%

13%

2%

10

From the list below, please indicate all the reasons why you currently own and use this tablet brand. -Own a tablet-

* Caution, small base size.Base: Own a tablet (n=222)Q.10b From the list below, please indicate all the reasons why you currently own and use this tablet brand.



This brand is easy to use 64% 71% 59% 59% 67% 64% 62% 61% 80%

I like the brand 55% 65% 50% 52% 57% 57% 54% 48% 70%

I like the apps that are available with this brand 49% 53% 47% 44% 53% 57% 47% 33% 50%

This brand is durable / well made 49% 57% 45% 53% 46% 51% 45% 58% 40%

This brand is innovative 44% 57% 37% 42% 46% 42% 47% 42% 40%This brand is good value for money 38% 39% 37% 38% 38% 36% 40% 39% 30%

The brand is popular 36% 53% 26% 30% 40% 36% 37% 30% 40%This brand has attractive devices 36% 49% 30% 31% 41% 39% 36% 30% 40%

This brand is good for work / business 32% 39% 28% 31% 33% 32% 29% 36% 40%

This brand is unique 23% 32% 19% 23% 24% 20% 27% 21% 30%

Many of my friends have this brand 15% 25% 10% 9% 20% 11% 21% 15% —

My parents suggested I buy this brand 3% 8% — 1% 4% 1% 4% 3% —

Other 13% 9% 14% 9% 16% 21% 8% 3% 10%

None of the above 2% — 3% 2% 2% 3% 1% 3% —

11

Please indicate which of the following activities, if any, you do with your computer? -Own a computer-

Base: Own a computer (n=973)Q.11a Please indicate which of the following activities, if any, you do with your computer?

Email

Surf the net

Bank

Connect to social networks

Shop

Entertainment – movies and TV

Play games

None of the above

97%

94%

79%

77%

70%

59%

59%

1%

12

Please indicate which of the following activities, if any, you do with your computer? -Own a computer-

Base: Own a computer (n=973)Q.11a Please indicate which of the following activities, if any, you do with your computer?



Email 97% 97% 97% 98% 97% 98% 97% 95% 100%

Surf the net 94% 95% 92% 95% 93% 96% 93% 91% 96%

Bank 79% 84% 74% 81% 78% 79% 78% 78% 86%

Connect to social networks 77% 94% 60% 63% 84% 79% 76% 68% 91%

Shop 70% 75% 66% 73% 69% 74% 70% 61% 81%

Entertainment – movies and TV 59% 83% 35% 46% 65% 61% 60% 50% 67%

Play games 59% 68% 51% 54% 62% 65% 54% 53% 77%

None of the above 1% — 2% 1% 1% — 1% 2% —

13

Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? -Own a smartphone and/or tablet-

Base: Own a smartphone and/or tablet (n=677)Q.11b Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet?

Text messaging

Voice call

Download and use apps

Surf the net

Connect to social networks

Play games

Listen to music

Voice and video calling

Banking

Reading books/magazines

Watch TV and movies

E-commerce/purchasing

Watch sports

None of the above

88%

70%

68%

67%

61%

60%

57%

34%

33%

25%

16%

12%

3%

1%

14

Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? -Own a smartphone and/or tablet-

* Caution, small base size.Base: Own a smartphone and/or tablet (n=677)Q.11b Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet?



Text messaging 88% 94% 82% 84% 91% 89% 90% 80% 97%

Voice call 70% 75% 63% 71% 69% 71% 71% 63% 70%

Download and use apps 68% 79% 56% 64% 70% 71% 66% 66% 68%

Surf the net 67% 73% 60% 67% 67% 72% 63% 65% 62%

Connect to social networks 61% 78% 40% 45% 68% 63% 62% 55% 59%

Play games 60% 71% 47% 50% 65% 65% 54% 60% 68%

Listen to music 57% 65% 48% 56% 58% 58% 55% 60% 62%

Voice and video calling 34% 41% 25% 33% 35% 40% 33% 22% 35%

Banking 33% 40% 25% 32% 34% 37% 29% 38% 27%

Reading books / magazines 25% 25% 24% 29% 22% 32% 21% 14% 24%

Watch TV and movies 16% 20% 10% 12% 18% 17% 16% 14% 5%

E-commerce / purchasing 12% 12% 13% 17% 10% 12% 10% 20% 14%

Watch sports 3% 4% 3% 6% 2% 3% 3% 8% —

None of the above 1% — 3% 2% 1% 1% 2% 3% —

15

To the best of your knowledge, how many apps do you currently have on your Smartphone?-Own a smartphone-

Base: Own a smartphone (n=630)Q.12 To the best of your knowledge, how many apps do you currently have on your Smartphone?

9%

6%

16%

23%

21%

25%

None

1-2

3-5

6-10

11-20

More than 20

Mean: 13.5

16

To the best of your knowledge, how many apps do you currently have on your Smartphone?-Own a smartphone-

* Caution, small base size.Base: Own a smartphone (n=630)Q.12 To the best of your knowledge, how many apps do you currently have on your Smartphone?



None 9% 6% 14% 8% 10% 8% 9% 12% 16%

1-2 6% 5% 7% 5% 6% 4% 6% 11% 3%

3-5 16% 16% 16% 13% 17% 12% 20% 18% 14%

6-10 23% 25% 19% 19% 24% 26% 20% 18% 28%

11-20 21% 23% 19% 22% 21% 23% 22% 11% 28%

More than 20 25% 25% 25% 33% 22% 27% 23% 30% 11%

Mean 13.5 13.5 13.5 15.1 12.7 14.3 12.9 13.3 12.0

17

In an average week, how many Smartphone apps do you actually use, regardless of how long?-Own a smartphone and have 1+ apps-

Base: Own a smartphone and have 1+ apps (n=570)Q.13 In an average week, how many Smartphone apps do you actually use, regardless of how long?

4%

24%

32%

27%

10%

3%

None

1-2

3-5

6-10

11-20

More than 20

Mean: 6.3

18

In an average week, how many Smartphone apps do you actually use, regardless of how long?-Own a smartphone and have 1+ apps-

* Caution, small base size.Base: Own a smartphone and have 1+ apps (n=570)Q.13 In an average week, how many Smartphone apps do you actually use, regardless of how long?



None 4% 3% 5% 5% 4% 4% 3% 6% 3%

1-2 24% 22% 28% 26% 23% 22% 28% 25% 17%

3-5 32% 34% 28% 27% 34% 29% 32% 29% 50%

6-10 27% 26% 28% 25% 28% 30% 26% 20% 27%

11-20 10% 12% 8% 14% 9% 12% 8% 15% 3%

More than 20 3% 3% 3% 3% 2% 3% 3% 5% —

Mean 6.3 6.6 6.0 6.8 6.2 6.7 5.9 7.1 5.1

19

In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither.

-Own a smartphone-

Base: Own a smartphone (n=630)Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the

web browser on your Smartphone, both, or neither.

Play games

Check the weather

Listen to music

Access social networks

Get general news and current events

Watch videos

Get sports information

Get information on hobbies/interests

Shop

Obtain medical or health-related information

Do school work

49%

45%

36%

35%

16%

13%

11%

6%

4%

3%

2%

4%

15%

6%

12%

23%

15%

12%

26%

17%

16%

8%

14%

19%

16%

25%

24%

20%

10%

24%

10%

9%

8%

33%

21%

42%

28%

37%

52%

67%

44%

69%

72%

82%

Smartphone apps Web browser on your Smartphone (mobile websites)Both Neither

20


-Own a smartphone-

Base: Own a smartphone (n=630); * Caution, small base size.Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the


Via Smartphone Apps TotalGroup Gender Region


Play games 49% 63% 32% 37% 55% 54% 46% 45% 47%

Check the weather 45% 53% 34% 38% 48% 47% 45% 36% 47%

Listen to music 36% 39% 32% 38% 35% 37% 36% 33% 33%

Access social networks 35% 45% 21% 25% 39% 35% 37% 29% 31%

Get general news and current events 16% 19% 12% 15% 17% 17% 17% 10% 22%

Watch videos 13% 19% 6% 9% 15% 13% 13% 10% 22%

Get sports information 11% 13% 9% 15% 9% 12% 12% 10% 8%

Get information on hobbies/interests 6% 8% 5% 8% 6% 4% 8% 7% 6%

Shop 4% 6% 1% 4% 4% 2% 6% 2% 6%

Obtain medical or health-related information 3% 4% 1% 3% 3% 2% 4% 3% —

Do school work 2% 4% — 2% 2% 2% 3% 2% —

21


-Own a smartphone-

Base: Own a smartphone (n=630); * Caution, small base size. Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the


Via Web Browser TotalGroup Gender Region


Play games 4% 3% 6% 5% 3% 2% 6% 5% —


Listen to music 6% 5% 8% 8% 6% 3% 9% 11% —



Watch videos 15% 16% 13% 16% 14% 12% 19% 13% 8%



Shop 17% 19% 15% 19% 17% 17% 17% 20% 17%

Obtain medical or health-related information 16% 21% 10% 12% 18% 20% 13% 18% 14%

Do school work 8% 14% 1% 5% 10% 11% 7% 5% 6%

22


-Own a smartphone-



Via Apps & Web Browser TotalGroup Gender Region


Play games 14% 13% 15% 14% 13% 14% 11% 15% 19%


Listen to music 16% 19% 12% 14% 17% 19% 12% 19% 17%



Watch videos 20% 25% 14% 18% 21% 22% 19% 23% 14%



Shop 10% 10% 9% 13% 8% 9% 8% 17% 8%


Do school work 8% 11% 3% 7% 8% 7% 7% 10% 6%

23


-Own a smartphone-



Neither TotalGroup Gender Region


Play games 33% 22% 48% 43% 29% 29% 36% 35% 33%


Listen to music 42% 37% 48% 40% 42% 41% 43% 36% 50%



Watch videos 52% 41% 67% 58% 50% 53% 50% 54% 56%



Shop 69% 65% 74% 65% 71% 71% 69% 61% 69%


Do school work 82% 72% 96% 87% 80% 80% 83% 82% 89%

24

Have you ever paid to download a Smartphone app?-Own a smartphone-

Base: Own a smartphone (n=630)Q.15 Have you ever paid to download a Smartphone app?

35%

60%

5%

Yes

No

Can’t recall

25

Have you ever paid to download a Smartphone app?-Own a smartphone-

* Caution, small base size.Base: Own a smartphone (n=630)Q.15 Have you ever paid to download a Smartphone app?



Yes 35% 35% 36% 43% 32% 41% 30% 36% 36%

No 60% 62% 56% 51% 64% 55% 65% 58% 56%

Can’t recall 5% 3% 7% 6% 4% 4% 5% 6% 8%

26

In the past six months, approximately how much money have you spent downloading Smartphone applications?

-Own a smartphone-

Base: Own a smartphone and paid to download smartphone app (n=224)Q.16a In the past six months, approximately how much money have you spent downloading Smartphone applications? Your best estimate is fine.

8%

40%

25%

13%

7%2%3%

Nothing

Less than $5

$5-$10

$11-$20

$21-$30$31-$40$41-$50

$51 or moreDon’t know/not sure

27

In the past six months, approximately how much money have you spent downloading Smartphone applications?

-Own a smartphone-

* Caution, small base size.Base: Own a smartphone and paid to download smartphone app (n=224)Q.16a In the past six months, approximately how much money have you spent downloading Smartphone applications? Your best estimate is fine.



Nothing 8% 12% 4% 2% 13% 7% 9% 12% 8%

Less than $5 40% 56% 21% 23% 51% 42% 42% 32% 39%

$5-$10 25% 18% 33% 30% 22% 27% 22% 26% 23%

$11-$20 13% 7% 19% 21% 7% 11% 14% 12% 15%

$21-$30 7% 2% 12% 12% 4% 8% 5% 3% 15%

$31-$40 2% 1% 4% 6% — 2% 3% 3% —

$41-$50 1% 2% 1% 1% 1% 1% 1% 3% —

$51 or more 3% 1% 5% 5% 1% 2% 4% 3% —

Don’t know/not sure 1% 1% 1% — 1% — — 6% —

28

From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices.

-All respondents-

Base: All respondents (n=1020)Q.16b From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices.

Internet access anytime and anywhere

Staying close to friends

Staying close to family

Sharing moments (photos, videos)

Making the most of my time

Never being bored

Entertainment - games, movies and TV

None of the above

69%

50%

50%

42%

35%

35%

34%

15%

29

From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices.

-All respondents-

Base: All respondents (n=1020)Q.16b From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices.



Internet access anytime and anywhere 69% 78% 60% 68% 69% 75% 68% 57% 70%

Staying close to friends 50% 62% 38% 40% 55% 52% 53% 35% 63%

Staying close to family 50% 48% 52% 52% 49% 52% 53% 35% 66%

Sharing moments (photos, videos) 42% 51% 34% 32% 48% 46% 42% 33% 50%

Making the most of my time 35% 39% 32% 35% 35% 39% 36% 27% 36%

Never being bored 35% 49% 21% 25% 39% 36% 36% 29% 36%

Entertainment - games, movies and TV 34% 47% 21% 26% 38% 36% 36% 24% 31%

None of the above 15% 8% 21% 16% 14% 12% 13% 24% 9%

30

Please indicate which of the following statements below, if any, you agree with.-All youth respondents-

Base: All youth respondents (n=509)Q.17 Please indicate which of the following statements below, if any, you agree with.

I am friends with my parents on Facebook

I help my parents use technology which brings us closer together

My mobile device is better than my parents’

I believe that growing up with technology sets me up for more success than my parents’ generation

My parents pay my mobile phone bills

Technology helps me have a better relationship with my parents

My parents’ mobile device is better than mine

My parents have the latest phone, but don’t really know how to use it

My parents are on Facebook, but we aren’t friends

My parents’ phone embarrasses me

None of the above

52%

40%

40%

37%

29%

23%

16%

15%

10%

3%

8%

31

Please indicate which of the following statements below, if any, you agree with.-All youth respondents-

* Caution, small base size.Base: All youth respondents (n=509)Q.17 Please indicate which of the following statements below, if any, you agree with.


Youth Male Female West Ontario Quebec Atlantic*

I am friends with my parents on Facebook 52% 52% 43% 53% 57% 46% 48% 65%

I help my parents use technology which brings us closer together 40% 40% 39% 40% 40% 40% 44% 30%

My mobile device is better than my parents’ 40% 40% 46% 39% 40% 42% 42% 35%

I believe that growing up with technology sets me up for more success than my parents’ generation

37% 37% 44% 36% 40% 36% 30% 46%

My parents pay my mobile phone bills 29% 29% 16% 32% 30% 35% 12% 35%

Technology helps me have a better relationship with my parents 23% 23% 20% 24% 28% 24% 12% 19%

My parents’ mobile device is better than mine 16% 16% 14% 17% 21% 14% 12% 14%

My parents have the latest phone, but don’t really know how to use it 15% 15% 9% 16% 16% 17% 8% 11%

My parents are on Facebook, but we aren’t friends 10% 10% 11% 10% 7% 16% 10% —

My parents’ phone embarrasses me 3% 3% — 3% 2% 5% — 3%

None of the above 8% 8% 10% 7% 4% 8% 11% 14%

32

Again, from the statements below, please select all the ones you agree with.-All youth respondents-

Base: All youth respondents (n=509)Q.18 Again, from the statements below, please select all the ones you agree with.

If I could, I would get a new Smartphone every year

I hate having an old mobile device

I am proud when I have the latest Smartphone

Having the latest technology is important to me

Having the latest Smartphone is noticed by my friends

I am envious of people who have a better Smartphone than me

My Smartphone is a statement about who I am

Having the latest Smartphone allows me to do better in school

Having the latest Smartphone gives me credibility with my friends

I am self-conscious if I don’t have the latest Smartphone

Having the latest Smartphone improves my love life

None of the above

24%

19%

16%

16%

14%

12%

12%

10%

7%

5%

4%

4%

47%

I sometimes wish my Smartphone would break so I can get a new one

33

Again, from the statements below, please select all the ones you agree with.-All youth respondents-

* Caution, small base size.Base: All youth respondents (n=509)Q.18 Again, from the statements below, please select all the ones you agree with.


Youth Male Female West Ontario Quebec Atlantic*If I could, I would get a new Smartphone every year 24% 24% 25% 24% 23% 28% 18% 22%

I hate having an old mobile device 19% 19% 16% 19% 21% 22% 10% 14%I am proud when I have the latest Smartphone 16% 16% 15% 16% 17% 15% 18% 11%

Having the latest technology is important to me 16% 16% 18% 15% 14% 18% 13% 19%

Having the latest Smartphone is noticed by my friends 14% 14% 19% 13% 16% 15% 10% 3%

I am envious of people who have a better Smartphone than me 12% 12% 10% 12% 11% 14% 11% 8%

I sometimes wish my Smartphone would break so I can get a new one 12% 12% 8% 12% 10% 16% 8% 3%

My Smartphone is a statement about who I am 10% 10% 13% 9% 11% 8% 11% 8%

Having the latest Smartphone allows me to do better in school 7% 7% 10% 6% 11% 5% 4% 3%

Having the latest Smartphone gives me credibility with my friends 5% 5% 6% 4% 6% 5% 2% 3%

I am self-conscious if I don’t have the latest Smartphone 4% 4% 1% 4% 3% 5% 1% 3%

Having the latest Smartphone improves my love life 4% 4% 5% 4% 6% 4% 4% —

None of the above 47% 47% 51% 46% 46% 44% 51% 59%

34

Do you use your Smartphone for school-related purposes, in any capacity?-All youth respondents who own a smartphone-

Base: All youth respondents who own a smartphone (n=355)Q.19 Do you use your Smartphone for school-related purposes, in any capacity?

43%

37%

20%

Yes

No

I’m not currently in school

35

Do you use your Smartphone for school-related purposes, in any capacity?-All youth respondents who own a smartphone-

* Caution, small base size.Base: All youth respondents who own a smartphone (n=355)Q.19 Do you use your Smartphone for school-related purposes, in any capacity?



Yes 43% 43% 55% 41% 44% 46% 40% 18%

No 37% 37% 39% 36% 33% 37% 40% 59%

I’m not currently in school 20% 20% 6% 23% 23% 17% 20% 23%

36

Please indicate all the ways you use your Smartphone for school, regardless of how often.-All youth respondents who use smartphone for school-related purposes-

Base: All youth respondents who use smartphone for school-related purposes (n=152)Q.20 Please indicate all the ways you use your Smartphone for school, regardless of how often.

Researching online

Accessing coursework online

Sharing with classmates

Interacting with teachers

Submitting assignments online

Other

None of the above

66%

57%

52%

34%

13%

26%

1%

37

Please indicate all the ways you use your Smartphone for school, regardless of how often.-All youth respondents who use smartphone for school-related purposes-

* Caution, small base size.Base: All youth respondents who use smartphone for school-related purposes (n=152)Q.20 Please indicate all the ways you use your Smartphone for school, regardless of how often.


Youth Male* Female West Ontario Quebec* Atlantic*

Researching online 66% 66% 64% 66% 57% 70% 70% 100%

Accessing coursework online 57% 57% 46% 60% 54% 60% 60% 50%

Sharing with classmates 52% 52% 54% 52% 54% 46% 70% 25%

Interacting with teachers 34% 34% 36% 34% 46% 28% 25% —

Submitting assignments online 13% 13% 14% 12% 13% 13% 10% —

Other 26% 26% 25% 27% 39% 18% 20% —

None of the above 1% 1% — 1% — 1% — —

38

From the statements below, please select all the ones you agree with.-All youth respondents-

Base: All youth respondents (n=509)Q.21 From the statements below, please select all the ones you agree with.

Technology sometimes distracts me from my schoolwork

Having the latest technology gives me an advantage over my parents’ generation

Having the latest technology gives me skills I need to get a get a better job

Having the latest technology gives me a leg up for future success

Having the latest technology, including mobile devices makes me a better student

I want to work in the technology field

My grades would suffer without my mobile device

None of the above

62%

32%

24%

20%

12%

9%

6%

24%

39

From the statements below, please select all the ones you agree with.-All youth respondents-

* Caution, small base size.Base: All youth respondents (n=509)Q.21 From the statements below, please select all the ones you agree with.



Technology sometimes distracts me from my schoolwork 62% 62% 69% 61% 64% 61% 60% 68%

Having the latest technology gives me an advantage over my parents’ generation 32% 32% 35% 31% 34% 32% 30% 24%

Having the latest technology gives me skills I need to get a get a better job 24% 24% 28% 24% 26% 26% 19% 19%

Having the latest technology gives me a leg up for future success 20% 20% 24% 19% 24% 18% 19% 14%

Having the latest technology, including mobile devices makes me a better student 12% 12% 13% 12% 14% 13% 8% 8%

I want to work in the technology field 9% 9% 14% 8% 10% 8% 6% 11%

My grades would suffer without my mobile device 6% 6% 6% 6% 4% 9% 1% 5%

None of the above 24% 24% 24% 24% 22% 21% 32% 24%

40

And, from the statements below, please select all the ones you agree with.-All youth respondents-

Base: All youth respondents (n=509)Q.22 And, from the statements below, please select all the ones you agree with.

I believe that all school text books will be online and/or on tablets in the next five years

I believe that technology has or will better prepare me for the workforce than previous generations

Having the latest technology allows or allowed me to get a better education

I believe that school work, including group work, will be done in the ‘Cloud’

I believe that having the latest technology now will allow me to make more money in the future

I believe that computers will be my teachers in the future, not people.

None of the above

55%

35%

31%

25%

20%

18%

18%

21%

Technology will transform the education experience with virtual classrooms, textbooks on tablets and more opportunity for international collaboration

41

And, from the statements below, please select all the ones you agree with.-All youth respondents-

* Caution, small base size.Base: All youth respondents (n=509)Q.22 And, from the statements below, please select all the ones you agree with.



Technology will transform the education experience with virtual classrooms, textbooks on tablets and more opportunity for international collaboration

55% 55% 49% 57% 59% 66% 23% 57%

I believe that all school text books will be online and / or on tablets in the next five years 35% 35% 35% 35% 41% 35% 23% 38%

I believe that technology has or will better prepare me for the workforce than previous generations

31% 31% 29% 31% 36% 34% 15% 24%

Having the latest technology allows or allowed me to get a better education 25% 25% 26% 24% 28% 27% 13% 16%

I believe that school work, including group work, will be done in the ‘Cloud’ 20% 20% 30% 18% 22% 22% 14% 8%

I believe that having the latest technology now will allow me to make more money in the future 18% 18% 19% 17% 13% 20% 24% 16%

I believe that computers will be my teachers in the future, not people. 18% 18% 21% 17% 9% 16% 42% 22%

None of the above 21% 21% 21% 21% 20% 20% 29% 11%

42

Please indicate which of the following statements below, if any, you agree with. -All parent respondents-

Base: All parent respondents (n=511)Q.23 Please indicate which of the following statements below, if any, you agree with. You can select as many or as few as you like.

My kid(s) are way more technologically savvy than I am

I am friends with my kid(s) on Facebook

My kid(s) help me with technology

Technology allows me to stay closer to my kids

My kid(s) have better mobile devices than I have

Technology keeps my family closer together

Technology allows me to be closer to my kids than I was to my parents

I consider myself technologically savvy

I use social media like Facebook to keep track of my kid(s)

Having the latest technology gives my kid(s) an advantage at school

I use Facebook to brag about my kid(s)

I have a better phone than my kid(s)

Having the latest mobile device is important to me

I care what people think of my mobile devices

My mobile device is a statement about who I am

None of the above

52%

45%

43%

42%

40%

35%

29%

29%

28%

21%

17%

10%

9%

6%

6%

4%

4%

10%

Technology gives my kid(s) an advantage at school that I didn’t have and wished I did

I have mobile device envy because my kid(s) have better technology than me

43

Please indicate which of the following statements below, if any, you agree with. -All parent respondents-

* Caution, small base size.Base: All parent respondents (n=511)Q.23 Please indicate which of the following statements below, if any, you agree with. You can select as many or as few as you like.


Parent Male Female West Ontario Quebec Atlantic*

My kid(s) are way more technologically savvy than I am 52% 52% 39% 64% 53% 46% 55% 67%

I am friends with my kid(s) on Facebook 45% 45% 40% 50% 48% 42% 38% 64%My kid(s) help me with technology 43% 43% 33% 55% 49% 39% 40% 52%Technology allows me to stay closer to my kids 42% 42% 44% 40% 48% 38% 34% 58%My kid(s) have better mobile devices than I have 40% 40% 38% 42% 41% 40% 36% 45%Technology keeps my family closer together 35% 35% 36% 33% 38% 35% 24% 52%Technology allows me to be closer to my kids than I was to my parents 29% 29% 26% 32% 32% 32% 16% 39%

I consider myself technologically savvy 29% 29% 41% 16% 35% 29% 16% 33%Technology gives my kid(s) an advantage at school that I didn’t have and wished I did 28% 28% 27% 29% 29% 26% 33% 21%

I use social media like Facebook to keep track of my kid(s) 21% 21% 17% 24% 24% 19% 18% 21%

Having the latest technology gives my kid(s) an advantage at school 17% 17% 16% 19% 19% 16% 15% 24%

I use Facebook to brag about my kid(s) 10% 10% 7% 14% 14% 8% 3% 21%I have a better phone than my kid(s) 9% 9% 9% 8% 9% 9% 8% 6%Having the latest mobile device is important to me 6% 6% 6% 6% 6% 6% 8% 3%

I have mobile device envy because my kid(s) have better technology than me 6% 6% 6% 6% 5% 6% 6% 9%

I care what people think of my mobile devices 4% 4% 4% 4% 3% 1% 13% —My mobile device is a statement about who I am 4% 4% 6% 2% 4% 4% 5% —None of the above 10% 10% 11% 8% 8% 10% 14% 6%