rockshow marketing plan

7/30/2019 Rockshow Marketing Plan

1/7

PRESENTS ...

IN CONCERT.

ON FILM.

AT LAST.

FROM THE

WINGS OVER

AMERICA TOUR

IN ASSOCIATION WITH

PAULMcCARTNEYWINGS

AND


2/7

ABOUT THE FILM

In 1975 and 1976 Paul McCartney and Wings undertook the epic Wings over

the World tour, the largest scale tour they would ever undertake as a band. From

this tour came both the legendary Wings over America triple live album and the

concert fi lm Rockshow. Although fi lmed on this tour at the enormous Kingdome

in Seatt le, Rockshow, originally a cut down version of the concert, was not

premiered unti l November 1980 in New York and April 1981 in London. I t was

released on Betamax and later on laserdisc. Now for the first t ime the complete

full length concert is being made available fully restored from the original 35mm

film and with restored & remastered sound, including a 5.1 mix for the first t ime.

This is Paul McCartney and Wings live on stage in a concert that is destined tolive forever!

PAULMcCARTNEY

WINGSAND


3/7

EVENT DETAILS

World Premiere at BAFTA in London: May 15, 2013

Theatrical premieres:

UK: May 15, 2013; Worldwide: May 16, 2013

Audio and video both digitally remastered

Running t ime: 141 minutes (includes bonus 12-minute prerecorded interview with Paul

McCartney only available theatrically)

Available to exhibitors in mult iple formats, including DCP, Blu-ray, and on the SpectiCast Digital

Theatre NetworkTM

Foreign language subtit les available in select markets for the interview with Paul McCartney

Suggested t icket price: $12 - $18 depending on market

SETLIST1 - 3. Venus And Mars / RockShow / Jet4. Let Me Roll It5. Spirits Of Ancient Egypt6. Medicine Jar7. Maybe Im Amazed8. Call Me Back Again9. Lady Madonna

10. The Long And Winding Road11. Live And Let Die12. Picassos Last Words13. Richard Cory14. Bluebird15. Ive Just Seen A Face16. Blackbird17. Yesterday

18. You Gave Me The Answer19. Magneto And Titanium Man20. Go Now21. My Love22. Listen To What The Man Said23. Let Em In24. Time To Hide25. Silly Love Songs

26. Beware My27. Letting Go28. Band on the29. Hi, Hi, Hi

30. Soily


4/7

ABOUT PAUL MCCARTNEY

Paul McCartney, (born 18 June 1942) is an English musician, singer-songwriter, multi-instrumentalist and composer. With John Lennon, George

Harrison and Ringo Starr, he gained worldwide fame as a member of the

Beatles, and his collaboration with Lennon is one of the most celebrated

songwriting partnerships of the 20th century. After the bands break-up, he

pursued a solo career, later forming Wings with his first wife, Linda, and

singer-songwriter Denny Laine.

Guinness World Records described McCartney as the most successful

composer and recording artist of all time, with 60 gold discs and sales of over 100 million

albums and 100 million singles, and as the most successful songwriter in United Kingdom

chart history. More than 2,200 artists have covered his Beatles song Yesterday, more

than any other song in history. Wings 1977 release Mull of Kintyre, is one of the all-timebest-selling singles in the UK. Inducted into the Rock and Roll Hall of Fame as a solo artist

in March 1999, McCartney has written, or co-written 32 songs that have reached number

one on the Billboard Hot 100, and as of 2013 he has sold over 15.5 million RIAA-certified

units in the United States.

McCartney has released an extensive catalogue of songs as a solo artist and has composed

classical and electronic music. He has taken part in projects to promote international

charities related to such subjects as animal rights, seal hunting, landmines, vegetarianism,

poverty, and music education.

ABOUTWINGS

Wings (also knwere a British

Paul McCartne

session drumme

Blues guitarist D

frequent person

success, going

drummers. How

and Laine remained intact throughout the groups tenure

Wings had 12 top 10 singles (including one No. 1) in

singles (includin g six No. 1s) in the United States. All 23the US top 40, and one double-sided single, Juniors Fa

with each side. Of the nine albums released by Wings,

the US, with five consecutive albums topping the US cha

Paul McCartney was unquestionably Wings leader

McCulloch, Laurence Juber, and Linda McCartney all w

McCulloch, English, and Linda McCartney all performed

bands songs that were released as singles were at leas

with the exceptions of Seaside Woman and Walkin

which were released under pseudonyms.


5/7

MARKETING

In-Theater Media Theatrical t railers and 30 second promotional spots

Web and social media trailers

Digital and hard-copy one sheets and quad posters

Web banners in all required sizes

Promotional images

Exclusive interview for theatrical-only venues with Paul McCartneySocial Media

Syndicated social media updates by key fi lm support organizations,

including SpectiCast, Eagle Rock, and Paul McCartneys official

Facebook page Emails with trailer to fans blog posts

Targeted penetratation to online fan groups, sites, and social mediapages

Sample Facebook and Twit ter postings and customized Facebook coverimages

Targeted Facebook ad c ampaigns with link to consumer t icketing site

Social media t ie-ins for all promotions

Promotions Ticket giveaway that will be shared with

Music CD giveaways

Theatrical poster giveawaysOutreach

Event URL with links to venues and ticketi

Press Kit

Prominent advert isement placement on N

including Large Leaderboard Ad in Arts aFront Ad

Local and national media coverage Filmmaker interviews with key publication

Radio coverage in select markets

Submission of venue showtimes to Cinemposted to IMDB, Google, Yahoo, Yahoo

Argentina, the New York Times, MovieFoTribute.ca )

Cross promotional support from key orga

Press coverage at the Red Carpet world


6/7

PROJECT PARTNERS

Eagle Rock Entertainment is the largest producer and distributor of musicprogramming for DVD, Blu-Ray, TV and Digital Media in the world. Eagleworks directly alongside talent to produce top quality, High Definition and3D programmes, both concerts and documentaries, including The RollingStones, Pink Floyd, The Who, Queen, The Doors, Jeff Beck, U2, Peter Gabriel,

Paul McCartney and Ozzy Osbourne. Eagles TV library features over 2,000 hours ofprogramming and there are over 800 titles currently available worldwide on DVD, Blu-Rayand digitally.www.eagle-rock.com

In 2004 Concord Records acquired Fantasy, Inc., owner of Prestige,Fantasy, Milestone, Riverside, Specialty and Stax Records. Concordthen combined with Fantasy to form the independent Concord Music

Group. That same year, Concord first partnered with Starbucks to release Ray CharlessGenius Loves Company which won 8 Grammy Awards, including Album of the Year. In

2005, the company acquired the classics and jazz label Telarc International. On December18, 2006, Concord announced the re-launch of the soul label Stax.

On March 12, 2007, Concord Music Group and Starbucks jointly foun ded the Hear Musiclabel. Hear Musics initial release, Paul McCartneys Memory Almost Full, was released in

Ju ne of 07. Hear Musi c h as si nce re leased al bums by ar ti st s th at in cl ud e Paul McCa rt ne y,Jo ni Mi tc he ll , Jame s Tayl or, Jo hn Me ll en camp and mo re . In 2008 , Vi ll age Roads howPictures Group (VRPG) and Concord completed their merger resulting in the creation of thenew diversified entertainment group, Village Roadshow Entertainment Group. In April 2010it was announced Paul McCartney has transferred distribution rights to his post-Beatlesoutput to Concord from EMI.

Concord purchased Rounder Records in 2010. Distribution is mainly handled by UniversalMusic Group. In smaller markets, such as those in Africa and Eastern Europe, local

independent labels that represent Universal license the cMusic Group is divided into 3 umbrellas: Concord Record& Telarc Records Group. It is now the 5th largest record www.concordmusicgroup.com

Universal Music Group (UMG) is strong market positions in recordedmerchandising.

The recorded music business discoveand then markets and promotes their music across a widUMGs music publishing company, Universal Music Pdevelops songwriters, and owns and administers copyrigh

in recordings, public performances, and related uses, sBravado, UMGs merchandising company, sells artist- multiple sales point such as fashion retail, live performanwww.universalmusic.com

SpectiCast is the fastest growing ain North America, distributing film, c

content to both theatrical and non-theatrical venues acevents include PETER GABRIEL : NEW BLOOD, THE DOORBOWL, LED ZEPPELIN: CELEBRATION DAY, and HENDSpectiCasts distributes 3D and 2D content over several DCP, Blu-ray and its proprietary Digital Theatre Nequality digital audiovisual experience using the industr

www.specticast.com


7/7

CONTACT US

We look forward to working with you on this exciting event.Please contact us with any questions.

For Booking and Film information, please contact:

IN THE US:

MARK RUPP

President & COO

210 West Rittenhouse Square, Suite 400Philadelphia, PA 19103

[email protected]

o: 215-618-3901

m: 610-291-7161

IN THE UK:

MELISSA KEEPING

233 Regent Street

London W1B 2QD

[email protected]

o: +44 1 932 259 484

m: +44 7501 780342

rockshow marketing plan

Documents