TweetThis!

©2010 robert verdi, inc.

2010 TwiTTer ParTies aT Luxe LaboraTory wiTh

roberT Verdi’s TwiTTer ParTies

Robert curates a collection of brands around a timely theme that ties to trends, advice, exclusives & giveaways. Robert’s expert advice is presented to an intimate

group of influential media guests who relay that information to their online followers

and begin a chain reaction of buzz.

The fuTure of sociaL media & markeTing

essenTiaLs of a TwiTTer ParTy

Robert Verdi, celebrity stylist & TV personality, tweeting style tips & unveiling exclusive insider content

30-40 in-demand on-line editors & influencers tweeting in person

Hundreds of media and twitterers following remotely online

Thousands of live tweets & online interaction

a reach of oVer one miLLion!

how iT works

RobeRT VeRdi, pResenTs new pRoducTs and lends adVice.

30-40 in deMand online inFluenceRs ReacT and TweeT oR bloG.

THousands oF FolloweRs posT, ReTweeT, Read oR ReacT.

paRTy GuesTs(ediToRs & inFluenceRs)

TwiTTeR FolloweRs pRess & Media

iq

You don’t have to use Twitter to know what it is. You may not neces-sarily understand how it works, but to at least have a basic knowledge of it’s function. In January 2010 nearly 75,000,000 people world-wide visited Twitter.com. These numbers, per comScore account for 1,100% growth in a year. In other words multiplying yourself eleven times in twelve months; I would consider that expansive growth. The United States makes up one-third of the Twitter user base at around 23,500,000 visitors. These numbers are for those individuals visiting and making use of Twitter.com alone. When you add in all the tweets from the various clients there are about 50 million tweets sent a day. How does this relate to business one might ask. My focus, being that I generally write on nightlife and entertainment, is on bars, clubs and restaurants. If your establishment does not have a Twitter account…GET ONE! That’s the first step, which it seems a good number of establishments do. Once you have your account set up, use it; tweet daily and tweet often. Many businesses have a dedicated person em-ployed simply to handle their Twitter account/Facebook page(s). This is free advertising and the name of the game is brand recognition. As a nightlife establishment, getting your events, specials, etc out to your key demographic is paramount. Plus, out of town visitors will access the feed also and will drive your numbers. A key aspect to this

TwiTTeR is a poweRFul, peRsuasiVe business Tool and RiGHT now,

TwiTTer is where The conVersaTion is haPPening

why TwiTTer?

recenT NielseN sTaTs:•Twitter is the fastest growing community site on the web •Twitter experienced 1,400% Growth over the last year•Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second

twitter tops list of fastest growing social networks

twitter took off from simple to ‘tweet’ success

why twitter will be bigger than google

onLine media [is] The mosT imPor-TanT PLace for your brand image To be esTabLished, defended and grown...Today, the best way to estab-lish your brand among big-hitter rivals is to make it remark-worthy and generate conversations...Journalists today take more stories from what’s blogged and tweeted about than they take from publicists.

-The Wall Street Journal

“

”

eacH TwiTTeR paRTy beGins wiTH a

Tweet This!

TWITTER@ROBERTVERDI.COM

WHENWHERE

RSVP

FEBRUARY 11, 2010, 4:00 - 6:00PM(twittering starts promptly at 4:30pm)

LUXE LABORATORY247 W. 30TH STREET, FL 12A

ROBERT V INVITES YOU TO COME TWITTER LIVE AT HIS LUXE

LABORATORY AS HE FORECASTS THE FUTURE OF FASHION.

KICK OFF NYC FASHION WEEK WITH ROBERT'S INSIDER INFO &

INVITE YOUR FOLLOWERS TO TWITTER ALONG REMOTELY USING

#RVTIPS TO WIN GREAT GIVEAWAYS & GET INTERACTIVE STYLE

ADVICE DURING THE EVENT.

Invitation admits one and is non-transferrable

RSVP with the twitter handle you will be using at the event to attend. Space is extremely limited. comPLeTeLycusTomiZed

“twitvite”, hand-picked guest list, and a media alert sent to 750+ who

can follow and interact online.

PromoTion

media excLusiVesRobert tweets about the upcoming

event and media guests post Pre-ParTy TweeTs & sneak PreViews

to generate their followers’ interest.

conTesTs and giVeaways encourage thousands of online followers to

enter via twitter and participate in the event.

@seventeenmag: We’re excited for @RoberVerdi’s Holiday Party tonight! It’s going to be A-mazing!! Follow #RVTIPS! Followers 65,490

@logochannel: Follow @robertverdi to-morrow night at 7pm EST as he tells us the 10 Best Last Minute Holiday Gifts! Contests and Prizes! #rvtips Followers 10,066

@cosmoonline: love free stuff? We thought so. Retweet @robertverdi to-night to win freebies! Followers 29,171

@SELFmagazine: Heading to @robert-verdi tonight for a twitter party! Be sure to check out all of #rvtips for Valentine’s Day. Tweets starting around 6:45pm! Followers 17,161

@LuckyMagazine: Tweeting live with @robertverdi tonight from 7-8pm. Tune in for giveaways! #rvtips Followers 65,490

The eVenTduring each event, Robert’s hand

selected guests gather in his fabulous nyc event space,

the luxe laboratory. past guests have included online editors from

publications such as:

People Magazine, Huffington Post, Seventeen Magazine, Cosmopolitan,

Real Simple...

combined ToTaL foLLowers

585,553

roberT reVeaLs his faVoriTe Things each product is highlighted on our 103” TV with a custom slide. as Robert talks about why he loves the product, each

guest is handed their own.

each guest has a hands-on experience with the product while they learn about

it’s top features. The excitement (and tweeting) begins.

THRouGHouT THe eVenT

The eVenT

The eVenT

after the presentation, guests continue to tweet and discuss the

products at the event.

Guests take home a gift bagfilled with each of the products for

media PLacemenTs and coVerage

and one lucky online follower wins a giftbag from the event.

@HoneyMagazine: We’re signing off from @RobertVerdi’s. Thx 4 following #rvtips & tune in to his madcap show on Feb. 10 at 10 pm on the Logo Network. Followers 12,648

@robertverdi is crazy for old school Noxema face wash, what is your go-to product? Followers 65,490

@CosmoOnline: ooooh just got a pair of Sculptz from @robertverdi. He says all his clients use them, incl eva longoria Followers 29,171

@SELFmagazine: ECCO’s Cannello Domani pinot noir—our new fave wine of choice. Thanks @robertverdi for a great time! Followers 17,161

@juneambrose Mad Monday! The Luxe Lab is an absolute movie. Just ask the hostess with the mostess, @robertverdi Followers 45,177

Press

“if you’re anything like us, you’re still racking your brain trying to figure out what to buy some people this holiday season...stylist robert Verdi can help you out.”

HOLLYWOOD LIFE

COSMOpOLITan

best. style Tips. ever.

“We’re not sure what we love most about Robert Verdi...”

november 12, 2009 by Zoë Ruderman

BaGTREnDS

“so what are these “Tweet This” parties? Well, it’s an ingenious business concept created by the Robert Verdi team...”

featured in the new york PostInTOUCH

best. gifts. ever! (courtesy of robert Verdi’s Twitter Party!)

“Win Celebrity Stylist Robert Verdi’s SUpER-LUXE GIFTBaG from his twitter party, full of all the items in his last minute gift guide....THE most fabulous finds of the season.”

Custom sponsorship paCkagesoptions inCLuDe:•Brand is a highlighted partner, featured as robert Verdi’s pick for twitter event•Direct exposure to 30-40 attendees including key online editors & influencers •Robert twitters 2-3 tweets about brand & posts one twitpic •Web link to brand’s twitter, facebook or homepage tweeted by Robert•Brand featured in Robert’s presentation with unique editorial content (optimized for twit-ter by RVI from brand’s top-line talking points)•Brand highlighted individually on 103” Plasma Screen •photo opportunity of product unveiling•product hand-gifted to each guest to engage & tweet during presentation •Product included in at least one on-line competition/giveaway•all event production including catering, décor, styling handled by RVI•Brand featured in wrap-up sent to all attendees & key media after event •event recap report with highlights & attendees from the event •Brand representative (ie; company owner, expert spokesperson, etc) at event or online through featured twitter feed or video outlet•Brand rep introduced by Robert to discuss brand during video livestream presentation•Presence in a dedicated brand area with product on display & interactive brand service •5 invites reserved for guests of brand (influencers, twitterers, media)•Brand specific tracking & metrics•Custom brand-exclusive twitter initiative tied to event and brand campaign•implementation & execution of custom initiative by RVI social media experts•Photography from event, images of product and event highlights with media distro rights•unique brand collateral created as event take-away•Category exclusivity•Brand-specific recap from event

conTacTashley Mallinson

ashley@robertverdi.com212.253.5513

Robert Verdi, inc. | 247 west 30th street, Floor 14, nyc new york 10001