Robert Nichols

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About Robert Nichols

• 5 Years in Online Marketing Management• Studied and experimented with Internet marketing for the last

7 years• 1 year ago, made a decision to do Internet marketing full time• Make a living doing affiliate marketing and marketing my own

information products – Use SEO, Google, Yahoo, and MSN

• Lots of time and effort into SEO– Other traffic opportunities– Pure marketing exercise!

• Saw an opportunity to take this specialized

skill set and bring it to small business owners• “If it’s Worth Helping People…It’s Worth Doing”

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What is Internet Marketing?

• Generating sales and/or capturing leads from customers that are searching on the Internet

• Traditionally it was “search engine optimization”– Build a site– Apply the black art of indexing, links, meta-tags, directories, etc.– Hope it shows up in Google someday– Hope it shows up with the right keywords (what people are

typing in when they search)

• The future is Social networking sites

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Why Use Search Engine Optimization?

Higher clicks for each search term

Free traffic

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What Causes Bad Experiences with Search Engine Optimization?

• Often sites are never even “indexed” at all! Google doesn’t even know they exist

• After sites get indexed, they are usually not indexed by the search terms the web site owner would like

• Web site owners have no idea what search terms would really be best to drive traffic

• Fresh content is important, but hard to keep up with and organize

• Backlinks are hard to come by• Domain age• It’s hard work, tedious and time

consuming!• No one really understands how Google decides who

gets listed and in what order.

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How Can We Solve Problems with Search Engine Optimization?

After sites get indexed, they are usually not indexed by the search terms the web site owner would like

• Use traditional “on page” methods

• Use the one known way to influence search engine placement – link building (e.g. “click here” example)

• Web site owners have no idea what search terms would really be best to drive traffic

• Use PPC results

• Build landing pages for each keyword

Often sites are never even “indexed” at all! Google doesn’t even know they exist

• Use well known and proven tricks to get indexed such as article marketing, craigslist, adsense placement, blog pinging etc.

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How Can We Solve Problems with Search Engine Optimization? (cont’d)

Backlinks are hard to come by

• Use management company that includes backlink services through article marketing and social bookmarking

• Must use a tool to be effective!

Fresh content • Set up blog

Domain age• Purchase domains (great tools

for searching)

No one really understands how Google decides who gets listed and in what order

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Social Networking Sites

• Sites where users dictate the content and/or the popularity/ visibility of that content

• Number of daily visitors is skyrocketing

• MySpace had more traffic in 2007 than Google

• Already, FaceBook has reached Google traffic levels

• YouTube gets twice as much traffic as Google

• These sites are DOUBLING every 6 months; FaceBook adds 1 million visitors/week

• In a typical month– 30% of everyone that goes online worldwide

visits MySpace– 29% visit FaceBook– 35% visit YouTube

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Social Networking Sites (cont’d)

• It’s not just kids discussing what they’re going to wear to the prom

– Over 50% of MySpace users are older than 35– FaceBook even has 100k users older than 64

• This is the new frontier

• Traditional marketing will not survive here

• Incredible opportunities for first mover advantage

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How to Dominate Your Market

• Set up a blog• As soon as we find a “money term” • start search engine optimization process

– Examine domain name– Market 2-3 articles per week – (or even more!)– Blog postings at least 3 times per week (outsource)– Forum postings– Yahoo answers– Blog postings (other people’s)

• 90 days, then repeat

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Services Offered – SEO

• SEO Services– 4 articles (500–750 words)/month

written (more can be added at $20 per article)

– Article submission to 200–1000 article directories for every article – Builds thousands of links with optimized “anchor text”

• Highly specialized, no duplicate content penalties!

– Link building in forums, blogs and Yahoo answers EVERY day

– Social bookmarking of articles and blog posts EVERY day

– Monthly consultation with web designer to insure appropriate on page elements.

– Set up your blog– 2–4 blog posts per week (your blog)

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Services Offered – Other

• For every customer:– Weekly and monthly status reports– Auto responder set up and maintenance ($50/month value)– Free web hosting for up to 3 sites ($30–100/month value)– Unlimited phone and email consultations– Continuously updated expertise – coming soon… Facebook

and the new Internet! Within 3 months, Facebook will be included with SEO services

– Month to month – no long-term contract

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What Will This Cost?

Initial Consultation FREE

Initial set-up fee paid to Rob Marketing– Building your plan to dominate your market

$500–750

Monthly fees Local SEO MarketingCost Per Set of Keywords: City Level -10 KeywordsCountry Level- 10 Keywords Broard Level – 10 KeywordsManage search engine optimization:

$500/month$1000/month$2000/month

$299 monthly add-on

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Contact Us

• Contact info?

• Ardan Productions Inc.R/C: 200705204W20 Maxwell Rd.#09-17 Maxwell HouseSingapore 069113

Phone: +65 83832348

• USA: +13106018430

• Fax: +65 63993699

• Email: info@robmarketing.com