ro plat final

8/2/2019 RO Plat Final

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Executive Summary for Chakravyuh

JALDHARA


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Introduction

Jaldhara is a service organization serving RO drinking water facilities to the

passengers and other related people on railway station.

It is basically a concept of establishing RO water equipment on railway platforms so

that passenger can easily avail the safe and clean drinking water in degradable disposals

or in their own bottles or degradable disposals at a very reasonable price.

Mission

To establish a safe and clean drinking water facility at a very reasonable price serving

each individual present at railway platform.

Vision

To develop the pervasive facilities of RO drinking water on all the railway stations of major

cities and towns in India.

Target customer and market

All passengers and other people who are on railway platforms to meet or see-off their

relatives and friends are target customers.

Market inculcates many competitors with the same product i.e., RO drinking water but there

is no market producing such service till present date.


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Growth trends

As we all know that it is the presumption of many expertises that the third world

war, if going to happen it would be because of water.

So at least from the bottom line, we can expect that there can never be a shrinkingmarket of our service. Water will always be the primary need of every individual whether

it may be a local compartment passenger or a passenger travelling in AC Coach. Further

detailed description of future trends in growth will be explained later in the financial part.

Competitor

If we have a close look to the railway stations, we can easily find many substitute for our

service. These substitutes may be packaged drinking water facilities (eg. Bailey, Narmada)

available at railway station and open water facilities called Pyau.

Where for the former service people have to pay some amount while

later one is available at free of cost.

Organization Profile -

Supervisor 1

Clerical 1

Helpers at machines - 60

+ 5%Substitute - 03

Total - 63

Helpers required at machines will be hired at daily wage rates as they will

be unskilled and no great technical task need to be done.


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Roles of organization members

1. Supervisor

Qualification MBA with 2yrs of experience in related field.

i. To supervise the clerical worker and helpers for monitoring the salary and wage

structures, regulating leaves and substitutes for them and providing solution to

their job related issues.

ii. To supervise the operations and internal control systems of RO machines twice a

day and generating daily performance statistics.

iii. To report statistics and performance of RO machines to the machine

providing company monthly and to the head of the organization weekly

along with performance of helpers for the latter one.

2. Clerical worker B.Com graduated.

To support the supervisor in generating statistics using his/her

accounting skills.

3. Helpers at machines (Do not require any skill)

To guide the customers for availing the service.

To monitor the consistent performance of machines at required rate i.e.,

25litres/hour.

To inform the supervisor for daily problems and needs when the

supervisor is on check or in case of emergency.


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Sales Plan -

Our product Jaldhara will be serviced in two forms namely in self owned bottles

and degradable glass disposals.

Sale price of Rs. 4/- and Rs. 1/- per bottle and glass disposal respectively.

RO machine planted with capacity of 25 litres/hr, generating (25x24) 600

litres/day/machine.

Sales by bottles (assuming by 50%) - 300 lt. i.e., 300*4 = 1200 Rs.

Sales by disposal (assuming by 50%) - 300 lt. i.e., 300*1 = 300 Rs.

Total sales per machine per day = 1200+300 = 1500Rs.

Operational Plan

Operation of Jaldhara service follows an order as

Bore well pumps water to the overhead water tank.

Water line down to RO machine through pipe lets.

Purified RO water then passes on to Water cooler for cooling effect.

And finally served to customer through outlets in bottles and disposals.


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Licensing

For getting the license from IRCTC we will apply with appropriate tenders and project

report.

Bore well

Water Cooler

Water TankBore well Water TankBore well Water Tank

RO water

machine

Serve to cust.

Cold water

Purified waterWater Cooler

Bore well Water Tank


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Marketing Strategy

Television Advertising

TV commercials are a popular way to mass-market messages to large audiences. Although this mediumhas the ability to reach a high number of potential buyers, it is also one of the most costly forms ofadvertising. For example, one 30-second TV commercial during the Super Bowl cost about $3 million.But it also plays an affective role in setting up of viewers mind.

Infomercials are another form of television advertising. The infomercial is different than a commercialbecause it is longer, includes more product information, and has more of a personal tone. Although theyare also costly to produce, infomercials are highly effective in creating impulse buys because of theirdemonstrative and persuasive nature.

Radio Advertising

Radio commercials are an effective way for businesses to target a group of people based on location orsimilar tastes.

Print Advertising

Magazine and newspaper ads are another way to spread the word about a product or service. Print alsooffers the ability to target a specific audience based on geography or common interests. Print advertisingusually includes larger display ads, as well as classified advertising. The classifieds are typically veryaffordable, whereas display ads are a bit more pricey.

Online Advertising

Advertising online is an increasingly popular method for promoting a business. There are many forms ofonline advertising. Banner ads are image ads displayed on web pages.

Social network marketing has been the fastest-growing form of Internet advertising. This includes usingsites like Facebook, Twitter, and LinkedIn to promote a product or service. Many social networks haveadvertising available, such as Facebook Ads.

Billboard Advertising

Billboard ads are large advertisements displayed on structures in public places. Most commonly,billboards are located along highways to target passing motorists. Another type of billboard advertisingis a mobile banner or billboard. This can range from the signs seen at major sporting event arenas tobillboard advertisements pasted on the sides of semi trailers.


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Word of Mouth Advertising

While some may argue that word of mouth is not advertising because it's free, this form of promotion isone of the most credible and priceless assets of any business. Even if business owners can't buy word ofmouth advertising, they can encourage their customers to tell their friends and family about the greatproduct or service they purchased.

Endorsements

Endorsement is similar to word of mouth promotion but typically does cost money. Having a product orservice endorsed by a celebrity can increase sales and product awareness. Not every company can affordto have a major A-list celeb promoting a product, though. For smaller companies, consider using localcelebrities or well-known individuals within the product's niche market.

Financial Projection

Capital

Fixed cost

Variable cost


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BALANCE SHEET AS ON MARCH 31, 2011Liabilities Assets

Share Capital Fixed assetsCapital Employed 1200000 Plant & Machinery 500000

Add: Net profit for the year 2010-11 2689600 Less : Depriciation 150000

3889600 350000

Borewell 100000

20 sintex (1000 ltrs) 100000

(inclusive of installation ch.)

20 Water Coolers 240000

Provision for Income Tax 1200000 Current Assets

Bank 4286889

Cash 12711

5089600 5089600

JALDHARA PVT. LTD.


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JALDHARA PVT LTD

Profit & Loss Account for the year ending March31,2011

Particulars Amount Particulars Amount

To electicity expenses 252000 By sales 11913600

To Wages &Salary 2628000 through glasses 5606400

To leasing 2400000

To Audit Fees 50000 through bottles 6307200

To Administrative Overheads 144000

To Depriciation 150000

To Advertisemnt expenses 2400000

To Income Tax 1200000

To Net Profit 2689600

11913600 11913600


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NET CASH FLOW/(used in ) INVESTING ACTIVITIES -940000

C:CASH FLOW FROM FINANCING ACTIVITIES

Proceeds from Employment of Capital 1200000

NET CASH FLOW/(used in ) FINANCING ACTIVITIES 1200000

NET INCREASE IN CASH & EQUIVALENTS (A+B+C) 4299600

CASH & EQUIVALENTS AS ON MARCH 31,2011 AS PER B/SHEET 4299600


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SWOT Analysis

1.Strength- some product of same quality and process at least price as compare

to existing market price conditions.2.Weakness- our service might be uncomfortable for some specific group of

passengers like women , people travelling alone with huge luggage, etc.

3.Opportunities- no direct competitor, high growth market at nationwide level.

4.Threats- need to have support from railway department of services forlicensing.

Scope of Expansion

Railway Station Number of platforms

Jhansi 7

Bhopal 6

Jabalpur 5

Bina 5

Gwalior 8

Habibganj 5

There will be 3 machines at each platform.

Total platforms = 36

Total machines = 36*3 =108 machines

*As per requirement the capacity of machines and containers can be enhanced.

ro plat final

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