ro assignment

8/11/2019 Ro Assignment

http://slidepdf.com/reader/full/ro-assignment 1/12



boundary midway between the two cities. When cities are of unequal size, the boundary

lies closer to the smaller city, giving the larger city a larger trade area.

Reilly called the boundary between two trade areas the breaking point (BP). On that line,

exactly half the population shops at either of the two cities.

The formula is used between two cities to find the BP between the two. The distance

between the two cities is divided by one plus the result of dividing the population of city b

by the population of city a. The resulting BP is the distance from city a to the 50% boundary

of the trade area.

One can determine the complete trade area of a city by determining the BP between

multiple cities or centers.

Of course, Reilly's law presumes that the cities are on a flat plain without any rivers,

freeways, political boundaries, consumer preferences, or mountains to modify an

individual's progress toward a city.

Limitation :

Distance is only measured by major thoroughfares; some people will travel shorter

distances along cross streets

Travel time does not reflect distance traveled. Many people are more concerned with time

traveled than with distance

Actual distance may not correspond with perceptions of distance

3) what are the major advantages and disadvantages of census of population data intrading area analysis

Once the size and shape of each possible trading area have been determined, these key

factors should be studied in depth. The best secondary sources for population data are the

Census of Population and the Survey of Buying Power, which have complementary

strengths and weaknesses for retailers. Census data are the most detailed and specific for

retailers; they become dated. A buying power index is available through the Survey of

Buying Power; but it reports on broader geographic areas.

A trading area is the geographical area from which a retailer draws its customers. When

two or more shopping locales are near to one another, they may have trading-area overlap.

Today, many retailers are utilizing geographic information systems (GIS) software to

delineate and analyze their trading areas. This software combines digitized mapping with

key locational data to graphically depict trading-area characteristics, thereby allowing

retailers to research alternative locations and display the findings on computer-screen



maps. Several vendors market GIS software (via Web sites and CD-ROM disks), based on

enhancements to the TIGER topological program of the U.S. government.

Every trading area has primary, secondary, and fringe components; the farther consumers

live from a shopping area, the less apt they are to travel there. The size and shape of a

trading area depend on store type, store size, competitor locations, housing patterns, traveltime and traffic barriers, and media availability. Due to their distinctiveness, destinationstores have much larger trading areas than parasite stores.

A trading area's economic base reflects a community's commercial and industrial

infrastructure, as well as its residents' income sources. A retailer should look at such

economic base factors as the percentage of the labor force in each industry grouping, the

transportation network, banking facilities, the potential impact of economic fluctuations on

the area, and the future of individual industries. Editor & Publisher Market Guide is a good

source of data on economic base characteristics.

A trading area cannot be properly analyzed without studying the nature of competition andthe level of saturation. An area may be understored (too few retailers), overstored (too

many retailers), or saturated (the proper number of retailers). Store saturation may be

measured in several ways, such as the number of persons per retail establishment, the

average sales per retail store, the average store sales per capita or household, average sales

per square foot of selling space, and average sales per employee.

4) how does the parking needs for the barber shop, a shoe retail shop and apparel

store differ?

Once we decided the store one of the major problem or we can say factor affecting store is

parking facility. Parking facility is differ from the different store

Barbar shop have less parking compare to apparel store and shoe retail shop have more

parking facility compare to other store

Depending on the type of business your operate and whether you have employees,

adequate parking can be a major concern. Just think about how many times you have given

up when there was no parking to be found near the business you wanted to visit As a

business owner, you face diminishing profits with each minute a potential customer can't

find somewhere to park.

We can present their own set of parking issues. Therefore, if you are considering a facility

located in store, you should check out whether the facility's parking lot is used by local

residents without permission. Why should you care? If it is, you may find yourself in the

position of generating ill-will with apparel store, some of whom may be your customers, if

you move to reassert control over your lot.



If you run barber shop, a shoe retail shop and apparel store business, is parking an issue for

you? wholesale businesses don't usually need to accommodate customer parking, but often

have their own parking lots for use by employees. So even if you don't need customer

parking, parking is a concern if you have employees.

One out-of-the box way to solve this problem is when businesses strike deals with other

businesses, or with local governmental bodies, to meet their parking needs at a reasonable

cost.

5)

develop a brief plan to revitalize a neiberhood business district near to place

Community feature to consider when choosing a facility is the appearance of surrounding

businesses and neighbors. What effect can these have on how your business is perceived?

Any business that sells its products or services to customers at the business facility has a

strong interest not only in the general character of the neighborhood, but in the kind andappearance of nearby businesses and neighbors. This consideration is less important to

businesses that don't have as many on-the-premises contacts. However, just as a business

should never completely disregard the appearance of its facility, no matter what type of

business it is, it should not completely overlook the effect that the appearance of

surrounding businesses and neighbors may have on how it is perceived.

If your business has on-the-premises customers, strictly from an appearance standpoint,

what would you like your customers to see as they approach your facility? Usually, you'll

want your facility and surrounding buildings to roughly fit in with each other visually.

Within some settings, however, a bit of tasteful architectural difference from other

buildings may make your building more visible.

Your proximity to magnet stores (large stores that attract a large number of customers) can

also be important for attracting customers. By deciding where to locate your business, you

in effect get to pick the appearance of nearby businesses and other neighborhood buildings,

and may be able to "piggy-back" on a neighbor's ability to draw customers to the area. If

you operate a retail or service business that depends on customers coming to your

premises, you may want to position your facility on an access route to the magnet store. By

doing so, you can greatly increase the number of potential customers who walk or drive by

your facility.

6) evaluate neiberhood shopping center need your plan?

When choosing a facility for your business, just as important as the facility itself are the

logistics of its location. Basically, the majority of businesses rely on some combination of

three groups--customers, suppliers, and employees--for their success. Locating your

business where these groups can get to you easily is vital. The proximity of competitors



may also impact certain types of businesses. And while perhaps not as obvious, facilities

with environmental or community character issues can be poor choices for the location of

your business because of the negative impact on your bottom line.

Ease of Access to Customers

When you're ready to select the community in which to locate your business, you need to

make sure that the chosen community provides ready access to enough potential

customers to support your business. What constitutes "ready access" varies tremendously

based on the type of business.

Reliance on Suppliers

Unless your business provides purely services to customers, you depend on suppliers

(distributors, wholesalers, manufacturers, etc.) to provide you with the items you need to

create and market your product. Thus, all things being equal, it's usually better from the

point of view of delivery and price to be close to your important suppliers.

If the source of the materials that you need to make your products is distant and you aren't

well served by transportation facilities, the shipping costs that you will incur, and have to

pass along to your customers in some form, may make it too expensive for you to compete

with businesses that can get their supplies more cheaply. Also, more distant suppliers can

mean more delays in delivery of supplies.

Your facility's street location and access to highways and other modes of transportation

can also affect how quickly you can receive shipments from suppliers.

Availability of Employees

For many small businesses, the ability to attract and retain qualified employees can be

critical to success. Because of this, you should carefully consider the availability of qualified

employment prospects within a half-hour drive of your location.

If employee costs figure to be a major portion of your total business costs (and especially if

you are considering different states to locate your facility), you will do well to investigate

state and local work rules, required employee benefits, and workers' compensation rules.

7)

Define the concept of atmosphere how does it differ from user merchandising

Who you are.

executing all aspects of the merchandising initiatives on the sales floor. In short,

your ability to visually display Atmosphere products will enhance the Atmosphere

shopping experience and contribute positively to sales.



What you will do.

Ensure all visual elements are displayed with current merchandise and reflect

current market trends

Support the set-up of all promotional events and seasonal change-overs.

Continuously plan and organize the merchandising of wall and floor fixtures

Maintain all point of purchase, sign-holders and fixtures

Assist with pricing, unpacking, and placement of stock

Interact with customers in a friendly and professional manner

What you will get.

Competitive salary

Discounts on all the latest gearA fun, fast paced team environment

Comprehensive training in a variety of formats

What you bring.

Prior visual merchandising experience or a degree/diploma in a visual

merchandising program

Hands on experience setting up window and floor displays in a retail environment

A passion for your activities and a drive to inspire others

Excellent interpersonal skills

Ability to work independently and with a team

Excellent time management skills

Ability to lift/move boxes

8)

What are mint by selling merchandising personal customer space ?

The term 'selling space' describes an area that is being used to display merchandise in a

shop. The area also includes the space in which there happens the interaction between the

customers and the people that are responsible to sell things and also thedemonstrationofthe products.

The importance of this kind of space can not be ignored and particularly in the world that is

full of similar kind of products and only a little differentiation is there between two

products. Unless people have a look at the products, they can not decide on what to buy and

also they will not come to know about the subtle differences between two products.



Store layout and visual merchandising are factors that contribute to the uniqueness of a

store. The exterior and interior of a store convey several messages about the store to the

consumers. The building that houses retail store, (whether new or old) and the exterior

design of the store are important aspects of the design of the store. Marquees, walkways,

entrances, doors, display windows, the height and size of the building, colors and materials

used, and theft prevention are some of the key factors to be kept in mind while developing

a store's exterior.

Managing space is the first and foremost concern of almost every retailer, when it comes to

designing the store's interior. Space is always an expensive and scarce resource. Retailers

always try to maximize the return on sales per square foot. Planning a layout for the store's

interior is the first step in designing the store's interior.

Allocating space to various merchandise categories in a store is very important. Allocation

of space can be based on many factors, like historical sales, gross margins, industry

averages and strategic objectives. Apart from allocating space to various merchandise

categories, space has to be allocated for carrying out some essential functions. Such space

includes the back room for receiving the inventories and sorting them out, office and other

functional spaces, aisles and customer service desks, floor space and wall space. The

interior of a store influences the purchasing behavior of the customers to a great extent.

Designing the interior of a store in such a way as to influence customer behavior is referred

to as visual merchandising. It includes optimum and appropriate use of fixtures, displays,

color, lighting, music, scent, ceilings and floor, and designing all of these properly.

Merchandise presentation is the most significant aspect of store design, because it helps

attract customers' attention. A retailer can resort to many forms of presentation such asidea-oriented presentation, item-oriented presentation, price lining, color presentation,

vertical merchandising, tonnage merchandising and frontal presentation.

Prevention of losses due to merchandise pilferage is a major cause of concern for all

retailers. This issue should be addressed at the initial stage of store design. The retailer can

use many electronic security systems like CCTV and EAS for the prevention of such losses.

Thus, by appropriately integrating the various elements of store design (both exterior and

interior), a retailer can create an excellent image of itself in the target customer's mind.

9)

Develop a purchase motivational product grouping for an online consumer apparel

store.



online consumers also tend to use a range of information and communication technology as

a platform to express themselves online and engage the digital marketspace. Research

sponsored by the Pew Internet & American Life Project has categorized information and

communication technology users into nine groups based on their use of devices to connect

to the Internet, the activities they engage in, and their attitudes toward the marketspace.

Marketers emphasize the customer value-creation possibilities, the importance of

interactivity, individuality and relationship building, and producing customer experience in

the new marketspace. However, consumers typically refer to six reasons they shop and buy

online: convenience, choice, customization, communication, cost, and control

Convenience

Online shopping and buying is convenient . Consumers can visit Walmart

at www.walmart.com to scan and order from among thousands of displayed products

without fighting traffic, finding a parking space, walking through long aisles, and standing

in store checkout lines. Alternatively, online consumers can usebots, electronic shopping

agents or robots that comb websites to compare prices and product or service features. In

either instance, an online consumer has never ventured into a store. However, for

convenience to remain a source of customer value creation, websites must be easy to locate

and navigate, and image downloads must be fast.

A commonly held view among online marketers is the eight-second rule: Customers

will abandon their efforts to enter and navigate a website if download time exceeds eight

seconds. Furthermore, the more clicks and pauses between clicks required to accessinformation or make a purchase, the more likely it is a customer will exit a website.

Choice

Choice, the second reason consumers shop and buy online, has two dimensions. First,

choice exists in the product or service selection offered to consumers. Buyers desiring

selection can avail themselves of numerous websites for almost anything they want.

Choice assistance is the second dimension. Here, the interactive capabilities of

Internet-enabled technologies invite customers to engage in an electronic dialogue with

marketers for the purpose of making informed choices. Choice assistance is one of the

reasons for the continued success of Zappos.com. The company offers an online chat room

that enables prospective buyers to ask questions and receive answers in real time. In

addition, carefully designed search capabilities permit consumers to review products by

brand and particular items.

http://www.walmart.com/

http://www.walmart.com/



Customization

Even with a broad selection and choice assistance, some customers prefer one-of-a-kind

items that fit their specific needs. Customization arises from Internet-enabled capabilities

that make possible a highly interactive and individualized information and exchange

environment for shoppers and buyers. Remember the earlier Reebok, Schwab, Dell, and

Seven Cycles examples? To varying degrees, online consumers also benefit

from customerization—the growing practice of not only customizing a product or service

but also personalizing the marketing and overall shopping and buying interaction for each

customer.Customerization seeks to do more than offer consumers the right product, at the

right time, and at the right price. It combines choice board and personalization systems to

expand the exchange environment beyond a transaction and makes shopping and buying

an enjoyable, personal experience.

Communication

Online consumers particularly welcome the communication capabilities of Internet-enabled

technologies. This communication can take three forms: (1) marketer-to-consumer e-mail

notification, (2) consumer-to-marketer buying and service requests, and (3) consumer-to-

consumer chat rooms and instant messaging, plus social networking websites such as

Twitter and Facebook.

10)

Pleasant of planorgram for a nearby convenient store

The planogram is no more than a graphic map showing what products to place where on

the shelves.

Maximize profit per centimetre of shelf space by analysing inventory data whilst

retaining tight control over which products go where and in what quantity.

Appeal to customers by displaying products attractively, and by giving prominence

to brands that the customer knows and also by giving prominence to hot spot

displays featuring advertised products.

Reduce operational costs and improve compliance by producing simple

merchandising instructions including layout, pricing and promotion that can bequickly and effectively communicated and actioned in store.

In short, planograms can deliver a visual statement of expertise to your customer

and optimize the use of space to maximize profitability.

Using proven Category Management expertise we have designed Planograms for

most of the Top categories that will give you the information you need to make the

most of your store space.



11)

Differentiates among central business district, secondary business district,

neighborhood business and string.

An isolated store is freestanding, not adjacent to other stores. This type of location has

several advantages, including no competition, low rent, flexibility, road visibility, easy

parking, and lower property costs. There are also distinct disadvantages: difficulty in

attracting traffic, no variety for shoppers, no shared costs, and zoning restrictions.

An unplanned business district is a shopping area where two or more stores are located

together or nearby. Store composition is not based on long-range planning. Unplanned

business districts can be broken down into four categories: central business district (CBD),

secondary business district(SBD), neighborhood business district (NBD), and string.

An unplanned business district generally has such points as these in its favor: variety of

goods, services, and prices; access to public transit; nearness to commercial and social

facilities; and pedestrian traffic. Yet, this type of location's shortcomings have led to the

growth of the planned shopping center: inadequate parking, older facilities, high rents and

taxes in popular CBDs, discontinuity of offerings, traffic and delivery congestion, high theftrates, and some declining central cities.

A planned shopping center is centrally owned or managed and well-balanced. It usually has

one or more large (anchor) stores and many smaller stores. During the past several

decades, the growth of the planned shopping center has been great. This is due to extensive

goods and service offerings, expanding suburbs, shared strategy planning and costs,attractive locations, parking facilities, lower rent and taxes (except for most regional

shopping centers), lower theft rates, popularity of malls (although some people are now

bored with shopping centers), and lesser appeal of inner-city shopping. The negative

aspects of the planned center include operations inflexibility, restrictions on merchandise

lines carried, and anchor store domination. There are three shopping center forms:regional, community, and neighborhood.

12)

Do you agree with upscale retailer decision not to provide in store shopping carts.

What realistic alternative would you suggest?

Retailers can sell their products in different marketing channels such as online

marketplaces such as Amazon and eBay. Retailers having their web store based on 24Seven

Cart can integrate online marketplaces where they can publish their web store items.

Integrating 24Sevencart based web store with online marketplaces, retailers can upload

their products on marketplaces. The real time integration between physical store,



24Sevencart based web store and online marketplaces helps in sync products, orders and

inventories on these platforms simultaneously.

Features:

Updates product catalog automatically. Auto updates pricing and inventory data.

Download online sales orders into RetailPro.

Update inventory on online marketplaces such as Amazon and eBay.

Connects multiple retail outlets.

A new customer comes to your website, finds a product they want at a price they

like and adds it to their cart.

They get to the checkout page and then it happens. They get hit with the shipping

and handling rates and all of a sudden they start second guessing their decision to

buy.

Suddenly a product they thought had a fair price is starting to seem a little

expensive. One of two things happens next. Either they decide to press on despite

the increased costs, or they abandon their cart and leave your website

disappointed.

Alternative suggestion:

Overview of Retail Pro V8 integration with 24Seven shopping cart

We offer Retail Pro V8 integration with Ecommerce. It is an all-inclusive tool to manage

web store and point-of-sales application. This integration automates and migrates

information across both the technology platforms that consist of multiple settings in

RetailPro.

The processes at a web store are almost same as that of Retail Pro Version 8 POS that

includes order management, inventory control and catalogue management. This Retail Pro

V8 eCommerce integration helps retailers to track inventory levels, product attributes,

multiple price levels and records customer transactions.

Additionally, it’s not just t he integration of Retail Pro v8 with Web Store that matters, it isthe time and cost that are saved from repeated data entry in both the platforms. This

24Sevencart and RetailPro V8 integration shares and updates information in real time

basis so that you get the latest information.

Retail Pro Version 8 Integration with eCommerce store based on 24Seven Cart requires a

middleware to transfer and migrate information on both the platforms. This middleware,



24Seven Link, helps retailers to upload the inventory information, pricing data and product

attributes.

There are various functions that retailers can manage through the interface of

24Sevencart such as product information, updating multiple price levels, reviews,

banner images, etc. Web store based on 24Seven Cart issues a confirmation mail once orders are

fulfilled.

Retailers can integrate their 24Sevencart based web store with various sales

channels such as online marketplaces and shopping engines.

ro assignment

Documents