rm media0607 ltrdownload.101com.com/hme/respiratorymanagement_mediakit.pdf · 2006-12-06 ·...

Respiratory. It’s What We Do. It’s All We Do.

Media PlannerFall 2006-November/December 2007

CPAPs

asthma

allergies

certification

compliance tracking

pediatrics

therapies

emphysema

funding

caregiver support

accreditation

bariatrics

sleep labs

Medicare

rentals

patient advocacy

post-polio

education

seniors

oxygen concentrators

inhalers

apnea monitors

aerosols

cylinders

reimbursement rates

assessment

air purifiers

conserving devices

pulse oximeters

bi-level masks

filters

nebulizers

peak flow meters

positive airway systems

ventilators

COPD

Respiratory Management • Media Planner • 2006-2007

ExclusivesTARGETED EDITORIALRespiratory Management is the only dealer/provider publication in the home care industry devoted exclusively to the needs of the respiratory community. Because of our clear focus, we can cover all aspects of the respiratory market with a depth unparalleled in the HME industry.

TARGETED CIRCULATONRespiratory Management targets subscribers who work at or with a company or facility that sells/rents respiratory products, and have purchasing or specifying authority.

IN-DEPTH COVERAGE OF OXYGENRespiratory Management is the only HME publication that carries in-depth coverage of the oxygen segment in every issue. We cover oxygen-impacting news and much more, including practical advice on getting ahead in today’s challenging funding environment, new technologies and research, and new ways to meet patients’ needs.

IN-DEPTH COVERAGE OF SLEEPRespiratory Management is the only HME publication that carries in-depth coverage of the sleep segment in every issue, including how respiratory dealers and independent sleep labs can succeed in this rapidly growing market.

RT POWERRespiratory Management subscribers include respiratory therapists. These certified clinicians who work with home care respiratory equipment are valuable referral sources that influence the purchase of today’s respiratory products.


From the PublisherWELCOME TO RESPIRATORY MANAGEMENT

Why a respiratory magazine devoted exclusively to dealers/providers and RTs who work with home care respiratory equipment? Why now?

I have been in the HME industry for seven years. I have seen trends come and go and Medicare/Medicaid on the rise and the fall—but I have never seen a respiratory climate like this before.

A 36-month oxygen rental cap (12 months looming), dramatic growth for the sleep disorders market, national competitive bidding, inhalation drug therapy dispensing fees, accreditation mandates, portable oxygen and the FAA... Now more than ever, a magazine that targets respiratory’s specific needs is essential. Our mission is to provide in-depth, practical and focused business intelligence to the respiratory segment of HME.

To manufacturers, we offer an editorial and advertising environment that is never cluttered, never off target. If you know Respiratory Management’s sister publication, Mobility Management, now in its fifth year of publication, you already know how our team can help you to assist in expanding your marketing reach, to get the word out on your new respiratory products and to offer subscribers pages and pages of editorial devoted exclusively to respiratory.

Please join me on this new journey...

Respiratory.It’s what we do.It’s all we do.

Karen Cavallo Publisher 760-779-5595 [email protected]


CirculationRespiratory Management targets buyers of respiratory products. Our 12,000* subscribers are presidents, owners, vice presidents, directors/mangers, respiratory therapists (RTs) and purchasing agents.

*Source: Publisher’s Own Data

Home Medical Equipment/Respiratory Dealer/

Provider (9,000)

Pharmacy/Drugstore with Respiratory

Products (1,000)

RT or other Licensed Medical Professional in Private Practice/@ HME Dealer (1,000)

Sleep Labs/Clinics (1,000)

Wholesaler/Distributor

of Respiratory Products (200)

73.8%8.2%

8.2%

8.2%

1.6%


2006-2007 Editorial Calendar

September/October2006 Ad Space: Aug. 22Materials: Aug. 28

Medtrade IssueState of the Respiratory Industry:Reimbursement & the Push for Outcomes DataOxygen — Sleep — Asthma

Medtrade Products

CPAPs & Bi-Level Machines and Masks

Medtrade FallAtlanta, GA (Sept. 19-21)

All 1⁄3 page or larger advertisers get their brochure (up to 4 pages) polybagged with this issue for Medtrade distribution

November/December2006Ad Space: Oct. 20Materials: Oct. 26

Oxygen 2007

Speak Out!Respiratory dealers, manufacturers & RTs speak their minds on:

Funding Hot Spots, New Technology & Where We Go From Here.

AsthmaInhalers, aerosols, diagnostic equipment, nebulizers, handsets, air purifiers and filters, peak flow meters

Respiratory Assistive DevicesIncluding compressors, ventilators, positive airway systems

AARCLas Vegas, NV (Dec. 11-14)

All 1⁄3 page or larger advertisers get their brochure (up to 4 pages) polybagged with this issue for AARC distribution

January/February2007Ad Space: Dec. 19Materials: Dec. 26

New Respiratory Products 2007!

All advertisers in this issue will be included in the Product Pictorial

March/April2007Ad Space: Feb. 21, 2007Materials: Feb. 27

Medtrade Spring Issue

The Sleep Market 2007

Pediatrics: Allergies, Oxygen, Asthma

Portable Oxygen Including carts, stands, bases, carriers, cylinders and the FAA.

ConcentratorsIncluding filters, oxygen sensing devices

Medtrade SpringLas Vegas, NV (April 25-26)

Issues & Closings

Special Themes & Features

Marketplaces Bonus Distribution & Added Value


May/June2007Ad Space: Apr. 20Materials: Apr. 27

BariatricsHow obesity is shaping respiratory’s future

The Role of the RTAssessment, equipment choice and compliance

Monitoring EquipmentApnea monitors, oxygen analyzers, peak flow and concentrator monitors, pulse oximeters, regulators

Conserving DevicesLiquid, portable tank

July/August2007Ad Space: June 20Materials: June 26

The COPD PatientFacts & figures, assessment & equipmentPLUS! COPD Product Spotlight The Faces of Respiratory Patients: Consumer Advocacy

Respiratory Replacement Parts Masks, tubing, vents, connectors, power and batteries, cannulas, filters

Respiratory Software Including compliance tracking for sleep and oxygen

September/October2007Ad Space: Aug. 20Materials: Aug. 24

Medtrade IssueRespiratory Funding Update

SleepHow sleep labs & HME dealers can (& should) work togetherPLUS! Market Update: In-Home Sleep Testing

Medtrade Sneak Peek!

Medtrade FallOrlando, FL (Oct. 2-4)

All 1⁄3 page or larger advertisers get their brochure (up to 4 pages) polybagged with this issue for Medtrade distribution

November/December2007Ad Space: Oct. 19Materials: Oct. 25

Buyer’s GuideA database of respiratory equipment

AARC ShowAll 2008 Respiratory tradeshowsAdded Value:• Up to 15 free listings• Free logo• Free ½ pg., 4-color ad in Respiratory Showcase

Issues & Closings

Special Themes & Features

Marketplaces Bonus Distribution & Added Value

Photos courtesy of Airsep, Graham Field, Invacare, Resmed and Respironics.


Marketing SupportRESPIRATORY NEWS: Keep your company’s name in front of Respiratory Management subscribers by sending news releases about new personnel, dealer programs, educational opportunities and events, marketing programs, milestone anniversaries and distributor partnerships.

MARKETPLACES: Each issue of Respiratory Management includes two Marketplaces covering such respiratory segments as Portable Oxygen, Asthma products, Monitoring Equipment, Respiratory Software, or CPAP & Bi-Level Machines. Manufacturers may submit a product write-up and photo for free editorial consideration. Manufacturers advertising within a specific marketplace are guaranteed placement in that section.

NEW PRODUCTS: Tell respiratory dealers and clinicians all about your latest products by submitting a brief product description and photo to our New Products section.

INDUSTRY INSPIRATION: Our commentary column gives industry insiders the opportunity to speak their minds about issues affecting the respiratory community. Got a great idea for improving relations with lawmakers, payors or patients? Maybe a warning the industry should heed? Let our editors (and the industry) know.

LIST RENTAL: Traditional direct mail is still a great way to put your marketing information into the hands of our subscribers. Contact Worldata 800-331-8102 or www.worldata.com/stevens. Respiratory Management advertisers are eligible for special discounts. CLASSIFIEDS: Big things come in small packages, whether you are looking to recruit the best in the business or want to buy and sell products and services. Respiratory Management classifieds are designed to increase your business.

READER SERVICE & BUYING PLANS SURVEY: Respiratory Management quickly delivers reader inquiries from your advertisements and product releases. In addition, all advertisers are eligible for “bonus leads” from our Buying Plan Survey in the product categories of their choice.

FREE BROCHURE

DISTRIBUTION: Those advertising a 1/3 page or

larger in our AARC, Medtrade Spring and Fall editions are invited

to submit their brochure to be polybagged with our show

copies of Respiratory Management.


Our Editorial Mission Is RespiratoryFEATURESBeing a successful respiratory provider or clinician requires meeting an entire spectrum of patient and payor needs. Major articles will include the state of the respiratory industry; a study of the evolving sleep market; the needs of pediatric respiratory patients; how obesity in America is changing the home respiratory market; the critical role of respiratory therapists; assessing and treating the COPD patient; and a respiratory reimbursement special.

COLUMNS & DEPARTMENTSSLEEP SENSE: Devoted to HME’s sleep segment, includes sleep apnea and sleep disorder research and statistics; new technologies, treatments and products; and the boom of independent sleep labs.

O2 IN THE HOME: A focused look at home oxygen issues, from new products and technology to reimbursement, legal and policy news, and consumer advocacy.

PATIENT + PROVIDER: Written especially for respiratory therapists who work with home respiratory equipment, this column discusses patient assessment and

compliance issues, new treatment options, case studies and RT education.

RESPIRATORY REIMBURSEMENT: Funding issues and updates, plus, real-world advice on how respiratory providers can create healthy financial departments and work more efficiently with payors.

RESPIRATORY MANAGEMENT LEGAL SPEAK: Expert-written federal and state legislative news that affects how respiratory professionals do business, with an emphasis on grass-roots and

patient advocacy.

INDUSTRY INSPIRATION: Insider/expert commentary on issues affecting the HME respiratory market.

PLUS! Every issue of Respiratory Management includes RESPIRATORY NEWS, including coverage of respiratory-only events, and 3 NEW PRODUCT sections.

2007-2008 BUYER’S GUIDE:

It’s a database of the HME respiratory industry pulled

together into a year-round resource! Readers can search for manufacturers,

distributors and service providers 5 different ways: Product categories,

Alphabetical listings, Brand names, Web site addresses

and a Who’s Who!


2006-2007 RatesGeneral Rates 1X 3X 6X 8X 12X1 page $2,545 $2,410 $2,275 $2,155 $2,0552/3 page $1,950 $1,845 $1,740 $1,635 $1,5701/2 island $1,770 $1,675 $1,600 $1,485 $1,4351/2 horizontal $1,655 $1,570 $1,485 $1,380 $1,3051/3 vertical $1,250 $1,180 $1,120 $1,045 $1,0251/3 square $1,160 $1,100 $1,045 $990 $9651/4 page $955 $910 $870 $810 $7901/6 page $695 $660 $620 $595 $580

Custom Printing (i.e. BRC, Inserts, Ride-Alongs)Please contact Publisher for pricing.

Color Charges Standard $3504 color $715PMS/Metallic $530

1/4 or 1/6 page Color Rates Standard $1854 color $370

Cover/Special Positions Back Cover $3,295Inside Front Cover $3,295Inside Back Cover $3,155

AD SIZESEffective June 2006

Trim Size: 8” x 10 3/4” Bleed Size: 8 1/4” x 11”

Live Size Bleed SizeFull Page 7 1/2” x 10 1/4” 8 1/4” x 11”2/3 Vertical 4 3/8” x 9 1/2” 5 1/8” x 11”1/2 Horizontal 6 1/2” x 4 1/2” 8 1/4” x 5 1/2”1/2 Island 4 1/4” x 6 1/2” n/a1/3 Vertical 2 1/8” x 9 1/2” n/a1/3 Square 4 3/8” x 4 1/4” n/a1/4 Vertical 3 1/4” x 4 5/8” n/a1/6 Vertical 2 1/8” x 4 1/4” n/aAll bleed dimensions include 1/8” bleed for trim. For bleed ads, please keep live copy 1/4” from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your Sales Representative.

See Digital Advertising Specifications and Terms & Conditions for details.

Ad sizes are to scale.

1⁄2 Horizontal

1⁄3 Square

1⁄3 Vert. 2⁄3 Vert.

1⁄2 Island

Full Page

1⁄4 Vert.

1⁄6 Vert.

Digital Advertising Specifications Effective June 2006

The following specifications are for the purpose of controlling the quality of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). Any deviation from these specifications may result in less desirable printed results.

Media Shipping (not including pre-printed inserts)

Digital files should be provided on the following media: Macintosh formatted 100MB or 250MB Zip or CD-ROM. Please label media with the magazine name, issue date and advertiser name. Include a laser of the media directory with all contents. Ads requiring work to be done by the Publisher will incur an additional charge. Media and advertising materials are kept by the Publisher for one year then destroyed. Return material requests must be made in writing and are shipped C.O.D.Send Materials To:Respiratory Management Attn: Production Coordinator9121 Oakdale Avenue, Suite 101Chatsworth, CA 91311Phone: 818-734-1520 x164 Fax: 818-734-1528Email: [email protected], files and proofs should be securely packed and shipped. Contents of the package should be identified on the outside as to publication date and type of material contained within. Please include the magazine name and issue date on all packages.

File FormatWe support files generated by Adobe Acrobat using the 1105Media Print Driver and 1105Media Job Option Settings for Distiller, with specifications as listed below. Download printer driver & distiller settings from our web site at:http://www.1105media.com/services/DigitalAdRes.aspxIn order to generate printable PDFs, it is important that the native file (QuarkXPress, Adobe InDesign or Pagemaker) is prepared accordingly.Preparing native files for printable PDFs:• Multiple pages need to be submitted as single page files• Set bleeds 1/8” beyond trim• All images/scans must be in CMYK mode, 300 dpi resolution• DO NOT use stylized fonts• Embed all fonts• Rules should be .25 point or thicker• All elements must be placed at 100% size• Avoid rotation and cropping of images in layout program• Do not nest EPS files in other EPS files• Four-color solids should not exceed SWOP density of 280%Preparing a PDF file (Preferred format):• Use 1105Media PPD Print Driver• Use 1105Media Job Option Settings for Distiller

• Set crop marks with a 12 point offset• PDF file needs to be 1 inch larger than trim size of magazine

and include crop marksPreparing an EPS file (Optional alternative format):• EPS file formats from Adobe Illustrator, Adobe Photoshop or

Macromedia Freehand must be a high resolution CMYK EPS file, layers flattened with fonts converted to outlines or paths.

ProofsProvide two digital color proofs at 100% size, created from the supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards (AGFA Pressmatch, Kodak Approval, DuPont Waterproof, etc.).Laser or inkjet proofs are not considered accurate in color and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction.IMPORTANT NOTE: If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser’s expense, and make-goods due to reproduction quality will not be honored.

FTP File and Upload InformationName your files with the magazine name, issue date and project name. All uploads should be followed by either a confirmation phone call or email message to your Production Coordinator to verify the file has been sent.It is important that the uploaded file is placed in the designated /1105external/production/(publication folder) directory for expedient access.Host: ftp://ads.1105media.com/ To Upload with FTP Client (Fetch, Transmit, CyberDuck, etc.)User ID: 1105user Password: 1105passPublication DirectoriesHost: ftp://[email protected]/ To Upload with Internet Explorer 6 (or earlier version)Password: 1105passPublication Directories

Digital Advertising Resources1105Media Media Kits and Ad Specificationshttp://www.1105media.com/services/DigitalAdRes.aspxDigital Distribution of Advertising for Publications (DDAP)http://www.ddap.orgSpecifications Web Offset Publications (SWOP)http://www.swop.org http://www.swop.org/certification.htmlAdobe Acrobathttp://www.adobe.com/products/acrobat/main.html

5/30/06

A. Advertising is subject to acceptance by the publisher as to character, layout, text and content. The publisher reserves the right to reject or cancel advertising that is not in keeping with the publication’s standards.

B. Advertisers and advertising agencies assume all liability for all content (including text, illustrations, representation, copyright, etc.) of advertisements printed and also assume total responsibility for any claims arising therefrom against the publisher.

C. Advertisements are accepted upon the representation that advertisers have all the rights necessary to publish the contents thereof. Advertisements must be factual, not misleading and should not misrepresent any competing product or service or make an unfair, incomplete comparison.

D. Any attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with any copy that in the publisher’s opinion resembles editorial material.

E. Conditions, other than rates, are subject to change by the publisher without notice.

F. Positioning of advertisements is at the discretion of the publisher unless agreed to in writing by the publisher.

G. The publisher shall have no liability for errors or omissions in key numbers, reader inquiry numbers or advertisers’ index.

H. Advertisements not received by space closing date will not be entitled to revisions or approval by the advertiser or its agency.

I. Cancellations or changes in orders may not be made by the advertiser or its agency after closing date.

J. The advertiser is liable for any costs (design fees, setups, additions or alterations to advertisements, logos, color, film, reprints, etc.) incurred in the preparation of its advertisement.

K. All insertion orders are accepted subject to the provisions of the current rate card. Proposals or requests for advertisements based on reciprocal dealings will not be accepted. The publisher’s suppliers, resellers or sales agents are cautioned that solicitation by the publisher’s agents on any agents on any other basis is unauthorized.

L. Cancellation of space reservations for any reason will result in a short-rate based on past and subsequent insertions to reflect actual space used at the earned frequency rate.

M. The publisher shall not be liable for any costs or damages if it fails to publish an advertisement.

N. The publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

O. No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing.

P. The publisher is not liable for delays in delivery or nondelivery in the event of act of God, action of governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner.

Q. Advertisers agree that the publisher has no obligation to maintain the confidentiality of submitted material until the publication date, and although the publisher may, at the advertiser’s request, adopt procedures to restrict dissemination of submitted material to lesson risk of disclosure, the publisher has no liability for its failure to do so.

R. As used in this section titled “General conditions,” the term “publisher” shall refer to 1105 Media, Inc.

S. Governing law, attorney’s fees: This agreement shall be governed by the laws of the state of California. Any controversy or claim arising out of or relating to this agreement or the breach thereof will be settled by binding arbitration, which shall be conducted in accordance with the rules of the American Arbitration Association. There shall be one arbitrator in any such proceeding. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The place of arbitration shall be Los Angeles County, CA. Should either party commence arbitration to enforce or interpret this agreement, the arbitrator shall have the discretion to award the prevailing party reasonable attorney fee.

Terms & Conditions

9121 Oakdale Avenue

Chatsworth, CA 91311

760-779-5595

fax 760-862-9096

www.respiratorymgmt.com

rm media0607 ltrdownload.101com.com/hme/respiratorymanagement_mediakit.pdf · 2006-12-06 ·...

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