rivington bar & grill vsg 2012

Visual Standard Guidelines 2012

1.0 The Brand 1.1 Our Brand 1.2 Brand Identity 1.3 Brand Identity Considerations 1.4 Colour Palette 1.5 Typography

2.0 Branded Applications 2.1 Business Card 2.2 Letterhead 2.3 Bar Menu 2.4 Business Lunch Menu 2.5 Dessert Menu 2.6 Bill Folder 2.7 Order Pad 2.8 Match Box

3.0 Advertising 3.1 Map - Souk Madinat Jumeirah 3.2 Flyer 3.4 Vertical Hoarding 3.5 Horizontal Hoarding

Contents

1.0 The Brand

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The Brand

1.1

The raison d’être is simplicity, taste and sourcing; the

restaurant is an honest, down-to-earth place where

people can enjoy seemingly effortless dishes, cooked with

products meticulously sourced from the locality.

The restaurant is decorated with whitewashed walls,

stripped wood floors, long comfortable eating counters

and bespoke deco lamps; the tables are simply dressed

with white linen.

Rivington’s menus feature seasonal produce, harvesting

responsibly from ocean and sea-shore, forest and farm.

Rivington sources all its food responsibly and is a true

neighborhood restaurant.

The name Rivington comes from the original restaurant,

at 28-30 Rivington Street, London.

Our Brand

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The Brand

1.2

RIVINGTON BAR & GRILL

The logo

There are different ways in which the Rivington Grill logo can

be used.

i. Full colour

ii. White-out

Please ensure that the logo’s legibility is in no way

compromised and that the different colours are all equally

visible against the background. When placing the logo over a

coloured background, use the white-out design. The full colour

logo works best on a white background.

Do:

- Refer to the visual standard guidelines for correct colour and

usage (refer 1.4 Colour Palette).

- Reproduce the logo from the original artwork supplied in

Logo folder with these guidelines.

- Use the logo on all Rivington Bar & Grill branded applications.

- Maintain the height by width aspect ratio.

Do not:

- Change the colour of the logo.

- Change the orientation of the words ‘Rivington Bar & Grill’.

- Rotate the logo.

Brand Identity

Identity variations

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The Brand

1.3 Brand Identity Considerations

Logo spatial considerations

The space occupied by the logo and the area in which it

‘sits’ are important considerations.

In order to protect its visibility, a minimum ‘clear space’

area must surround the logo at all times. In this way, we

protect against visual clutter and allow the logo to sit

within a safe area.

The logo should never appear less than 15mm in total

height.

Clear space requirement

Minimum height 15mm

Identity restrictions

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The Brand

1.4

Dark Blue

Pantone 289 C

C:100 M: 64 Y: 0 K: 60

Web R: 00 G: 2B B: 5C

Primary Colour Palette

Two primary colours have been created to distinguish the

Rivington Bar & Grill brand. After the brand name, the

primary colours are the second most important elements

used to identify the brand.

Please ensure that these colours are specified correctly.

Be creative and tasteful with the use of the colour palette.

Use care and attention when combining colours. Please

do not introduce any other colours into the palette.

Colour Palette

Gray

Pantone Cool Gray 8 C

C:.0 M: 1 Y: 0 K: 43

Web R: A1 G: A1 B: A4

Black

Pantone Black

C:0 M: 0 Y: 0 K: 100

Web R: 00 G: 00 B: 00

Dark Blue Gray Black

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The Brand

1.5

The typeface selected must never be altered or condensed

in any way and should be kept consistent throughout all

applications.

American Typewriter is available in Light, Regular and

Bold weights. They are to be used for all printed materials

within the Rivington Bar & Grill brand, for both headline

and body text.

Alternatively, where it is inappropriate to use the logo,

another font can be used; Felix Titling. For example, see

2.3 Bar Menu.

For all the food and beverage menus for Rivington Bar &

Grill, there are 3 different fonts to be used; Felix Titling,

Palatino Linotype and Optima.

Typography

2.0 Branded Applications

Branded Applications2.1

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2.1

2.

1

Business Card

Design Specifications1.Full colour Rivington Grill identity:

Colour code:

Dark blue - Pantone 289 C

2. First name, last name:

10 pt on 12 pt leading American Typewriter Bold

Colour code: Black 68%

3. Position:

10 pt on 12 pt leading American Typewriter Regular


4. Address, telephone, fax, mobile, email & website

10 pt on 12 pt leading American Typewriter Regular


*Element 1 MUST appear at all times in this type of artwork.

Technical SpecificationsDimensions:

9 cm (W) x 5.5 cm (H)

Paper Stock350 gsm Conqueror

Smoked gray (Black 19%)

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James WorthingtonGeneral Manager

Rivington Bar & GrillMadinat JumeirahDubaiT: +971 4 366 6464F: +971 4 366 6144M: + 971 56 682 1942Email: [email protected]

Rivington Bar & Grill Business CardBlue Colour Code: Pantone 289 CGrey Colour Code: Pantone Cool Gray 8 CText Colour Code: Black 68%Size: 90mm (w) X 55mm (H)Stock: 350 gsm Conqueror Smoked Grey

James WorthingtonGeneral Manager

Rivington Bar & GrillMadinat JumeirahDubaiT: +971 4 366 6464F: +971 4 366 6144M: + 971 56 682 1942Email: [email protected]

Rivington Bar & Grill Business CardBlue Colour Code: Pantone 289 CGrey Colour Code: Pantone Cool Gray 8 CText Colour Code: Black 68%Size: 90mm (w) X 55mm (H)Stock: 350 gsm Conqueror Smoked Grey


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2.2

2.

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Rivington Bar & Grill, Souk Madinat Jumeirah, DubaiTel: +971 4 423 0903 | Fax: +971 4 423 0901

www.rivingtongrill.ae


Colour code: Dark blue - Pantone 289 C

2. Address, telephone, fax, mobile, email & website

10 pt on 12 pt leading, American Typewriter Regular,

title case, arranged centre


*Element 1 & 2 MUST appear at all times in this type of

artwork.

Technical SpecificationsPaper size : A4

Paper orientation: Portrait

Paper Stock100 gsm Conqueror paper

Letterhead

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2.3

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Design Specifications1. The brand name:

Font: Felix Titling Regular

2. Address, contact details and website:

Palatino Linotype Italics, Title case, align centre

3. Menu:

Catergory: Optima Bold, sentence case

Menu items: Optima Regular, sentence case, align centre

4. Footer:

Optima Regular, sentence case, align centre

*Element 1 & 2 MUST appear at all times in this type

of artwork.

Technical SpecificationsPaper size:

420 mm (W) x 297 mm (H)

Paper orientation:

Landscape

Paper Stock120 gsm wood free with cut corners

Colour code: C: 25 M: 0 Y: 24 K: 0

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Bar Menu

180 mm

420 mm

177

mm

29

7 m

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170 m

m


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2.4

2.

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Font: Felix Titling Regular

2. Menu:

Catergory: Optima Regular, upper case, align centre

Menu items: Optima Regular, sentence case, align centre

3. Footer:



of artwork.


148 mm (W) x 210 mm (H)

Paper orientation:

Portrait

Paper Stock290 gsm Bristol card


Business Lunch Menu

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2.5

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Dessert Menu

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Font: Felix Titling

2. Menu:

Catergory: Optima Regular, upper case, align centre

Menu items: Optima Regular, sentence case, align left

3. Footer:



of artwork.


148 mm (W) x 210 mm (H)

Paper orientation:

Portrait

Paper Stock290 gsm Bristol card



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2.6

2.

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Bill Folder




American Typewriter, title case, arranged left


of artwork.

Technical SpecificationsSpread dimensions:

18 cm (W) x 26 cm (H)

Folded dimensions:

9 cm (W) x 26 cm (H)

Paper Stock290 gsm Bristol card with die cutting and folding


12

Rivington Bar & GrillMadinat Jumeirah, Dubai

Reservations:T: +971 4 366 6464F: +971 4 366 6144www.rivingtongrill.ae


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2.7

2.

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Order Pad

Design Specifications1. Order form:

Single line, two columns

2. Order detail tabs:

Four columns, two rows


9 cm (W) x 14 cm (H)

Paper Stock80 gsm NCR paper

1

2Name of the persontaking the order:


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2.8

2.

8

Match Box

Design Specifications1.White-out Rivington Grill identity:

Colour code:


Grey - Cool Gray 8C

*Element 1 MUST appear at all times in this type of

artwork.

Technical SpecificationsBox:

Spread dimensions:

55 mm (W) x 90 mm (H)

Folded dimensions:

55 mm (W) x 18 mm (H)

Tray:

Spread dimensions:

111 mm (W) x 54 mm (H)

Folded dimensions:

55 mm (W) x 16 mm (H)

Paper Stock200 gsm glossy board with blue head matches and

striker strip

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stricker

Pasting Flap

Box

Tray

90 mm

55 mm

18 mm 55 mm9 mm 9 mm 9 mm 9 mm

18 mm

18 mm

18 mm

18 mm

18 mm

18 mm

18 mm

18 mm

3.0 Advertising

Advertising

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3.1

3.1



2. Map:

Name of locations: American Typewriter Regular,

title case, arranged left


American Typewriter Regular, title case, arranged

centre


artwork.


16 cm (W) x 11 cm (H)

Paper Stock350 gsm art matte with both side printing

Map - Souk Madinat Jumeirah

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Abra Station

Information & Box Office

Taxi Stand

Escalator

Car Park

TAXI

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7

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9

3

8

5

11

1012

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TAXI

THE QUAY HEALTHCLUB

AL D

UK

AN

1 Pisces2 P2 Brasserie3 Toscana

4 Rivington Bar & Grill5 The Agency6 The Courtyard

7 Bar Zar8 The Noodle House9 Jambase

10 Segreto11 Centimetro12 National Bank of Dubai

13 Costa Coffee14 Starbucks

Souk Madinat Jumeirah - Key Outlets

Madinat Jumeirah, DubaiTel: +971 4 366 6464Fax: +971 4 366 6144www.rivingtongrill.ae

Advertising

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3.2

3.2 Flyer

Design Specifications1. White-out Rivington Grill identity:

Colour code:


Gray - Pantone Cool Gray 8 C

2. Image placeholder


American Typewriter Regular, title case, arranged centre


of artwork.


9 cm (W) x 21 cm (H)

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Advertising

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3.3

3.3 Vertical Hoarding


Colour code:



2. Image placeholder


artwork.


As per requirement

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Advertising

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3.4

3.4 Horizontal Hoarding


Colour code:



2. Heading:

American Typewriter, upper case, full justify

3. Image: Interior shots of the restaurant


artwork.


As per requirement

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rivington bar & grill vsg 2012

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