rinku raj finai management thesis -i

8/14/2019 Rinku Raj Finai Management Thesis -i

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Inc student

09-10

A

MANAGEMENTTHESIS

ON

By Rinku


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A COMPARATIVE STUDY OF ULIP PLANS OF

RELIANCE LIFE INSURANCE WITH MUTUAL

FUNDS IN SRI GANGANAGAR

A

REPORT

SUBMITTED IN PARTIAL FULFILLMENT

OF

THE REQUIREMENTS OF THE MBA PROGRAM

(2009-10)

SUBMITTED TOSUBMITTED BY

Mrs. Mandeep Bhatia

Rinku Raj

student Rinku mba inc sri Ganganagar 2


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Faculty supervisor

0801215972

TABLE OFCONTENTS

Acknowledgments.....................

Executive

summary.

List of Tables

Literature review

Summary..................................

Introduction .............................

Objectives of the study.

Limitations of thestudy....

Summary of the research .........

Research Design/Methodology . .

Results and Analysis.................



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Conclusions and/or Recommendations...............................................

References...............................

Appendices

Glossary



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ACKNOWLEDGEMENT

An effort does not remain an effort if it is not made under

the guidance of expert in the field. It gives me great

pleasures in acknowledging the invaluable assistance

extended and the Major contribution of various

personalities in the successful completion of this project.

Researcher extends heart full thanks to everyone who

supported and guided to successfully complete this

project research. Researcher acknowledge to honorableMr. GAGAN JASUJA (faculty Guide), who helped through

this project. His guidance and help is deeply appreciated.

Researcher is highly thankful to ALL THOSE PEOPLE

WHO GIVE THEIRVALUBLE TIME to knowledge about

their perception regarding the topic. Researcher is also

thankful to the persons who directed and supported in

this project.



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(RINKU RAJ)

EXECUTIVE SUMMARY

The executive summary will include the purpose for which

the research is being conducted & what are theimplications of the research.

What the entire researcher will study in the Management

Thesis will be briefly discussed in the Executive Summary

Summary will also include the brief description of the

perception of the consumers of Sri Ganganagar about the

Chinese electrical home appliances and Indian electrical

home appliances. And to know that the country of origin

affects the buying behavior of the consumer of the Sri

Ganganagar and What are the reasons that the Chinese

products are not popular among the people as comparedto Indian products in the market of Sri Ganganagar and to

know what are the reasons for negative perception

against the Chinese electrical home appliances that effect

the perception of people towards the Chinese products



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LIST OF TABLES

Table no 1. On page no.28th is about the

customers that, how much customers ready to pay

more for quality product.

Table no. 2. On page no 29th is about that, do

customers wait for promotional schemes.

Table no. 3. On page no.30this about to know the

recommendation of Chinese products.

Table. No 4. On page no. 31st is about to know the

recommendation of Indian products.

Table no. 5. On page no. 32nd Is about to know

that what does consumer consider before buying.

Table no. 6.on page no. 33rdIs to know about that

country of origin affects buying decision.



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Table no. 7. On page no. 36th Is about to know the

preference of the brands

Table no. 8. On page no. 38th Is about reason to

purchase Indian brands.

Table no. 9.on page no.39 is about knowing the

recommendation with the help of contingency table.

Table no. 11. On page no. 41th Is about rank

given to the features of the Chinese products by the

respondents.

Table no. 12. On page no. 42nd is about rank given

to the features of the Indian products by the

respondents.

Table no. 13.on page no. 43rd

Is about to find thecorrelation between the features of both the brands.



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Table no. 14. On page no. 45th Is about to know

consumers will recommend Chinese brand to others

with the help of cross tabulation.

Table no. 15. On page no. 47th is about to know

consumers will recommend Indian brand to others

with the help of cross tabulation?

LITERATURE REVIEW

PRICE

Considerable and theoretical and empirical evidence

suggest that consumers often use price as product-



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quality cue. Price reliance is a general tendency in some

consumers; they depend on price as cue to quality. If

customers place high value on the product, they are

willing to pay more for that product. In short, customersare willing to pay high price to obtain value. Customers

emphasize on the price because it represents scarifies

necessary to obtain goods. Consumers use price as a

surrogate indicator if they have little information to go on,

or if they have little confidence in their own ability to

make their choice on other grounds. Generally consumers

perceive a positive relationship between quality and

price, that is, the higher the price of a product, a higher

the quality of the product, or vice-versa. As a result,

consumers typically use price level to measure the quality

of a product.

But price becomes less

important as a quality indicators when others products

cues, such as a brand name or store image are provided.

Therefore, when the consumer is familiar with a brand

name or has experience with product, price declines as a

factor in product selection conversely, when brands are

unfamiliar, price will be more important as a quality cue.

Exploratory and survey research indicates that price is

among the least .important attribute that consumersassociate with quality. The used by consumers relate to

perceived products attributes, consumers tend to base

their overall perception of quality on just a few attributes,

or in some cases, just one.



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PRODUCT DURABILITY

Durability is the ability of a product to function when

subjected to hard and frequent use. However, according

to Garvin, durability is a measure of product life; it has

both economical and technical dimension. Durability also

involves the length of the time the product lasts; the

length of the product works properly; and how well the

product holds up under adverse condition s, such as

weather, heavy use, or misuse.

Durability is a inspiring, product

based, user based, manufacturing based, value based

concept. However, to simplify the concept, durability isdefined as the degree to which a product tolerates stress

or trauma without failing. Research studies have pointed

out that one of the specific dimension of quality that

consistent appears in literature is product durability.

Study revealed that product durability or a products life

is a crucial determinant in influencing the repeat

purchase. They further indicate that there is a closerelationship between product durability and consumers

metrics to the price or cost purchase criteria.



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COUNTRY OF ORIGIN

A research has concluded that country images for both

the country of brand and country of manufacture are

significant factors in affecting consumers buying

behavior, especially in their willingness to buy, as well as

products quality and value. It is important to note that the

country of origin effect is an important element for a

company to build up a good brand image. Generally, in

making their decision in purchase, consumers tend to

generalize their perception on wide range of products

from a particular country based on a few factors, namely,

technological superiority, and product quality, design, and

value, to reflect the quality of the products. This

stereotyping may also be due to attitudes towards the

people of the country, familiarity with the country, and

the background of the consumers, such as their

demographic characteristics and their culture

characteristics.

The Chinese brands in Sri Ganganagar do

not have strong brand names or brand loyalty. The

research findings of the researcher indicate that

gangbangers consumers perceived the Chinese products

as having a poor quality, low price, old fashioned inpackaging and advertising. Obviously, the perception of

the country of origin is a crucial factor in determining the

demand of the Chinese brands in the market of Sri

Ganganagar, which may have similar perception on the

Chinese brands. Indeed, researcher found that attitude



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towards specific products or brand could be substantially

changed, both favorable and unfavorable, when the

country of origin of the product or brand is revealed to

the consumers.In addition, peoples impression

towards a country may be affected by many factors, such

as the countrys economic, political, cultural system, and

historical events. Moreover, the country of origin effect

may be seen as competitive advantages or disadvantages

for products in others countries.

INTRODUCTION TO THE RESEARCH

This research will be based on primary data analysis

and secondary data and the research area will be

restricted only in Sri Ganganagar city. Topic of the

research is a comparative study on customersperception towards quality of Chinese home

appliance products and Indian home appliances

products with reference to Sri Ganganagar

In this research the researcher has to meet with 100

customers and has to survey about the perception of

the customers regarding Chinese and Indian

products and this research will about theperception of the consumers of Sri Ganganagar

regarding the Chinese and Indian products. Although

there are many Chinese and Indian home appliances in



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the market of Sri Ganganagar, the perception towards

Chinese products is always negative.

The

study, therefore, aims to examine the perceptions of theconsumers from Sri Ganganagar towards the Chinese and

Indian electrical home appliances. The research

findings will suggest that the countries of origin

and product durability are important evaluation

criteria for the consumers of Sri Ganganagar. The

country of origin influences the country image to a great

extent.

The Chinese products have a negative image. So, Chinese

firms should raise the quality of the products in order to

set a high price in market. Moreover, it is suggested

that china and Indias electrical home appliance

producers need to be more concern about the

quality issues in order to satisfy the consumers of

Sri Ganganagar and need to gain a positive image among

the consumers.

INTRODUCTION TO THE CONCEPT

USTOMER PERCEPTION: - perception may be

defined as the process by which an individual

selects organizes and interprets stimuli intoCstudent Rinku mba inc sri Ganganagar 15


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a meaningful and coherent picture of the

environment in which he lives.

It

is complex process cognitive process and differs from oneindividual to another, depending on the needs, values and

expectations of the individual. for example: - if a

manager, in a organization, comes to each

employees desk and interacts which him, one

employee may perceive the managers visits as

friendly in nature while another may perceive the

visits as an attempt by the manager, to keep aneye on them.

PERCEPTUAL SELECTIVITY

How the customers make their perception

towards any products

People constantly encounter various stimuli. The noise of

talking, the sounds of the air, or the noise of the vehicles

are some of the stimuli that are sensed. Perceptual

selectivity depends on external attention factors and

internal set factors. These are described below:-

EXTERNAL FACTORS:-



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o INTENSITY : - intensity of an external stimulus

determines its probability of being perceived.

Ex. A bright light, a strong odor or a loud noise are

more likely to be noticed than dim light, a weak odoror a soft sound.

o SIZE : - the principle of size is similar to that of

the principle of intensity. A larger object is

more likely to be noticed than a smaller. Ex. A

big super market is more noticeable than a small

grocery store.

o CONTRAST : - according to the principle of

contrast stimuli contradict most with the

background or the expectation of people

receive maximum attention. Ex. Like red color

receive more attention than any other color.

o REPETITION: - the principle of repetition states

that the more number of times a stimulus isrepeated the more it is likely to be noticed. Ex

workers are likely to be more meticulous in

performing those tasks for which the supervisor

repeatedly instructions.

o MOTION: -according to the principle of motion,

people give more attention to moving objects

then to stationary objects. Ex workers generallytend to pay more attention to objects moving past

them on a conveyor belt than to a stationary machine

operating beside them.



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o NOVELTY AND FAMILIARTY: - new objects in a

familiar situation or familiar objects in a new

situation draw the perceivers attention. Ex.

During job rotation, when an employee is shiftedfrom one job to another, he is likely giving more

attention to the new job because he has to perform

new duties.

OBJECTIVES OF THE RESEARCH

To know about customer perceptions towardsChineses electrical home appliances.

To know about customer perceptions towards Indiaselectrical home appliances.

To explore the image of the Indian and Chinese

products in the market.

To compare the products of both the country and

try to give clear picture of market regarding the

products.

To know, what features customers wants, whenthey purchases the electrical products.



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LIMITATIONS OF THE

RESEARCH

Though the research is framed in a manner that it

provides answer to the basic questions which are needed

to study but sometimes it becomes a bit tougher to get

the right answer from the respondents. Constraints which

are there to limit the research are:-

Lack of time to prepare the report.

Understanding of the topic to the respondents.

Lack ofpresentation skills ofrespondents.

Due to whether condition researcher cannot survey

properly.

The research is limited to a small city (Sri Ganganagar)



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Effectiveness of the survey may be affected due to respon

errors, biased response and non response.

Poor coordination from the side of respondents.The

analysis cannot be completely relied, as there wil

few customers who wont take the questionnaire

seriously.



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RESEARCH METHODOLOGYType: Descriptive research

Universe:-

Universe will be Sri Ganganagar market for researcher.

The research is restricted to the customer perception

regarding Indian and Chinese home appliance in Sri

Ganganagar market.

Data collection Sources

Primary data:

The primary data will be collect from the 100 customers

and 10 shops of Sri Ganganagar city prescribed by

customers through self-structured questionnaires and

personal interview method.

Secondary Data: -

In this study the secondary data will be collect from the

Internet, website, library books, magazines and journals.



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Sampling technique: -Convinces sampling

Sampling Procedure: -

The sample consists of 100 customers based in various

locations of Sri Ganganagar. Convinces sampling

technique will use to select the customers. The

classification of the customers will base on income (high,

low, middle), educations (graduate, under-graduate, post

graduate and professionals), occupation (professional,

non-professional, businessmen).and shops will be select

by the convenience sampling.

Sample Size: - 100 customers and 10 Shopkeepers of

Sri Ganganagar.

Sampling Area:- Sri Ganganagar city

Statistical Analysis:-



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The statistical analysis include- Percentage analysis,

probability distribution, weight age attached to buying

factors, rank analysis mean, median, mode , standard

deviation hypothesis testing.

SUMMARY OF THE RESEARCH

This report is based entirely on personal finding &

information, which was gathered from all reliable sources.I have been careful to avoid disclosing anything.

Researcher did detail study about the

perception of the customers about the Indian and

Chinese home appliances in Sri Ganganagar with

special references of local peoples then Researcher found

this point. Mostly people in Sri Ganganagar like to buy

Indian brands rather than Chinese brands. And they are

having very positive thinking about those Indian brands.



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One thing more Researchers found that most of the

people believe that the Indian products are givingbetter quality rather than Chinese brands because

they think that Chinese products are use and throw

means they are not durable products and Indian products

are enhancing living standard as well as shopping

standard. And also found that people of Sri Ganganagar

are frequently purchases the Indian products on the place

of Chinese products.

One thing is also most important that peoples are very

much interested about Chinese home appliances

products because Chinese products has new

technology and very cheap in price which attracts

more attention and despite them sale of the Chinese

home appliances products is very less in comparison of

Indian home appliances because Chinese home

appliances are having bad quality, if Chinese brands

increase the level of quality of the products they can givetuff competition to Indian brands and then they will earn

profit but main point is that if they doesnt able to satisfy



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local people need then they will lost high amount of

money and believe of the local people/customers.

Researcher found that some factors affects the customers

perception while buying the products and these factors are:-

Cultural factors- Culture is the fundamental

determined of a persons wants and behavior. The

growing child acquires a set of value, perceptions,

preferences and behavior through his/her family and

other key institutions.

o Each culture consists of smaller Sub-Culture that

provides more specific identification and socialization

for their members. Sub culture includes nationalities

religions, racial group and geographic regions.

Sub- Cultures: These are more specific in

identification, socialization for their members. These

in the studies context are the geographical location

where the consumer resides.



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Social- stratification: It is the social classes

which have homogeneous and enduring divisions in

the society, which are hierarchically ordered and

whose members share similar values, interests and

behavior. The social classes in India are :

High

Upper middle

Middle

Lower middle

Lower

There are several characteristics to these

social classes-

Within each class they tend to behave alike in

dressing, speech, recreational preferences etc.

They are perceived to occupy inferior or superior

positions according to social class.



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These are indicated by a cluster of variables like

occupation, Income, wealth, education and value

orientation.

Individuals can move up or down the social- class

ladder during their life time.

They exhibit product and brand preferences.

Keeping these factors the researchers sample

population belongs to the strata of upper middle

class and middle class. The sample population of

these strata is educated and aware about the trends

and the brands. Although they cannot alienate

themselves from their emotional self but they

possess a certain kind of rationality in their buying

behavior.

Social factors

These comprise of:

Reference group consist of the group that have a

face to face or indirect influence on his or her

attitude or behavior.



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Membership groups are groups having a direct

influence on a person.

Primary groups such as family, friend, neighborsand co-workers. Those with whom the person interact

continuously and informally.

Secondary groups such as religious, professional

etc.

Aspiration groups are the one the person wants

to join.

Dissociative group are the ones whose values or

behavior an individual rejects.

Opinion leaders are the person in formal,

product- related communications who offer advice or

information about a specific product or product

category.

Among females the kitty parties and clubs act as

membership groups. Primary groups also act as a

facilitator in buying decision process. The opinion

leaders in this context could be anyone from the

retailer to the beautician or anyone from the family

or surroundings. Same with males also they have



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their social groups like evening groups, social

gatherings, and colonial societies, sports clubs etc.

Family Family members constitute the most

influential primary reference group. The taste and

preference of a person are usually influenced by

the opinion and suggestion of her children, in-laws

or spouse.

Roles and Status An individual position in

each group is generally defined in terms of roles

and status. A Role consists of the activities a

person is expected to perform. Each of these roles

carries a status. E.g. a mother is expected to take

care of the needs and wants of her family.

Personal factors

Age and stage in the life cycle

Consumption of any FMCG product is shaped by the

age of a person. For ex.- Most people using anti-aging creams belong to the category that has adult

or adolescent kids and age group of 30 55 years.



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Occupation and economic circumstances

The economic circumstances such as spending

income(level, stability and time pattern), savings

and assets, debts, borrowing power and attitudes

towards spending and saving.

Personality and Self-Concept A personality

can be defined as a set of distinguishing human

psychological traits that lead to relatively consistent

and enduring responses to environmental stimuli.

But it is often described as self-confidence,

dominance, autonomy, deference, sociability,

defensiveness and adaptability. It is a very useful

variable for analyzing consumer brand choices.

Lifestyle and Values A persons pattern of

living in the world is expressed by his/her activities,

interests and opinion. It portrays the whole person

interacting with his/her environment. In the

consumption pattern of beauty and cosmetics

products, lifestyle plays a vital as it is aligned withneed.

The buying decision process: The five stage model



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We can understand this by the example of anti-ageing

cream consumption-

1. Problem Recognition In case of buying the

product category a person has to observe the need of

home appliances. So, we can say that absence of

home appliances are the problem. In this case a

person could also be unsatisfied with his present

home appliances.

2. Information Search In case of these people most

of them will first refer to the television

advertisements to know about the home appliances

in the market then perhaps take suggestions from



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her spouse, kids , friends, club members, people from

work, etc.

3. Evaluation of alternatives After collecting all the

data the person evaluates all the options. If the

researcher considers that the person chooses his

product from the brands available in the market then

they might go for origin of country and choose Indian

products they might be think that the Indian brands

are trustworthy and if any celebrity associated with

this brands they might be think that the may be

trustworthy thats why they are became brand

ambassador.

4. Purchase Decision - After all this they ponders on

their purchase decision which they might take based

on various factors such as quality, price advice of

family, peer group, professionals etc.



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5. Post purchase decision After purchase they

might be satisfied or bear dissonance. They might be

unsatisfied by the results or value for the money or

any other reason. If they are satisfied they would

preach the product thus facilitating the promoters

efforts.

Researcher followed the process flow chart of the

project



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FACTS & FINDINGS


PILOTING BASED ON

QUESTIONNAIRE AFTER

FEEDBACK

REDESIGN THE QUESTIONNAIRE

QUALITY CHECK

GETTING QUESTIONNAIRE

FILLED

FINDINGS, RECOMMENDATIONS

& CONCLUSION

DATA ENTRY

DATA CLEANING

ANALYSIS

DESIGN OF QUESTIONNAIRE

CORRECTION OF DATA


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Researcher has surveyed 100 customers and 10

shopkeepers.

Researcher found that the customers perception is

matters a lot while making a purchase.

Researcher is also found that the products success is

also depends on the customers perception because

the products image in the mind of customers are

make a positive impact on the products sale.

The questionnaire developed for this study is with the

purpose of gaining an in depth understanding of

consumers of Sri Ganganagar. Data processing and

analysis enables this study to reveal the patterns and

relationship contained in the data. In answering theresearch question is formulated for the present

study, descriptive statistics are used to obtain

information of frequency, percentage and cross

tabulation to analyze the result collected. in this

study researcher found that more than half of the

sample respondents of this study are females,

majority of the are executives and housewives.Besides, more than half of the respondents have a

monthly income of at least Rs 5000. Both these

factors suggest that a majority of the respondents in

this study have relatively high purchasing power.



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1. % has perception against Chineseproducts.

Table no. 1st

RESPONE % REPONDENTSNegative 67Positive 33



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2. % has perception against Indianproducts.

Table no.2nd

RESPONE % REPONDENTSPositive 88Negative 12



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3. Are you willing to pay more for qualityproducts?

Table no. 3rd

RESPONE % REPONDENTS Yes 85No 15

Response given by respondents



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Researcher analysis that 85% respondents are ready

to pay more for quality because they need good

quality and 15% respondents are conscious about the

price of the products



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4.Do you wait for sales promotion to purchase

products?

Table no. 4th

RESPONE % REPONDENTS Yes No 40


Researcher concluded that 60 out of 100

respondents do wait for promotional scheme



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40 respondents dont wait for promotional

schemes they generally buy when they need.

5 .Would you recommend Chinese brands to

others?

Table no. 5th

RESPONSE % REPONDENTS Yes

No 89




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89% respondents said that they will not

recommend Chinese electrical home appliances to

others because they have low quality and

durability. 11% respondents said that they will suggest the

Chinese home appliances because they think that

all products are not alike some brands are good in

quality.

6 .Would you recommend Indian brands toothers?

Table no.6 th

RESPONSE % REPONDENTS Yes No 12



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Response given by the respondents

88% respondents think that Indian brands have goodquality and durability despite Chinese brands so, they

will recommend to others.

12% respondents said that they will not suggest

Indian brands because they are costly and not trendy

enough.



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7 .Researcher asked to customers that

what do you consider before making

purchase:-

Table no.7th

SR.NOBUYING FACTOR NO.OF

RESPONDENTS

1 Price 402 Durability 30

3 Reliability 254 Country of

origin5

TOTAL

100



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Reason given by the respondents

In this s ituation, more respondents said

that they see pr ice factor fi rs t becausewhen they feel that price is coming under

their budget then they go ahead to buy the

product.



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And other factors l ike reliability, durabil ity

come after the price factor.



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8 Does manufactures country of origin affect

your buying decision?

Table no.8 th

SR.NO RESULTS NO.OF

RESPONDENTS1 YES 772 NO 23

TOTAL 100



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In this situation, 77% respondents said they

see the country of origin before making

purchase.

o Ex. If products come in cheap price then they

have to see the origin of the products.

o And 23% respondents said they dont see the

or ig in of the products because they saidproducts should have good quality.



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o And price of the products should be fare.



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9 Which are your preferred countrys

brands while buying?

Table no. 9 th

SR.NO PREFERREDCOUNTRY

NO.OFRESPONDENTS (%)

1 Indian 99.9

2 Chinese .01TOTAL

100



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o Almost sent percent respondent said they

wil l go for Indian home appliances brands

because they are more rel iable and durable

despite Chinese brands.

o Chinese home appliances brands are less

expensive rather then Indian brands but thenpeople dont buy these brands because they

quality standard is not good like Indian

products.

o Only .01% respondents said that they wil l go

for Chinese home appliances.



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10 Reason to buy the Indian brands.

Table no.10th

SR.NO REASON TO BUY NO. OF RESPONDENTS

1 Good quality 752 Durable 203 Readily available 05

TOTAL

100



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o 75 percent respondent said they purchase Indian

home appliances because they give good quality

measures.

o 20 percent respondents said Indian products are

durable rather then Chinese products.

o 05 percent respondents said Indian home

appliances products are easily available rather

then Chinese products.



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11 .According to respondents, find out with the

help of contingency table that will they

recommend Chinese brands to others or not?

Table no. 11th

will recommend Wontrecommend

Purchased 06 66Didnt... 03 25

Answer.

will recommend Wont

recommend

Total

Purchased 06 66 72Didnt... 03 25 28Total 09 91 100



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SR.NO O E O-E (O-E) (0-E)/E1 6 6.4

8-.48

.2304

.036

2 66 65.52

.48 .2304

.0035

3 3 2.52

.48 .2304

.0914

4 25 25.

48

-.4

8

.

2304

.0090

TOTAL

100 =.1399

Contingency coefficient = .1399/.1399 x 100

= .037



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12 .Respondents has given ranks that, what they see

before buying Indian home appliances, with that

researcher is presenting that data in graphical form:-

Table no. 12th

FEATURES RANK % OFRESPONDENTS

Affordable

5th 32

Durable 4th 41



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Goodquality

1st 55

Trendy 6th 21

Valueformoney

2nd 43

Reasonableprice

7th 27

satisfaction 3rd

64



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o Rank given by the respondents to the features of the

Indian electrical home appliances



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13. Researcher is presenting that data in graphical

form which has collected from respondents that,

what they see before buying Chinese home

appliances.

s

Table no. 13th

FEATURE

S

RANKS % OF

RESPONDENTS

Affordable

3RD 32

Durable 5TH 07Goodquality

7TH 03

Trendy 2ND

43Value formoney

4TH 10

Reasonable price

1ST 66



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satisfaction

6TH 04

o Rank given by the respondents to the Chinese

electrical home appliances



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o Is there any relation between the features

of Indian home appliances and Chinese

home appliances?

X1(I H A) X2(C H A) D D2

3 5 -2 45 4 1 17 1 6 36

2 6 -4 164 2 2 41 7 -6 366 3 3 9

TOTAL 106

6(106)

1-

7(49-1)



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636

1-

336

= 1-.8928

= -.89

o Researcher calculated that they have negative high

correlation. It means there is no relation between the

features of the Indian home appliances and Chinese

home appliances



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14 .This cross tabulation method to know that people

recommends the Chinese products or not?

Table no.14th

CHINESEPRODUCTS RECOMM DONT RECOM.. TOTAL

PURCHASE 10 70 80DONTPURCHASE

15 5 20

TOTAL 25 75 100

O E o-e o-e2 o-e2/e

10 20 -10 100 570 60 10 100 1.67

15 5 10 100 205 15 -10 100 6.67

TOTAL =33.



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33



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H0: consumers purchase the Chinese products and

recommends to other.H1: consumers dont purchase the Chinese productsand dont recommend to other.

Calculated value = 33.33

= (M-1) (N-1)

= (2-1) (2-1) = 1

= Df =1

= = .05 (researcher has taken5% of significant level)



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= Table value = 3.84

=The calculated value of chi-square is greater than

the table value it means the H0 is rejected.

15 .This cross tabulation method to know that

people recommends the Indian products or not?

Table no.15th

INDIANPRODUCTS

RECOMM DONTRECOM..

TOTAL

PURCHASE 95 2 97

DONTPURCHASE

2 1 3



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TOTAL 97 3 100

O E o-e o-e2 o-e2/e

95 94.09 0.91 0.83 0.0088

2 2.91 -0.91 0.83 0.2852 2.91 -0.91 0.83 0.2851 0.09 0.91 0.83 9.22

TOTAL =9.80

H0: consumers purchase the Indian products and

recommends to other.H1: consumers dont purchase the Indian productsand dont recommend to other.



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Calculated value = 9.80

= (M-1) (N-1)

= (2-1) (2-1) = 1

= Df =1

= = .05 (researcher has taken5% of significant level)

= Table value = 3.84

=The calculated value of chi-square is greater than

the table value it means the H0 is rejected.



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16 .Researcher asked to shopkeepers that, what

percent and what kind of customers purchase

Chinese electrical home appliances from your shops.

Table no. 16th

NATURE OFCUSTOMERS

% ofconsumers

High class 2Middle class 23Low class 75TOTAL

100



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Response given by the shopkeepers

High class group of consumers have so less

percentage because they have more purchasing

power rather than other group of consumers and

they give preference to branded and quality products



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but they mostly give focus to the style and how the

brand is popular in the market.

Middle class group of consumers have less percent

because they give preference to quality products

because they have more purchasing power rather

then low class consumers.

Low class group of consumers have more percentage

because they have less purchasing power and they

dont focus on country of origin and brand of theproducts because they think that Indian products are

very costly despite Chinese products.



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17 .Researcher asked to shopkeepers that, what

percent and what kind of customers purchase Indian

electrical home appliances from your shops.

Table no. 17th

NATURE OFCUSTOMERS

% ofconsumers

High class 60Middle class 38Low class 2TOTAL 100



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Response given by the shopkeepers

High class group of consumers have more

percentage because they have more purchasingpower rather than other group of consumers and

they give preference to branded and quality products

but they mostly give focus to the style and how the

brand is popular in the market. Therefore they

purchase Indian products.

Middle class group of consumers have more

percentage because they give preference to quality

products because they uses the money efficiently

and they try for durable products and they havemore purchasing power rather then low class

consumers.



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Low class group of consumers have less percentage

because they have less purchasing power and they

dont focus on country of origin and brands of theproducts and search for cheap products because they

think that Indian products are very costly despite

Chinese products.

18. Researcher asked to the shopkeepers that do

they suggest customers to purchase Chinese and

Indian electrical home appliances.

Table no. 18th

RESPONSEAGAINSTCHINESE

PRODUCTS(in %)

RESPONSEAGAINSTINDIAN

PRODUCTS(in %)

YES 15 85NO 45 05CANT SAY 40 10



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TOTAL 100 100



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In the favor of Indian products:-

o Respondents said that some time they take

shopkeepers suggestion in their buying decision.

o Respondents have positive perception that Indian

products have more durable and reliable.

o Respondents said that Indian products may be costly

but they are giving better quality.

o Researcher found that Consumers needs more

durable and quality products therefore they will be

giving preference to Indian products.

In the favor of Indian products:-

o Respondents said that generally they dont suggest

Chinese products but sometimes they suggest

because low income group people ask for cheap

products.



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o Respondents think that Chinese products are low in

quality but the sale of Chinese products is fair.



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o

CONCLUSIONS OF THE RESEARCH

Generally consumers are concerned about the quality

of every product purchase. Many factors are used to

evaluate a products quality. Influence of country oforigin and product durability may have direct impact

in perceiving the quality of Chinese and Indian home

appliance. Overall, the consumers of Sri Ganganagar

have negative perception towards the Chinese home

appliances which have low quality and less of trust.

Results are not surprising since it was hypothesized

that the consumers of Sri Ganganagar have a

negative perception towards the Chinese brands,

which eventually lead to lower purchase intention.

Nevertheless, some consumers of Sri Ganganagar

were supportive of the Chinese products and had an

optimistic view of the quality of the Chinese products

in the future. As the Chinese market opens further,

more Chinese products are bound to flow into the

market of Sri Ganganagar, exposing more consumers

to the Chinese products and also allowing them to

buy products from a wider variety of choices with

different price range.



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Consumers are ready to pay more for quality anddurable products.

Researcher concluded that the 69 % consumers of

sgnr have negative perception about the Chinese

products and remaining consumers have positive

perception against Indian products.

In research found that 60% consumer are wait for

sales promotion and remaining dont wait and they

buy frequently and most of the respondents said they

will recommend Indian products because they think

that Indian products have good quality and more

durable than Chinese products.



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In todays scenario customers are more aware about

the products they see many things before buy the

products like price, reliability and durability of the

products.

According to research researcher found that country

of origin affects the buying decision of the customers.

EX. if products related to china consumer will thinktwice before purchase.

Researcher tried to find out the relation between thefeatures of Indian and Chinese products and

calculated that they have negative correlation it

means features are not same in both products.



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RECOMMENDATIONS

The first thing the firms have to do is to examine the

problem that hinder their products success in others

countries.

In order to build a positive image in the eye of theworld market, including Sri Ganganagar, manufacture

of the Chinese electrical home appliances should

search for world class R&D talents and emphasize on

appropriate quality rather than price to stay

competitive in the world market.

Chinese firms should create more market opportunity

in other countries.

Chinese brands use the different aids of marketing to

make aware the people about the Chinese products it

can help Chinese brands to make fair position againstIndian brands.



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Chinese firms should market their brands in such way

in that at least consumers think before purchase any

other brands.

Chinese brands should more emphasize on quality of

the Chinese brands because Chinese brands consider

as low quality brands.



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GLOSSARY

Customer PERCEPTION: - perception may be definedas the process by which an individual selects organizes

and interprets stimuli into a meaningful and coherent

picture of the environment in which he lives.

DURABILITY: - Thestate or quality of being durable; the

power of uninterrupted or long continuance in any

condition; the power of resisting agents or influences

which tend to cause changes, decay, or dissolution;

lastingness.



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REFRENCES

Icfai books

Icfai journals

Internet

o www.Google.com

o www.Brainy quote.como



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QUESTIONAIRE (for consumers)

Please note: - this survey has 5 parts and 25 questions.

We appreciate your time and effort in finishing this survey

and your truthful and detailed answers. All the

information obtained through this survey is strictly

confidential, and we will not reveal your personal

information to any other third party.

Section A: - demographic of respondent

Please tick where appropriate

1. GenderMale female

2. EthnicityIndian Chinese

other please specify

3. Which of the following age group do you fall into?Below 20 21-40

41-above

4. What is your marital status?Single married

5. OccupationStudent job

unemployed

6. Which income category best describes your monthly income?Under5000 5000-10000

10000above



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Section B: - consumers buying behavior

7. Are you willing to pay more for quality products? Yes N

8. Do you wait for sales promotion to purchase products? Yes

9. What do you consider first before making a buying decision?(please rank from 1-5 with first being the most important factor)

Durability Country of originPrice

Reliability

10. Does manufactures country of origin affect your buyingdecision?

Yes

11. Which of the following is your preferred country whenbuying home appliances?

Japan

India Others

Section C: - awareness of the brand

12. What brand you feel familiar?Indian Chinese

others13.Have you used any Chinese or Indian brand? (please choose ONE

only)



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AKIRA SHINCO

TOBA OTHERLG SONY

SAMSUNG OTHER14. Where or how did you learn about this brand?

TV friend internet newspaperother15. Overall, how do you rate both brands?

Very good good fair very poorPoor

16. Would you recommend these brands to others?

Definitely not probably not not suredefinitely yes probably yes

Section:-D usage of brands among customers

17. Which country of brand you bought last time?

Indian Chinese others

18. Where do you buy Chinese or Indian brand homeappliances?

Hypermarket shopping complex direct selling

other

19. What are main reasons to purchase these brands?

INDIANAffordable product

design durability

Readily available

Other

CHINESEAffordable product

design durability

Readily available

Other20. Still are you using any Chinese or Indian brand?

Yes (please proceed qno.21) No (please proceedqno.22)

21. How likely are you to buy Chinese/Indian home appliancesbrands in the future?



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Very likely not sure very unlikely

22. Why did u stop using the products?

Lack of confidence old fashion not durablewarrantee condition other



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Section: - E brands evaluations

23. Express your opinion about the Indian made and Chinese

made brands, by circling an appropriate number.INDIAN MADE BRANDS CHINESE MADE

BRANDSStronglydisagree

Disagree

Neutral

Agree

Stronglyagree

Stronglydisagree

Disagree

Neutral

agree

Stronglyagree

AffordableRelatively

inexpensiveDurable

GoodqualityFashionableValue formoneyReasonab

le priceSatisfied

24. Compare to Indian and Chinese products, which is better?

Indian Chinese other

25. Considering the price and length of useful life of theproduct which would you prefer?

Indian Chinese other

Thank you for participating in this survey



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QUESTIONAIRE (for shopkeepers)

o Do you keep Chinese home appliances products in

your shop?

o According to you which Indian or Chinese home

appliances brands is selling more and why?

o How frequent the Indian or Chinese home appliances

brand sale by you?

o Do you think country of origin affects the sale of any

particular brand?

o

Which brand do you think that is more reliableChinese home appliances products or Indian home

appliances?



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o Why this home appliances brand is more reliable

than other home appliances?

o Do customers ask for any particular Chinese brands

which give them satisfaction that they have

purchased right product?

o According to you, what kind of feature customer

wants to see in a good product?

o Which feature (like technology, price etc.) would

customer like to purchase, according to you?

rinku raj finai management thesis -i

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