ringgold webinar series: protoview - publication metadata to drive discovery, purchase & use of...
DESCRIPTION
In May 2014, we introduced ProtoView to our free webinar series. With ProtoView we promote your titles through professionally created abstracts, bibliographic entries, and expanded metadata delivered to the scholarly supply chain. In this webinar, we talked about the new developments in academic markets and how to maximize your titles' presence in web scale discovery services. (Hint: It's all about discoverability.) We discussed the metadata elements included in ProtoView, the different levels of service available for print and electronic books and journals, and custom solutions available by sending electronic data in conjunction with print review copies.TRANSCRIPT
Ringgold Webinar SeriesMay 15 and 20, 2014
Today’s AgendaThe story of Book News and Ringgold Metadata – Critical in a digital worldRinggold's ProtoView service
What is it?What problems does it solve?How much does it cost?
Ringgold and Book News35 years of Reference & Research Book News:Creating professionally written abstracts for delivery to booksellers and libraries
Book News, Inc. acquired by Ringgold in mid-2012
Today: Providing the same level of service with the expanded capability to accept electronic materials and distribute data to discovery services
More Important Than Ever
Content is King?Metadata is the real ruler of the realmGood quality data is the foundation of effective promotionUsing narrative descriptions of content has always been
important, but is now indispensible
Data = Sales
The difference in average sales between records which don’t have enhanced metadata, and records which do have enhanced metadata elements is on average over 2,600 units, which represents an increase of almost 700%
Titles that meet the BIC Basic standard see average sales 98% higher than those that don’t meet the standard Records with a complete BIC Basic data
but no image have average sales of 473% higher in comparison to those records which have neither the complete BIC Basic data elements or an image.
White Paper: The Link Between Metadata and Sales By Andre Breedt, Head of Publisher Account Management; David Walter, Research and Development Analyst, 2012 http://www.isbn.nielsenbook.co.uk/uploads/3971_Nielsen_Metadata_white_paper_A4(3).pdf
Warning:
Lack of high quality information reduces the likelihood of content to be discovered.
Market Intelligence to Inform Effective Publicity
Evolution of Search & Discovery
A Definition of Web Scale DiscoveryA pre-harvested central index coupled with a richly featured
discovery layer providing a single search across a library’s local, open access, and subscription collections.
Next Generation Discovery Platforms
The Black Box
The people who know how these systems work aren’t telling
Not Just Another SearchPDA/DDA: purchasing models ahead of technologies’ ability
to properly accommodate. The acquisition systems developed in conjunction with WSD represent a logical progression of capabilities
Demand-driven acquisition (DDA) is not new, but it is on the rise. Approximately 400 to 600 libraries worldwide have switched to a demand-driven (patron-driven) system for purchasing new works, and that number is likely to double over the next year
“Many Orbis Cascade libraries are no longer using subject selectors to build print collections – we have moved to a pure Demand Driven Acquisitions model.” – Acquisitions Librarian, Portland State University
We have heard similar statements from a range of libraries
Using Data to Drive Discovery
ProtoViewThe only service dedicated to serving scholarly publishers to
create and disseminate print and e-book metadata featuring professionally written summary abstracts
Developed from a successful model as the next generation of services to meet the needs of an evolving market
Guided by industry best practices and standards
ProtoView bridges the gap between data and discoveryRinggold has developed the first service that combines
standardized metadata elements and narrative descriptions (title and optional chapter abstract summaries)
ProtoView is a publisher’s best route to establish an enhanced presence for publications within discovery and acquisition systems which are otherwise inaccessible
ProtoView offers:Rapid, professional production of enhanced metadata for
both print and e-books, journals and online contentLink to the supply chain – Large scale disseminationCustom data profiles to accommodate any publisher needMulti-channel approach to end users:
Prompt delivery to discovery services New web interface customized for buyers of scholarly worksAutomatic alerts of new titles to end users of ProtoView.com
Examples of available elements
Screenshot 1
Screenshot 2
Our current licensees (selected):As a group, these leading resources are used in over 75% of US college libraries:
Baker & Taylor TitleSource 3 Majors Education Solutions Content Cafe
YBP GOBI Selection Database
EBSCO Book Index with Reviews EBSCOhost databases
Gale – Cengage Gale Book Review Index Online Plus
Ex Libris Primo
ProQuest vLex.com Academic Research Library Canadian Business and Current Affairs ProQuest Central Research Library ProQuest Health and Medical ProQuest Humanities Module
Eastern Book Company Book Lists Title Selection Database
ProtoView Custom
Some publishers choose to send data feeds with their printed review copies with metadata they have already created, such as Table of Contents, DOIs, cover images, etc.
We start with ProtoView Plus pricing and make a small charge for each additional metadata element. A complete list of what can be provided, and how much each element costs is available upon request.
Individual solutions are available to meet any publisher need
Example Case:
Pricing:
Final thoughts…We strive to produce a high quality product dedicated to scholarly
works– it’s what our users (your buyers) have come to expect. To maintain our editorial standards and the reliability of our data, only
published editions of eBooks and other electronic content are accepted. Our focus is on academic content. Therefore, we don’t include works of
fiction, poetry, plays, or juvenile titles within the ProtoView database.
Our publishing partners are provided free access to protoview.comFor login credentials, contact us at: [email protected]
Jay Henry Jean Brodahl
Chief Marketing Officer Publisher Relations
[email protected] [email protected]
Contact us today to learn more about how we can help you get the most out of your data