rim business case

7/31/2019 RIM Business Case

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Business Case or Fixed/MobileConvergence & Unifed

Communications

Prepared by

Berge AyvazianSenior Consultant, Heavy ReadingDirector, 4G Consulting Practice


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2 Business Case for Fixed/Mobile Convergence & Unied Communications

Business Case or Fixed/Mobile Convergence &

Unifed Communications

TABLE OF CONTENTS Page

I. EXECUTIVE SUMMARY 3

II. THE ENTERPRISE MOBILITY PARADOX 4

III. BLACKBERRY MVS 5.0 SOLUTIONS 6

IV. ENTERPRISE IMPLEMENTATION SCENARIOS 8

V. BUSINESS CASE: COSTS, BENEFITS & ROI ANALYSIS 10

VI. BUSINESS CASE: COST SAVINGS & LOW TCO DRIVE ROI 14

ABOUT THE AUTHOR 15

LIST OF FIGURES

Figure 1: Growth of Mobile, Nomadic & Tele-Workers in the U.S. 4

Figure 2: BlackBerry MVS 5.0 Supports Wi-Fi-Enabled Smartphones 6

Figure 3: BlackBerry MVS 5.0 Direct SIP Solution 8

Figure 4: BlackBerry MVS 5.0 via a SIP Gateway Solution 9

Figure 5: Use Case Scenarios by Business Type 10

Figure 6: BlackBerry MVS Breakeven for Large Multinational Corporation 11

Figure 7: BlackBerry MVS Breakeven for Midsized Professional Services Firm 12

Figure 8: BlackBerry MVS Breakeven for Small Regional Company 13

Figure 9: BlackBerry MVS vs. Traditional FMC Solutions 14

Figure 10: BlackBerry MVS 5.0 Supports Tablets, Netbooks & Laptops 14


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Business Case for Fixed/Mobile Convergence & Unied Communications



I. Executive Summary

Mobility is redening the workplace as the boundaries between personal and professional life, home and ofce, business travel and in-

ofce productivity are rapidly disappearing. Users want a seamless mobility experience that allows them to work anytime and anywherewith the same productivity and performance they would get in a traditional corporate ofce. Management wants to minimize the costof ofce space, increase employee productivity, allow exibility to work from home and keep people in the eld, where they can closesales and stay close to the customer.

However, with more than 100 million mobile, home ofce and nomadic workers in the U.S. workforce, more than 70 percent of calls arebeing forwarded to voice mail, and many of the at-tractive productivity gains and cost savings of mobility are offset by excessive phonetag, high mobile phone costs and skyrocketing cellular roaming charges. We call this phenomenon the en-terprise mobility paradox.

With more than 40 million users worldwide, RIMs BlackBerry smartphone is a key part of many corporate communicationsenvironments. BlackBerry Mobile Voice System (MVS) is intended to address the enterprise mobility paradox by integrating traditionaldesk phone systems with BlackBerry smartphones, offering users a seamless mobility experience with single business phone number,one caller ID, integrated voice mailbox and access to all of their ofce phone sys-tem features, such as extension dialing, call transfer,access to conference bridges, and direct-to-voice-mail functionality. BlackBerry MVS 5.0 supports the SIP protocol to enable Voice over

Wi-Fi technology, offering a common platform for unied communications (UC) and xed/mobile con-vergence (FMC), to help mobileenterprises truly cut the cord.

The latest release BlackBerry MVS 5.0 allows enterprise BlackBerry users to make and eld calls to their ofce numbers fromanywhere in the world over Wi-Fi, in addition to regular cellular networks. By connecting BlackBerry MVS to an existing IP PBXs andBlackBerry Enterprise Server (BES), all mobile voice communications can be secured, all users can be located and authenticated and allmobile calls can be logged to ensure compliance.

BlackBerry MVS offers CIOs and enterprise IT departments a way to control their long distance and international mobile phone roamingcharges. Overall, the potential economic benets of BlackBerry MVS include low startup cost and TCO for certain environments,producing mobile phone cost savings for international roamers and domestic road warriors, as well as mobile and nomadic workersfrequently away from their desk at their workplace. Any companies with an ex-isting IP PBX and BES are primary candidates forimplementing BlackBerry MVS 5.0 to increase mobile worker productivity, secure mobile voice communications and reduce cellularroaming bills for international travelers.

In this white paper, Heavy Reading presents three business-case scenarios for implementing BlackBerry MVS 5.0 with an existing IP PBXand BES in enterprises that vary by size, industry and mobile worker characteristics. Each business case explores potential cost savingper user, productivity enhancements and near-term return on investment (ROI).


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II. The Enterprise Mobility Paradox

Mobile and home ofce workforces exist today in every industry and companies of every size. As indicated in Figure 1, more than 50

million mobile workers spend more than 10 hours per week, or 20 percent of their time, away from their primary workplace on businesstrips, traveling or on clients premises. Of these, 15 million are considered true road warriors, who travel more than 50 percent ofthe time. Approximately 20 million to 30 million employees are tele-workers or tele-commuters that regularly work from home, coffeeshops, Wi-Fi hotspots or other remote locations at least one day a week. Another 15 million to 20 million nomadic workers spend morethan 50 percent of the time away from their desk, even at their workplace. By the end of 2011, nearly 75 percent of the U.S. workforce ispredicted be mobile, home ofce or nomadic yielding more than 100 million mobile workers in the U.S. alone.

Figure 1: Growth of Mobile, Nomadic & Tele-Workers in the U.S.

Source: Heavy Reading, IDC Worldwide Mobile Worker Population 2009-2013 Forecast

Enterprise mobility is redening the workplace, as the boundaries between home and ofce, per-sonal and professional life, businesstravel and in-ofce productivity are rapidly disappearing. Mobile workers want a seamless experience that allows them to work anytimeand anywhere, with the same productivity and performance they would get in a traditional corporate ofce.

Management wants to minimize the cost of ofce space, increase employee productivity, allow the exibility to work from home andkeep people in the eld where they can close sales and stay close to the customer. Enterprise IT has long been struggling to meet theneeds of mobile work-ers, drive productivity from road warriors and derive the appropriate cost savings associated with nomadic andtele-workers.

The right mobile workforce strategy can bring strong ROI, determined by three factors:

Decreased costs of ofce space, equipment, communications and furnishings

Increased customer satisfaction, retention and revenue due to enhanced customer support

Increased employee empowerment, productivity, collaboration, effectiveness and efciency

Many of the attractive productivity gains and cost-savings associated with enterprise mobility are being offset by excessive phone tag,high mobile phone costs and skyrocketing cellular roaming charges. We call this the enterprise mobility paradox, where due to apoor alignment of priorities for productivity, cost and security:

MobileWorkers

39%

MobileWorkers

37%NomadicWorkers

16%

NomadicWorkers

19%

Tele-Workers

28%

Tele-Workers

28%

RoadWarriors

17%

2010

90 million

2011

100 million

RoadWarriors

16%


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Most business phone calls ring on in-ofce desk phones

More than 70 percent of these calls are forwarded to voice mail

Phone tag caused by failed attempts to return calls

Calls are often returned from mobile phones while workers are on the go No access to ofce phone system features from mobile phones

Mobile calls are not secure, authenticated or logged

High cellular costs, especially from international roaming charges

U.S. businesses recognize the high cost of mobile phone roaming fees when their employees are traveling for business internationally.Mobile smartphones are fast becoming the most popular means of communications during business travel and are heavily used byinternational business travelers to stay connected from multiple countries worldwide. A recent study conducted by Harris Interactivefound that four out of ve companies cited smartphones as the primary communication tool used when executives travel internationallyand that 57 percent of all calls made on a trip are made on these devices. Approximately half of these international calls are madeback to the U.S., and many of these are linked to checking voice mail and returning business phone calls for-warded to voice mail. Thisresearch survey also revealed that international roaming fees can cost U.S. businesses $693.50 per trip for each international traveler 12 times more than their aver-age monthly wireless bill. Even with this knowledge, surprisingly few U.S. businesses report plans to look

for more affordable international cellular roaming options.

Many enterprise CIOs are also grappling with the growing inux of personal smartphones and other mobile devices on the job.Employees across the corporate hierarchy look to use these tools for a range of activities, from staying connected and accessing worke-mail to the ability to tap into corporate data and applications on the go. Although many of these same corporations offer mostof their valued employees a BlackBerry smartphone that is supported by a BES, some employees resist having to carry a separate,secure handset. Corporate IT departments large and small are being asked to adopt policies that embrace a broader variety ofpersonal mobile devices, and CIOs now nd themselves with a new challenge balancing enterprise security and the uncontrolledroaming costs often associated with the personal smartphones, tablets and other bring-your-own gadgets that are becoming aninseparable part of the lives of mobile workers.

IT managers need help to cope with the reality of personal smartphones in the enterprise work-space, and they are taking an arrayof approaches to managing and securing their employees personal mobile devices. Some, such as Wells Fargo and other banks,strictly enforce a policy of not allowing personal mobile devices to be used at work or on business travel, driven in part by the heavy

regulations placed on the nancial industry. Others are trying to encourage compliance by offering mobile workers a portfolio ofpersonal productivity, feature, economic and enterprise benets that are linked to the use of a secure, enterprise smartphone.


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III. BlackBerry MVS 5.0 Solutions

BlackBerry Mobile Voice System (MVS) was developed to integrate traditional ofce phone sys-tems with Black-Berry mobile

smartphones through the native user interface over both cellular and wireless LAN Wi-Fi networks. BlackBerry MVS is designed toextend all desk phone calling features to BlackBerry smartphones, offering users a UC solution with a single business phone number,one caller ID, one voice mailbox and access to their ofce phone system features. Using menu commands on BlackBerry smartphones,mobile workers can access many of the same voice features they use on their desk phones, such as quick extension dialing, call transfer,con-ference call initiation, access to conference bridges, reduced long distance charges, enhanced voice quality and direct-to-voice-mail functionality.

BlackBerry MVS also offers single number availability and simultaneous ringing of xed and mo-bile phones, so mobile workers caneld calls to their ofce numbers and be more accessible and responsive to colleagues and customers. Using situational call control,incoming business calls will ring on the mobile workers BlackBerry smartphone, increasing the likelihood that the call is answeredpromptly.

BlackBerry MVS is intended to enable mobile workers to better manage their real-time voice communication and messaging to processrequests faster, minimize phone tag and make smarter decisions. This ability translates to enhanced mobile workforce accessibility,

integration, and faster response times because employees can better collaborate with their team to serve cus-tomer needs. In additionthe resulting personal productivity improvements have been shown to decrease costs by reducing workow volumes and streamliningbusiness processes.

The latest release BlackBerry MVS 5.0 supports the SIP protocol to enable voice over Wi-Fi technology, offering a unique platformfor FMC to help mobile enterprises cut the cord. With MVS 5.0 linked to an IP-based PBX system, enterprises can improveproductivity while managing their investment in desk phones, as well as mobile phone and international roaming costs. Such a productrounds out the enterprise mobile communications, collaboration and messaging suite and extends it to meet the demands of mobileworkers without compromise. These capabilities are becoming a strong incentive for mobile workers to treat their smartphones as theirprimary hand-set whenever they are away from their desk.

BlackBerry MVS 5.0 allows enterprise BlackBerry users to initiate calls over Wi-Fi in addition to the regular cell phone network from awide range of Wi-Fi-enabled BlackBerry smartphones shown in Figure 2, including the Curve and Bold with full keyboards, the touch-screen Storm2, the Pearl and the new Torch slider and Style clamshell models. Wi-Fi access is already a highly utilized feature of thesesmartphones and is available at an ever-increasing range of locations worldwide, including many workplaces and campuses, hotels,airports, trains and stations, public hotspots, home ofces and enterprise wireless LANs.

Figure 2: BlackBerry MVS 5.0 Supports Wi-Fi-Enabled Smartphones

Many large enterprises already use BlackBerry smartphones and BES, and are conversant with the software used to congure thesesystems. Adding BlackBerry MVS utilizes an existing vendor and familiar look and feel. Central management and conguration controlfor smartphones is a must for large-scale corporate adoption. BlackBerry MVS is designed to integrate an existing BES with a variety oftelecom environments, using the same BlackBerry Client Access Licenses and BlackBerry Device Software, so that setup, IT training andsupport can be streamlined.

EnterpriseSmartphones

PersonalSmartphones

SlideKeyboard

TouchScreen

WiFiAccess


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The use of MVS to route calls from the BlackBerry smartphone via the corporate IP PBX ensures that all voice signaling is encrypted,callers are authenticated and calls can be logged. This is an important compliance function for many nancial institutions, when anaudit trail of calls is re-quired to verify transactions. Black-Berry MVS also offers centralized policy management of smartphone activitiesto help IT regulate usage costs, implement mobile security and promote employee productivity.

The feature and personal productivity benets that BlackBerry MVS is intended to enable for mo-bile and nomadic workers include:

Unied communications: Provides simultaneous ringing of desk phone and BlackBerry smartphone, resulting in fewer missed callsand greater accessibility.

Fixed/mobile convergence: A menu displayed on the smartphone enables users to ac-cess desk phone functionality and identiescalls from a BlackBerry smartphone as origi-nating from an ofce desk phone.

Single business phone number: Having one corporate phone number where employees can be reached can help retain customers,close deals, and make sales; a consistent caller ID can help employees manage business calls easily.

Single voice mailbox: A single ofce voice mailbox, accessible from both desk phone and smartphone, can reduce phone tag andhelp employees stay organized, productive and responsive.

Desk phone feature access: Unication of desk and mobile phone functionality offers call transfers, call ltering, and mid-callswitching between desk phone and smartphone.

For a company with an existing IP PBX and BES, MVS offers a relatively low startup cost. Addi-tional cost savings are driven by thecorporate policies and mobile worker adoption of voice over Wi-Fi IP calling from the smartphone around the workplace, on businesstravel and working at home or at a customer location. MVS 5.0 also provides cost benets associated with mobile Wi-Fi calling,international calling and most of all from international roaming by overseas business trav-elers. But even within ofce environments, alarge percentage of employees phone calls are al-ready made on mobile phones, and many enterprise IT managers are consideringwhether mo-bile workers need both a desk phone and a mobile smartphone as they plan to reduce unneces-sary expenses. Signicantcost savings are possible, as complex desk phones cost several hun-dred dollars per unit and the growth of mobile and nomadicworkers, hot-desking and other busi-ness practices unlink mobile and nomadic workers from a xed location.


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IV. Enterprise Implementation Scenarios

BlackBerry MVS is based on an enterprise-centric, IP PBX-adjunct architecture. The BlackBerry MVS Server interfaces between the BES

and the corporate PBX system, to mobilize desk phone features on BlackBerry smartphones. This seamless integration provides secureauthentication and allows for easy administration of BlackBerry MVS functionality.

As shown in Figure 3, the BlackBerry MVS Server works in conjunction with the corporate IP PBX to route calls to and from theBlackBerry MVS Client. This ensures that all calls are anchored in the enterprise network, enabling single-number capability andswitching of calls between cellu-lar and Wi-Fi networks, as well as to IP PBX extension phones. The BlackBerry MVS Server sits behindthe corporate rewall and uses the SIP protocol for integration with the IP PBX and the BES. On the IP PBX side, this is conguredas a SIP endpoint per client, and the BlackBerry MVS Server acts as a proxy for the BlackBerry MVS Client on the smartphone. TheBlackBerry MVS Server converts the compressed signaling used on the MVS link to standard SIP used to communicate with the IPPBX.

Figure 3: BlackBerry MVS 5.0 Direct SIP Solution

Figure 3 shows various means by which the BlackBerry smartphone can connect to its anchoring MVS Server in the corporate datacenter. Campus locations are served by a corporate WLAN with access points, which can provide fully authenticated and encryptedWi-Fi connectivity. To provide the same level of secure corporate access, access points in branch ofces and home ofces can beconnected to the central site via secure encrypted tunnels. In public Wi-Fi hot-spots, a VPN connection may be used to support theBlackBerry MVS solution.

The BlackBerry MVS Client software adds desk phone features to BlackBerry smartphones. It integrates directly with the native phoneapplication to allow the user to receive or place calls from the mobile line or the enterprise line. Each supported smartphone has anextension cong-ured respectively on the BlackBerry MVS Server and the IP PBX. When making an outgoing call, the BlackBerry MVSClient offers mobile workers the option of using the PBX business number and to select the mobile line when making a personal call.


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BlackBerry MVS is designed to interoperate with a variety of IP-based PBX systems from multiple telecom vendors. For example,BlackBerry MVS 5.0 may be integrated with Cisco Unied Com-munications Manager to support a rich set of features to enable xedand mobile voice communi-cations. BlackBerry MVS 5.0 is also supported by Mitel Mobility to enable voice over Wi-Fi calling andextend Mitels unied business communications features securely to BlackBerry smartphone workers over cellular and Wi-Fi networks.

Calls made through BlackBerry MVS are routed through Mitel Communications Director, which helps with adherence to companypolicies and enables savings on long-distance and international roaming charges. The most recent release of BlackBerry MVS addssupport for Avaya PBXs through the use of a SIP gateway, as shown in Figure 4.

Figure 4: BlackBerry MVS 5.0 via a SIP Gateway Solution

The following PBXs are supported by BlackBerry MVS:

Cisco Unied Communications Manager v6.1 or later

Cisco Unied Communications Manager Express v8.1 or later

Mitel Communications Director v4.2 or later

Virtual Mitel Communications Director v4.2 or later

Avaya Communication Manager v3.1.x, v4.0.x, and v5.2.1 (requires AudioCodes Mediant 1000/2000 SIP Gateway)

BlackBerry smartphones already offer access to corporate e-mail and directory services as well as integration with many enterpriseapplications, such as those from Microsoft, Cisco, IBM, Ora-cle, Salesforce and SAP. BlackBerry MVS extends this functionality, allowingthe corporate IP PBX to become the hub for all voice communications, bringing campus communications capabili-ties to remoteemployees. For enterprise and mobile workers, whether originating or answering calls, voice services are seamless and comprehensive.


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V. Business Case: Costs, Benefts & ROI Analysis

This white paper identies three business cases for implementing BlackBerry MVS 5.0 for enter-prises with an existing IP PBX and BES

to reveal the ROI benets of this solution for UC and FMC. Common classications for mobile workers, as dened in Section II, wereused to develop business cases for three different company types, representing a range of implementation sce-narios varying by size,industry and mix of mobile/nomadic workers.

Nomadic home and campus workers include telecommuters that regularly work from home, coffee shops, Wi-Fi hotspots or otherremote locations at least one day a week and nomadic workers that spend more than 50 percent of the time away from their desk,even at their workplace. We estimate these nomadic campus and tele-workers will use MVS to route 50 percent of their long distanceand international calls over Wi-Fi.

Road warriors are business travelers who frequently travel away from their primary workplace on business trips, traveling or on clientspremises more than 50 percent of the time, but almost always remain within the U.S. We estimate that road warriors will use MVS toroute 20 percent of their long distance and international calls over Wi-Fi.

International business travelers also spend more than 50 percent of their time away from their primary workplace on business trips,but travel internationally at least six times per year. We estimate that international business travelers will use MVS to route 10 per-centof their international roaming calls over Wi-Fi.

Different assumptions regarding the mix of these mobile workers were used to develop three use case scenarios, based on differentsizes and types of business by industry. These three business cases are used to examine the cost of implementing of implementingBlackBerry MVS 5.0 and the cost savings associated with different usage assumptions.

1. Large multinational corporation: U.S.based manufacturing or nancial services com-pany with a high percentage of road warriorsand international business travelers gener-ating high domestic and international roaming costs, making the ROI very attractive.

2. Midsized professional services rm: Law insurance or engineering rm in which 30 percent of the senior workers already haveBlackBerrys, road warriors travel domestically and nomadic home and campus workers that are often away from their desk phone geta large volume of voice mail messages.

3. Regional medical center, hospital, or university: Fewer business domestic or interna-tional travelers, but many nomadic home andcampus workers that frequently use smart-phones when away from their desk phone and generate a large volume of voice mails.

Figure 5: Use Case Scenarios by Business Type

BUSINESS CASE TOTAL USERS NOMADIC HOME ROAD INTERNATIONAL& CAMPUS WARRIORS BUSINESSWORKERS TRAVELERS

Percent of MVS Wi-Fi Calls 50 percent 20 percent 10 percent

Large Multinational Corporation 10,000 6,000 3.500 500

Midsized Professional Services Firm 3,000 1,470 1,470 60

Regional Medical Center/University 500 400 95 5

In each case, Heavy Reading worked with independent consulting rm Wireless 20/20 to conduct a breakeven and ROI analysis withoutconsidering any of the productivity benets that are difcult to quantify. Using the WiROI business planning tool, we estimated the

cost of implementing BlackBerry MVS based on the standard RIM pricing for software license fees, per-user pricing and ongoingmaintenance costs. We plotted these as annualized costs, against which we applied annual estimated cost savings to derive themonthly and annual cost saving per user, estimate the number of months to breakeven and calculate the ROI. The easy-to-use slidersbuilt into the WiROI tool allowed us to run difference cases based on the number and type of users in each category, and the graphicaluser interface makes it easy to interpret each resulting business case.


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The largest potential source of cost savings is tied to the use of BlackBerry MVS 5.0 and voice over Wi-Fi calling to route outgoing callsthrough the IP PBX using the appropriate least-cost rout-ing, and at landline carrier rates that are still signicantly lower than cellularrates, especially for international calls. International roaming costs have become increasingly difcult to manage as companies extendmobile calling privileges to international travelers, with some bills reaching $1,000 during a one-week business trip. Through 2010, we

estimate that 10 percent of users that travel internationally on average make up 35 percent of the total mobile service costs for compa-nies that support business travel.

Although there are no magic solutions for reducing international roaming costs, with BlackBerry MVS 5.0, when the caller is away fromthe ofce, particularly on international trips, the use of Wi-Fi access avoids international roaming charges. Since calls made over Wi-Fiare diverted from the cellular network, cellular contracts can often be signicantly reduced (e.g. from 1,000 to 500 minutes/month), foradditional corporate cost savings.

The rst business case, for implementing BlackBerry MVS in a large multinational corporation, is shown in Figure 6. This business casewas developed based on a total of 10,000 users, with 10 percent that frequently travel internationally, 30 percent that travel frequentlyand the balance of nomadic campus and tele-workers that are frequently away from their desk, even at the ofce.

Figure 6: BlackBerry MVS Breakeven for Large Multinational Corporation

Source: Wireless 20/20 and Heavy Reading; Sponsor: RIM BlackBerry

One of the largest users of BlackBerry smartphones is Wells Fargo Bank, in which the majority of the 50,000 mobile devices deployedare BlackBerry smartphones. Wells Fargo views enterprise mobility as an enablement tool for its 280,000-member workforce spreadthroughout the U.S. and around the world. The Chubb Group of Insurance Companies is another large company in which approximatelyhalf of its 7,000 U.S.-based workers stay connected using 3,000 corporate-owned and managed smartphones. Once again, the primarymobile devices deployed are BlackBerry smartphones, as noted in a recent feature article Mobilitys Rise in the Enterprise in CIOInsight. Such large-scale users of BlackBerry smartphones are potential candidates for MVS.

Data and analysis suggest BlackBerry MVS will achieve breakeven very quickly in large compa-nies in which many team membersare already BlackBerry users that are not tied to their desks and use their smartphones to stay connected with the enterprise. Forcompanies that operate in highly regulated industries, regulatory compliance and information security are also a major con-cern, as twoof the key metrics that help gauge whether a solution provides business value. Fea-tures of BlackBerry MVS 5.0 are intended to satisfythose requirements, as described earlier.


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The second business case was for implementing BlackBerry MVS in a midsized professional services, law, insurance or engineering rm,as shown in Figure 7. The business case was de-veloped based on a total of 3,000 MVS users, with 30 percent of the senior workersalready hav-ing BlackBerry smartphones. Of these, we assume only 60 are frequent international travelers, with the remaining usersequally divided between road warriors and nomadic campus and tele-workers those that regularly work from home or are often away

from their desk phones.

The law rm Loeb & Loeb has implemented BlackBerry MVS to mobilize targeted users and pro-vide single number identity and mobileUC for its attorneys spread out in ve U.S. ofces. Accord-ing to Loeb & Loeb, BlackBerry MVS was relatively inexpensive to implement,as it leveraged existing PBX and BlackBerry infrastructure, and it added signicant capability without a full UC upgrade of the PBXinfrastructure. Many law rms need to control and manage call details re-corded in the PBX (call type, incoming/outgoing number,length, etc.) to charge their clients for phone calls. Although they have an automatic billing system in their PBX for all calls by exten-sion, revenue can leak out when calls are made using mobile phones. When BlackBerry MVS is used to route smartphone calls throughthe corporate PBX, call data is captured and the billing process is automated.

Figure 7: BlackBerry MVS Breakeven for Midsized Professional Services Firm



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The third business case, shown in Figure 8, was for implementing BlackBerry MVS in a relatively smaller organization operating on asingle campus or ofce complex. This business case was developed based on a total of 500 users with only ve international travelersand 95 domestic business travelers, but 400 nomadic home and campus workers that frequently use their smart-phones when awayfrom their desk phone and generate a large volume of voice mail messages. In this case, we found that a relatively small company,

regional medical center, hospital or small college or university on a single campus can generate a positive return within two years.

Figure 8: BlackBerry MVS Breakeven for Small Regional Company


BlackBerry MVS can help facilitate communication within a wide range of healthcare organiza-tions. The combination of MVS and voiceover Wi-Fi enable UC and promise better quality at the point of patient care. BlackBerry MVS can eliminate the need for overheadpaging and help insti-tutions achieve greater efciency in staff communications, improved collaboration and faster de-cision making.With BlackBerry MVS, healthcare providers can return calls wherever they have a wireless signal without giving out personal phonenumbers. UC on a converged smartphone de-vice is rapidly changing clinical workow at the point of care.

Fayetteville State University (FSU) in North Carolina serves a growing student body of more than 6,300, and as its enrollment has rapidlyincreased a $45.5 million campus construction and reno-vation campaign is underway to accommodate additional students. FSU ishoused on a 100-acre campus, where the IT support services unit is responsible for supporting the information technol-ogy needs ofstudents, faculty and many departments. This department has also driven the rapid deployment of wireless access points throughout

the major buildings in the university.

The university support staff and faculty are constantly moving throughout the campus, and the IT department is managing an initialBlackBerry MVS deployment for about 100 BlackBerry smart-phones used by university administration and other support employees.FSU has been using BlackBerry MVS for two years and has realized proven cost savings and productivity gains. The solution hasprovided the exibility to adapt and control how employees work, whether they are remote or mobile on campus. According to FSU,BlackBerry MVS helps control and deliver time-sensitive and critical communications virtually anytime, anywhere, and the volume ofvoice mes-sages has gone down dramatically. Based on the success of this initial implementation, FSU is now expanding the use ofBlackBerry MVS to optimize the experience for all BlackBerry smart-phone users.


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VI. Business Case: Cost Savings & Low TCO Drive ROI

Any companies with an existing IP PBX and BlackBerry Enterprise Server are primary candidates for implementing BlackBerry MVS 5.0

to increase mobile worker productivity, secure mobile voice communications and reduce cellular roaming bills for international travelersSome of the key fea-tures and benets identied in this white paper include:

Voice over Wi-Fi IP calling

Manage desk phone, mobile/international calling and international roaming costs

Reduced phone tag, better response times

Productivity enhancements and mobile worker empowerment

Security and compliance

When compared with traditional solutions for UC and FMC, BlackBerry MVS offers the following potential advantages:

Figure 9: BlackBerry MVS vs. Traditional FMC Solutions

TRADITIONAL FMC SOLUTION BLACKBERRY MVS

IT/management-centric Centralized policies

Depends on laptop access Single number/mailbox

No phone system integration Access to desk phone features

Minimal security/quality High quality/reliability/security

National/local coverage International Wi-Fi calling

High startup cost and TCO Global roaming cost saving

Poor visibility into ROI Low TCO and near-term ROI

BlackBerry MVS offers CIOs and enterprise IT departments a way to control their long distance and international mobile phone roamingcharges. Overall, the potential economic benets of BlackBerry MVS include low startup cost and TCO for certain environments,

producing mobile phone cost savings for international roamers and domestic road warriors, as well as mobile and nomadic workersfrequently away from their desk at their workplace. The ROI and productivity benets of the BlackBerry MVS solution can extend to awide range of large multinational corpo-rations, midsized companies, and relatively small, regional companies on a single campus:

Large multinational corporations: $588/user/year savings yields 3-month breakeven

Midsized companies: $538/user/year savings yields 5-month breakeven

Small regional companies: $365/user/year savings yields 22-month breakeven

Figure 10: BlackBerry MVS 5.0 Supports Tablets, Netbooks & Laptops

Enterprise

Smartphones

Netbooks LaptopsConsumer

Smartphones

Tablets


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B i C f Fi d/M bil C & U i d C i ti



About the Author

BERGE AYVAZIAN | SENIOR CONSULTANT, Heavy Reading

Berge Ayvazian is conducting research and consulting projects on the convergence of broadband and mobility and the businessstrategies of mobile enterprises, broadband technology and serv-ice providers. He is a frequent contributor to Light Reading, host ofcustom webinars and speaker at telecom industry events.

Ayvazian is now leading a new integrated research and consulting practice on 4G network and mobile Internet evolution. Developed inpartnership with specialty consulting group Wireless 20/20, this consulting practice helps global operators and their vendors to developa complete mobile Internet business case leveraging the WiROI planning tool and regional mobile Internet demand analysis fromPyramid Research, and plan their 4G technology roadmaps by building on Heavy Reading research in packet core, service platformsand mobile backhaul.

Ayvazian joined Heavy Reading as a Senior Consultant, following more than 20 years as a senior telecom industry analyst and strategyconsultant with Yankee Group. He recently served as the co-chairman of Yankee Groups 4G World, WiMAX World and Mobile InternetWorld conference programs. Ayvazian has served as Yankee Groups Chief Executive Ofcer from 1999 through 2001, and later served

as strategy director for the Reuters Research and Advisory Unit.

Ayvazian graduated with a B.A. from Bucknell University and has an M.A. from the Annenberg School of Communications at theUniversity of Pennsylvania. He now resides in Massachusetts and can be reached at [email protected].

About Heavy Reading and Pyramid Research

As the research arms of the Light Reading Communications Network, Heavy Reading and Pyra-mid Research provide the mostcomprehensive communications research, technology analysis and market data for more than 100 markets worldwide. Heavy Reading(www.heavyreading.com) is recognized for its ability to clearly analyze complex networking and technology issues. Pyramid Researchs(www.pyr.com) analysis is positioned at the intersection of emerging markets, tech-nologies, and business models, powered by thebottom-up methodology of its market forecasts. Founded in 2000, Light Reading (www.lightreading.com) is the leading online media,research and event company serving the $3 trillion worldwide communications market. Light Reading was acquired by United BusinessMedia in August 2005 and operates as a unit of UBM TechWeb.

About the 4G Business Plan Consulting Service

Heavy Reading and Pyramid Research have joined with Wireless 20/20 (www.wireless2020.com), a specialty consulting group supportingthe mobile broadband industry, to offer custom research and consulting services for global operators and their vendors planning 4Gwireless networks and mobile broadband services. These business planning and consulting services are designed to help 4G networkoperators address the challenge of developing a bankable business case essen-tial to raising equity, debt and vendor nancing. Tolearn more about the 4G Business Plan Consulting Service, contact Berge Ayvazian at [email protected].

Sources Used in the Production of This White Paper

IDC. (2009). Worldwide Mobile Worker Population 2009-2013 Forecast.Nunziata, Susan. (January 4, 2011). Mobilitys Rise in the Enterprise. CIO Insight.Nunziata, Susan. (January 4, 2011). Wells Fargo Mobility Strategy: Close Every Gap. CIO Insight.

Nunziata, Susan. (January 4, 2011). Chubb Groups Any Time, Any Place Computing. CIO Insight.

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