ride safe program 2015 - wild apricot · ride safe – program overview . ride safe will . enhance...

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

Ride Safe Program 2015

Field and Service Transformation

September 2015

Velneice Martin

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 2

AT&T Fleet Operations in compliance with DOT, environmental, health and safety regulations and policies has a mission to reduce AT&T's risk and liability, and contribute to providing a healthy, sustainable safe environment.

AT&T’s Fleet:

One of the largest fleets in the United States of America Technician vehicles are equipped with GPS monitoring devices that

track, provide valuable driver data and monitor driving patterns of our technicians for coaching

With this data, AT&T has the potential to reduce cost related to

ecological impacts such as the reduction of fuel consumption and carbon emissions and improve current safety practices

© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only) Not for use or disclosure outside the AT&T companies except under written agreement.

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Ride Safe will use vehicle data to evolve AT&T’s safety practices and strengthen our

ecological commitment


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Ride Safe – Program Overview

Ride Safe will enhance our current safety practices using a self correction model to drive awareness and improve : driving behaviors , vehicle MPG , vehicle wear and tear and improve AT&T’s environmental impact of AT&T’s fleet

Through the analysis of historical driver data and a collaborative effort from the GPS Team, Big Data, EH&S, Fleet, Mobile App Team, Network and BI worldwide, we designed a safety focused mobile/desktop application with a Pilot launch date of March 2015.

Harsh Acceleration

Stepping hard on the gas pedal decreases fuel efficiency

Decreases fuel efficiency and increases wear-and-tear on your car’s brake pads

Decreases your fuel efficiency by as much as 33% at highway speeds and 5% in town

Reduces the severity of injury and may prevent

Idling less reduces harmful carbon dioxide (CO2) emissions, reduces fuel waste, increases energy sustainability, and reduces company expenses

Eco Score (Idling and MPG)

Seatbelt Utilization

Speeding

Harsh Braking


Driving Behaviors

Behavior(s) Definition Contributing Factors Prevention

Harsh Braking

• Hard braking occurs if the driver decelerates at greater than 8 mph/s. o Example: If you are traveling at 40 mph and come to a stop in 5 seconds (40/5 = 8).

• Driving aggressively • Tailgating ;driving to close to

other drivers • Going too fast • Not paying attention

• Proper eye lead • Drive at a steady speed. • Maintain adequate “Eye Lead

Time • Maintain constant eye movement • Maintain a safe space cushion

Harsh Acceleration

• Harsh acceleration occurs if you accelerate at greater than 6.8 mph/second. o Example: If you accelerate from being stopped to 34 mph in less than 5 seconds (34/5 = 6.8)

• Driving aggressively. • Not looking for obstacles or other

vehicles before entering an intersection or highway.

• Not accounting for other drivers .

• Proper vehicle space • Constant Eye Movement • Mirror and Head Checks

Speeding • Driving over the posted

speed limit

• Driving aggressively • Not looking for obstacles or other

vehicles before entering an intersection or highway

• Not accounting for other drivers

• Drive the posted speed limit • Yielding • Reduce your speed and increase

the space cushion during adverse driving conditions.

Driver behavior reduction benefits:

Safer drivers Reduce vehicle wear and tear Reduce vehicle collisions Reduce fleet fuel consumption/fuel economy


Driving Behaviors and Accidents

Behavior(s) Overall Driving Events Driving Events /Accident Data

Harsh Braking 22% of overall fleet driving events

Contributed to 34% of fleet collisions/Accidents

Harsh Acceleration 20% of overall fleet driving events


Speeding 58% of overall fleet driving events


22%

20% 58%

% of Driving Events

Harsh Braking

Harsh Acceleration

Speeding

34%

16%

50%

% of Driving Events/Accident Data

Harsh Braking

Harsh Acceleration

Speeding


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MPG % Improvement Opportunity – Potential Annual Savings

Pe

rce

nta

ge o

f Fl

eet

1% 5% 8% 10% 15% 20% 25% 30%

20% $461,375 $2,218,995 $3,251,086 $4,236,264 $6,078,118 $7,766,484 $9,319,780 $10,753,593

40% $922,751 $4,437,991 $6,502,172 $8,472,527 $12,156,235 $15,532,967 $18,639,560 $21,507,185

60% $1,384,126 $6,656,986 $9,753,258 $12,708,791 $18,234,353 $23,299,451 $27,959,341 $32,260,778

80% $1,845,501 $8,875,981 $13,004,344 $16,945,055 $24,312,470 $31,065,934 $37,279,121 $43,014,370

100% $2,306,876 $11,094,976 $16,255,431 $21,181,319 $30,390,588 $38,832,418 $46,598,901 $53,767,963

Avg. fuel price $3.50/gal Forecast based on actual

from Jan-Oct ’14

Ride Safe - Fuel Savings Scenarios

In addition to improved fuel efficiency, improved driver behavior may result in a reduction of motor vehicle accidents and other ancillary benefits

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Manager

Training

Coaches

Monitors/Drive

Disciplines

AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 8

Current Safety Practices

Drivers

• Unaware

• No Insight

• Reactive


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Manager

Training

Awareness

Communication

Improvement

Drivers

Awareness

Self-correction

Improvement

Proactive

Manager summary

Recognize & Reward

Technician data

Ride Safe – Strategy


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Ride Safe Mobile Application

Real time data delivered to any mobile device daily, with all of the same features you get via the desktop version

Push Notifications Map of Events

Detail and Summary Driver Data


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Ride Safe Mobile Application – Details

A

B

C

D

E

F

Current Score and Goal • Events per hour

Event Totals • Current number of driving events

the technician had during that day or period

Seatbelt Utilization • Number of times your seatbelt

is utilized

Menu • Driving tips/ videos • Notifications

D

Current period and week

E

F

Previous Results

Map of events

Detailed Timeline

Push Notifications G Hours Driven

G

H Feedback

• Direct feedback to Ride Safe Team


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Ride Safe Video (4 Minutes) http://youshare.web.att.com/viewerportal/netops/video.vp?programId=esc_program%3A259002&contentAssocId=association%3A295671

http://youshare.web.att.com/viewerportal/netops/video.vp?programId=esc_program:259002&contentAssocId=association:295671





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Ride Safe Desktop Application – Summary View

Driving events

Driver specific goal

Trip timeline

Recognition program

Game play

Additional application features : Email application support Map of Events Links to EH&S driving event videos & tips

Extrinsic Motivation: People do something because they know they will be rewarded for it

Goal Gradient Theory: The closer people get to a goal, the more effort they put into meeting it

Idiosyncratic Fit: People like to believe their situation and opportunities are unique

Intrinsic Motivation: People do something because they want to do it

Illusionary Goal Progress: People change behavior faster if you give them a head start and are more likely to work to achieve a series of small goals

Deterministic: Knowing what will happen (“If I do this, I’ll get that”)


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Behavioral Economics Strategy and Ride Safe

Ride Safe Recognition Program


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Ride Safe Quiz • As soon as you’re familiar with the Ride Safe dashboard and

guidelines, take the quickRide Safe quiz. “. Get five correct answers to earn 25 AwardperQs!

Weekly goal Achievement • Earn 25 AwardperQs every time you reach and sustain your

driver specific goal. Your safe driving could earn you up to 1300 AwardperQs per year!

• Flat/Progressive Goal Structure ; based on analyzing historical

driver data and setting a goal pursuant to each driver Bonus Game Play • For consecutive weeks of goal achievement ; you qualify to

play the Choose Your Van game.

• Awarded additional Five Star points (25 Pts)

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Ride Safe Recognition Program

• Pilot Overview : A population of technicians from each organization/region were selected and put into a pilot and control group

o Control Group: No access to Ride Safe

o Pilot Group: Given access to Ride Safe

• What:

o Equip drivers with data for (3) three driving behaviors via a mobile & web Platform daily

o Establish individual goals based on historical driver data and reward drivers for achieving set goal

o Educate drivers on how to achieve a better driving performance

• Timeframe: March 15 – July 15

• Desired Outcome:

o Educate drivers on safer driving techniques

o Give visibility into their driving behavior providing them an opportunity to self-correct any deficiencies

o Analyze driver behavior improvement

Ride Safe - Pilot Details


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Ride Safe Preliminary Results


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2.00

2.50

3.00

3.50

4.00

4.50

5.00

5.50

Driver Events/Hour

Average Score(Test Group)

Weekly Score(Test Group)

Weekly Score(Control Group)

Ride Safe Program Pilot Results – Performance (Overall)

Average events/hour have decreased 24% for the Test group, (pre-launch score of 3.98 vs. post-launch score of 3.09)

Test group is outperforming Control group by 8% points

90,753 events have been avoided since program launch by the Test group (224,555 annualized)

*Results based on 1300 Pilot Participants, Trial period: 3/15-8/15


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Ride Safe Program Pilot Results – Performance

Event Test Group Events Avoided Annualized Events Avoided for National Rollout

Harsh Acceleration 22,097 4,305,600

Harsh Braking 24,133 4,707,300

Speeding 44,523 8,667,900

90,753 Events Avoided (Pilot) 17,680,800 Est. National Launch

* Est. based on entire fleet..

Ride Safe Pilot Participants: (1000-1300 Participants)

• 3% improvement in fuel economy

• $47K in Fuel Consumption Savings

• 31% Reduction in collisions March – July 2014/2015


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Ride Safe Program Pilot Results – Performance (Overall)

Weekly achievement was above 25% every week since launch

Average weekly achievement increased 45% since launch (26.53% pre-launch vs. 38.45% post-launch)

976 techs achieved their weekly goal at least once

*Results based on 1300 Pilot Participants

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

55.00%

60.00%

Weekly Achievement

Achievement Actual Achievement Goal


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Ride Safe Future Enhancements

• “No Left Turn” route optimization

• Fuel Optimization

• Idling –Eco Score

• GPS Device diagnostic testing

And various upgrades to existing features and functionalities such as : • Email capability

• Report exports from Mobile App

ride safe program 2015 - wild apricot · ride safe – program overview . ride safe will . enhance...

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