Our industry is dynamic and changing at a pace never before seen. More than

ever, organizations need innovative solutions that help them be more collaborative,

productive and efficient. That’s where you come in. As part of our dealer community,

you have access to the most advanced technology and services that can help your

customers navigate change—and drive incremental opportunities for your dealership.

You also have the value-added tools and resources to support you at every turn. We

help you cut through the competitive clutter with digital marketing designed to make

you stand out. We give you tools—both digital and traditional—to expand. We have

training opportunities to ensure you are up to speed on the hardware, software and

services in your portfolio. We even provide extensive marketing and sales tools to help

you communicate your offerings and grow your business. And finally, we’re continually

communicating the strength of our family of solutions so when you say you’re part of

the Ricoh Family Group (RFG), customers understand you offer the best.

RICOH FAMILY GROUP Dealer Marketing Value-Added Services

SHARE RESOURCES, SHARE INFORMATION

DIGITAL MARKETING

Social MediaThe first step is to include links to Ricoh Facebook, Twitter, YouTube and LinkedIn feeds on your website (http://socialmedia.ricoh-usa.com). To further enhance your social media presence use co-op funds and work with Ricoh’s preferred vendors.

Web To make your website really stand out, use co-op funds and work with Ricoh’s preferred vendors to enhance your website presence with customized or packaged programs. You can also use ricoh-usa.com, savin.com or lanier.com for in-depth information on products and services as well as case studies that showcase success by market.

The Internet is a powerful influencer for organizations seeking new partners, gathering information about a product or service and gauging how businesses interact with their customers. As a result, today’s typical customer has already formed an opinion about your dealership before making initial email, phone or face-to-face contact.

Your social media presence and ranking in online searches—or lack thereof—can make or break a deal. Likewise, conducting digital marketing campaigns prior to your events can increase engagement in your topic and drive attendance beyond the norm.

Contact your local Ricoh DBM/BSM and use our digital marketing offerings to forge deeper connections with customers in the digital world.

Search Engine Optimization (SEO) Lift your company’s search engine rankings in organic web searches and learn how pay-per-click advertising can boost your online visibility.

Campaign/Event MarketingConfidentially target your customers with free, customizable MarketBridge email templates and landing pages for events—with click-through reporting.

Give customers what they want — information

WorkIntelligent.ly Content Syndication Ricoh’s WorkIntelligent.ly site contains timely and insightful blogs, articles, eBooks, whitepapers and other content that address the every day business issues faced by SMB, Enterprise, Healthcare, Production, Legal and Higher Education customers. Now you can populate your dealership’s website with an automatic stream of these educational resources directly from our award winning site to engage your customers and prospects. This custom package from Ricoh offers the following benefits to your dealership:

• Custom RSS Feed Streaming WorkIntelligent.ly Content Directly on Your Website

• Allows Visitors to Return to Your Homepage Directly from WorkIntelligent.ly

• Real-Time Access to WorkintelIigent.ly Content Designed to Prime Prospective Buyers

• WorkIntelligent.ly RSS Feeds for Your LinkedIn Profile Page

DIGITAL MARKETING

Social Selling Learn how to leverage your LinkedIn profile to target potential customers, become a thought leader and position yourself as an industry influencer.

SEMINARSReaching out to customers, generating new leads and understanding the specific dynamics of a market can be time consuming if you’re trying to do it all on your own. Ricoh has a wide variety of seminars to help your dealership grow your business and stay on top of continually shifting market forces. Contact your Dealer Business Manager, Business Support Manager or Ricoh Field Marketing Manager to take advantage of these seminars.

Monday Mornings with Ricoh Marketing Learn how to differentiate your dealership during weekly 20-minute calls every Monday morning (11 am EST/8 am PST) where we’ll highlight the latest Ricoh resources, tools, products and software available to help you sell. These webinars provide valuable content you can share in your internal meetings and will be recorded and posted on InfoCenter and DealerSource.

Demand Generation Discover how to bridge the gap from micro-marketer to situational influencer by creating drip marketing campaigns, selling off-cycle and hosting events.

Ricoh Services WebExEvery month, Ricoh hosts a one hour Webex call focused to driving solutions/services into accounts. Each month we will focus on a vertical or horizontal market. During this call, we will discuss specific pain points/challenges specific to that market. There will also be time dedicated to specific workflow solutions/opportunities inside the account as well as specific solutions/services. The call will always end with success stories and wins in the specific vertical/horizontal market as well as how to engage resources through CHAMPS. If you miss a call, all sessions are recorded and posted to InfoCenter.

WEBINARS

Get up to speed on the resources available to your dealership and the very latest market insight from the convenience of your own office or personal devices. Ricoh Channel and Field Marketing hosts weekly and monthly webinars to keep you up to date on our tools and sales offerings. Invitations for these webinars are sent by Ricoh Marketing to registered League or DealerSource employees.

Vertical/Horizontal Business Development Program Gain market insight and competitive advantage in specific vertical or horizontal markets with business development programs focused on social media, demand generation, appointment setting, blitzes, role-plays, workflows, talk tracks, lunch-and-learns, and hands-on exercises that complement your sales process. This integrated sales and marketing program is designed to span over 90 days and make your sales representatives proficient in a particular market.

DIGITAL MARKETING

SEMINARS

Ricoh Family Group WebsitesWe want you to succeed and grow, and that’s why we support dealers on our Ricoh Family Group Websites. Customers can find and connect with our dealers through all of our brand websites. Our dealer locator pages enable customers to quickly search by product categories, proximity, zip code or state. While on our sites, they can even delve deeper into product or service information, read case studies or learn more about our family as a whole.

Convergence MagazineConvergence Magazine is our platform to share industry information and the latest news about the Ricoh Family Group with our dealer community. Share your success story with the broader community by submitting a topic and background information to your DBM or BSM or send it to the Editor, Philip.hellman@ricoh-usa.com. Or, if you have a flare for writing yourself, submit a written article for consideration and placement in the magazine.

Videos — Ricoh TV (YouTube)Video is one of, if not the, most preferred methods of digesting information for highly visual consumers today. And we’re right on trend with Ricoh TV on YouTube. Your customers can subscribe to get notifications of new videos, view playlists and even participate in discussions. With more than 50 videos and counting, Ricoh TV is yet another point of connection for your customers to learn about your products, solutions, professional services and game-changing innovation. Share content from Ricoh TV and help position your dealership as a true thought leader.

Converg.x VideosConverg.x is an RFG YouTube channel dedicated to RFG dealers. Find the latest technologies, new marketing tools, current market trends and innovative ways to collaborate in a rich media environment.

COMMUNICATIONS

ADS

ADS

ADS

ADS

ADS

EXPAND YOUR BRAND

Branding/AdvertisingPromoting your dealership—on the airwaves or the printed page—can be a powerful tool to expand your brand and reach new clients or reinforce your brand with existing customers. Leverage our existing brand-building advertising to help you captivate audiences and communicate the advantages of the Ricoh Family Group products and services you provide.

Key Brand- Building Topics

• Technology

• Service

• Connectivity

Ricoh Family Group Radio and Print Advertising Capture more mindshare with ready-made advertising—which you can tailor with your brand message and elements—and use in radio or print advertising campaigns. Work with your Dealer Business Manager or Ricoh Field Marketing Manager to obtain materials developed around three key brand-building topics—technology, service or connectivity.

How-To VideosInformation is king and video rules—at least when it comes to engaging customers and providing the answers they seek. Whether they are looking for help setting up a new MFP function, installing software, troubleshooting, or learning more about their solution, providing access to How-to Videos on your website can help you answer your customers questions quickly and accurately. Leverage our extensive how-to video catalog to reach your customers, deepen your relationships and provide helpful tips anytime, anywhere, from any device.

• Tier 1 – Add a free link on your company website directly to our manufacturer-branded (Ricoh, Savin or Lanier) directory of videos.

• Tier 2 – Get your own customized how-to videos landing page—with your dealership name and logo—for a nominal one-time set-up fee of $700.

Ricoh has a variety of tools available to help your dealership succeed and grow. You can also view many of these tools at rfgdealers.com or the Ricoh DealerBuzz app.

RFG Dealer Toolbox WebsiteImagine the convenience of having just about every tool you need in one place. The rfgdealers.com website is your one-stop page for quick links to the most frequently used Ricoh tools and websites. From one convenient location you can access communication tools and training sessions, track quarterly promotions and dealership incentives, locate social media pages, manage orders for parts, accessories and service and much more.

RFG DealerBuzz AppGet the latest buzz from Ricoh right on your mobile device—anytime, any place, anywhere—with the RFG DealerBuzz app. Download this app, designed for Android, iPhone and iPad devices, to see the latest news and social media posts from Ricoh, view featured videos, access the RFG Dealer Toolbox website, quickly connect to the Ricoh, Savin and Lanier websites and our workintelligent.ly content marketing site.

Dealer Value PresentationWhen you’re presenting to a client, you need to communicate your dealership’s value—along with the value of Ricoh, Savin and Lanier. The Dealer Value Presentation lets you take one master presentation file that showcases the value of Ricoh, Savin or Lanier and customize it with your personalized message, core values and services. Work with your Dealer Business Manager or Field Marketing Manager to help you position your dealership against the competition and speak to your unique skill set.

SALES & MARKETING TOOLS

InfoCenterLooking for a one-stop information source for your sales team? Accessed through The League, the InfoCenter is Ricoh’s model and product information repository for current and past hardware, software and solutions. It aggregates all the information your sales force needs to stay up to date—sales information guides, user guides, product brochures, MSRP pricing, published major account (SAS) pricing, demos/virtual tours, vertical market information, product photos and product awards & reviews. It also includes other RFG resource sites such as MarketBridge and the Portfolio Selection Tool.

DealerSourceDealer principles can rely on DealerSource for all dealer information and management tools in one convenient place. Here, they can find hardware pricing, aftermarket pricing, promotion/incentive announcements, service cost/pricing tools, dealer trip information/standings, rebate credit reports, social media posts, Ricoh news—as well as information to manage the sales team.

MarketBridgeA self-serve marketing campaign portal, MarketBridge enables dealers to find, order, customize and execute campaigns—quickly, easily and on demand. The portal includes e-mail and direct mail templates, event registration materials, telemarketing resources and more to help you generate and nurture leads efficiently and cost effectively. Campaign materials reside in a central repository, which you can browse or search using keywords or titles. After you make a selection, you can fill in text variables and upload pictures and logos. You can even submit your target audience criteria and purchase a list. Check out is simple – just use the shopping cart and MDF credit and/or a credit card. Emails and event materials are free. Printed materials and lists can be purchased.

SALES & MARKETING TOOLS

SALES & MARKETING TOOLS

Ricoh Business BoosterOwners of production print enterprises are busy people embroiled in a demanding industry. They have little time to focus on business development. Ricoh Business Booster is a value-added program developed just for this industry that gives your customers access to business tips, strategies and whitepapers from industry experts— as well as marketing materials—to help your customers grow their business. Dealers can also use the vast resources on the website to train your sale teams on the intricacies to selling into Production Print.

Monster in a BoxMonster in a Box packs the powerful competitive punch you need to sell new technology and solutions. Based on the successful Monster Mayhem training, this tool provides the latest content and delivery methods based on intelligent data obtained from our competitive testing lab. It contains up-to-date materials that are modular and repeatable for multiple training sessions—and it’s accessible 24/7 on InfoCenter.

Simplified SolutionsCustomers want to work with dealers that understand their unique business needs and challenges. Our Simplified Solutions Series is designed as an educational tool to help sales professionals learn more about and focus on solving customers’ problems. Since business outcomes are becoming increasingly important to your customers—even more than the hardware itself—dealers can leverage the customer challenges, statistics and research to demonstrate their industry knowledge and situational fluency. All Simplified Solutions Series collateral can be found on InfoCenter and DealerSource.

SALES & MARKETING TOOLS

Online System Configurator ToolTailoring a system to the precise needs of your customer can help you win the business. But, first, you need to know which optional features are compatible with the device. Use the Online System Configurator Tool to ensure the features you want to add are compatible with the device. It’s as simple as choosing a system model, selecting your options and saving or emailing the results.

Product Slip Sheets & Proposal TemplateFrom B&W and Color MFPs to Wide Format and Production Printers, the Ricoh Product Slip Sheets provide a brief overview of each solution while also including key features in a one-page, client-ready document. Whether you chose to use the slip sheet by itself, or combine it with the included, customizable proposal template, you are one step closer to sealing the deal.

How to use the all new… Ricoh Product Slip Sheets & Proposal Template

Overview From B&W, to Color MFPs, to Wide Format and Production, the Ricoh Product Slip Sheets provide a brief overview of each solution while also including key features in a one page, client ready document. Whether you chose to use the slip sheet by itself, or combine it with the included proposal template, you are one step closer to sealing the deal. Using the Slip Sheets Simply find the solution(s) you are looking for by scrolling though the slip sheet document or by using ‘Ctrl-F’ to search based on key-words. Copy the applicable page(s) to your own document or delete the ones you don’t need. Using the Slip Sheets w/the Proposal Template Find the needed solution(s) using the process above and then copy into the proposal template. You can customize the document by adding your dealership name, logo, timeline, cost savings, etc.

TMG Web StoreWant a leave behind or gift that will reinforce the Ricoh, Savin or Lanier brand with your customers? Or perhaps some apparel to make your team stand out during trade shows, business functions or sales calls? Dealers can use earned co-op funds to purchase a wide variety of promotional items at the TMG Web Store—men’s and ladies apparel, business gifts, tradeshow/promotional giveaways, technology, eco-friendly items and much more.

CHAMPSServices can help you distinguish your dealership from a sea of hardware providers. However, the infrastructure startup costs required to create a service from the beginning can be a detractor. The CHAMPS program enables our dealers to add more service capabilities to your portfolio without the heavy cost burden. When services opportunities arise with your customers, a Ricoh Family Group Dealer can request and receive assistance during the validate, propose and close steps of the sales process from our Enterprise Services organization. Additionally, CHAMPS currently provides certification and training. Contact your DBM or BSM for more information.

CHAMPS PortalTake a deep dive into our service offerings at the CHAMPS Portal. It contains information about four of our key services—Digital Imaging Services, Managed Document & Business Process Services, Production Print Services and IT Cloud Services. You’ll find overviews of each offering, training materials, target markets, instructions for ordering or submitting a sales opportunity and more. Through the portal, you can also track your services opportunities, download the CHAMPS Playbook, request follow up and provide feedback. Plus, get customizable customer-facing brochures, learn how to leverage services for specific verticals and learn how services have been successfully implemented in a variety of industries.

CHAMPS PlaybookYou want to take your services capabilities to the next level faster—with less risk—and you need an A to Z instruction manual for delivering services to your customers. The CHAMPS Playbook provides just that. It’s an end-to-end view of the CHAMPS program and its supporting processes such as ordering, training, and sales tools. It also takes an action-oriented approach to selling services—with easy to understand, concrete next steps that can be used by any dealer to enhance their services-led capabilities. In this playbook, you’ll find descriptions of our services, FAQs, customer engagement scenarios and much more.

MDS DesignerCustomers want a clear picture of what their costs will be if they switch to your solution. The MDS Designer provides a comparative total cost of ownership (TCO) analysis that customers can easily understand. It’s a flexible, user-friendly, interactive application that enables our dealers to show each customer how much money they spend now versus what their spend will be after they switch to your solution. TCO calculations can be done for a single device or a complete document management fleet.

RICOH SERVICES

Ricoh USA, Inc., 70 Valley Stream Parkway, Malvern, PA 19355 1-800-63-RICOHRicoh® and the Ricoh logo are registered trademarks of Ricoh Company, Ltd. Savin® and the Savin logo are registered trademarks of Ricoh Americas Corporation. Lanier™ and the Lanier logo are trademarks of Ricoh Americas Corporation. All other trademarks are the property of their respective owners. ©2016 Ricoh USA, Inc. All rights reserved.

RICOH FAMILY GROUP DEALER MARKETING VALUE-ADDED SERVICES