rick whittington consulting firm profile
DESCRIPTION
We help companies use their website as a lead and revenue generating machine.TRANSCRIPT
1Web Design / Online Marketing / Lead Generation
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Take your business to the next level with web design
and online marketing that will drive more leads and sales.
Let us show you how.
Web DesignTurn to page 3
Turn to page 15Online Marketing
Lead Generation
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Your website should be designed to deliver results,
not for fancy accolades that don’t improve your
bottom line. We think that a website is more than
an art project and should be treated as such.
It’s important to understand your business goals,
your challenges and your target market, and then
to design a highly-functional, engaging website to
meet your business’s specific needs.
Your WebsiteThe Hub of Your Online Presence
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{Let’s look at 3 must-haves for an effective website.
A responsive design that adapts to any screen, like a smartphone or tablet.
Intuitive layout and functionality that creates an ideal user experience.
Content that resonates with your customer base and their goals, and generates new business leads.
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1Compatible With Mobile Devices, Too
Don’t you love your smartphone? We live on ours.
Did you know that mobile traffic from smartphones
and tablets accounts for over 25% of all traffic
online? As more and more people are using
portable devices to browse the web, it’s critical
to build a website that adapts to any screen size.
A smart website design will not just shrink to fit a
smaller screen, it will actually reformat the page
to make the site more usable on different devices.
This isn’t the future, your visitors expect it now.
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2Optimum User Experience
“Where do I click?” Websites are a great medium
for conveying lots of information about what
your company does and the products/services
offered. However, many times companies
design a site that talks about the company rather
than how they can benefit their customers.
A website, properly designed with the user in
mind, will present the most important information
that a customer needs first, and then guide visitors
through next steps, creating a path that is intuitive
and leads to a desired action.
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3Speaking To Your Prospective Customers
Websites used to be like business cards: a place for
contact information and maybe a brief overview of what
you do. Times have changed. Now, with a well-designed
site you have the ability to form a connection with
your customers and speak directly to their needs and
challenges with targeted content and messaging.
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Questions to Ask Before Your Website Redesignrickwhittington.com/redesign-questions
Start with your customers. By listening to
customers’ questions during the sales process,
you can get to the root of what they are looking for.
It’s helpful to develop buyer personas, or fictional
representations of your ideal customers, to identify
common traits of your target market and their needs.
That research should be the basis for creating
impactful website copy that resonates with your ideal
prospects. It will also provide information to direct all
of your online and offline marketing efforts.
Speaking of marketing...
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Online MarketingThe Voice of Your Online Presence
Traditionally, online marketing has been more
“disruption” than attraction using excessive banner
ads, unsolicited emails and expensive paid search
budgets that don’t produce new customers.
However, we have proven that we can drive
superior ROI by implementing an “inbound”
approach. This means telling your company’s
story and helping customers find you.
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{Let’s create a powerful online marketing machine.
Drive traffic to your website with engaging content for your visitors.
Convert visitors to leads with compelling content offers.
Nurture leads to customers with constant communication.
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1Drive Traffic to Your Website
Creating engaging content is the single
most effective way to attract new visitors to
your website. To start, we partner with you
to build a blog and write informative posts
that answer visitors’ questions.
Next, we share that content on social networks
to engage with your prospects. We also optimize
your site’s content with terms that your prospects
search for to ensure you are appearing prominently
on search engines, like Google. In addition,
we can advertise to supplement your traffic
driving strategy.
So you’ve got more visits, let’s get more leads!Content Marketing Provides123% Lift in Website Traffic
rickwhittington.com/content-lift
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2Put yourself in your prospect’s shoes. What
additional information might be valuable to their
decision making process? We create downloadable
content like white papers, guides, or case studies
to fill those voids on your site to further inform
prospects and build confidence.
By offering this premium content
in exchange for your prospect’s
basic contact information, such as
a name and email address, you’re
able to begin a relationship and
convert a visitor into a sales lead.
Convert Visitorsto Leads
Now, how can you nurture that relationship and
land the sale?
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3Even after leads leave your website, it’s important to
maintain contact and continue to provide information
that guides them to a point of sale.
To do this, we create automated email sequences,
or “drip campaigns,” strategically designed to
deliver personalized information at the right times
in the purchasing process. This system nurtures
leads into paying customers and does so without
bogging down your sales team.
So how do you measure
the effectiveness of these
marketing efforts?
Nurture Leads to Customers
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We analyze website and marketing results to ensure
that you’re hitting your goals and continuously
improving. We don’t just provide reports, but, through
regular updates and monthly in-person reviews,
we explain what key metrics mean, identify what
activities drive those metrics, and isolate areas of
opportunity. We also find ways for the online
campaign to complement your offline, more
traditional marketing.
We can tie marketing efforts to real revenue to
prove the value of the campaign to your business’s
bottom line.
But don’t just take our word that this stuff works...
Analytics and Insights
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“”
We designed and launched a new website for a plastic storage tank
manufacturer, then implemented a comprehensive online marketing
program consisting of content offers, blogging, search engine
optimization, lead generation, social media, and more.
What the client had to say...Just by reformatting our website, we increased traffic and wanted
to leverage the website to generate more sales leads. We were
apprehensive at first about online marketing because we know our
customers well, but we didn’t understand the impact of putting our
knowledge in a format to have them learn about our systematic
process online. We had a conservative goal for closed leads, and
we blew that number out of the water.
Case StudyA Plastic Tank Manufacturer
Website visits up over
Leads up over
Incremental sales of over
40% 375% $250k
Results from
02/2013 to 10/2013
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Rick Whittington Consulting is a website design, development and online marketing agency located in Richmond, Virginia. We help companies that seek new growth create effective online marketing plans, including the keystone of those plans–a website. Because each individual client’s goals and needs are different, we listen, research, design and build highly functional websites and marketing plans to meet our clients’ unique goals. We strive for quality in all work that we do, and that translates to tangible, measurable results.
About Us
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Rick WhittingtonPresident
Winston CheneryInbound Marketing Manager
Lina CalinAccount Manager
Chip StevensWeb Designer & Developer
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Rick Whittington Consulting • 804.335.1477 • RickWhittington.com
117 South 14th Street, Suite 310 • Richmond, Virginia 23219