rich media and small data keynote from ims san fran 2013
DESCRIPTION
In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.TRANSCRIPT
Rich Media,Personalizationand the Power of Small Data
Allen Bonde @abonde
#IMS13
GET MY ATTENTION
It Starts with a Story
MAKE IT ABOUT ME
DELIVER THE GOOD PARTS, WHERE I AM (WHEN I NEED IT)
Allen Bonde @abonde #IMS13
INFORM
Allen Bonde @abonde #IMS13
A brands need to think like news organizations
Allen Bonde @abonde #IMS13
B make YouTube your launchpad
PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY - InternetRetailer
Allen Bonde @abonde #IMS13
C less is more
Allen Bonde @abonde #IMS13
“Simplicity is the ultimate sophistication.”
Leonardo DaVinci
(early slogan at…)
Allen Bonde @abonde #IMS13
CONNECT
Allen Bonde @abonde #IMS13
IF YOUR AUDIENCE IS HERE…BE HERE
A Quick Word about Social
LOTS OF SIGNALS…and NOISE
THE FUTURE OF SOCIAL IS MOBILE
Allen Bonde @abonde #IMS13
MOTIVATE
Allen Bonde @abonde #IMS13
A focus on making (big) data actionable
Allen Bonde @abonde #IMS13
B bring data to where users are
CONSUMERS TIME SPENT on MOBILE = 10% AD SPENDING SHARE ON MOBILE = 1%
Allen Bonde @abonde #IMS13
C drive adoption by thinking small!
Allen Bonde @abonde #IMS13
“The real opportunity is not big data, but small data. Not
centralized ‘big iron’, but decentralized data
wrangling.”Rufus Pollock, Open Knowledge Foundation
Allen Bonde @abonde #IMS13
Think:
SimpleSmart
ResponsiveSocial
www.smalldatagroup.com
Allen Bonde @abonde #IMS13
LEARN MORE
Rich MediaYouTube.com/PulseNetworkTVDCG Rich Media Brief (see me!)
Personalization + Small Data
www.digitalclaritygroup.com/blogwww.smalldatagroup.com
THANKS!
Allen Bonde @abonde
#IMS13