rhetoric. what is rhetoric? rhetoric: 1) the art of persuasion through written, verbal or visual...
TRANSCRIPT
What is Rhetoric?Rhetoric:
The goal of persuasion is to change others’ point of view or to move others to take action.
Who is Aristotle?Aristotle is the most notable product of the educational program devised by Plato. He was Plato’s student. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethics to physics, biology, psychology, politics, and (including) rhetoric.
Tools of Rhetoric:Aristotle, the famous philosopher, thought that every argument
should have three main points.
The Rhetorical Triangle
Ethos:Definition: an appeal to a speaker’s character, credibility, or authority about the subject matter.
In order to convince people to agree with you, you need to establish that you are worth listening to.
If your audience thinks you are trustworthy, knowledgeable, likeable and respectable, they tend to believe you.
Ethos:One of the easiest ways to understand Appeals to Ethos is to think of celebrities and sports heroes endorsing products
Cosmetic companies choose beautiful models to promote their beauty products, but do you think they actually wear them?
Ethos:Deals with the appeal to a characters
sense of right and wrong
sense of justice and fair play
sense of what’s good for the universe
Forced Labor“The reasons for legal intervention in favor
of children apply no less strongly to the case of those unfortunate slaves…animals”
In the 1800s, children were forced to work as tailors and in factories and mines.
In the profit-driven world of factory farming, the welfare of chickens is a low priority. To provide a cheap consumer product, hens spend their entire lives in wire cages with as many as seven other birds. These "battery cages" are stacked one on top of another. Stress and extremely crowded conditions cause the hens to peck at one another, so farmers cut off a portion of their beaks with a hot blade.
Ethos:
Save Marine Life
Our oceans cover more than two thirds of the planet. They sustain a breathtaking array of marine life. Yet they are struggling to survive their greatest threat – human impact. Wherever they operate, industrial fishing fleets exceed the ocean’s ecological limits. They unravel the intricate web of marine biodiversity that makes the oceans vital to the earth's life support system.
Ethos:
Logos:Logos is an appeal to logic.
Citing authorities and showing that your argument is well-researched to give an argument credibility.
Logos:Appeal to LogicConvincing someone
that you are reasonable and logical.
Supporting how your way is the best way with facts, evidence and statistics.
Speak to readers’ common sense.
Logos:Persuasive arguments that speak to readers’ common sense and logic. Things like FactsStatisticsExpert opinionsSurveysPolls If, then… statementsDefinitions of termsExplanation of ideasCause and effect
Logos: (Examples)A Snickers bar has 280
calories and 30 grams of sugar. That’s not very healthy.
A recent study found that students who watch violent TV tend to be more aggressive towards others.
One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
Pathos:Appeal to EmotionsAn audience is
more likely to agree with your positions if you can inspire an emotional connection with them – get them to feel what you feel