Rhetoric On the Town

Victoria FernandezPeriod 1

• Produced by National Guard

• Recruit individuals to become part of the National Guard

• Most specifically, teenage girls who might not be the stereotypical individual interested in joining the National Guard.

• Use of role model who might be relatable to teenage girls

• Perceives the National Guard to be glamorous

•More recruits

• Produced by Candie’s and Kohls

• Persuades audience to purchase Candies brand products

•Target audience is teenagers since it was found in Seventeen Magazine.

• Bold, contrasting letters

• Celebrity endorsing products

• Actual clothing is left out and the brand is actually what is being sold.

• Produced by Ziploc Freezer Bags

• Persuade individuals to buy product

• Target audience is mothers who are usually the ones responsible for doing the shopping; found in First Women’s Magazine

• Strong image symbolizing money as freezer-burned food.

• use of a faulty analogy

• Mothers may begin to buy Ziplock bags to prevent their family from throwing away money; Ziplock wins.

• Produced by Celsius

• Persuade consumers to purchase product

• Target audience is individuals concerned with their weight or fitness; found in fitness magazine

• Can is in front, use of bright colors, bold letters, claims the product taste great and burns calories

•Pictures depict happy active people in the outdoors

• Missing information: Exercise and healthy eating is actually needed to be fit.

• Company gains

• Produced by Kellogg's

• Persuade consumers to buy Kellogg's All-Bran cereal

• Target audience is adult women concerned with health; found in First Women’s magazine

• Testimonies from people who ate Kellogg’s All-Bran Cereal

• Ad claims the cereal “helps the body work better.”

•Missing information: how the cereal works to improve health and why its so healthy

• Company misleads the consumers to buy the product to become healthier