rezstream webinar: is your booking engine doing enough to convert visitors?
TRANSCRIPT
Convert More Online Reservations…
Josh WiseVP Customer Success
Why Are You Here?
What’s in it for you?
Revenue Savings Efficiency
Poll Question 1
Why
Are lookers exiting?
Reasons for exit…
Usability
Pictures
Unit Descriptions
Deposit Payments
Harsh Cancel Penalties
Reasons for exit
Poor Usability Examples
Usability Best Practices
• Easy to use
• Limited clicks to accomplish the process
• Clean and professional
• Clearly identify how many steps and what step they are on
Reasons for exit
Poor Picture Examples
Picture Best Practices
• Professional is ideal (Some > None)
• Show the experience through pictures
• Recommended quantity is 4-6
• No pictures is unacceptable!
Reasons for exit
Poor Unit Descriptions
Unit Description Best Practices
• Don’t leave it blank
• If your units are unique, explain that.
• 2-3 sentences is ideal (NOT 3 paragraphs)
• Amenities, view(s) and floor level are important. Lamp shade details are not.
Deposit Payment Best Practices
• Have one!
• The less intrusive the more likely
Cancel Policy Best Practices
• Limit your strict policy
• Smaller fee instead of the entire deposit paid
• Tiered levels of cancellations
Poll Question 2
What’s New?!?!?
New Revenue Drivers REVENUE
HOW DO YOU DRIVE REVENUE?
Price Checker Exit Pop Up Re Targeting• It’s compares the price of
your inventory on OTAs vs. your website
• Designed to give the guest the piece of mind not to shop your rates and then ultimately get distracted and find your competition. (Keeps them on your website)
www.thehotelsnetwork.com
• Follows the visitors mouse when inside the BE. It knows when they go to close the window and pops up with a custom message to entice them.
• You can control the message. You can control the step it displays on (If your BE supports it)
www.optinmonster.com
• When someone enters an email address on your website, form, newsletter signup and touches your BE but doesn’t book…..it sends follow up emails to promote finalizing the booking.
www.cartstack.com
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Questions?
