Audience

Question 2c

How to write question 2c

• Question 2a and 2b are the easiest on the exam paper

• Question 2c asks for your own detailed examples to identify how audience respond differently and how texts appeal to different audiences

• You cannot use the same case studies as the examples you use for Q3

The Structure of 2c

• Firstly (and don’t forget) you must introduce which examples you are going to use.

• You should use the examples you feel most comfortable with (you can use your own at your own risk)

• You must use a theory, detailed audience categories and ‘readings’

Things to include

• Young and Rubicam’s 4c Model (psychographics)• Demographics (age, gender, employment categories)• Pick and Mix theory• Hypodermic needle theory• Uses and gratifications theory• Audience profiling• Preferred/oppositional and negotiated readings.

Create a case studyIdentify any text that you can use for Q2c

• Apply a theory to it• Mention the audience or audiences• What ‘readings’ are there for the audiences (preferred,

oppositional, negotiated)

• Try to write at least 2 paragraphs – then we will share … because sharing is good

Homework• You have 1 month until the exam. Every week (even study

leave) you will be required to produce a case study and email it to me.

• You will select any media text (print or moving image) and explain how your text represents:

• Gender, ethnicity, age, disability, regional and national identity, issues and events

• Your case study must include at least one of these. • Feel free to use the revision texts on the blog.