revised case statement 11 2-11
DESCRIPTION
TRANSCRIPT
Raisethe
Curtain!
The New Theatre 1912-35 Commissioned by Julius L. Witz, (father of Tae Bonfoey), Fielding L. Olivier and Albert Shultz.
Designed by T.J. Collins and his sons.
Built in 1912 by M. B. Stoddard (grandfather of Maynard Stoddard) and C.W. Lambert contractors.
Opened on June 16, 1913, seating 1,200 people on three floors.
Considered one of the most state-of-the-art theatres in Virginia.
Presented vaudeville, live events, silent films, and “talkies.”
Purchased by Warner Brothers on December 20, 1934.
1912 Italian Renaissance interior
c. 1919
Fire destroyed the roof and the interior
of the New Theatre
on January 23, 1936.
Named “The Dixie” by 14-year old Mildred Klotz (Mrs. Ralph Degen) who won the $50 prize and a lifetime pass for
naming the theatre Following the fire, Warner Brothers hired John Eberson, one of the most prominent
theatre architects of the day. The Dixie was one the first theatres Eberson designed using Art Moderne style. He filled in the arched windows with art deco tiles and added “speed stripes" on the walls/ceiling and incorporated compass rose design in the light fixtures. He introduced one of the first triangular marquees and added one of the first neon blade signs.
The Dixie Theatre opened on December 15, 1936, and seated 885 people.
The Dixie over the years
1973 Richard & Thomas Hamrick and Forester Taylor purchased The Dixie.
c. 1980 Wayne Spaid reconfigured it as a four-screen movie house.
Currently, Adam Greenbaum rentsThe Dixie as a four-plex cinema.
Staunton Performing Arts Center
. . . to create a performing arts centerwhere there are
performances and educational eventsthat are available and accessible to
all interested persons, both adult and youthby restoring and renovating
the historic Dixie Theatre andthe adjacent Arcadia Building.
MISSION STATEMENT
Staunton Performing Arts Center
A theatre district exists in downtown Staunton where a variety of
performances is offered on any given day or evening.
The Dixie Theatre is restored to its 1936 Art Moderne appearance, creating a 525-seat Main Stage Theatre for performances on stage and screen.
The Center presents concerts, music, dance, national touring companies, community productions, lecture series, children’s theatre, and movies and remote productions in HD on the big screen.
The Center offers professional performances for children during the school day.
The Center provides spaces for parties and events other than performances.
VISION STATEMENT
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Accomplishments to date• Retired mortgage on The Dixie
• Replaced The Dixie roof and removed asbestos
• Purchased the Arcadia
• Created the plans and renderings for the Arcadia Building and renderings for the Main Stage Theatre
• Held Focus Groups
• Created a Strategic Plan
• Held great events, including 7 Annual Galas; 4 Cabarets presenting 13 different acts; 4 children’s productions, 13 shows, at The Dixie; full-length production of Disney’s Beauty and the Beast, 5 shows, at the Frontier Culture Museum; Virginia premiere of the movie A Prairie Home Companion and following celebration
• Consulted with theatre designers, technology experts, legal counsel, tax accountant, historic preservation consultant, planning consultants, and architects
• Received clean, professional audits
Enlarge lobby, concession, and box office spaces.
Create second floor lobby, rehearsal, and administrative office spaces.
Provide dressing rooms & green rooms.
Expand restroom facilities.
Install elevators
Enhance earned income potential by creating rentable spaces.
Integrate the look of the facades as much as possible.
Overall goal: integrate two properties into one theatre complex
Restore original 1936 Art Moderne elements.
Conduct formal paint analysis to determine original colors.
Restore original balcony rail.
Restore historic marquee.
Install accurate reproductions of period carpeting, fabric, and stage curtain.
Install state-of-the-art systems.
Restore and renovate the Main Stage
Interior of The Dixie, 1936
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Main Stage Theatre
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Main Stage seating might have flat floor near stage like plans for the
Takoma Theatre, Washington, DC
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First Floor Lobby
Renovate the Arcadia for lobby, theatre support, and rental opportunities
Second Floor Lobby
Community events
Mary Baldwin College Broman Series
Faculty and Student Recitals
Heifetz International Music Institute
Staunton Music Festival Waynesboro Symphony Orchestra
Woodrow Wilson Presidential Library lectures
Mary Baldwin College
Spring Musical
Regional performances
Jimmy Fortune
Waynesboro Players Bill WellingtonThe Ballet Box
Robin & Linda WilliamsJohn McCutcheon
Music, comedy, drama, and dance
Dr. John George Winston Cavani String Quartet
Ladysmith Black Mambazo
The Capitol StepsA Streetcar Named Desire
Chris Kattan
Live performances in high definition projected on the wide screen
Concerts Opera Plays Athletic events Awards ceremonies
Family and children’s programming
Super Scientific Circus Tomas Kubinek
Fred Garbo Inflatable TheaterTales & Scales
Mark Nizer
Vienna Choir Boys
Staunton could become an Ashland, Oregon Location:
In the Rogue River Valley at the foot of the Siskiyou and Cascade Mountain Ranges
350 miles north of San Francisco, California 250 miles south of Portland, Oregon
Population 21,630 (in 2007) (Staunton 23,967 in 2008)
Eight Theatres: Craterian Ginger Rogers Theatre Camelot Theatre Oregon Stage Works Oregon Cabaret Theatre Varsity Theatre Three Shakespeare Theatres: Angus Bowmer Theatre, New Theatre, and
Elizabethan Stage at the Allen Pavilion
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CURRENT PROJECT BUDGET - DRAFTConstruction and Renovation * $ 6,620,759 Main Stage Sound, Stage, and Lighting 1,551,499 Contingency Fee 758,805 Professional Fees: Design and Theatrical Engineering** 1,002,868 Hazardous Material Abatement 85,454 Mortgage Balance for Arcadia Building 397,700 Project Manager and other professional consulting fees 250,000
Estimated project need $10,667,085 Identified funding sourcesCapital Campaign Pledge Balance 150,000 Cash 250,000 Net Sale of State AND Federal Historic Tax Credits *** 2,514,730 Net New Market Tax Credits **** 2,400,000Estimated Enterprise Zone (60% of $250,000, eq. from B. Hamilton) 150,000
Total Identified funding sources $5,464,730 ESTIMATED REMAINING NEED $5,202,355
* and ** K+L estimates (Kjellstrom + Lee Construction, Richmond firm, with office in Staunton)***net 30% of construction & engineering costs, includes Brokerage Fees**** net 30% of construction & sound, stage, lighting
“Main Stage Plus” need
Annual Economic Impact of the Theatre
Once the Staunton Performing Arts Center is operating it will:
Draw from a total population
of 271,000 from surrounding
counties and cities.
Draw a projected annual attendance of 59,844.
Add $190,753 to city of Staunton tax revenue.Make an economic impact on the community of $1,936,835*.
*Per American for the Arts’ Arts and Economic Prosperity Calculator
Community PartnersThe success of the Staunton Performing Arts Center will represent the true power of partnerships. We will work collaboratively with the following key organizations to further strengthen the arts and quality of life in our region.
American Shakespeare Center
Ballet Box
CenterStage!
Frontier Culture Museum
Heifetz International Music Institute
Historic Staunton Foundation
Mary Baldwin College
Schola Cantorum of Waynesboro
Shenandoah Civic Dance Company
Staunton Choral Society
Staunton Music Festival
Stonewall Brigade Band
Stonewall Jackson Hotel & Conference Center
The Arts Initiative at Virginia Tech
The Ovation Singers
Valley Symphonic Concerts
Wayne Theatre Alliance
Waynesboro Choral Society
Waynesboro Players
Waynesboro Symphony Orchestra
Woodrow Wilson Presidential Library
Public and private school districts (grades K -12) from Staunton, Augusta County, and surrounding region.
Why we need the Staunton Performing Arts Center
1. Entertainment: To enhance entertainment and educational opportunities in the region by providing a state-of-the-art venue. 2. Economy: To enhance the economic success of the City of Staunton and Augusta County, thus supporting “destination tourism” by creating a “Theatre District.”
3. Children: To provide a live, major theatre experience for children that cannot be provided in our schools and will supplement their arts education. 4 Architecture: To save The Dixie, one of America’s most unique Art Moderne theatres of the 1930s – an architecturally-significant historic theatre designed by the renowned theatre architect John Eberson (1875–1954). 5. Quality of Life: To enrich the quality of life in this culturally rich area and historic community.
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• This area is brimming with cultural activity and talent and yearning for more.
• City Council and City Administration are very supportive and invested in downtown.
• SPAC has saved an important American historic theater.
• We have the potential to make a significant economic impact by renovating and activating two historic buildings downtown.
Positives
• The economy.
• The competition for money from other good projects.
• The improvements we have done for The Dixie don’t show.
• The public perception due to the lag time in implementing the project.
The current climate
Challenges
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Create an ACTION TEAM to empower and re-energize our project by involving key community leaders with a fresh perspective.
Re-imagine the use of The Dixie and the Arcadia.
Consider possibilities for partnerships and cooperative efforts.
Recommend realistic solutions that will result in a sustainable project.
Enhance the Building Committee to form a Facilities Master Plan Team to work with the architects and determine the final project design.
Expand the Board of Directors.
Create a Capital Campaign Team.
Leadership Initiative
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Create a month-by-month organizational plan – how the funds will be raised for the project and steps taken that take us through construction to opening.
Create a detailed and compelling “operating business plan” for the first 2-3 years of operation once the project is complete – with commitments from potential users and partners.
Create a detailed organizational plan and business plan
Staunton Performing Arts Center Board of Directors and Staff
Janie Ballurio, President Melaleuca Wellness Company
Tom Cook, Vice President Retired, U.S. Air Force
Bev Coffman, Secretary Shutter Up Company
Lou Ann Vincent, Treasurer Sheppard and Vincent, CPAs, PC
Susan Brown StellarOne Bank
Brandon Collins Arts Advocate
Ray Cubbage Miller House B&B Inn
Brent Douglass Mary Baldwin College
Rosallen McMath Community Volunteer
Herb Godschalk Fisher Auto Parts
Douglas Roller Next Generation Design
Karen Romig Staunton Visitors Center
Justin Reiter Heifetz International Music Institute
James Robertson Arts Advocate
Emmett Toms Dominion Virginia Power
Helen Willard Fisher Auto Parts
STAFF
Judith Mosedale Executive Director
Jennifer Hudnall Office Manager
Staunton Performing Arts Center Advisory Board
Robert N. Avery Artist
John Avoli Frontier Culture Museum
Kit Carter Coffman Caarter Tree Farm
Rick Chittum Chittum’s Tree Farm
Lee Cochran Community Volunteer
Ralph Alan Cohen American Shakespeare Center
Talmage Cooley Retired, Judge
Thomas DahlTriangle Realty
Joe Dockery Dockery Clinic of Chiropractic
Tommie Duke Duke and Fitzpenn
Dudley “Bud” FlandersRetired, Attorney
Jimmy Fortune Professional Musician
Pamela Fox Mary Baldwin College
Bill and Kathy Frazier Frazier Associates
Marney Gibbs Community Volunteer
Paulyn Heinmiller Grey Gables Farm
Karen Elizabeth Hembree Sprint Corporation
Linda Holden The Fashion Gallery
Ernest Holley Retired, High School Counselor
Pamela Huggins Community Volunteer
Jennifer Kirkland Attorney, Musician
Michael Organ Belle Grae Inn
Carl Rosberg nTelos Corporation
Mrs. Roy R. Smith Community Volunteer
Larry Smith Nationwide Insurance Company
June Steel Community Volunteer
Sergei Troubetzkoy Bedford Bureau of Tourism
Robin & Linda Williams Professional Musicians
We hope that you will help us Raise the Curtain