retailing management · ethics in retailing ethics in retailing ethical challenges fall into three...
TRANSCRIPT
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RETAILING
MANAGEMENT
Prepared by
B. Swathi, Assistant Professor
Department of MBA
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UNIT I
INTRODUCTION TO RETAIL
MANAGEMENT
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RETAIL MANAGEMNET
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Defining RM
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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EVOLUTION OF RM
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FACTORS OF RM
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TYPES OF RETAILERS
Department Store
Supermarkets
Warehouse retailers
Specialty Retailers
E-tailer
Convenience Retailer
Discount Retailer
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INDIAN RETAIL INDUSTRY
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INDIAN RETAIL INDUSTRY
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GLOBAL RETAILING
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RETAILING IN ASIA
• UNITED KINGDOM
• FERMANY
• FRANCE
• BRAZIL
• RUSSIA
• CHILE
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SERVICE RETAILING
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SERVICE RETAILING
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RURAL MARKETING
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ETHICS IN RETAILING
Ethics in Retailing Ethical Challenges fall into three interconnected categories: •Ethics •Social Responsibility •Consumerism Ethics Ethics relates to retailer’s moral principles and values. Social Responsibility A retailer exhibiting social responsibility acts in the best interests of society – as well as itself. The challenge is to balance corporate citizenship with a fair level of profits for stock holders, management, and employees. Consumerism Consumerism relates to the activities of government, business and other organizations that are designed to protect individuals from practices infringing upon their rights as consumers.
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UNIT II
UNDERSTANDING SHOPPERS & SHOPPING
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Unit- II
UNDERSTANDING SHOPPERS & SHOPPING
The concept of shopping can be understood from a number of different perspectives. In order to develop a conceptual framework and a holistic view of shopping and shopping behavior, shopping could be viewed from three dimensions:
a) The shopping environment
b) Shopping in a socio-cultural context, and
C) Shopping and the individual.
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SHOPPING BEHAVIOUR
•Physical setting
• Social setting
• Temporal perspective
• Task definition
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THE CUSTOMER DECISION MAKING PROCESS
NEED
↓
INFORMATION GATHERING/SEARCH
↓
EVALUATION OF ALTERNATIVES
↓
PURCHASE OF PRODUCT/SERVICE
↓
POST PURCHASE EVALUATION
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INDIAN SHOPPERS
DEMOGRAPHIC OF INDIAN SHOPPERS:
Population growth
Life expectancy
Age segmentation
The middle class
Rural shoppers
Socio cultural profile
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DEMOGRAPHICS OF INDIAN SHOPPERS
DEMOGRAPHIC OF INDIAN SHOPPERS:
• Population growth
• Life expectancy
• Age segmentation
• The middle class
• Rural shoppers
• Socio cultural profile
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The psychographic profile of Indian shoppers as follows:
• Segments of men
• Segments of women
• Youth Segments
PSYCHOGRAPHIC PROFILE OF INDIAN SHOPPERS
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Factors influencing the retail shopper in India
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Life style of Indian shoppers
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Shopping patterns in India
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Shopping patterns in India
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Consumer spending patterns in India
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UNIT III
INTRODUCTION TO RETAIL FORMATS
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Unit- III RETAIL FORMATS
• The retail format is the store 'package 'that the retailer presents to the shopper .A format is defined as a type of retail mix used by a set of retailers. It is a place, physical or virtual, where the vendor interacts with his\her customer. The store format depends on the mix of variables such as assortment, price, transactional convenience, and experience that retailers use to develop their business strategies.
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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CLASSIFICTION OF RETAIL FORMATS
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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STORE STRATEGY MIX
The major types of non store retailing are:
• Direct marketing
• Tele marketing
• Online retailing
• Direct selling
• Automatic vending
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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NON STORE RETAILING
The major types of non store retailing are:
• Direct marketing
• Tele marketing
• Online retailing
• Direct selling
• Automatic vending
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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OTHER FORMATS
1. Malls
2. Supermarkets
3. Videos Kiosks
4. Hyper markets
5. Discount stores
6. Street Vendors
7. Mom-and-pop Stores
8.Category Killers
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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VALUE BASED MODEL OF STORE FORMAT CHOICE
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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ATTRIBUTE BASED MODEL OF STORE FORMAT CHOICE
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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ATTRIBUTE BASED MODEL OF STORE FORMAT CHOICE
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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EVALUATING THE COMPETITION IN RETAILING
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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EVALUATING THE COMPETITION IN RETAILING
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
+
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MARKET STRUCTURE
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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PURE COMPETITION/PURE MONOPOLY
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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MONOPOLISTIC COMPETITION
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OLIGOPOLISTIC COMPETITION
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THE DEMAND SIDE OF RETAILING
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NON PRICE DECISION
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TYPES OF COMPETITION
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EVOLUTION OF RETAIL COMPETITION
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EVOLUTION OF RETAIL COMPETITION
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THE RETAIL LIFE CYCLE
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FUTURE CHANGES IN RETAIL COMPETITION
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FUTURE CHANGES IN RETAIL COMPETITION
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UNIT -IV
RETAIL PRICING
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Unit- IV:RETAIL PRICING
Factors Influencing Pricing: The porter‘s model can help to understand the influences of retail pricing.
• Customer
• Suppliers
• Competitor
• Government
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RETAILING OBJECTIVES
There are Four Types of Pricing Objectives:
• Survival
• Profit
• Sales
• Status Quo
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RETAIL PRICING POLICIES
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INTERACTIVE PRICING DECISIONS
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DIFFERENT RETAIL PRICING STRATEGIES
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PRICE ADJUSTMENT STRATEGIES
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SUPPLY CHAIN MANAGENT
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PARTICIPANTS IN SCM
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DECISION PHASES IN SCM
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TOOLS AND TECHNIQUES OF SCM
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DRIVERS OF SCM
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TYPES OF SUPPLY CHAIN
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DIRECT SUPPLY
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INDIRECT SUPPLY CHAIN
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SUPPLY CHAIN WIDTH
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CONTROL OF SUPPLY CHAIN
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FRAMEWORK OF SUPPLY CHAIN MANAGEMENT
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RETAIL INVENTORY MANAGEMENT
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RETAIL LOGISTICS MANAGEMENT
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EDI IN SCM
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TRADE SHOWS AND CONVENTIONS
• TRADE SHOWS AND CONVENTIONS are effective to reach many customer not reached with the regular sales force.
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UNIT -V
RETAILING BUYING & MANAGING RETAIL
OPERATIONS
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Unit-V: RETAILING
BUYING & MANAGING
RETAIL OPERATIONS
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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RETAIL BUYING
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OBJECTIVES OF BUYING
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ORGANIZATION BUYING
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RETAILING BUYING BEHAVOIUR
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MODELS OF BUYING BEHAVIOUR
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MERCHANDISING AND ASSORTMENT PLAN
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PROCESS OF MERCHANDISE PLANNING
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IMPLICATION OF MERCHANDISE PLANNING
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RETAIL BUYING GROUPS
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CONTRACT IN RETAIL
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TYPES OF LAYOUT
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GRID
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LOOP
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SPINE LAYOUT
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STORE DESIGN