retail_automation_solution

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SEI CMMi5C o m p a n yL E V E L

Client Overview

The Challenge

The company is a leading oil refining company in India, aimed at making

petro-marketing its core competency. The company deals in motor spiritsand high-speed diesel through 510 retail outlets spread across North East

India. The company believes in achieving international standards in

safety, quality and costs and has been conferred the status of a Mini Ratna

PSU.

The client was primarily using manual processes for retail outlet

operations. Where automation did exist, there were problems in data

capture. Lack of automation was severely affecting operations, leading to

an array of issues including inefficiency, wastage, time-consuming and

person-dependent operations, malpractice in fuel dispensation and high

costs. To make matters worse, the client was unable to control operations

and regulate the quantity and quality of fuel sold.

Realizing that it needed automated operations at retail outlets and

spurred by a government directive, the client engaged Wipro to design

and deploy a comprehensive solution. The solution was expected to

deliver the following:

! Ensure efficient operations, higher productivity and lower costs

! Guarantee fuel sales quality and quantity

! Provide real-time sales and stock data, billing information etc

! Allow the outlet to control operations at the local outlet level

Retail Automation Solution BoostsProductivity and Efficiency for a PublicSector Refinery

SNAPSHOT

ORGANIZATION

! Public Sector Refinery

INDUSTRY

! Energy

CHALLENGES

! Automating and integrating 500 retail outletsspread across North India

! Providing technical support for outlets in remotelocations

! Implementing Change Management processacross dealers, senior management

! Training dealers and attendants across the countryincluding remote locations

! Resistance from dealers from transitioning from amanual process to an automated one

SOLUTION

! End-to-end automation of all Retail Outlets andintegration with Head Office

BENEFITS

! Increased efficiency and productivity inmanaging overall retail outlet operations

! Enhanced customer satisfaction and sales bypreventing adulteration, allowing auto-replenishment of stocks and implementation ofloyalty programs

! Full control and real-time information on pricingand competition analysis

! Faster and more accurate financial reconciliation

! Increased sales by creating differentiation,

allowing sale of petro-products as brands

CASE STUDY : PROFESSIONAL SERVICESSystem IntegrationAvailability ServicesManaged Services

The company wanted to implement a retail

automation solution across 500 outlets

covering sales, delivery and transactions

including integrating all outlets with the

Company Headquarters. The client partneredwith Wipro to design, develop and

implement the solution for increased

efficiency and productivity.


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! Enable the company to manage its retail operations

spread across North East India and rest of India

!

The project posed the following challenges:

Providing technical support for outlets in remote

locations

! Implementing Change Management Process among

dealers and senior management

! Training dealers and attendants across the country

including remote locations

! Resistance from dealers from transitioning from a

manual process to an automated one

IT Environment :

! Database: MS SQL 2000/2005

! OS: Windows 2003 enterprise edition

! Application: Alphapetrol, Enabler Management,

Enabler Configuration, Fuel Reconciliation, Inform

! Reporting Tool: Jasper Report

! Controller Hardware: Enabler from Integration

Technologies from New Zealand

Wipro's SolutionWipro studied the client's business needs and designed,

developed and implemented an end-to-end solution.

Flexible and robust, the solution provides a 360-degreeview of the outlet and its operations. The solution has

enabled process automation while seamlessly integrating

operations with the Head Office. All information, from the

time the fuel leaves the refinery to when the retail outlet

actually makes a sale, is now available online and in real-

time. As a result, the client can now manage the supply

chain more effectively and profitably.

To enable real-time data extraction, Wipro has integrated

the Automatic Tank Gauge (ATG), the Dispensing Units

(DU), RFID Based Attendant Tagging Solution and theconvenience store Point of Sale (POS) with the retail

outlet's station server. Information on everything from

transactions and invoicing, to billing, payments options

used, credit and loyalty cards and DU attendants, can be

accessed from the server through a Wipro-designed user-

friendly and flexible interface. This allows efficient

management and remote monitoring of the retail outlet.

Wipro has also enabled the station server to generate reports

automatically after analyzing the data. The server also

sends information on stock reconciliation, automatically

suggests dynamic fuel pricing, and enables changes in the

DU card reader. It performs fuel sales trend analysis, offers

capability to order fuel and allow chain retailing of fuel. It

records fuel inventory valuation on the company's general

ledger. It also keeps track of sale volume and cost including

reconciling accounts at the end of the day.

The server is connected to the mainframe server installed at

the company headquarters. Reports can be accessed via the

internet from anywhere around the globe. The HQ server

saves the data and analyses sales trends, offers general

ledger financial capabilities, supports non-fuel business

processes and integrates with loyalty programs and credit

cards requirements. It also supports the fleet management

system, SAP, and enables planning of the marketing

budget.

The solution is marked by ease of deployment, use and

maintenance. It allows for high level of customization to

meet regulatory and business requirements of different

States, while incorporating world-class practices to managebusiness processes.

Earlier, Wipro undertook solution testing and training of

client staff before go-live operations. Post implementation,

Wipro was also required to provide application support at

all 500 retail outlets. Wipro uses its hybrid global service

delivery model to extend technical support. This involves a

mix of oncall and remote support. Whenever there is a

problem at any of the outlets requiring onsite physical

intervention, Wipro engineers stationed at the client's base

Copyright 2008 Wipro Infotech

CASE STUDY | Retail Automation Solution Boosts Productivity and Efficiency for a Public Sector Refinery


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location, travel to the problem location to resolve the issue.

For all other issues, Wipro provides prompt remote support

from the client's base location including support for remote

outlets.

Key Benefits

! Increased efficiency and productivity in managing

overall retail outlet operations

! Enhanced customer satisfaction and sales by

preventing adulteration, allowing auto-replenishment

of stocks and implementation of loyalty programs

! Full control and real-time information on pricing and

competition analysis

For issues requiring high level of technical expertise, Wipro

relies on its team of technical experts operating from

Cyprus, Singapore, China and New Zealand. This unique

model of service delivery has resulted in high uptimes to the

client at optimum costs.

! Reduced costs in terms of manpower and operational

expenses

! Faster and more accurate financial reconciliation

! Increased sales by creating differentiation, allowing

sale of petro-products as brands

Copyright 2008 Wipro Infotech

Contact Us

[email protected] more information on this case study email...

To know more about Wipro Infotech visit www.wipro.in

CASE STUDY | Retail Automation Solution Boosts Productivity and Efficiency for a Public Sector Refinery

Fore Court Cable Architecture at POC site

Forecourt

Smart Card PIN

Bill Printing

Fuel TankDispenser

ATG PIN

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