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Retail Review Hyper Market Pillars consultancy www.PILLARS-EG.COM [email protected]

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Page 1: Retail Review Hyper Market - PILLARS

Retail Review Hyper Market

Pillars consultancy

www.PILLARS-EG.COM

[email protected]

Page 2: Retail Review Hyper Market - PILLARS

Issues & Recommendation

• Start-up:

• Management Issues :

• Operational Issues

• Category Management issues

Retail Economy of Scale Spiral effect of (Low Economy of Scale – Sales Volumes and Values)

Short Term – Medium Term Strategic Planning

Implementation Plan Summary

Proposed Strategy Map

• Acceptus Project

• Maximize usage of rental of (Booth/Passage & In-Store Rental)

Implement Home Delivery

• Slow Moving Item Liquidation

• Category Sales & Rental Areas

Key Performance Indicators (KPI’s)

• Sales KPI’s

• Purchase KPI’s

Page 3: Retail Review Hyper Market - PILLARS
Page 4: Retail Review Hyper Market - PILLARS

Acceptus Project

Issues & Recommendations

Planning Short/ Medium Term

Implementation Plan

- Detailed

Table of Contents

1.1 Strategic Positioning lacks

1.2 Initial Investment Expected ROI

1.3 Intensified Competition

2.1 Lack of Retail Management

2.2 Top Management

2.3 Retail management

2.4 Management Theme

2.5 Staff Loyalty

2.6 IT Application 3.1 Lack Signage

3.2 Lack of Seasonal Calendar

3.3 Lack of Foot Fall

4.1 Category Management lacks

4.2 Category Locations and Shelf allocations

4.3 Category Missing

4.4 Butchery Quality Bakery Category Revenue

1. Start-up

2.Management Issues :

3. Operational Issues

4. Category Management issues

Note : Highest priority issues are listed - for the

interest of Fast Implementation and Focus

Page 5: Retail Review Hyper Market - PILLARS

Issues & Recommendation

1. Start-up:

Issue Details Priority Recommendation

1.1 Strategic

Positioning lacks

Intensified competition from “Fath’allah” &

Carrefour also the outlet can not compete

with high economy of scale

High Named as Hyper market despite lack of space , also can

not compete against key Known retailers – eventually

the Hyper should be properly positioned

1.2 Initial

Investment

Expected ROI

The Management Has heavily invested in

the start-up exceeding XX MM EGP , also on

the Capex level invested heavily in obtaining

expensive equipment , this resulted into

very high ROI Expectation

High On Short-Term / Immediate Management should look

for alternative to minimize P&L Losses in the form of

(Rental of Space) the would :

- Generate foot fall to the Hyper

- Generating profit and enhance P&L figures on short

–term bases

1.3 Intensified

Competition

Trade Usage of (delivery notes) versus

official Invoice

Relatively lack of pricing Advantage in

relevance to competition

High Due to current purchase volumes , would be more into

(premium retail offering as the brand of “Metro” or Based on Strategic positioning Assessment

Reaching Ideal Scenario is Difficult :

Trained Staff /Process /Management / Technology support

• The project has exceeded it’s budget (Start-up Costs) , As a result the project occurred higher ROI and eventually

• No Competitive Advantage in pricing / Spacing

Page 6: Retail Review Hyper Market - PILLARS

Issues & Recommendations

2.Management Issues :

Issue Details Priority Recommendation

2.1 Lack of Retail

Management

Management Lack heritage in retail sales or

strong brand in the field , this result into

purchases of (Capital Expenditures) at high

costs – Not economic

High Recruitment of Project Director with Retail

background to pass this critical period

2.2 Top

Management

Top Management Lacks with ownership of

the process

High Top management Agenda to be set (based on Criticality

and Time frames)

• Job Descriptions Review and assignment :

• Performance Measures and Performance appraisals

against KPI’s

• Objectives setting on Sales and Relate to Bonus

Scheme

2.3 Retail

management

No performance management indicators for

business progress

High Implementation of Known KPI’s to drive business performance

2.4 Management

Theme

Obvious that leadership lacks High Implementation of Incentive scheme / Bonus on

performance

2.5 Staff Loyalty Various late changes in management has

negatively impacted staff loyalty towards

the company a few benefits and motivation

is needed

High Compensation and benefits review is immediately

needed in order to positively impact work

environment

(Part-time HR consultant/ Manager is required to fix

critical staff issues)

• Lately top management has been changed / compensation and benefits is not in-line with other similar business

• Lack of Retail management knowledge / Focus / fast Decision making progress

Page 7: Retail Review Hyper Market - PILLARS

Issues & Recommendations

3. Operational Issues

Issue Details Priority Recommendation

3.1 Lack Signage Lack of signage that would indicate presence

of the outlet (inadequate signage)

High Light boxes and signage to be fixed Please refer to

Marketing Activities

3.2 Lack of Seasonal

Calendar

No events calendar year round and not

promoted

Medium Yearly event Calendar to be implemented Earlier –

prior to known seasons as (back to school – Ramadan

and other known occasions)

Eventually would drive needs to visit the outlet and

increase basket sales

3.3 Lack of Foot Fall Despite advertisement event (Egyptian

week) that resulted a spike in sales , however

returned to normal patterns meanwhile sales

figures are declining

High Market Activities at current state won’t be advisable due to lack of positioning -

(Hyper market discount event did not result into a

repeated customer )

3.4 Customer Feed-

back on Hyper

Market lacks

Medium

• Hyper Market Visibility Lacks However , No (Noticeable count ) of returned Customers

Page 8: Retail Review Hyper Market - PILLARS

Issues & Recommendations

4. Category Management issues

Issue Details Priority Recommendation

4.1 Category Management

lacks

High Proper Category management Implementation as

follows :

• Immediate replacement based on Reorder quantities

• Category profitability and relevant size of display –

Location

• Implement Category management application for

tracking sales versus stock to avoid out of stock

4.2 Category Locations

and Shelf allocations

Some Missing Categories – and others are

miss-placed

High To Follow Best practice in retail – Floor allocation / in

need to

4.3 Category Missing Some categories are missing that would

enhance Hyper market product offering

High Some profitable categories to be introduced in order to

: Grant rental income – better product mix

4.4 Butchery Quality

Bakery Category

Revenue

Bakery Quality is not stable / Not profitable

Butchery Quality and profitability / Vendor

replacement is required

High Bakery Progress : • As for Bakery there is a specialized company that

operates bakery in hyper markets as (Hyper 1,

Carrefour and Spinneys, as they offer (stable good

quality and affordable prices of bakery)

• Will travel next week with vendor to see how to

co-operate

Butchery Progress :

• Will operate through a different operating

model (higher quality and more profitable)

•••

••

• Optimizing sales revenues and hyper market usage requires focus on (Category issues / Sales / Usage of shelves and space) however not applied

together with lack of Deep retail knowledge would result into decline in sales figures

Page 9: Retail Review Hyper Market - PILLARS

Cash issues

Lack of products

due to vendors

delivery

Delays

Retail Economy of Scale

Spiral effect of (Low Economy of Scale – Sales Volumes and Values)

Relatively Small

customer Sales

Invoiced

Products

(Around 10% + in sales

price versus competition

Lack of Products

+

Higher Sales price

Than competitors

Lack of Marketing

Activities

& Ware

Lack of Customers

Small

Basket Size

(Around 44 LE)

Lack of

Invoices

(No of Receipts)

Lower Purchased

Volumes

& Higher Product

Costs (Contract

Agreement)

• Marketing would not be the ideal

scenario

• A complete strategy in need to be

implemented to succeed

Page 10: Retail Review Hyper Market - PILLARS

Acceptus Project

Issues & Recommendations

Planning Short/ Medium Term

Implementation Plan

- Detailed

Table of Contents

• Short Term May – Sep 2012

• Medium Term Oct 2012 – March 2013

• Long Term TBD

Page 11: Retail Review Hyper Market - PILLARS

Short Term – Medium Term

Strategic Planning

Short Term

May – Sep 2012

Medium Term

Oct 2012 – March 2013

Long Term

TBD

Key Theme Minimize Losses - Management Presence and support - Based on the P&L Results will decide if have any other

Exit Scenarios

Key

Objectives

Operational :

• xx

Positioning :

• Mo

P&L Related :

• Rental (Kiosks & Passage)

Scenario 1 :

Sell project to Key Retailer

Scenario 2 :

Rent Project to another key retailer

Scenario 3 :

Continue Business (No Exit)

Key

decision

P&L figures on End of Sep 2012 and eventually would move into

Medium term Scenario

For Fair assessment of business should benchmark retail business Excluding Extra investments

Page 12: Retail Review Hyper Market - PILLARS

Implementation Plan

Summary

April May June July August

22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30

Week

1

Week

2

Week

3

week

4

Week

5

Week

6

Week

7

Week

8

Week

9

Week

10

Week

11

Week

12

Week

13

Week

14

Week

15

Week

16

Week

17

Timeline

Preparation of

Booth – Marketing

Material

RFP

Complete Missing

Categories

Butchery & Bakery

RFP

Complete Missing

Categories

As Butchery & Bakery

Selling Booth and

Corridor Areas Rental & Operating Booths & Corridor Areas

Rental & Operating Booths & Corridor Areas

TB

D :

to

be

De

term

ine

d

Maximize

Rental

Revenues

Category

Replacement

New Categories

Induction

Contract

& Delivery of goods Operate New Categories

Marketing

Plan Implement

Contract

& Implement Implement

Estimated

Cost/ Value

Home Delivery

& Back office RFP

Internal Process & Marketing Training &

testing Implement

Preparation timing

To be Minimized

Reporting & KPIs

RFP : Request For Proposals

RFP

RFP

Boost Staff

Capabilities

Reporting Tools

& Category

Management

Boost Staffing capabilities

To deliver (Training & C&B)

Sort out IT issues (Reporting / Category

management Tools & KPI’s) Implement

Implement

Fix IT Issues

Swap

Application

Or

Page 13: Retail Review Hyper Market - PILLARS

Proposed Strategy Map F

ina

nci

al

Co

nsu

me

r

/ C

om

me

rcia

l

Inte

rna

l &

Op

era

tio

ns

Pe

op

le

IT

Achieve Break Even point in 4 months

Ending 1st of Sept. 2012

Develop & Implement Marketing

Plan

Optimize Rental revenue

(in-store and surrounding areas)

Commercial Activities Boosting

Sales To Reach 2 MM LE

Implement Home Delivery

Implement event Calendar and

related commercial activities &

Promotions

Maximize Rental Across corridors

Maximizing categories

(departments)

Expanding other Departments

Exploring opportunities for

(Space Utilization Internal & External

booths)

In Store operations

Optimize Shelf Spacing & Gondola

ends for better profitability &

Planograms

Maximizing categories

(departments)

Implement Category

Management

Maximizing categories (departments)

Induction of new Categories

Implement Category management

concept (Operations & Tools)

Out-Door Adverts and Lightening of

the location (outside the outlet)

Printed promotional material review

and Implement new ideas

Optimize Internal Processes

For Retail business (Across Ops/Category Management

Optimization of some operating

categories in optimized value

(bakery & butchery )

Boost Staffing capabilities

To deliver (Training & C&B)

Compensation & Benefits Review

Bonus

Employee Hand book and Training

for Customer Service and retail

operations

Training on Customer Service and

other Major Retail Ops

Operations Staff Replacement (OPS)

Indoor Activities & promotional

Activities

Sort out IT issues (Reporting / Category

management Tools & KPI’s)

Training on Customer Service and

other Major Retail Ops

Agree on Requirements for

Category management

Agree on Requirements for

Category management

Introduce New Categories that

would match (outlet positioning)

and Consumer Needs

Page 14: Retail Review Hyper Market - PILLARS

Acceptus Project

Issues & Recommendations

Planning Short/ Medium Term

Implementation Plan

- Detailed

Table of Contents

• Maximize usage of rental of (Booth Passages)

• Marketing Agencies Related Activities

• Vendors & Tenants for New Categories

• Implement Home Delivery

• Software & Process Implementation

• Staffing & Training

• Marketing& Promotion

• Slow Moving Item Liquidation

• Category Sales & Rental Areas

Page 15: Retail Review Hyper Market - PILLARS

Implementation Phases

Maximize usage of rental of (Booth/Passage & In-Store Rental) (1/3)

Agree on

Operating Model

and Calculate ROI

and Rental

April May June July August

22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30

Week

1

Week

2

Week

3

Week

4

Week

5

Week

6

Week

7

Week

8

Week

9

Week

10

Week

11

Week

12

Week

13

Week

14

Week

15

Week

16

Week

17

Request Marketing

Agencies for booths /

Passage Area & Printed

Materials Obtain offers and

Quotations form

Agencies

Check for Legality of

implementation for

Booths / Passage and

Light boxes and

limitations

Agree on Pricing &

Implementation for

All

Passage Design &

options

Request for Vendors

across All Categories

Electronics/ Butchery

and Telecoms &

Appliances

Ma

rke

tin

g A

ge

nci

es

Re

late

d A

ctiv

itie

s

Ve

nd

ors

& T

en

an

ts f

or

Ne

w C

ate

go

rie

s

Short Listing Vendors

Based on Category needs

& Fitting into Consumer

needs

Assessment of Operating

Model

Rent Self

Operate

+

-

Return

Cost Estimates for

Light Boxes

& Uni-poles

Cost Estimates for

Booth

& Legality

Printed material

And promotional

material Costs

Contract

With Agency on

Implementation

Implement Vendor Technical

Needs

Communication

with Agency

Agree with

Legality and

governorate

Specifications

and approval

Agreement

& Deployment

Agree on

Operating Model

and Calculate ROI

and Rental

Agree on

Operating Model

and Calculate ROI

and Rental

In Store

Out of Store

Agree on

Operating Model

and Calculate ROI

and Rental

Lights Boxes/Passage Areas & Printed Materials

Page 16: Retail Review Hyper Market - PILLARS

Implementation Phases

Maximize usage of rental of (Booth/Passage & In-Store Rental) (2/3)

Uni-Pole

Light Box

Booth Location

Traffic Flow

Hy

pe

r M

ark

et

Pa

ssa

ge

Booth Samples

Passage Samples

Implementation Phases

Lights Boxes/Passage Areas & Printed Materials

Proposed Signage Locations

Page 17: Retail Review Hyper Market - PILLARS

Implementation Phases

Maximize usage of rental of (Booth/Passage & In-Store Rental) (3/3)

Implementation Phases

Lights Boxes/Passage Areas & Printed Materials

Proposed Signage Locations

Page 18: Retail Review Hyper Market - PILLARS

Implementation Phases

Plan : Implement Home Delivery

April May June July August

22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30

Week

1

Week

2

Week

3

Week

4

Week

5

Week

6

Week

7

Week

8

Week

9

Week

10

Week

11

Week

12

Week

13

Week

14

Week

15

Week

16

Week

17

Obtain quotation of

Home Delivery

Application

• Interfaces with current System

• Hardware and Location Setup

• Tests & interface with Current

• Service Area & Coverage

• Implement Bonus Scheme &

Target

• Customer Service Standards

Recruitment for Home Delivery

Team / Order Takers

& Delivery Team

So

ftw

are

& P

roce

ss

Imp

lem

en

tati

on

Sta

ffin

g &

Tra

inin

g

• Adverts for Home

Delivery and order

takers

Order Taker Training:

• Coverage Area

• Process

• Technical Implement

Start with 2 Home

Delivery , and 2

Order Takers

Recruitment Staffing

Solution Vendor

Technical (Process & Interfaces)

Management & Process

Technical & Process

Training\

Ma

rke

tin

g

& P

rom

oti

on

RFP for Promotional

Material

Production of

Marketing Material

Contract

Start with 2 and 4 Standby

The usage of the Application to maintain customer Service as to Customer

Details as Phone no, Address etc.

Creation of

Operating Manual

Operations Manual • Stock Age Report

• Stock Turnover report

• Working Capital

• Vendor Sales

• Basket Sales

• No of Customers

KPI’s

Select Areas for

coverage

Material

Distribution

For Selected Area

Page 19: Retail Review Hyper Market - PILLARS

Implementation Phases

Plan : Implement Home Delivery (2/2)

Delivery : Area Coverage

Page 20: Retail Review Hyper Market - PILLARS

Implementation Phases

Plan : Slow Moving Item Liquidation

April May June July August

22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30

Week

1

Week

2

Week

3

Week

4

Week

5

Week

6

Week

7

Week

8

Week

9

Week

10

Week

11

Week

12

Week

13

Week

14

Week

15

Week

16

Week

17

• Sales Versus Stock Report

• Review of Categories

versus Sales

• SKU Sales by Category

• Agreement on Replenishment

cycle – Slow moving parameters

(weekly – Monthly)

• Review vendors Contracts and

Replacement mechanism

Ca

teg

ori

es

Re

vie

w

Category Assessment

Slow Moving Items Liquidation

(Estimated Value 70 K EGP)

• Stock Age Report

• Stock Turnover report

• Working Capital

• Vendor Sales

• Basket Sales

• No of Customers

• Define Slow Moving Items

based on Sales Versus

Stock Report

• Define Item Costs- Sell

Define Slow Moving SKU’s

• Identify Missing SKU’s from Range based on

Range Completeness

• Define Slow Moving Items

• Define Item Costs

Define Missing SKU’s

KPI’s| • Define selling mechanism

(Discounted) – Pack etc.

• Define as inventory Items

• Vendor Agreement on

product SWP / Return for

Slow Moving products

Item Clearance

Items Swap

Setup of Liquidation Mechanism

Objectives :

• Liquidate slow moving products (Mainly reaching expiry)

• Food is priority then Non-Food

Process Requirements

• Setting Reporting for Category management

• Agreement on Calculation mechanism for Slow Moving items

• Contracts review for Current Shelf Rental and display

Estimated Value Generated :

Estimated at 70 K EGP

Implementation :

• Category Management Tools

• Floor Plan

• KPI’s Setting & Reporting

Page 21: Retail Review Hyper Market - PILLARS

Implementation Phases

Plan : Slow Moving Item Liquidation (2/2)

ID Vendor T-Purchases % T Sales T Grosspro

Profit% Turnover 2011 2012

6 7 8 9 10 11 12 1 2 3 4

154 875 2,712 825 1,377 27,385 2,815 56,464 34. 8.73 2,738 31,370 84. 92,607 شركة انرجايزر 92

6,314 2,129 5,391 12,015 1,787 9,440 10,196 5,801 6,678 12. 16.79 1,213 7,228 54. 59,751 ماس تريد 74

5,025 8,017 3,741 6,278 6,896 2,757 8,106 8,670 59. 12.59 3,645 28,957 45. 49,489 الاسكندرية للكيماويات و المنظفات 71

14,844 1,700 25,221 26. 12.51 1,357 10,847 38. 41,765 شركة ميد لينك للتجارة والتوزيع 50

1,235 33,991 5. 17.75 3,150 17,753 32. 35,226 شركة مصر الدولية لمستحضرات التجميل 4

5,545 1,438 2,647 3,975 4,892 4,345 2,363 906 1,639 3,797 33. 18.21 1,907 10,471 28. 31,547 شركة كارفان للتسويق مشروبات ساخنة 45

7,500 9,500 12,000 4. 21.97 2,564 11,667 26. 29,000 يوريتكس الحاج احمد عبد الحميد 195

9,414 17,219 32. 12.87 1,092 8,483 24. 26,633 جونسون واكس 218

26,216 29. 13.39 1,015 7,581 24. 26,216 شركة ايمكو جروب لأواني الطهي 26

1,462 634 6,120 2,173 1,373 402 996 5,901 14. 15.5 414 2,670 17. 19,061 شركة الشريف مستلزمات طبيه 173

6,861 10,033 55. 13.12 1,223 9,326 15. 16,894 شركة طوبار لتجارة منتجات الالبان 210

13,212 25. 9.9 324 3,275 12. 13,212 الزنوكى للاجهزه الكهربائيه 225

7,715 4,883 442 38. 16.46 817 4,964 12. 13,040 زهران تريدنج 78

10,531 41. 25.22 1,091 4,325 09. 10,531 ام القرى 221

8,410 42. 10.67 381 3,567 08. 8,410 قباء للتوريدات 237

4,054 605 3,722 56. 6.98 327 4,691 08. 8,381 شركة ام ار جي للاستيراد والتصدير 171

7,045 1. 12.36 85 690 06. 7,045 راما للتمور 242

6,997 39. 8.08 223 2,763 06. 6,997 الاهرام بيريل 215

6,395 12. 19.39 152 782 06. 6,395 عالميه للمواد الغذائيه 243

شركة السفير فالكون

دكتور اوليفى

الاندلس للتجاره والتوزيع

تراست للتجاره والتوزيع

شركة عبور لاند

شركة الشريف للتجارة والتوزيع اعشاب دلايف

المصريه الالمانيه للاستيراد والتصدير

فيوتشر بريدج

سفيانوبولو

الاسرة المنتجه

مراد سيد احمد

هاند ميد

باور

• Category Review and turnover %

Page 22: Retail Review Hyper Market - PILLARS

Implementation Phases

Plan : Category Sales & Rental Areas

April May June July August

22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30 1-7 7-15 15-22 22-30

Week

1

Week

2

Week

3

Week

4

Week

5

Week

6

Week

7

Week

8

Week

9

Week

10

Week

11

Week

12

Week

13

Week

14

Week

15

Week

16

Week

17

• Category Sales Review Monthly

• Evaluate Gondola end Sales

• Defined New Rental Areas

• Defined New Category

required

Management & Process

Defined New Rental Places

KPI’s

• Review of Categories

versus Sales

• Current Areas Rental

contract s (Floor Plan)

• SKU Sales by Category

• Gondola End Sales and

profitability

• Obtain a proposed Best

practice (Carrefour)

Category Display

• Category Sales %

comparison Monthly

• Stock turnover Report

• Basket sales Value

• Sales Values

• Assign new Category

Location based on Value

and (Best Practice)

Category New Location “Proposed” Optimize Category Sales

& Define Rental Areas

Ca

teg

ory

Dis

pla

y

& R

en

tal

Sp

ace

• Optimize Category Location

based on Value generation

Updated Floor Plan

• Define new Areas for Rental

/ Usage

Objectives :

• Maximize Rental Areas across Categories

• Maximize Category Sales by Optimizing category location (visibility)

Process Requirements

• Setting Reporting for Category management

• Agreement Cost estimate and Sales of rental Areas and contribution

Estimated Value Generated :

TBD

Implementation :

• Category Management Tools

• Floor Plan

• KPI’s Setting & Reporting

Page 23: Retail Review Hyper Market - PILLARS

Key Performance Indicators (KPI’s) 1. Sales KPI’s

KPI Description Unit Direction Duration

1 Sales per square foot / meter Actual sales for a given period divided by the total floor

area (in sq.ft. or meters) of the store. There are variants of

this indicator in terms of sales per square foot of

merchandisable area of choice (like walls and display units).

LE Max Monthly مقسوما لفترة معينة لمبيعات الفعليةقدم في)الإجمالية المساحة الأرضية علىوهناك .المتجر من (متر أو مربع

من حيث هذا المؤشر من متغيراتلكل قدم المبيعات

خي من merchandisable مساحة من مربع (.الجدران وحدات العرض مثل) ار

2 Average store revenue per m2 Average store revenue per m2. LE Max Monthly

في المتر المربع متجر دخل متوسط3 Shelf space profitability LE Max Monthly

4 Units per customer or transaction Total number of units sold in a given period divided by the number of customers or transactions for the same period

Number Max في فترة عدد الوحدات المباعة مجموعمن مقسوما على عدد معينة

لنفس الفترة من المعاملات أو العملاء

5 Average sales per customer or

transaction

Total sales for a given period divided by the number of

customers or transactions for the same period.

LE Max Monthly مقسوما على لفترة معينة المبيعات مجموع .لنفس الفترة المعاملات أو من العملاء عدد

6 New products introduced per year

as a % of all products

Ratio of new products introduced at shopping center to full

company catalogue per year

LE Max Monthly الجديدة التي من المنتجات نسبةالشركة كتالوج على مركز للتسوق على أدخلت سنويا الكامل

7 Gross Margin as a % of selling

price

Gross Margin = (Selling Price – Buying Price) / Selling

Price * 100

( الشراء سعر -البيع سعر) =الهامش جمالي 100* سعر بيع /

هامش الربح هو الربح كنسبة مئوية من سعر .البيع

الأرباح التي تم الحصول عليها من كل زيارة .للعملاء

وبهذه الطريقة يمكنك بسهولة وضع أهداف لفريق المبيعات الخاص بك من أجل زيادة

!الأرباح

.المتجر في من فئات المنتجات عددالنسبة المئوية

المستخدمة الجرف مساحة من .العائدات ٪ من80 المنتجات التي تولد في

Page 24: Retail Review Hyper Market - PILLARS

Key Performance Indicators (KPI’s) 2. Purchase KPI’s

KPI Description Unit Direction

Average monetary value of overdue invoices Formula:average(value of overdue invoices) % Minimize

Number of Invoices Count

No. of Credit Notes Number of credit notes. Numer

% effectiveness in payables management This KPI should be applied together with the Days Payable KPI. The concept is to AGREE an extended due date on credit accounts, for the accounts department to ensure strict compliance with the due date

يوم KPIجنبا إلى جنب مع KPIوينبغي تطبيق هذا هذا المفهوم للاتفاق على تاريخ الموسعة . الدفع

المستحقة على حسابات الائتمان، لإدارة حسابات لضمان الامتثال الصارم لتاريخ الاستحقاق

% of low value invoices

Percentage

Accounts Payable Turnover This ratio shows how many times in one accounting period the company turns over (repays) its accounts payable to creditors.

هذه النسبة يدل على مدى عدة مرات في الفترة المستحقة ( يسدد)الشركة يقلب حساباتها 1المحاسبية

.للدائنين

% of payable invoices without purchase order Percentage of payable invoices that have not been matched to a purchase order.

Percentage Minimize نسبة مئوية من الفواتير المستحقة الدفع التي لم يتم مطابقة لأمر الشراء

Formula:[Payable invoices without purchase order] percentage of [total payable invoices]

[ فواتير مستحقة الدفع دون طلب الشراء: ]صيغة [الفواتير المستحقة مجموع]نسبة مئوية من

% of past due accounts payables to total accounts payables Percentage of past due accounts payables to total accounts payables.

Percentage Minimize النسبة المئوية للحسابات دائنة الماضي بسبب .حسابات دائنة مجموع

% of amounts posted to accounts payable that represent goods/services received

Percentage of amounts posted to accounts payable that represent goods/services received.

Percentage Maximize نسبة مئوية من المبالغ المرسلة لحسابات الدفع التي الخدمات المقدمة/ تمثل السلع

% of one-time vendor payments Percentage of one-time vendor payments.

Percentage Minimize

النسبة المئوية للمدفوعات البائعين لمرة واحدة

Number Minimize

.عدد من الفواتير المستحقة في فترة القياس

.القيمة الإجمالية للالفواتير المتأخرة النقدية .عدد من الفواتير المستحقة الدفع الجديدة

نسبة مئوية من الفواتير المتأخرة أي الفواتير التي لم .يتم دفعها قبل تاريخ الدفع الخاصة بهم

Page 25: Retail Review Hyper Market - PILLARS

12/3/2012تقرير ربحية الاقسام منذ الافتتاح حتى

2,500,000 1,100,000 912,377 المبيعات القسم م تكلفة

المشتريات هامش الربح

نسبة الربحهامش

30,000 ادوات كهربائية

العطارة

%24 66,456 255,653 34,000 35,345 %3.2 29,317 316,911 الادوات المنزلية 1

%19 18,847 97,585 23,730 12,971 %1.2 10,759 116,303 البضاعة الطازجة 2

%18 137,097 759,043 100,000 99,873 %9.1 82,838 895,477 البضاعة المجمدة 3

%15.20 554 3,655 859 469 %0.0 389 4,209 هدايا 4

%14.20 51,267 361,202 45,000 46,003 %4.2 38,156 412,469 مخبوزات 5

%13.70 117,761 746,780 172,676 94,388 %8.6 78,288 846,291 العناية الشخصية 6

%13.40 233,832 1,752,250 405,230 221,506 %20.1 183,724 1,986,049 الجبن 7

%13 5,466 39,321 9,080 4,963 %0.5 4,117 44,503 بطاريات و حظاظات 8

%12.30 411,058 3,224,372 738,171 403,497 %36.7 334,674 3,617,807 البقالة الجافة 9

%11.40 106,822 883,935 200,731 109,723 %10.0 91,008 983,793 المنظفات و الملابس 10

%11 15,789 121,738 28,061 15,339 %1.4 12,722 137,528 الخضروات و الفواكه 11

%6.55 32,824 468,582 102,306 55,922 %5.1 46,384 501,406 جزارة 12

%11.80 1,197,771 8,714,116 1,889,844 1,100,000 %100 912,377 9,862,745 الاجماليات

Page 26: Retail Review Hyper Market - PILLARS

Barcode Menu Item Qty On Hand Avg

Sales Sales With Sales Tax Sales

Wit2 Discou

nt Gross Prof Nettotal Cost

Price Cost

Witho Tax

% Vendor

Tax Cost

With Net Tax Profit Per

Sales Value 28,518 Gross Profit 2,737.61 9.6 انرجايزر 92

9.15 16.51 1,727.1 157.01 .10 1,570.09 7.77 1,885.07 157.97 23.63 1,908.7 173.52 1,735.18 8.59 .719 202 حجر 2انرجايزر تريل 6223001580317

10.51 7.11 743.85 67.62 .10 676.23 7.77 822.06 78.21 . 822.06 74.73 747.33 8.59 .719 .87 حجر 2انرجايزر تريل 6223001580317

9.01 16.18 1,692.9 153.9 .10 .1,539 7.77 1,845.39 152.49 25.52 1,870.9 170.08 1,700.82 8.59 .492 198 حجر 2انرجايزر قلم 6223001580324

10.51 8.17 .855 77.73 .10 777.27 7.77 944.9 89.9 . 944.9 85.9 .859 8.59 .492 100 حجر 2انرجايزر قلم 6223001580324

12.08 3.72 339.04 30.82 .10 308.22 14.68 .380 40.95 . .380 34.55 345.45 16.45 .423 .21 ماكينة حلاقة اكستريم هدية+حجر 4انرجايزر تريبل 6223001582335

7.87 2.84 258.32 23.48 .10 234.84 14.68 278.66 20.34 10.86 289.52 26.32 263.2 16.45 .423 .16 ماكينة حلاقة اكستريم هدية+حجر 4انرجايزر تريبل 6223001582335

10.02 1.49 163.64 14.88 .10 148.76 11.44 180.04 16.4 . 180.04 16.37 163.67 12.59 .159 .13 حجر 2انرجايزر ادفانسد تريبل 8888021201567

10.02 2.87 314.69 28.61 .10 286.08 11.44 346.23 31.54 . 346.23 31.48 314.75 12.59 .159 .25 حجر 2انرجايزر تيتانيوم تريبل 8888021201567

9.83 6.42 704.9 64.08 .10 640.82 11.44 774.16 69.26 1.39 775.54 70.5 705.04 12.59 .159 .56 حجر 2انرجايزر ادفانسد تريبل 8888021201567

12.04 3.89 355.3 32.3 .10 .323 14.68 398.09 42.79 . 398.09 36.19 361.9 16.45 .137 .22 ماكينة حلاقة اكستريم هدية+ حجر 4انرجايزر قلم 6223001582328

8.84 2.48 226.1 20.55 .10 205.54 14.68 246.09 19.99 7.24 253.33 23.03 230.3 16.45 .137 .14 ماكينة حلاقة اكستريم هدية+ حجر 4انرجايزر قلم 6223001582328

10.02 1.83 201.4 18.31 .10 183.09 11.44 221.58 20.18 . 221.58 20.14 201.44 12.59 .126 .16 قلم 2انرجايزر ادفانسد 8888021201550

10.02 2.52 276.93 25.18 .10 251.75 11.44 304.68 27.75 . 304.68 27.7 276.98 12.59 .126 .22 حجر 2انرجايزر تيتانيوم قلم 8888021201550

9.73 8.72 956.65 86.97 .10 869.68 11.44 1,049.75 93.1 2.77 1,052.52 95.68 956.84 12.59 .126 .76 قلم 2انرجايزر ادفانسد 8888021201550

. . . . .10 . 30.4 . . . . . . 33.45 .73 . حجر2افريدى اعادة شحن قلم 8888021301380

10.03 92. 100.32 9.12 .10 91.2 30.4 110.39 10.07 . 110.39 10.04 100.35 33.45 .73 .3 حجر2افريدى اعادة شحن قلم 8888021301380

8888021301366 AA قطعة2انرجايزر بطارية اعادة شحن 7. 58. 39.91 279.37 27.94 307.31 4.39 23.62 302.92 36.27 253.91 10. 25.39 279.3 2.55 8.46

8888021301366 AA قطعة2انرجايزر بطارية اعادة شحن 7. 58. 39.91 279.37 27.94 307.31 . 28.01 307.31 36.27 253.91 10. 25.39 279.3 2.55 10.03

حجر2افريدى اعادة شحن تربيل

قطعة2انرجايزر بطارية اعادة شحن

قطعة2انرجايزر بطارية اعادة شحن

حجر 2افريدى طورش

حجر 2افريدى طورش

انرجايزر بطارية ليثيوم

انرجايزر بطارية ليثيوم

حجر 8افريدى قلم

حجر 8افريدى قلم

حجر2انرجايزر قلم ليثيوم

حجر 2انرجايزر طورش

حجر 2انرجايزر طورش

قطعة4افريدى بطارية

قطعة4افريدى بطارية

حجار قلم4افريدي

حجار قلم4افريدي

انرجايزر بطارية ماكس

انرجايزر بطارية ماكس

افريدى كشاف موديل

افريدى كشاف موديل

افريدى دولفين كشاف

افريدى دولفين كشاف

افريدى دولفين كشاف موديل

انرجايزر ميدالية

انرجايزر ميدالية

حجر قلم اعادة شحن2+افريدى شاحن

حجر قلم اعادة شحن2+افريدى شاحن

حجر 4افريدى اعادة شحن قلم

انرجايزر كشاف موديل

انرجايزر كشاف موديل

حجر 2انرجايزر وسط

حجر 2انرجايزر وسط

حجر قلم اعادة شحن ديجيتال4+شاحن انرجايزر

حجر تربيل اعادة شحن2+شاحن انرجايزر

حجر تربيل اعادة شحن2+شاحن انرجايزر

قطعة2افريدى بطارية

قطعة2افريدى بطارية

قطعة4انرجايزر بطارية ادفانست

قطعة4انرجايزر بطارية ادفانست

موديل 1*2انرجايزر كشاف

موديل 1*2انرجايزر كشاف

حجر قلم اعادة شحن4+شاحن انرجايزر

حجر قلم اعادة شحن4+شاحن انرجايزر

انرجايزر كشاف

انرجايزر كشاف

حجر 6افريدى قلم

قطعة4انرجايزر بطارية اعادة شحن

حجر 1فولت 9افريدى

حجر 1فولت 9افريدى

Page 27: Retail Review Hyper Market - PILLARS

Category T.Cat % Subcategor T.Sub-Cat SubCat%

Drink Juice 403,501 11.5% Local Juice 226,008 56.01 %

Imported Juice 159,724 39.58 %

Powder Juice 17,365 4.3 %

drink concentrated 403 .1 %

Milk 312,053 8.89% Full Cream 176,547 56.58 %

Concentrated Milk 58,130 18.63 %

Skimmed Cream 42,764 13.7 %

Flavor 30,430 9.75 %

Half Cream 4,182 1.34 %

Hot Drinks 304,327 8.67% Nescafe 125,143 41.12 %

Tea 110,573 36.33 %

Cacao 23,469 7.71 %

Herbs 22,015 7.23 %

Coffee 21,970 7.22 %

Winter Drinks 1,156 .38 %

Drink Carbonated 301,452 8.59% Cocacola 269,955 89.55 %

Malt Drink 31,497 10.45 %

Condiments 272,198 7.75% Special Oil 173,334 63.68 %

Cow Gee 65,891 24.21 %

Olive Oil 20,981 7.71 %

Vinegar 11,993 4.41 %

Chocolate 233,210 6.64% Chocolate 233,210 100. %

Jam and Halawa 169,283 4.82% Halawa 93,162 55.03 %

White Honey 42,249 24.96 %

Jam 24,875 14.69 %

Spread Chocolate 8,997 5.31 %

Biscuits 169,136 4.82% Biscuits 111,754 66.07 %

Wafer 57,381 33.93 %

Pasta 167,230 4.76% Local Pasta 92,382 55.24 %

Non Food 1,054,970 11.05% Detergent 601,588 57.02% Laundry Powder 287,472 47.79 %

Dishes Detergent 75,714 12.59 %

disinfectant 41,208 6.85 %

Laundry Liquid 37,806 6.28 %

House Clean 37,251 6.19 %

Air Freshener 33,050 5.49 %

Shoe Polish 27,458 4.56 %

comfort 25,325 4.21 %

dishwasher 11,433 1.9 %

toilette fresh 8,904 1.48 %

Insect Killer 5,753 .96 %

floor clean 5,155 .86 %

glass clean 4,193 .7 %

furniture polish 864 .14 %

Paper Goods 223,577 21.19% Facial Tissues 64,264 28.74 %

sant 57,632 25.78 %

Toilet Paper 52,504 23.48 %

Wipes 30,919 13.83 %

Kitchen Napkin 18,258 8.17 %

Clothes 134,502 12.75% Wear 117,517 87.37 %

Socks 16,984 12.63 %

مخبوزات مخبوزات مخبوزات

جزارة لاغى جزارة لاغى جزارة لاغى

فراخ لاغى

لاغى لاغى

خضار كليوباترا خضار كليوباترا

الجزار الجزار الجزار

اكسسوار اكسسوار اكسسوار

هدايا هدايا هدايا

لاغى لاغى لاغى

Class Total %

Grocery 3,510,043 36.78%

dairy 1,872,699 19.62%

dairy weghited 1,121,506 59.89% rumy 284,694 25.38 %

local cheese 275,342 24.55 %

cold meat 238,279 21.25 %

imported cheese 175,946 15.69 %

Olives 34,142 3.04 %

butter 33,694 3. %

weghited salted fish 25,080 2.24 %

salad 22,779 2.03 %

weghited halawa 19,181 1.71 %

weighted pickles 12,370 1.1 %

dairy prebacked 751,192 40.11% yoghurt 201,746 26.86 %

cheese packed 159,768 21.27 %

triangl cheese 98,394 13.1 %

fresh eggs 87,342 11.63 %

dairy milk 66,481 8.85 %

cold meat pre. 60,397 8.04 %

butter packed 40,128 5.34 %

imported cheese packed 34,901 4.65 %

caviar 2,034 .27 %