retail execution: q1, 2013 an executive summary

The Way of Shopper Marketing Classified - Internal use 1

Retail Execution: Q1, 2013An Executive Summary

Brian KlippGroup Director, Integrated Marketing Science,

Marketing Knowledge & Insights

[email protected]

Retail

Execution

Advisement

Executive Summary HighlightsWave – March 2013

Prepared by:Desmond Villalba

Classified - Internal use 3

REA Audit Parameters

• Message• Look of Success• Monthly Emphasis POS

• Points of Contact• Point of Contact – Display, Shelf,

Equipment (Electric, Barrels, Vending, Fountain) • 1st Bev POC• 1st Position Endcap – Bev & Non-Bev• Surface Area/Facings (excl Wine/Milk/Beer - except in CR)

• Super’s & CR• Nationally, Regionally, • Market, & Accounts• Excludes Publix

• Last Month of Quarter• Monthly for POS

• Categories• Sparkling Beverages• Still Beverages• Beer / Wine / Milk• Beer detail for Cold Vault

Where?

When?

What?

• 20 Grocery Locations• In Aisle• Lobby• Checkout (Reg vs Self)• End Caps • Specialty (Dairy, Organic…)• Perimeter

• 6 CR Locations• Cold Vault• Perimeter• Check out• Food/Bev Prep• Outside• Other


Key Messages from the InsightsSupermarkets > $2MM ACV:• CCNA’s Sparkling Points of Contact continued to advance. The latest results show’s that the average US Supermarket (>$2MM ACV) had 7.2 points of contact for CCNA Sparkling (versus 7 for PBNA). • In March CCNA Sparkling gains were seen in the following notable areas: o From a Market and Customer perspective gains were seen in:

• Florida- Central & South MU, driven in part by Albertson’s stores.• Texas –Houston MU’s driven in part by Fiesta stores.

o From an In-store Location perspective gains were seen in:• Deli execution (now at 43%) continued to increase driven in part by

Meijers, Marsh, Randall’s, and select Kroger CTA’s.• Self-Checkout (now at 21%) saw increases in Albertson’s, Shoprite, and

Harris Teeter among others.• Front Perimeter (now at 32%) saw increases in Albertson’s, Randall’s,

and BIG Y among others


Key Messages from the Insights

• Opportunity exists to secure more quality execution in Supermarkets as CCNA is underspaced across most of our portfolio.

• Nationally, CCNA Sparkling, Ingredient Enhanced Waters, and Chilled Juices/Drinks are underspaced relative to their respective Value & Volume sell-through Share

• Update from CUBE data


Key Messages from the Insights

Convenience Retail Channel:

• The Sparkling and Beer categories share the lead for the most points of contact (nearly 7) in the average CR store.

• CCNA and PBNA Sparkling have comparable points of contact in CR – nearly 4pts.

• CCNA Sparkling saw gains of at least +1 point of contact in MAPCO (Memphis/Birmingham), AM/PM (Phoenix/LA), Cumberland Farms (Orlando/Tampa), and Cheveron ( Portland)


* Absolute points in stores stocking, not % ACV Weighted

Sparkling POC grew each wave in 2012 to the 1st wave in 2013. Sparkling is also at all time high.

Core SSD

Wine Non Enh

Water

Beer Energy JC/DR Sh

Whse

JC/DR Btlr

RTD Tea

JC/DR Chilled

Ing Enh Water

Sports Drinks

Dairy Alt

Milk RTD Coffee

RTD Tea

Chilled

Bulk Water

Meal Repl.

Yogurt Drinks

JC/DR NHB

Chilled

Mixers

16.4

11.39.9

8.8 8.3 8.27.0 7.0

4.8 4.5 4.63.4 3.2 3.2

2.0 2.0 1.8 1.6 1.4 1.4

Average Points of Contact Across Categories

Source: Retail Execution Advisement – Total U.S. >$2MM – Mar 2013

All time high


How many Points of Contact can shoppers interact with our brands?

Core Sparkling

Base Water

Ingredient Enhanced Water

Tea RTD SH

Sports Drink

EnergyJC/DR Btlr

JC/DR SH Whse

JC/DR Chilled

JC/DR NHB Chilled

Coffee RTD SH

7.2

3.8 2.7

2.5 2.2 2.0

2.8 4.1 1.8

1.4 1.2

7.0

3.7 1.9

3.7 2.5 2.5 2.2 4.0

1.7 1.3

2.4

Average Points of Contact Across Beverage Category

CCNA PBNA



Dec-09

Mar-10

Jun-10

Sep-10

Dec-10

Mar-11

Jun-11

Sep-11

Dec-11

Mar-12

Jun-12

Sep-12

Dec-12

Mar-13

3.5 3.5 3.5 3.63.4

3.7

3.63.8

3.4

3.83.6

3.83.6

3.8

3.5 3.5 3.5 3.6

3.3 3.4

3.43.5

3.2

3.5 3.43.7

3.4

3.7

Base Water

CCNA Base Water PBNA Base Water

CCNA still maintains a hold over PBNA for Base Water.

Dec-09

Mar-10

Jun-10

Sep-10

Dec-10

Mar-11

Jun-11

Sep-11

Dec-11

Mar-12

Jun-12

Sep-12

Dec-12

Mar-13

3.2 3.2 3.1 3.02.8

3.02.8 2.9

2.52.8 2.8 2.8

2.52.7

2.4 2.5 2.5 2.52.2

2.42.2 2.3

1.92.2

2.02.2

1.9 1.9

Ing Enh Water

CCNA Ing Enh Water PBNA Ing Enh Water

Dec-09

Mar-10

Jun-10

Sep-10

Dec-10

Mar-11

Jun-11

Sep-11

Dec-11

Mar-12

Jun-12

Sep-12

Dec-12

Mar-13

2.02.2 2.2 2.2

2.02.3

2.12.3

1.9

2.3 2.2 2.21.9

2.2

2.32.5

3.0 2.9

2.12.4

2.7 2.8

1.9

2.4

2.8 2.8

1.9

2.5

Sports Drink

CCNA Sports Drink PBNA Sports Drink



CCNA Sparkling Points of Contact continue to advance.

Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13

5.9

6.1 6.16.2

6.1

6.6

6.36.5

6.3

6.9

6.6

7.0

6.6

7.2

5.8

5.7

5.86.0

5.65.8

6.06.2

5.6

6.3 6.2

6.6

6.0

7.0

SSD Average Points of Contact

CCNA Core Sparkling PBNA Core Sparkling



Where did CCNA Sparkling Points of Contact Grow?

Top 10 Markets and Customers in Point of Contact Growth from 2012 Q1 to 2013 Q1

Q1 2012 Q1 20132013 vs.

2012

ALBERTSONS LLC LOUISIANA 10.5 14.8 4.3

MEIJER NORTHERN INDIANA 15.3 19.3 4.0

SAFEWAY DENVER 9.9 13.6 3.7

GIANT EAGLE COLUMBUS 9.0 12.5 3.5

SAFEWAY SEATTLE 9.8 13.0 3.2

WINN-DIXIE SOUTH REGION 9.9 12.9 3.0

A&P FOOD BASICS NY/NJ 2.3 5.0 2.7

PRICE CHOPPER - KC 7.8 10.5 2.7

MEIJER ILLINOIS 13.8 16.5 2.7

FIESTA Houston 5.6 8.0 2.4

Source: Retail Execution Advisement – Total U.S. >$2MM – Mar-2013

Q1 2012 Q1 20132013 vs.

2012

CENTRAL FLORIDA 5.0 7.9 2.9

SOUTH FLORIDA 7.9 10.5 2.6

ALABAMA 6.6 8.6 2

DALLAS 6.1 7.6 1.5

UNITED BATON ROUGE 8.4 9.9 1.5

UNITED AUG/CHAT/SAV 7.8 9.0 1.2

HOUSTON 5.8 6.9 1.1

KS/MO/NE 6.1 7.1 1

UNITED OWN 7.5 8.5 1

MN/DAKOTA/IA 5.5 6.4 0.9


Where did PBNA Sparkling Points of Contact Grow?


Q1 2012 Q1 20132013 vs.

2012



PITTSRGH 7.5 9.0 1.5

S CAROLINA 6.1 7.6 1.5


MARYLAND 6.2 7.6 1.4

FFALO SUBTAB 8.5 9.8 1.3

GREAT PLAINS 6.4 7.7 1.3

NASHVILLE 4.3 5.6 1.3

UNITED OWN 4.5 5.8 1.3

Q1 2012 Q1 20132013 vs.

2012

SAVE MART SACRAMENTO/RENO 7.4 11.9 4.5

SHOPPERS FOOD WHSE 6.9 10.9 4.0

PRICE CHOPPER - KC RAR 5.6 9.5 3.9

SPARTAN WEST 4.9 8.7 3.8

SAVE MART BANNER 7.8 11.2 3.4

BI-LO EASTERN REGION 6.5 9.8 3.3

MEIJER TOLEDO 15.6 18.6 3.0

SAFEWAY SEATTLE 10.2 13.1 2.9

SAVE MART CENTRAL VALLEY 8.0 10.9 2.9

GIANT CARLISLE/AHOLD SOUTH 5.7 8.5 2.8



CCNA Sparkling Deli execution continues to grow and now matches that of Front End Caps. Front Perimeter, Regular Check

Outs, and Self Check Outs are seeing year over year growth.

REGULA

R CHECKOUTS

TOTA

L ENDCAPS (

FE+ME+R

E)

REAR EN

DCAPS

FRONT E

NDCAPSDELI

FRONT P

ERIM

ETER

SELF S

ERVE C

HECKOUTS

LOBBY

REAR PER

IMETE

R

MIDDLE EN

DCAPS

RIGHT PER

IMETE

R

LEFT P

ERIM

ETER

PRODUCE

BAKERY

DAIRY

MEAT/P

OULTRY/SE

AFOOD

FROZEN

OUTSIDE

PHARMACY0

10

20

30

40

50

60

70

80

90 CCNA SSD Distribution By Store Location2010 Q4 2011 Q4 2012 Q4 2013 Q1



CCNA Sparkling has moved to clear leadership in the Deli execution

March June Sept Dec March June Sept Dec March June Sept Dec March June Sept Dec March

17.0

21.3

27.3 26.9

32.6 34.3 34.630.4

40.6

35.936.1

31.7

41.838.8

42.6

37.7

43.1

14.8

17.4

17.1

14.4

14.917.1 18.0

15.8 16.918.8

21.4

17.2

21.6 23.0

27.3

22.0

26.6

CCNA SSD PBNA SSD

2010 20112009

CCNA and PBNA Distribution in Deli Location

2012


2013


Deli distribution was up at least 10 points in 10 MU’s with strong growth seen in Meijer

Top 10 Growth Markets & Customers in Deli Distribution for CCNA Sparkling

Q1 2012 Q1 20132013 vs.

2012

MEIJER NORTHERN INDIANA CTA 23.3 100.0 76.7

RANDALL'S CTA 20.1 86.5 66.4

SMITH'S LAS VEGAS CTA 21.4 76.9 55.5

MEIJER INDY-NO. IN CTA 35.0 87.9 52.9

MARSH COMPANY CTA 5.4 58.0 52.6

KVAT FOOD CITY REM 9.2 57.8 48.6

MEIJER COLUMBUS-TOL CTA 51.8 100.0 48.2

MEIJER CINCINNATI REM 24.8 71.4 46.6

KROGER CINCINNATI CTA 27.7 74.1 46.4

KROGER HOUSTON CTA 27.8 72.9 45.1

Q1 2012 Q1 20132013 vs.

2012

MIDWEST INDP 15.7 49.7 34.0

LOUISIANA 24.8 49.7 24.9

HOUSTON 19.8 39.5 19.7

PITTSRGH 29.7 49.0 19.3


NON-CCR MIDWEST 25.4 43.4 18.0

S CAROLINA 25.7 42.9 17.2

DALLAS 45.4 60.6 15.2

ST LOUIS 30.1 39.9 9.8

CONSOLIDATED OWN 27.1 36.8 9.7



Self Checkouts distribution was up at least 23 points for 10 Retailers

Top 10 Growth/Decline Customers in Self Checkouts Distribution for CCNA Sparkling

Q1 2012 Q1 20132013 vs.

2012

KVAT FOOD CITY REM 4.5 49.8 45.3

HARRIS-TEETER CORE CTA 47.2 90.3 43.1

HARRIS-TEETER CTA 36.2 75.6 39.4

COPPS CTA 23.2 55.0 31.8

MEIJER CINCINNATI CTA 58.9 89.9 31.0

GIANT EAGLE COLUMBUS CTA 60.2 86.5 26.3

ALBERTSONS QUAD COUNTIES CTA 10.1 34.5 24.4

SHOPRITE PHIL CTA 11.9 35.9 24.0

ALBERTSONS SOCAL CORE CTA 5.9 29.0 23.1

KROGER HOUSTON CTA 29.4 52.4 23.0

Q1 2012 Q1 20132013 vs.

2012

ATLANTA 45.4 67.5 22.1

WISCONSIN 11.2 26.4 15.2


CCR SOUTHEAST 15.5 27.2 11.7

ST LOUIS 7.8 18.2 10.4

LOUISIANA 4.7 14.1 9.4

NASHVILLE 19.8 29.0 9.2

MARYLAND 11.1 19.8 8.7

NEW ENGLAND 7.5 16.0 8.5




9 out of 10 MU’s saw Front Perimeter distribution grow by double digits

Top 10 Growth Markets & Customers in Front Perimeter Distribution for CCNA Sparkling

Q1 2012 Q1 20132013 vs.

2012

RANDALL'S CTA 9.8 83.7 73.9

BIG Y CTA 14.2 63.6 49.4

ALBERTSONS LAS VEGAS REM 5.6 50.7 45.1

RANDALL'S/TOM THUMB CTA 19.7 62.6 42.9

BI-LO EASTERN REGION CTA 45.3 83.9 38.6

SMITH'S INTER-MOUNTAIN CTA 36.2 73.9 37.7

ALBERTSONS LLC LOUISIANA REM 12.6 48.1 35.5

TOPS WESTERN NY CTA 31.0 65.5 34.5

FOOD4LESS LAS VEGAS REM 5.2 39.0 33.8

PIGGLY WIGGLY ALABAMA STA 9.7 43.5 33.8

Q1 2012 Q1 20132013 vs.

2012

ALABAMA 17.9 41.6 23.7

KS/MO/NE 18.0 41.4 23.4

MN/DAKOTA/IA 21.7 43.7 22.0

NEW YORK 14.5 29.8 15.3


CENTRAL CA 32.9 45.0 12.1

PHILADELPHIA 29.4 41.2 11.8

UNITED OWN 34.9 45.8 10.9





Opportunity remains for CCNA to secure more space. CCNA Sparkling, Ing Enhanced Water and Chilled JC/DR are underspaced.

CCNA

Core Sparkling

Base Water

Ing Enh Water

Tea RTD SH

Sports Drink

Energy

JC/DR Btlr

JC/DR SH Whse

JC/DR Chilled

Chilled NHB

Coffee RTD SH

29.8

9.9

43.3

9.1

27.9

4.7

30.6

3.7

27.7

16.1

1.6

32.9

7.4

46.3

4.7

33.8

3.7

36.3

4.8

28.7

16.4

0.7

35.8

10.2

47.2

6.5

26.5

2.8

27.0

3.9

32.6

16.2

0.9

CCNA Share of $ Sales*CCNA Share of EQ Sales*CCNA Share of category Surface Area

PBNA

Core Sparkling

Base Water

Ing Enh Water

Tea RTD SH

Sports Drink

Energy

JC/DR Btlr

JC/DR SH Whse

JC/DR Chilled

Chilled NHB

Coffee RTD SH

25.8

13.4

31.0

37.6

68.0

8.3

11.8

1.2

21.2

18.3

71.1

29.2

6.5

30.5

36.0

64.4

6.7

11.3

1.2

21.3

22.3

53.9

29.6

8.0

25.0

33.8

68.0

6.1

12.4

2.0

28.8

27.2

73.2

PBNA Share of $ Sales*PBNA Share of EQ Sales*PBNA Share of category Surface Area

124

169

92

85

100

$ / Space Index

83

136

$ / Space Index

105

111

Source: Retail Execution Advisement – Total U.S. >$2MM – Mar 2013. Spaced defined as total Store Surface Area


Under-spaced MU's CCNA Index PBNA Index DPSG Index PVL IndexSOUTH FLORIDA MU 65 147 117 144

CENTRAL FLORIDA MU 65 103 96 196

NORTH FLORIDA MU 66 95 97 186

ATLANTA MU 71 115 108 191

GREAT PLAINS BSA 72 96 120 176

ARIZONA/NM MU 73 106 109 160

MEMPHIS/LITTLE ROCK MU 74 102 118 146

HOUSTON MU 74 103 135 125

NASHVILLE BSA 74 108 101 164

LOUISIANA MU 75 125 126 161

Where is CCNA Sparkling Underspaced?Index of Category Surface Area Share to Dollar Share

Under-spaced Retailers CCNA Index PBNA Index DPSG Index PVL IndexSUPERVALU TACOMA STA 35 38 81 450FOOD4LESS LAS VEGAS CTA 48 113 103 189SUPERVALU NORTHWEST DIVISION STA 52 49 75 373A&P FOOD BASICS NY/NJ CTA 55 109 103 168DEMOULAS TOTAL CTA 62 92 94 176KROGER DELTA CTA 63 143 101 165FOOD4LESS SOUTH CTA 63 123 96 240FOOD4LESS TOTAL EXCL MIDWEST CTA 64 114 98 228FOOD4LESS TOTAL INCL MW CTA 65 111 99 226KROGER HOUSTON CTA 66 148 102 197

Source: Retail Execution Advisement – Total U.S. >$2MM – Mar-2013. Space defined as Total Store Surface Area.


Under-spaced MU's CCNA Index PBNA Index

SOUTH FLORIDA MU 56 159

ABARTA BSA 62 119

SACRAMENTO BSA 72 162

ALABAMA MU 74 114

PITTSBURGH MU 76 132

NORTHERN CA MU 76 131

MEMPHIS/LITTLE ROCK MU 79 128

DALLAS MU 80 134

SWIRE BSA 80 131

SAN DIEGO MU 81 122

Where is CCNA Ing-Enh Water Underspaced?Index of Category Surface Area Share to Dollar Share

Under-spaced Retailers CCNA Index PBNA IndexALBERTSONS DALLAS FT. WORTH CTA 57 136

AWG DALLAS/FT.WORTH CTA 58 115

FOOD4LESS NORTH CTA 59 354

ALBERTSONS DALLAS DIV CTA 60 120

TOPS WESTERN NY CTA 60 138

FOOD4LESS LAS VEGAS CTA 62 224

WEGMAN'S BUFFALO CTA 63 101

TOPS TOTAL CTA 63 137

FOOD4LESS EXCL MW CTA 64 286

TOPS EASTERN NY CTA 64 123




ARIZONA/NM MU 69 121

PITTSBURGH MU 72 122

WTEXAS MU 79 116


MIDWEST INDP BSA 84 108

SAN DIEGO MU 86 105

LOUISIANA MU 86 107

NASHVILLE BSA 89 101

UNITED AUG/CHAT/SAV BSA 90 108

ATLANTA MU 90 105

Where is Powerade Underspaced?Index of Category Surface Area Share to Dollar Share

Under-spaced Retailers CCNA Index PBNA Index

FIESTA DALLAS/FT. WORTH CTA 33 142

GIANT EAGLE PITTSBURGH CTA 49 132

FOOD4LESS MIDWEST CTA 50 100

SUPERVALU TACOMA STA 54 122RALEY'S & BEL AIR BANNERS SACRAMENTO CTA 54 122

FIESTA TOTAL CTA 55 125

GIANT EAGLE TOTAL CTA 55 134

SAFEWAY PORTLAND CTA 55 101

BROOKSHIRE TOTAL CTA 57 107

GIANT EAGLE CLEVELAND CTA 60 139




WTEXAS MU 62 72

ALABAMA MU 64 66

SAN ANTONIO/AUSTIN MU 66 85


LOS ANGELES MU 67 77

LOUISIANA MU 67 59

HOUSTON MU 69 83

SOUTH FLORIDA MU 69 63

CENTRAL FLORIDA MU 69 69NASHVILLE BSA 72 74

Underspaced CCNA Chilled JC/DRIndex of Category Surface Area Share to Dollar Share

Under-spaced Retailers CCNA Index PBNA Index

WEGMAN'S BUFFALO CTA 49 57

WEGMAN'S CTA 50 67

WEGMAN'S SYRACUSE CTA 55 64

WEGMAN'S ROCHESTER CTA 56 80

PIGGLY WIGGLY AL STA 56 67

FOOD MAXX TOTAL CTA 59 73

FRED MEYER SEATTLE CTA 62 98

FRED MEYER CTA (EXCL AK) 62 107

FRED MEYER PORTLAND CTA 63 117

PATHMARK SOUTHERN CTA 63 82



* Absolute points in stores stocking, not % ACV Weighted

Core SSD

Beer Energy JC/DR Btlr

Non Enh

Water

RTD Tea

Sports Drinks

Wine JC/DR Sh

Whse

Ing Enh Water

JC/DR Chilled

Bulk Water

RTD Tea

Chilled

Milk Dairy Alt

Meal Repl.

RTD Coffee

JC/DR NHB

Chilled

Mixers Yogurt Drinks

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

6.9 6.9

4.9

4.5

3.12.9

2.52.2

2.4 2.3

1.8

1.3 1.2 1.2 1.21.0

1.2 1.1 1.0 1.0

Average Beverage Points of Contact - CR

Sparkling and Beer have the same number of Points of Contact in CR

Source: Retail Execution Advisement – Total U.S. CR – Mar 2013


How many Points of Contact can shoppers interact with our brands?

Core Sparkling

Base Water

Ingredient Enhanced Water

Tea RTD SH

Sports Drink

EnergyJC/DR Btlr

JC/DR SH Whse

JC/DR Chilled

JC/DR NHB Chilled

Coffee RTD SH 3.6

1.5 1.7

1.4 1.2 1.2

2.1

1.2 1.1

1.0 1.0

3.9

1.5 1.1

1.7 1.4

1.9 2.0

1.3 1.1

1.1

1.1

Average Points of Contact Across Beverage Category

CCNA PBNA

Source: Retail Execution Advisement – Total U.S. CR – Mar 2013


Where has CCNA Sparkling Points of Contact Grown in CR?


Q1 2012 Q1 20132013 vs.

2012

LOUISIANA MU 3.9 5.2 1.3

SOUTH FLORIDA MU 3.4 4.6 1.2

S CAROLINA BSA 3.9 4.9 1.0

CONSOL GA/ALABAMA BSA 4.0 4.8 0.8

UNITED AUG/CHAT/SAV BSA 4.1 4.6 0.5

MARYLAND MU 2.5 2.9 0.4

SWIRE BSA 3.4 3.8 0.4

TENNESSEE MU 3.2 3.6 0.4

MICHIGAN MU 3.3 3.6 0.3

VIRGINIAS BSA 3.9 4.2 0.3

Q1 2012 Q1 20132013 vs.

2012

MAPCO BIRMINGHAM CTA 2.8 4.4 1.6

AMPM LOS ANGELES CTA 4.6 5.9 1.3

AMPM REM WEST OF ROCKIES CTA 3.7 4.9 1.2

CHEVRON - PORTLAND CTA 3.3 4.5 1.2

QUICK CHEK TOTAL 4.4 5.6 1.2

QUICK CHEK - NEW YORK 4.4 5.5 1.1

AMPM TOTAL W OF ROCKIES CTA 4.3 5.2 0.9

CUMBERLAND FARMS -TAMPA- CTA 3.1 4.0 0.9

MAPCO TOTAL CTA 3.4 4.3 0.9

COUCHE TARD SOUTHEAST CTA 3.7 4.6 0.9

Source: Retail Execution Advisement – Total U.S. CR – Mar-2013


CCNA Sparkling availability expanded in the Impulse, Perimeter/Other, and Food/Bev Prep Area within the CR Channel

TOTAL COLD VAULT PERIMETERS OTHER/IN-AISLE IMPULSE FOOD & BEV PREP AREA

OUTSIDE

10096.1

74.9

32.7

16.4

8.9

1

99.8 95.3

75.7

34.7

1510.3

1.2

CCNA SSD Availability By In-Store Location2012 Q4 2013 Q1

Source: Retail Execution Advisement – Total U.S. CR– Mar 2013 & Mar 2012


Leverage the available Tools

• REV – Retail Execution Viewer– Provides benchmarking & assessment capabilities– Updated version available on Answers

• POStrack– Provides insights into program and messaging execution– Available on Answers and the K&I SharePoint site

• Executive Summary – complete version– Available on Answers and the K&I SharePoint site

• Databank– Provides complete detail for all brands and packages– Available via Nitro

REA

The Way of Shopper Marketing Classified - Internal use

THANK YOUFor additional information please visit the Shopper/Customer Marketing

Community at www.KOSCMarketing.com

retail execution: q1, 2013 an executive summary

Documents

ccna sparkling gains

pbna sparkling

ccna sparkling saw gains

otherclassified internal

comparable points of

cr supers cr

absolute points

key messages