retail city profile - jll€¦ · hansaviertel ti erga t n charlottenburg berlin tc f a ew fh kad...

Retail City Profile

Berlin | Full year 2017 Published in September 2017

Retail Market Berlin More than 31.0 million overnight stays in 2016

Prime net initial yield at 3.40%

Prime rent currently at €330/sqm p.m.

Retail City Profile Berlin | September 2017 2

Overview of prime retail location(s)

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Neue Schön hauserStraßeMünzstraße

Alte

Sch

önha

user

S

traße

Oranienburger Str.

Friedrichstraße

Alexanderplatz

The Q.

Rathaus Passagen

Alexa

GaleriaKaufhof

Glinkastraße

Brüc

kens

traße

Molken

markt

Pren

zlaue

r Alle

e

Behrenstraße

Neue Roßstraße

Universitätsstraße

Stralauer StraßeOt

to-Bra

un-St

raße

Schloßplatz

Mollstraße

Wilhelmstraße

Fischerinsel

Spandauer Straße

Annenstraße

Gertrau

denst

raße

Tuch

olsky

straß

e

Chausseestraße

Grunerstraße

Französische Straße

Breite Straße

Karl-Marx-Allee

Rosenthaler Straße

Friedrichstraße

Karl-L

iebkn

echt-S

traße

Unter den Linden

Alexanderstraße

Leipziger Straße

Oranienburger Straße

Torstraße

Mitte

PrenzlauerBerg

BERLINAlexa

Einzelhandel / Retail

1a-Lage / Highstreet

W Warenhaus / Department Store

Einkaufzentren /Shopping Centres

S Shopping Center / Shopping Centre

OpenStreetMap & Contributors, JLL Research 2017

0 200 400 Meters

Alte

Sch

önha

user

Str

aße

Hackescher Markt

Rose

ntha

ler S

tr.



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Tauentzienstraße

Wilm

ersdorfer Straße

Kurfürstendamm

Kudamm Karree

Europa-Center

Bikini BerlinStilwerk BerlinKant-Center

Wilmersdorfer Arcaden

Nachodstraße

Bach

straß

e

Lewishamstraße

Olivaer Platz

Fasa

nens

traße

March

straß

e

Uhlan

dstra

ße

Spicher

nstraß

e

Caue

rstraß

e

Kurfürstendamm

Leibn

izstra

ße

Nürnb

erger

Straß

e

Kons

tanze

r Stra

ße

Budapester Straße

Paulsborne

r Stra

ße

Bismarckstraße

Einsteinufer Straße des 17. Juni

Salzufer

Richa rd -Wagner-Straße

Klopst

ockstr

aße

Hardenbergstraße

Bund

esall

ee

Kantstraße

Lietzenburger Straße

Otto-Suhr-Allee

Wi lmersdorf

Moabit

Schöneberg

Hansaviertel

Tiergarten

Charlottenburg

BERLIN

TC

F

A

EW

FH

KaDeWe

Karstadt

Karstadt






00Meters


WoolworthW

0 200 400 Meters



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S

S

Potsdamer Platz Arkaden Berlin

LP 12 Mall of Berlin

Reichpietschufer

Hannah-Arendt-Straße

Ben-Gurion-Straße

Tiergartenstraße

Stresemannstraße

Eber

tstra

ße

Potsdamer Straße

Leipziger Straße

Lennéstraße

Mitte

Kreuzberg

Tiergarten

BERLIN

BahnTower

Bundesrat

Abgeordnetenhausvon Berlin

Potsdamer Platz Le ipziger Plat

z






0 100 200 Meters



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S

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S

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S

W

Das Schloss

Boulevard Berlin

Forum Steglitz

Schloss-Straßen-Center

Knausstraße

Albrechtstraße

Schlo

ßstra

ße

Schöneberger Straße

Saarstraße

Maßmannstraße

Düpp

elstra

ße

Feuerbachstraße

Grunewaldstraße

Filan

dast r

aße

Südwestkorso

Bergstraße

Laub

ache

rStr a

ße

Schildhornstraße

Bund

esall

ee

Joachim-Tiburtius-Brücke

Rhein

straß

e

Leps

iusstr

aße

Bism

arck

straß

e

Fr iedenau

Wilmersdorf

Stegl i tz

Schöneberg

BERLIN

Das Schloss

BoulevardBerlin

Schl

osss

traße

Karstadt








Demographic data and retail figures

* Ranking among 25 cities, of which JLL Retail City Profiles exist.** Net rent for a virtual shop, 100 sqm sales space ground floor, without steps and

columnfree frontage approximatly 6 m. In case of serveral price levels, the rental of the highest potential street is mentioned.

*** Net rent for a virtual shop, 500 sqm of ground level space, ten metres front and 500 sqm in the first floor.

Demographic data

Ranking*

Population as per January 01, 2016 3,520,031 1

Population trend 2012-2016 (in %) +0.1 –

Number of visitors 2016 (overnight reservations) 31,067,775 1

Number of employed persons as per June 30, 2016 1,365,639 1

Employment trend 2012-2016 (in %) +14.7 –

Unemployment rate 2016 (annual average in %) 9.8 –

Business tax per inhabitant 2015 (in Euro) 409 23

Retail figures

Ranking*

Retail-relevant purchasing power index 2017 per inhabitant 95.9 22

Purchasing power index 2017 per inhabitant 91.7 23

Retail sales index 2017 per inhabitant 104.9 24

Centrality index 2017 109.5 22

Chain store penetration ratio 2016, total prime location (%) 64.7 –

Strongest pedestrian traffic Ø per hour Place of counting: Tauentzienstraße 1 Saturday, May 06 2017 from 1.00 p.m. to 4.00 p.m.

6,350

16

Rent in prime location 100 sqm retail store 2017** (in Euro/sqm) 330 2

Rent in prime location 1,000 sqm retail store 2017*** (in Euro/sqm) 130 3

❚ Manufacturing 13.9%❚ Trade/Transport 22.3%❚ Business Services 30.0%❚ Public administration 33.8%

Employment structure by lines of industry 2016

❚ Textiles 26.7%

❚ Shoes/Leather goods 7.2%

❚ Health/Beauty 10.7%

❚ Jewellers 4.5%

❚ Food/Restaurants, etc. 20.5%

❚ Telecommunications/ Home electronics 5.0%

❚ Furnishings/Décor 3.4%

❚ Books/Stationery 1.0%

❚ Sports/Outdoor 1.2%

❚ Others 19.8%

Business sector structure 2016 in prime location

❚ 0 up to 16 years 14.3%❚ 16 up to 30 years 17.3%❚ 30 up to 50 years 29.3%❚ 50 up to 65 years 19.8%❚ 65 up to 70 years 4.8%❚ Older than70 years 14.5%

Age structure (population) per 01.01.2016

Retail City Profi le Berlin | September 2017 7

Rental price development and value development

Rental price development in prime location Value development in prime location

Index value 2008=100 Index value 2008=100

High street prime rent in Berlin (in Euro/sqm/month)

2012 270

2013 280

2014 300

2015 320

2016 350

H1 2017 330

Multiplier in prime location Berlin

2012 20.50

2013 21.00

2014 22.30

2015 23.70

2016 26.2 0

H1 2017 26.20

Prime rent Berlin * Basis: 185 cities Development between H1 2007-H1 2017: 65.0 %

Average prime rent* Development between H1 2007-H1 2017: 14.6 %

Infl ation Development between H1 2007-H1 2017: 14.0 %

Peak value Berlin * Basis: 185 cities Development between H1 2007-H1 2017: 103.6 %

Average peak value* Development between H1 2007-H1 2017: 15.2 %

Infl ation Development between H1 2007-H1 2017: 14.0 %


Shopping Centres / Retail Parks

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F

F

F

F

F

FF

FF F

F

F

F

F

S

S

S

SSS

SSSSSS

SS

S SSSS SS SS SSSSSS

SS

SSSSS SS

SS

SS

SS

SS

Potsdamer Platz Arkaden

Rathaus Passagen

Allee-Center BerlinSchönhauser Allee

ArcadenGesundbrunnen-Center

A10 Center

Stern-CenterPotsdam

BahnhofspassagenPotsdam

City-CenterErkner

GropiusPassagenLIO

Lichterfelde

TempelhoferHafenDas Schloss

ForumKöpenick

Boulevard Berlin

Forum SteglitzSchloss-Straßen-Center

NeuköllnArcaden

Park Center TreptowKudamm Karree

Europa-CenterBikini Berlin

StilwerkKant-Center

Wilmersdorfer Arcaden

Mall of Berlin

The Q.Ring-CenterAlexa

Spree Center

BerlinHauptbahnhof

Spandau Arcaden

Eastgate

Storchenhof

Der Clou

Linden-Center BerlinRathaus-CenterPankow

Hallen am Borsigturm

Tegel-Center

Märkisches Zentrum

Märkische Zeile BerlinSchlosspark-PassageDas Ziel -

Einkaufszentrum

Bahnhofs-Passage

Südring CenterRangsdorf

Waldstadt-Center

FMZWaltersdorf

Müggelpark

ZentrumSchöneweide

Biesdorf CenterHavel-ParkDallgow

MarktplatzCenter

Center am JuliusturmEventpark Spandau

Kaufpark Eiche

Welse Galerie 1+ 2

NordmeileZepernick

Fredersdorf-Vogelsdorf

Neuenhagen

Rüdersdorf

Velten

Erkner

Schöneiche

Kleinmachnow

Stahnsdorf

Teltow

Bernau

KönigsWusterhausen

Falkensee

Petershagen

Hennigsdorf

HohenNeuendorf

Oranienburg

Ludwigsfelde

BERLIN

Potsdam

0 2 4 km

Einkaufszentren / Shopping Centres


F Fachmarktzentrum / Retail Park

■▤ In Planung, Bau / planned, under construction

Stadtgrenze / City Limits

Hauptgeschäftszentrum / City Centre

Dargestellt sind Shopping Center und Fachmarktzentren >=10.000 m² (Vkf)Displayed are Shopping Centres and Retail Parks >=10.000 m² Net Leasable Area (NLA)infas Geodaten, OpenStreetMap and contributers, JLL Research 2017

S

■▤

EKZ im AirportBerlin-Brandenburg

SchultheißQuartier

SeeCarré

■▤

■▤■▤East Side Mall


List of references

JLL Research:Business sector structure in prime locations, calculation of chainstore penetration and rental price of the listed streets, overview of prime retail locations, rental price development, value development, shopping centres

Regional and Federal Statistics Offices:Population, visitor numbers, business tax, age structure, inflation rate

Federal Employment Agency:Persons employed, employment structure, rate of unemployment

IFH Retail Consultants:Retail purchasing power index, sales index, centrality index, pedestrian frequency

GfK Geomarketing:Purchasing power index

EHI-Shopping-Center-Report/German Council of Shopping Centers e.V.:Information about existing and planned shopping centres

Consensus Economics:Prediction inflation rate

Jörg RitterManagement Board Germany – RetailFrankfurttel +49 (0) 69 2003 [email protected]

Anke KaukarsHead of Shopping Center Services GermanyFrankfurttel +49 (0) 69 2003 [email protected]

Dirk WichnerHead of Retail Leasing GermanyBerlintel +49 (0) 30 203980 [email protected]

Helge ScheunemannHead of Research GermanyHamburgtel +49 (0) 40 350011 [email protected]

Sandra LudwigHead of Retail Investment Germany Hamburgtel +49 (0) 40 350011 [email protected]

Contacts

Copyright © Jones Lang Lasalle SE, 2017.

No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of Jones Lang LaSalle. It is based on material that we believe to be reliable. Whilst every eff ort has been made to ensure its accuracy, we cannot off er any warranty that it contains no factual errors. We would like to be told of any such errors in order to correct them.

jll.de Information regarding JLL and our servicesjll.de/research All research reports on current market fi gures and special topicsjll.de/research/einzelhandel Request further Retail City Profi les of other cities herejll.de/immo Commercial real estate properties for sale or to let throughout Germany

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