retail b plan

8/3/2019 Retail B Plan

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CORPORATE COUTURE.

W

O

M

E

N



Shirts Trousers

Skirts 1 Piece Formal wear Blazers,Jackets Scarf Stockings and socks Belts, Accessories and shoes (will have tie up) Special designers and tailors (Customized)



Population above 35 lakh

Among top 6 city in India

IT Hub 2nd in per capita income after Bangalore

Retail boom and development potential



Close proximity to Aundh which is nearHinjewadi-It hub

Located in the centre of the city

Demographics- Young working couplesstaying near by



• Satya Paul

• Zara

• Ozone

• Hastakala

• Peshwai

• Lisa, Aundh



Slogan- GRACEFULLY DETAILED

Vision-“To be a distinguished Women formals retailer known

worldwide for the quality of products, setting new trends and

lifestyles.”

Mission -To offer continuous value added products to our

customers.

To accomplish this, we focus on exceptional design,innovation, quality, convenience and interactive

communication



The foundation parameters on which we ensure the excellence of ourgarments are:

Material

Cut

Design conformation

Embroidery

Stitching

Stability

Finish

Color fastness



High cost of materials

Changing demands and catering to this demand

Changing fashions and changing behavior of demographics

Creating brand awareness and establishing brand loyalty

among customers



Outdoor advertisinga. Phase 1: Month 1, 2, 3- 6 hoardings.

b. Phase 2: Every 2 months- 2 messagechanges

Print media: color glossy brochures alongwith Times of India

Launch: Party with celebrity (free entry forlocal patrons)



Below the linea. Phase 1: month 1- Rs. 500 gift voucher with

purchase above Rs. 2000+ one assuredaccessory (ear ring, pendant, broach, hairclips/ band, nail color, lip color, etc ) withevery purchase.

b. Phase 2: “Happy Days” scheme- 2 days amonth, all merchandise @25% discount



Strengths

Huge Product Line with variations

Business will have longer hours and better prices as compared to

competitors.

Discounts are available for bulk buying.

Expertise in getting new products to the market quickly

Expertise in providing good customer service

Online selling could be a competitive edge over rivals

Customization available

Prime Location



Weakness New in business as compare to rivals

Huge capital required to start business ascredit is not easily available from supplier atinitial stage

Marketing expenses in the start will be huge,to establish brand name required lot of advertising



Opportunities Sector is growing fast in state and in the area

our business operating

Due to increase in the number of womenworking there is a huge demand for westernformals is high



1 Tailors

1 Designers

3 Staff

1 Store Manager



Expense Rate Yearly

RENT 110 per sq ft 13,20,000

ELECTRICITY 25000 per month 300000

ADVERTISING 150,000 *6hoardings*3months+newspaper brochures +launch

2900000

STAFF SALARIES 75000 900000

Sales promotion(btl) 100000

Capital expenditure 6000000 1,00,00,000

Deposit 500000 500000

Total 1,60,20,000



THANK

YOU

retail b plan

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