SARAH M. LOMBARD

(203) 217-0456 Email: slombar1@ithaca.edu

WORK EXPERIENCE

d2 PUBLICITY, New York, NY June 2016 – Aug 2016

A boutique agency specializing in traditional and new media relations, public relations, marketing, and event management, specializing in celebrity

product placement working with concepts in the beauty, fashion, lifestyle, entertainment, trade, and business plans.

ASSOCIATE ACCOUNT MANAGER [FREELANCE]

Collaborated with clients including beauty, fashion and lifestyle accounts (i.e. Antonio Prieto Salon, Honey Artists, Ricky’s NYC, etc.).

Partnered with accounts to develop comprehensive and multi-faceted marketing communication strategies including segments on major networks (i.e. Good Morning America, The Today Show) coverage at events including published stories on multiple online outlets, press

previews, press releases, and material print and social media placement.

Worked in concert with Beauty, Fashion and Lifestyle Editors.

Focused efforts on effective product branding and messaging, market penetration, brand awareness, and return-on-investment to earn and

retain clients’ loyalty.

d2 PUBLICITY, New York, NY June 2015 – Aug 2015

SOCIAL MEDIA INTERN

Conducted extensive research on social media platforms (i.e. Facebook, Twitter, Pinterest, and Instagram).

Researched social media analytics and provided input into marketing communication initiatives to maximize client exposure

Maintained an ongoing dialogue with valued clients.

THE HOLLYWOOD REPORTER, Los Angeles, CA Jan 2015- May 2015

EDITORIAL INTERN

Worked red carpet events, wrote original content, attended daily editorial meetings, and assisted with web production.

MARIE CLAIRE HEARST CORPORATION, New York, NY June 2014– Aug 2014

FASHION INTERN

Managed designer requests and samples.

Supported editors, attended brainstorming sessions and worked on lookbook storyboard designs.

HOLLYWOODLIFE.com PENSKE MEDIA CORPORATION, New York, NY Jan 2014 – May 2014

FASHION EDITORIAL INTERN

Interfaced with fashion industry professionals and celebrities.

Conducted red carpet interviews and assisted with promotional events, wrote original pieces and updated/maintained fashion content

database.

BPCM PUBLIC RELATIONS Jan 2014 – May 2014

BEAUTY FASHION LIFESTYLE INTERN

Worked events including New York Fashion Week (2014).

Designed and prepared invitations, RSVPs and check-ins and organized/maintained showroom.

Assisted editors and stylists with pull appointments, collateral mailings and sample send-outs, and daily press clippings.

EDUCATION

ITHACA COLLEGE, Roy H. Park School of Communications

Bachelor of Science in INTEGRATED MARKETING COMMUNICATIONS, CUM LAUDE, May 2016

COMPETENCIES

Public Relations Branding/Media Relations

Strategic Marketing Publications of Original Pieces

Digital/Social Media Photo Shoots, Editorial Assistance

Event Planning Celebrity Events

Account Management New Product Launches

COMPUTER SKILLS

HootSuite Certified; Adobe Creative Suite; Microsoft Office; WordPress; Social Media; CISION; Fashion GPS