resumes and personal branding

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BRAND YOU: Résumés that get noticed Presented by Jenni Proctor CAREER CLARITY

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http://CareerClarity.com.au Jenni Proctor, Career Clarity, Brisbane Career Counsellor and Career Coach, shares professional tips for outstanding resumes and personal branding.

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Page 1: Resumes and personal branding

BRAND YOU:Résumés that get noticed

Presented by Jenni Proctor

CAREER CLARITY

Page 2: Resumes and personal branding

It isn’t all about you!

Page 3: Resumes and personal branding

If you are the product who is your buyer?Know exactly what you are looking for.Know exactly what they want.

Search enginesNetworksRecruitersNewspapersJob Boards

Page 4: Resumes and personal branding
Page 5: Resumes and personal branding

What are you worth?What have you added to the company?What are your qualifications?What informal learning have you done?What have you achieved?What special personal characteristics do you

bring to your work?

Page 6: Resumes and personal branding

Quick impressionsYou don’t have long to

impress the readerMake it easy for themMake it pleasant to look

atIf you meet their

criteria make that very clear to them.

Page 7: Resumes and personal branding

Prime Résumé Real EstateFirst impressions…..top half of the first page!Don’t waste that spaceThey should want to interview you before you

get halfway down the page.

Jill Kelly - CareerEdge.com.auCareer development professional and résumé

writer

Page 8: Resumes and personal branding

Front PageContact detailsSkills and expertiseUse their language – Key wordsCredentials – Qualifications, Memberships,

AwardsCareer Highlights demonstrating your

achievementsSkills Snapshots - Helpful if you are

changing career

Page 9: Resumes and personal branding

Tell them what you did!They don’t care what you were SUPPOSED to

be doing, they want to know what you DID!

Highlight achievements not dutiesBack them up with genuine statements of

achievement.

Page 10: Resumes and personal branding

Tell them the story….You’ll impress them if you concisely paint a

word picture, what was going on, what you were doing about it, what the outcome was.

What was the scope of the role? What were the challenges? Did I make anything bigger, better, cheaper?What did you achieve?What were you known for?

Page 11: Resumes and personal branding

My career goes back a long time…Is it relevant?How old do you want them to think you are?No-one really cares where you went to school

once you have done lots of other interesting things.

Page 12: Resumes and personal branding

Personal DetailsRefereesInterests and hobbiesPersonal details

Page 13: Resumes and personal branding

Proofread your résuméA prefectionist who takes pride in presenting

work accurately and attactively.2006 survey

94% of hirers would only two typos46% would only accept one typo.

Page 14: Resumes and personal branding

Needing help?DIRECTION

Career Counsellor

DOCUMENTSRésumé writer Career Practitioner

DESIGN YOUR CAMPAIGNCareer Coach

DO THE JOB WELLCareer CounsellorCareer CoachCareer ConsultantExecutive Coach

Page 15: Resumes and personal branding

Contact Us

Jenni Proctor

Career Clarity.com.au

[email protected]