Adele Lassiter 2600 Oberlin Road H3 Raleigh NC 27608

615-829-3303

adelelassiter@gmail.com

Career Objective:To participate in a work environment where my abilities as a critical thinker, excellent communicator and organized administrator will achieve core objectives.

Education________________________________________Needham Broughton High School, Raleigh North CarolinaHigh School Diploma, Class of 2002

Belmont University, Nashville TNMusic Business, Audio/Video Production; 2004-2009, 2015* Activities and Societies: Grammy U, Speech Lab Mentor, ASCAP I Create Music Expo (2006 – I received a scholarship to attend the convention in Los Angeles CA); Music Industry Shadow Day

I have also studied at Montana State University Bozeman (2002-2003); Wake Technical College (2004); University of North Carolina at Chapel Hill (15 credit hours, 2006 – Summer Session)

Experience_ ______________________________________ Belk- Crabtree Valley Mall, Raleigh NCApril 2014-present

Position: Tommy Bahama Specialist – Men’s Store Job duties: I serve as the lead selling specialist for the Tommy Bahama brand in the Belk

Crabtree store. Belk is an industry leader in retail and fashion, with a mission to provide shoppers with 'modern.southern.style.' As a Belk Associate it is my duty to uphold the quality standard of customer service and knowledge of product. Tommy Bahama is a lifestyle brand dedicated to modern, classic clothing that is targeted under the motto: ‘Make Life One Long Weekend.’ This position requires me to be a flexible problem solver. I am constantly on the move, faced with challenges and opportunities to strengthen business and seek creative solutions in advancing Tommy Bahama at Belk. Under my leadership, sales have increased by 25% through clientele networking, cross promotional targeting and visual presentation. Core tasks include: Customer Service, Goal Setting, Product Knowledge, Product Promotions and Branding, Merchandising, Selling, Inventory Assessment, Visual Support, Communication, Client Relations, Conflict Resolution

Firehole Productions, Bozeman MontanaDecember 2010-February 2014http://fireholeproductions.webs.com/ Position: Owner, Manager, and Lead Agent of a premier booking and music agency, dedicated to

tour coordination of innovative independent music acts. The Firehole Productions Roster included: Montana Skies-cello.guitar.fusion, Jeanne Jolly-Americana/Folk, Ben Bullington-Montana Folk, Victor & Penny-Antique Pop, Little Jane & the Pistol Whips-Montana Country/New Grass.

Job duties: I was tasked with promoting the artistic interests of my roster of international touring artists through booking, tour support, management, contract negotiation, media relations, publicity and artist development. This dynamic and demanding position required innovation, creativity, conflict resolution, effective communication skills and razor sharp organization techniques. In a given year I submitted to over 8,000 performing arts venues and festivals, wrote and distributed press releases, coordinated tour dates and routing. Tour support included arranging back line, accommodations and publicity pertinent to the tour including, but not limited to radio and television appearances, print media interviews and local outreach and school residencies.

My job required communication with all facets of the Entertainment Industry, Client Relations, Office Organization, Word Process, Customer Service and Initiative.

Sweet Pea Festival of the Arts, Bozeman MontanaNovember 2010-November 2013 Position: Music Chair: The Sweet Pea Festival of the Arts works to promote and cultivate the arts in

Southwestern Montana. The eclectic festival attracts upwards of 13,000 people a year. Job Duties: As Music Chair, I was charged with researching, coordinating and booking the musical

acts for the Sweet Pea Festival of the Arts. In this capacity I acted as contract negotiator and arbitrator. I coordinated music publicity with the marketing team, speaking with regional news outlets and participating in on the ground marketing campaigns. On the festival weekend I acted as a festival liaison for touring acts, providing them with craft services, coordinating sound checks and setting up backline. During my three year tenure, I contributed 2,500 volunteer hours to the non-profit organization. Performing groups that I booked: Jerry Douglas, Dirty Dozen Brass Band, Hot Club of Cowtown and more.

Frist Center for the Arts, Nashville TNJanuary 2009-August 2009 Position: Volunteer Administrative Assistant for the FRIST’s Membership Department. Job Duties: As a membership volunteer I worked to recruit and raise awareness about Nashville’s

hub for creative arts exhibitions. I worked twenty hours per week in the office, managing files, organizing and processing memberships, mailings and phone recruitment; I also volunteered for Member Events, including preview shows (Medieval Art Exhibition and American Masters were two of my favorite events); I also helmed the membership booth for the FRIST Friday Summer Concert & Art series. As a Membership Volunteer I utilized communication skills, office administration and a passion for art and community to foster membership growth.

Nashville Humane Association, Nashville TNDecember 2008-August 2009 Position: Cat Socialization Volunteer Job Duties: I worked twenty hours a week volunteering in the Cat Wing. As a Cat Socialization

Volunteer I interacted with the shelter cats and worked to find these amazing furry friends forever homes. I cleaned their cages and provided them love and care. I was asked to contribute my time in the Comcast Pet of the Week video segment. I think this is one of the most important jobs I have done because I was able to make the lives of hundreds of cats better – assisting in finding the animals’ forever homes.

Big Loud Shirt Industries, Nashville TNAugust 2007-December 2007 Position: Administrative Office Intern for Nashville’s Leading Independent Music Publisher. Duties: As an Administrative Assistant to Amy Allmand, Creative Coordinator, I facilitated in

organization of key office responsibilities, including: filing, cataloging publishing records, assisting in licensing, answering phones, running errands, setting up appointments, preparing and submitting music demos, publicity and creative campaign assistance. I was instrumental in launching a Facebook and Myspace marketing campaign for Big Loud Shirt, and coordinating innovative integrated marketing concepts to build on the Big Loud Shirt brand and publicize their GAC TV show ‘Hit Men of Music Row,’ which was launching at the time.

Yellowstone National Park, Old Faithful WYMay 2004-August 2004 Position: Server/Busser at the Old Faithful Snow Lodge’s Dining Room Duties: I worked in a fast-paced environment serving guests from around the world. Passionate

about Yellowstone National Park, I worked to provide ‘Home on the Range’ hospitality, providing guests with excellent service and information about the world’s oldest park.

Qualifications: Administrative Coordinator: I have a track record of organizational leadership in diverse office

settings. o Big Loud Shirt: I actively assisted management in executing day-to-day tasks from filing,

clerical work, communications and data processing of song catalog and licenses, organization of files. I played an instrumental role in brainstorming and implementing the firm’s social media campaign.

o FRIST Center for the Visual Arts: I processed membership applications and performed support tasks to the membership office. As administer of records, I assisted the coordinators in membership renewal and recruitment.

Managemento Firehole Productions: As Owner and Booking Agent for an elite booking agency, Firehole

Productions, I built a firm dedicated to promoting independent artists in achieving their career goals. I implemented creative solutions to promote my multi-genre roster. I supervised eight acts in coordinating their tour dates, routing, contract negotiations, on the ground logistics, publicity, A&R, marketing and more. This position required maintaining a finely-tuned office. My responsibilities included a dynamic mix of clerical and administrative tasks, marketing solutions (effective creation and presentation of electronic press kits, press release, One Sheets and social media networking), attending conferences and connecting with talent buyers, research, negotiation and more.

Sales & Marketing: Over a decade of experience in results based selling and implementation of project planning

o Belk Crabtree: As the Tommy Bahama Selling Specialist it is my job to convey product knowledge to the customer, promote our brand and achieve selling goals. In my first eight months working as the department specialist I have increased Tommy Bahama sales by 25% and sold over $350,000 in merchandise. My success is attributed to exceptional customer

service, brand knowledge, client relations and marketing of our sales and merchandise through email, telephone, mailings and in-store communication

o Firehole Productions: My primary job was to ‘sell’ my artists to venues, market their unique style and sound to new audiences and maintain communication with fans. Firehole Productions marketing strategy demanded innovation from utilizing cutting edge promotional tactics, including social media apps for touring bands, developing and producing eye-catching visual promotional materials including One Sheets, web flyers, emails, posters and more. I also was tasked with drafting and submitting press releases to news outlets and coordinating interviews to promote my artists.

Customer Serviceo I have a track record of providing exceptional customer service in my professional career. I

am empathetic to the customer’s needs and strive to provide solutions in the marketplace. My outgoing personality allows me to connect with consumers, while product expertise provides me the wherewithal to give them service they can count on. I have won several awards for customer service, mostly recently I was presented with an RCC Certificate for Exceptional Service at Belk.

Volunteer Coordination: I have a passion for volunteering. I am active community projects including my position as volunteer Music Chair for the Sweet Pea Festival of the Arts. In the capacity of Music Chair I dedicated over 1000 hours to researching musical acts, negotiating contracts, marketing the event and educating the public, recruiting volunteers and being in charge of on the ground logistics.

Public Speaking: I am a dynamic public speaker. I have extensive experience participating in drama and debate teams. While at Belmont University, I was appointed to work as a Speech Mentor where I coached fellow students in improving their verbal communication skills.