1518 Silver Creek Drive · Lynchburg, VA 24503 · CELL 513.680.8342 · E-MAIL daniellemballen@gmail.com

MARKETING ASSOCIATE I FIVES MACHINING SYSTEMS, INC November 2014 – January 2017

• Implemented the building blocks for social media accounts resulting in a 400% increase in unique Facebook visits in a 7-month time span and a 150% increase in LinkedIn followers in the same span

• Developed and implemented targeted email campaign plans – included strategies, creative development, lead segmentation, list pulls and execution

• Monitored real-time analytics on campaigns. Decreased bounce rates by 25% time over time

• Coordinated with French team to create and update content for US division website • Developed marketing plan and budget for Global Services division • Managed the creation and updating of all marketing collateral including sell sheets,

presentations and videos

MARKETING COMMUNICATIONS SPECIALIST I REALPAGE, INC 2009 – 2012

Created positioning campaigns and brand recognition for new products

Designed marketing collateral including sell sheets, ads and e-media

Built comprehensive marketing plans for new products

Conducted product webinars and analyzed project data

Conceptualized and planned an educational roadshow, managing all aspects

Doubled attendance of roadshow events from year one to year two

MARKETING MANAGER I HANSER PUBLICATIONS 2008 -2009

Partnered with local ad agency to lead company re-launch efforts including redesign of company logo

Managed trade show and event planning; oversaw direct mail and print campaigns

Conceptualized and designed two trade catalogs; authored and placed press releases

Worked with editors and ad reps to secure article placement and negotiate rates

Increased $ savings to department and company in graphic design, agency, ad and trade show costs

SUMMARY Results-producing, strategic-thinking marketing professional with more than ten years of experience in the B2B sector. Adept at assessing needs, generating options and implementing solutions. Indepth knowledge of media communications and conceptual content development. Seasoned in the creation of marketing plans and the management of campaigns – social and non.

SKILLS Marketing Communications · Marketing Plans · Email Marketing · Content Development · Data Analysis & Reporting · Social Media Marketing · Presentation Development

PROFESSIONAL

EXPERIENCE

DANIELLE ALLEN MARKETING COMMUNICATIONS CONSULTANT

MARKETING COMMUNICATIONS SPECIALIST I MOTOMAN, INC 2006 – 2008

Developed sales collateral and product spec sheets for new products utilizing InDesign

Edited press releases, case studies and product documentation prior to publishing

1518 Silver Creek Drive · Lynchburg, VA 24503 · CELL 513.680.8342 · E-MAIL daniellemballen@gmail.com

Danielle Allen, cont…

EDUCATION BACHELORS OF ARTS Northern Kentucky University, 1998 - 2001

PROFESSIONAL

EXPERIENCE

TECHNICAL Adobe Creative Suite · Microsoft Office · Typo 3 · iSpring · Constant Contact

MARKETING COMMUNICATIONS SPECIALIST I MOTOMAN, INC…cont… 2006 – 2008

Managed company website utilizing DreamWeaver

Increased article placement in trade pubs by 20%

Prepared and Analyzed reports on tradeshow and industry leads and data