resume bootcamp
Post on 19-Oct-2014
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TRANSCRIPT
What We’ll Cover in
This Webinar
What’s new in resume-writing
Resume formats
Issues for older workers
Changes in job search techniques
Searching online
Using social media
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The “Magnet” Resume
Markets you for ALL jobs you would accept
Post online for recruiters to search and find you
Includes skills and keywords for ALL jobs you
want
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©Susan Ireland
The “Grabber” Resume
Markets you for a specific job or type of work
Sent or posted for specific job
Targeted for each job you apply for
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©Susan Ireland
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When to Use:
Magnet Resume
Use for online profiles (e.g., LinkedIn)
Post to job boards (e.g., Monster, Careerbuilder)
Hand out at career fairs
Grabber Resume
Email or snail-mail to an employer
Post on company website for specific job
©Susan Ireland
Which Comes First:
Magnet or Grabber Resume?
Step 1: Write your magnet resume
Step 2: Create grabber resume by customizing your
magnet resume for specific job or type of work
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©Susan Ireland
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Step 1: Write Magnet Resume
Make a list of ALL things you’re willing to do:
• Skills and responsibilities
• Incorporate throughout magnet resume
Concise headline
• Professional title
• Line of work
Broad Summary
• Highlight breadth of experience
©Susan Ireland
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Step 2: Create Grabber Resume
Target your job objective
• Keywords from job post
• Delete irrelevant items
Job objective
• Job objective statement
• Professional title
Tailor your Summary
• Only what’s relevant to job objective
©Susan Ireland
Resume Format
Use chronological format
Add skill headings if needed
Good for magnet and grabber resumes
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©Susan Ireland
Where to Download Free
Resume Templates
Chronological template
For staying in same field
Chronological with Skill Headings template (aka
Combination)
For making a career change
www.susanireland.com/aarp
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©Susan Ireland
Translate Experience
for Career Change
Job objective statement
Format: Chronological with skill headings
Highlight transferable skills
Incorporate new keywords
Special skills section
Relevant education/training
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©Susan Ireland
Use Dates Wisely
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Dates tell:
Your possible age
How much experience you have
How relevant you are
For Many Jobs
Older Is Better
Senior management
Teaching
Financial services
Business consultants
Social services
Find 50+ friendly employers:
www.aarp.org/employerteam
22©Susan Ireland
Rules of Thumb
Employers expect only 10 or 15 years of experience on
your resume
Earliest date – no more than 25 years ago
Dates under education are optional
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Early Relevant Experience
Add “Additional Experience” section with no
dates
Example:
2008-pres. Graphic Artist, Riley's Printing, Oakland, CA
2005-2008 Sales Associate, High Records, Berkeley, CA
Additional experience: Package Designer, Grabbit, Inc.
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Conceal Employment Gaps
List only years, not months
2009-pres. Manager Joe’s Burgers, New York, NY
2006-09 Manager Taco Bell, Woodmount, NY
List unpaid "job titles" that are relevant to job objective
(volunteering, personal projects, professional development)
2007-09 Classroom Assistant, Brio High School, Brio, NV
25©Susan Ireland
"Job Titles" That Show
Good Character
Student
Independent Study
Full-time Parent
Family Management
Estate Management
Caregiver
Personal Travel
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Write Achievements
Quantify results
Screened up to 700 job applicants per month,
allowing an average of 3% to move to the next hiring
level.
PAR (Problem, Action, Results)
Improved reliability rates 15% by introducing an
internal technical support system.
Honors and awards
Earned two Employee of the Month awards during
peak sales period.
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©Susan Ireland
Brainstorming
What projects am I proud of?
When did I affect the bottom line?
If someone replaced me, what
would go wrong?
What do people rely on me for?
What would my supervisor say
about me?
28©Susan Ireland
Over-qualified for the Job
Downplay over-qualifications
Degrees
High-level responsibilities
Lengthy career
Use appropriate language
No management-level achievements
Less attention to bottom-line
Teamwork, not leadership
29©Susan Ireland
Checklist
Create a magnet resume that contains keywords for all
your job possibilities
Pick the right resume format
Translate experience for career change
Use dates wisely
Conceal employment gaps
Write about achievements
Don’t look over-qualified
Create a grabber resume by editing your magnet resume
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©Susan Ireland
Where to Find Susan Ireland
Susan Ireland’s Resume Site: www.susanireland.com
Resume template downloads: www.susanireland.com/aarp
LinkedIn: www.linkedin.com/in/susanireland
Facebook: www.bit.ly/fbresumes
Twitter: www.twitter.com/susanireland
YouTube: www.youtube.com/susanirelandresumes
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Job Boards Are Tough
for Recruiters
Fewer employers use job boards
Why?
Expensive
Ineffective
Inefficient
34© Copyright Job-Hunt.org
Job Boards Are Tough
for Job Seekers
Extremely competitive!
Ineffective and inefficient
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Where the Jobs Are
Online NOW
Employer websites
Job aggregators
Social media
36© Copyright Job-Hunt.org
Where the Jobs Are:
Employer Websites
Job seekers can:
Target employers
Apply appropriately
Connect through social media
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Where the Jobs Are:
Job Aggregators
Collect jobs from thousands of sources
Find employers new to you
Monitor “the job market”
38© Copyright Job-Hunt.org
Recruiting in 2011
Moving to Social Media
Less expensive
More efficient
More accurate
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Social Recruiting
92% recruit via social networks
70% search thru profiles when recruiting
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Source: 2010 Jobvite.com Social Recruiting Survey
© Copyright Job-Hunt.org
Social Hiring
58% have hired via social networks
Only 13% of hires via job boards
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Source: 2010 CareerXRoads.com Sources of Hire survey
© Copyright Job-Hunt.org
Source: 2010 Jobvite.com Social Recruiting Survey
Job Search in 2011:
Social Media
Business resource
“Permanent personal
marketing”
Connect with employers
and jobs
Show you are up-to-date
43© Copyright Job-Hunt.org
Job Search in 2011
Starts with LinkedIn
Your LinkedIn profile is your
online resume
Profile should be 100%
complete
44© Copyright Job-Hunt.org
LinkedIn Profile Tips
Create a strong headline
Copy and paste from Word resume
Bite-size pieces:
Insert bullet points
Add spaces
Use all CAPS to emphasize words -- don’t overdo it
Check the PDF version of your profile to be sure it’s
employer-ready
45©Susan Ireland
Employers: Job Seekers:
79% of
employers
conduct online
research always
or most of the
time.
29% of consumers
think their online
reputations is worth
worrying about
* Source: Microsoft funded privacy research reported in Dec, 2009.
You Are Being Researched
By Potential Employers – Often!
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Online Reputation Management
What Could Go Wrong?
Damaging material about you
Someone else with your name
Nothing = invisibility = out-of-date
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Recap
Less time on job boards
Explore social media
Join LinkedIn
Be active on LinkedIn
Invisible = out-of-date
52© Copyright Job-Hunt.org
Where to Find
Susan P. Joyce
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Job-Hunt.org www.job-hunt.org
Job-Hunt Help LinkedIn Group linkd.in/JobHuntHelp
LinkedIn www.linkedin.com/in/susanjoyce
Facebook www.facebook.com/JobHuntOrg
Twitter twitter.com/JobHuntOrg
© Copyright Job-Hunt.org
Links from Susan Joyce
LinkedIn for Job Search
Online Reputation Management
Activate and Manage Your Job Search Avatars
LinkedIn Learning Center for Job Seekers
http://learn.linkedin.com/job-seekers/
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Other resources for
resumes and cover letters
AARP Job Tips
RileyGuide.com
QuintCareers.com
About.com Job Searching Blog
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AARP Resources for 50+ Workers
www.aarp.org/work News and information on work and
careers at 50+
www.aarp.org/jobtips Tip sheets and videos to help you
succeed in your job search
www.aarp.org/jobs Search for jobs online
www.aarp.org/thewatercooler Online community forum
www.aarp.org/jobwebinars Learn about upcoming
webinars and view archived events
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Q&A with presenters
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We may not be able to address all questions during the webinar,
but your questions help us develop content for future events.