354 Onion Lake Road, Thunder Bay, ON P7G 2B4

J . K E V I N P A L M E R , R E G I S T E R E D

P R O F E S S I O N A L M A R K E T E R -M E M B E R # 8 0 1

(807) 473-3648kpalmer@tbaytel.net

EMPLOYMENTExecutive Vice President Abitibi Geophyiscs 2012-PRESENT Increased revenues by 32% year over year by implementing client-driven marketing

systems Implemented a company-wide changeover to Goldmine Customer Relationship

Management system Blanketed 3,500 prospects with information, news and sales information about Abitibi

Geophysics Utilized Best Customer survey opinions to drive the direction of all marketing

collaterals successfully Interacted heavily with clients before, during and after all work to measure

effectiveness and share w/ team Enhanced the top of mind awareness of the firm substantially during my tenure Utilized media and materials to communicate corporate goals throughout the

organization Profiled Management to Prospective Clients through writing, images, video and

production Led Sales Teams through very difficult time in the Mining Sector -

maintained/increased revenues Engage with customers on all project execution Created and ensured compliance with all marketing plan objectives together with the

CEO Created Project Management Strategies utilizing the opinions of the Best Clients who

were surveyed often and throughout the policy setting process

Sr. Management Team Government of Manitoba /

Tourism & Economic Development Fall 2007 - Winter 2011 Created partnerships throughout the Province with rival operators with over 300%

increase in revenues Developed effective marketing strategies by utilizing best customer survey

information into all planning Managed multi-million dollar collective media budget targeting USA, Europe and

Canadian business interests Managed staff, marketing and media planning, budgets throughout my tenure Delivered presentations to hundreds of partners, Executive Management Committees

and Boards Conducted frequent site visits with partners to foster growth in our relationships and

achieve at high levels Set all new sales records for partnerships, for growth and expanded reach of Province

worldwide Created Marketing Plan to blanket coverage throughout USA, particularly focused on

the core areas found in the US Midwest

Obtained information from partners' best clients to derive strategy by interviewing each client in depth - to establish target marketing paths, media buys, etc.

From research of best clients, developed a strategy of dominating all special events held by sponsoring the shows and being featured on media such as radio, television, print, shows.

Economic Development Project Management Consultant in Northern Ontario

NONTA / Long Lake First Nation / Pic 50 / Wasaya Airways 1997-2004

Successful funding process with IRAP, FEDNOR, NOHFC to the $2M level with Long Lake's Project

Wrote many business plans for First Nations over the years to develop business in remote communities including authoring and delivering a Marketing Plan for Wasaya and their 10 Communities including Big Trout Lake, Bearskin Lake, Cat Lake, Deer Lake, Fort Hope, Fort Severn, Kasabonika, Keewaywin, Kingfisher, Muskrat Dam, Neskantaga, Lansdowne House, Summer Beaver, North Spirit and Sachigo Lake First Nations to develop revenues for the Airline Partners specifically with Bell Canada

Managed various projects in Economic Development including tourism initiatives, forestry and mining - creating partnership presentations and delivering them in Sudbury, Sault Ste. Marie and Thunder Bay with Northern Ontario Native Tourism Association.

Project Management, President

Superior Image Communications December 1988 to Present

Throughout my career, my team and I have held concurrent Project Management Assignments with wonderful outcomes: including, but not limited to:

Managed many mining projects with monthly retainers from Cobra Drilling, Northstar Drilling, ProDrill on an ongoing basis / 6 years

Led Project Management Team with Kimberly Clark working in partnership with Morgan Stanley detailing forestry operations, creating plans for marketing, documenting assets and creating sustainable growth / 3 Years

Created Safety and Health Programs in Transportation with Canadian Pacific Railway / 9 years

Let Project Management Team in the Dryden Mill on an economic development report tying the mill to the fortunes of the Community over the 70 years as an anniversary special project / 1 Year

EDUCATION

Edmonton, AlbertaAthabasca University General

Business 1991-19931. Business Economics, Marketing, Sales, Planning, Business Development2. Confederation College, General Business3. Canadian Institute of Marketing - Successfully Challenged the Registered Professional Marketer designation through submission of Projects Managed / Completed during my career.

TECHNICAL EXPERIENCE / AWARDS / SPECIAL DESIGNATIONSEconomic Development

Chairman of the Board - Canadian Institute of Marketing (2011-2015). Led a Board of Directors with business development, Association Growth Planning, Chaired Monthly Goal Setting Workshops & Presented Economic Development and Business Growth Webinars around the world during my Volunteer Tenure

Registered Professional Marketer, Member #801 (2007). Tribunal designation awarded after careful review and discussion of business development techniques, market development techniques, economic development projects, review of business plan authored by my company and I - and past work history from Northern Ontario projects in Engineering, Forestry, Mining, Transportation, Small Business, Government and Medium-Sized Manufacturing Operations.

Member - Economic Development Corporation Ontario (EDCO) Maintained membership in EDCO for many years, participated in various seminars, training programs, summits and conferences - lapsed in 2007 with move to Manitoba

Community Economic Development Corporation, Thunder Bay Retained to write the Business Development Outline to attract and retain an Economic Development Specialist in the Northern Ontario Region around Thunder Bay

ADDITIONAL EXPERIENCE AND SKILL SETS Instructor (2012-2015): Let teams in Goldmine CRM Software for company-wide

rapid adoption including development of a business development target market list of 3,500 prospects, creation of marketing templates to familiarize prospects with our value-added sales proposition, lower overall business development costs - create business development awareness for our firm amongst all 3,500 targets

CFDC - Counselor and participant of communications group with a mandate to listen, describe experiences and create self-help for people of all ages dealing with stresses in their life, very worthwhile skill development

Specific Experience and Skill Sets Directly Impacting the Position Applied For: Goldmine Customer Relationship Management Specialist Adobe Photoshop Specialist Microsoft Word Advanced Level Specialist Microsoft Excel Management Specialist Gaant Chart Specialist Imaging and Creation Specialist Interviewing and Relationship Building Specialist Presentation development and delivery Specialist Partnership Development Specialist Experience attracting and retaining tourism / economic development interests

around the world with specific expertise in Europe, the US Mid and Southwest and throughout Canada

Customer Service Specialist / Relationship Management

As a Project Manager, have spent the following time in Canadian Industrial Settings: consulting with Avenor Mill in Thunder Bay (3 years w/ Emilio Rigato) consulting with Avenor Mill in Dryden (1.5 years w/ John Lyotier) woodroom experience (2 years on call list @ CPFP Thunder Bay Mill Operations) woodyard table leader (3 years at Marathon Pulp Mill, Woodyard Operations) consulting with forestry crews at Sapawe

Forest Management Planning / documentation work: (Mike Maxfield, 3 month max) Mill Sales Package Creation - (2 years with Kimberly Clark of Terrace Bay) Woodlands Operational Overview (1 year with Kimberly Clark of Terrace Bay

Woodlands) Sawyer / Slasher operator with James River Marathon (two summers) 9 years operating locomotives with CP Rail Been underground at Noranda, Geco, Teck and Williams several times 2,000 hours in a helicopter on various mining, forestry and transportation projects Have a current St.John's ambulance certification with defib training as well Been through the safety induction at all mines, mills and remote offices During a contract with Wasaya, I have visited most Northern Ontario Communities I have held various contracts with GMC, Chevy, Ontario and Manitoba Governments I have led sales teams in every state of the USA and as well Countries in Europe I have good marketing knowledge with respect to China, England, Germany & France

I've held many Project Management positions which have treated my family and I to a great lifestyle. I now seek a position with your firm, hopefully for the next 14 years.

Skill set / Proficiency Comments Years ExperienceTyping speed At rate of speech 10+Heavy Equipment Operator Front end loader, Freight

trains, Bobcats, articulated hough, snow plows

15+

Software Photoshop, Video editing, Audio Studio recording, 3D construction software, Web design software

15+

Video and Camera Stills 25 years, highly proficient 25+Leadership skills 25 years, up to teams of 10 25+Team building Worked with 100 operators 6+Advertising design, sales Built many tourism guides for

Provincial Agencies10+

Marketing skills Surveys of best clients, marketing plan creation, ad plans, SWOT analysis, media plans, implementation, buyer, metrics & measurement

20+

Business Development Turned around 3 different companies using specific business development techniques

15+

Sales Set records for sales with Travel Manitoba - still not surpassed years later

8+

Registered Professional Marketer

2007, Member #801 9+

Letters of reference are attached (below)

To Whom It May ConcernDecember 10, 2015

"My name is Pierre Berube, I am the President and CEO of Abitibi Geophysics. I write to you today on behalf of John Kevin Palmer, who was employed as our Executive Vice President for a number of years. Market conditions and a changing financial outlook in mining has separated us for the time being.

Together, Kevin and my company, Abitibi Geophysics, have moved markers quickly - including, but not limited to:

detailed surveys of our best clients to determine likes, dislikes, areas of improvement, areas of strength, weakness, opportunities in the marketplace for us as these best clients see it and of course - threats in the marketplace as these clients see it.

a detailed and thorough marketing plan was created including SWOT analysis, customer input throughout, media planning, product development guidelines as well as a host of other pertinent market intelligence research and development

a detailed evaluation of our operations including a review of our bid process, power point materials, all web site data, video and brochure reviews with a large recommendation list being produced in the form of a report for me as the owner

a complete revamp of every single marketing and sales material which we released - all with the new "best-client friendly" designs and sales motives.

assistance with all new product introductions, ensuring market penetration

through a high level of saturation via email, regular mail, couriered packages and detailed video productions

new software which initially launched automated email campaigns yet now controls / helps to control sales, marketing flows, monitors opportunities and tracks sales people activities quite efficiently.

with his assistance, new media has been created using his photography, video, design and writing abilities - producing these materials with high quality and a minimum of outsourcing. I did however always ensure that a geophysics expert assisted with these productions.

In this time when markets are very bad for mining, when money is tough to raise for our main clients, we have chosen to forge ahead - gaining top of mind awareness for Abitibi Geophysics around the world. Kevin has been a vital cog in this wheel, massively introducing our new "main brands" to scores of new clients never aware of Abitibi Geophysics before. Kevin has canvassed these clients in a professional, systematic approach giving us an advantage in the marketplace over others who have chosen to "button down the hatches and await the blow-over of this financial storm." As a result, we have been placed on the bidder's list of many new prospects and things can only develop forward as they are introduced to our innovation.

To summarize, Kevin has treated Abitibi Geophysics as though it was his own company. He has produced significant results, has helped remove stray media costs entirely and has flipped our entire look from where it was to where it is today, a world-leader in Ground and Borehole Geophysics.

Should you require further information, please call me during business hours at 819-874-8800

Thank You,

Pierre Berube, Abitibi Geophysics

February 7, 2012

To Whom It May Concern:

Re: Customer Reference – Superior Project & Image Management – Kevin Palmer

I am happy to provide this reference for Superior Project and Image Management – Kevin Palmer. The Company has worked with our Travel Association in implementing a marketing and advertising tactical plan to promote fishing and hunting in Northwest Ontario. The following activities were undertaken on our behalf:

Creative work – consumer show booth design, ad creation for print and Internet applications

Consultative work - developing strategy for the campaigns, messaging, branding, etc.

Photography – A number of photo shoots were undertaken on our behalf

Superior Project and Image Management performed all these tasks well and met all required time lines. These time lines were extremely short and the pressure to develop quality creative work in a short period of time was definitely an issue. The results met all our expectations.

As to consultative work, we found the Company is easy to work with and has a client-centered focus. Many good ideas were generated and we are seeing positive results from our tactical advertising campaign.

The photography undertaken on our behalf was very well done and of high quality with a definite professional look.

We would recommend Superior Project and Image Management to any company looking for assistance with their marketing, advertising or photography needs. Expect a professional approach, good communication and high quality results. This is what we received.

Please feel free to contact me if you have any questions.

Sincerely,

Gerry Cariou, Executive Director(807) 468-5853

Testimonials from Operators While Managing the Outdoors Program for Travel Manitoba - October of 2007 to December of 2012

"Kevin is very creative and doesn't take the easy way out of a project. He would rather start over than repeat something that was old and tired. He has energy and seeks other's opinions on a constant basis. Kevin is a very dedicated worker and he understands marketing, people and trends - very well."

February 15, 2010 Jennifer Young, CEOAll Canada Shows

“Kevin is a "go-getter" , always thinking about the task at hand and definitely not afraid to try something different.”

November 25, 2010 Norm St. Cartier, CEO Caribou Lodge Outfitters

“Kevin is amazingly creative. He has an eye for photos that

speak volumes and knows how to target an image and content to a specific audience. Kevin has taught me volumes about marketing and his company is one that I would consider as a lighthouse in my career direction and customer service direction.”

January 4, 2010 Ross McCubbin, Thunder Bay 807 473 3196

“What impresses me about Kevin is his creativity. This is one of his strong points. His work on Travel Manitoba's fish & hunt marketing campaign gave us an elevated and sustained presence in the marketplace.”

January 4, 2010 Mark Clarke, Manager with Travel Manitoba 204 927 7818

“I have known Kevin for over 20 years and he has outstanding creative skills. He is always determined to give clients something beyond their expectations. He blends his photographic skills with print to make something which certainly grabs your attention. In his portfolio he has worked with industrial/institutional clients, large international automobile companies and individual people bringing out great results in print. He works tirelessly until he gets it right. View his portfolio, you won't be disappointed”

January 3, 2010, David Glover - owned and operated Bev Porter's Fashions retained Kevin Palmer to assess business at the store.

“Kevin is a highly motivated Outdoor Manager at Travel Manitoba who has keen insight to the Outdoor travel Industry. He is able to work with all the Venues, large or small with the same amount of enthusiasm for every task.”

Helgi Einarsson, Board Member of the MLOA and Lead Director Einarsson's Guiding Service in Manitoba. December 30, 2009

“Since Kevin started working with Travel Manitoba, things get done! The Lodge industry has never had someone that can take things from an idea to putting them in practice so quickly. The lead time from idea to execution is days now instead of "next year". I really like his fresh out of the box ideas he presents. Bottom Line, Kevin has given me ideas that put more money in my jeans. Thats what is important to me! Lee Nolden, Manager 2010 God's Lake Haven

“Kevin is a very creative and highly motivated individual within the tourism sector. He works well with an often challenging cliental. Although working within a bureaucratic style of system his actions are similar to one owning his own business. He is very knowledgeable and to the point when it comes to decision making.”

December 30, 2009 Don Finkbeiner, CEO Heartland Travel

“Kevin has used his splendid imagination and go-get-'em attitude to bring the promotion and lure of Manitoba's recreational fishing industry up many notches. Similar results can only be expected as he applies his successful strategies to the province's hunting industry.” Russ Popp, CEO Big Woods Wilderness Outfitting - December 30, 2009

“I am astounded with the ideas Kevin Palmer has with respect to marketing campaigns, professional sales ideas and unique methods of gaining exposure. All of his skills plus his drive to fully understand the "customer" ensures results. Kevin's experience, knowledge and high level of common sense are a rare asset these days, and it is a pleasure to do business with him. Kevin is also open to suggestions and input that will assist him understanding

the goals." Gildas Paradis Riverside Lodge” December 30, 2009

“I have know Kevin and have had Kevin assist me with the promotion of my business through Travel Manitoba for the past 2 years. I have found Kevin energetic and innovative in the introduction of new ideas and marketing methods. He has enabled my small company to join in on some excellent advertising and promotional opportunities that had not existed with Travel Manitoba or anywhere before. Ultimately, we and many others in the business have been able to "get the word out" to the public and in doing so have brought more people to Manitoba and thats what it is all about.” Duncan Ross, CEO Kitchi Island Outposts - December 30, 2009

“Our work with Kevin involved bringing him out to our location and briefing him on our operation and what exactly Trail End Camp has to offer it's customers. Kevin's passion for promoting Manitoba was very evident from the first time we spoke. He has a vibrancy of ideas that don't fit a standard mold, so to speak. These ideas have led to an obvious positive increase in not only Travel Manitoba's presence in the market place, but in the different lodges and outfitters participation in the various programs that have been created and offered. He also knows how to take a pretty good picture. We look forward to continued relationships with Kevin.” Vance Hrekosy, Owner / Operator Trail End Resort - December 30, 2009

“Kevin has done in 2 years short years what has never been done before, taking the marketing of our product to a new level. We now have over

100+ companies working together, through his unique marketing initiatives. I am very excited to be part of this program and would recommend anyone interested in new and innovative marketing ideas to give him a very serious look.”

Rick Bohna, GM - Big Sand Lake Lodge December 30, 2009

“Kevin's creative and innovative approach to marketing is refreshing. He is organized, and works hard at keeping everyone informed. Having Kevin on your team should bring about increased awareness of your product, and therefore bring about increased sales.” Peg Baynton, Owner / Operator Baker's Narrows Lodge - September 23, 2009

“Kevin Palmer is a results oriented marketing man who concentrates on the big picture of moving-the-needle through highly-targeted, quantifiable branding and advertising campaigns. His branding work for Travel Manitoba is innovative and right on-the-mark.”

Joel Prunty, Marketing Manager December 30, 2009

“If first impressions are accurate which seem to be suggesting that he is a reasonable and loveable real great guy to have as company to make people laugh and entertain his company at a social function as well as at work is acceptable in my view for the brief times I met him personally at the sportshows in Chicago, IL., in Minneapolis, MN and in Soiux Falls, SD.

I commend him for being approachable with a willingness to extend his assistance and the level of service for the betterment of those that do ask for

his help and at field of expertise.

I do thank him now and appreciate his help in for the past year and for introducing and referring people that have helped me in my position as the General Manger of the God's River Lodge. Furthermore he follows through on all that he has set out to do which is great to see for the past few years. I just wish I could go to some of those places that he is marketing.

Hope he'll stick around to continue at Travel Manitoba to further the tourism industry for all of Manitoba.” James McKay - General Manager, God's River Lodge March 25, 2010

“Kevin’s brought a lot of awareness to a province with very little marketing funds,” said Ed Henn, owner of Northwestern Ontario’s Tetu Island Lodge. “He’s doing a phenomenal job with a small budget. We outspend them by a ton of money.”

“It came from this Manitoba marketing campaign,” Henn said. “We’ve seen a real decrease in the bookings at the sports shows because of the program he’s put together to convince people they need to go to Manitoba.”

The man does great work.” He added, “The word among Ontario lodges is that they feel Manitoba really has its act together.”

Ed Henn, CEO Tetu Island Lodge, Ontario Competitor January 2011

Palmer “quickly grasped the idiosyncrasies of our industry and laid a foundation for success that will pay off for years to come." Gangler of Manitoba’s Seal River Lodge said Palmer’s campaign “has raised the bar so high for the other provincial tourism agencies it will take them years to catch up to Manitoba.”

Ken Gangler, CEO / Gangler's North Seal River Lodge - Jan 2011

“What is remarkable is that Kevin didn’t just absorb facts and figures. He took the initiative to immerse himself in the culture of our industry, identify our clients, and gain perspective from them. Initiative is the one thing that brings his talents to the surface.”

Shawn Gurke, CEO Nueltin Lodges - January 2011