resume 2016 part i - recent job experience, references and contact details
TRANSCRIPT
MAURICIO DELGADO BADILLA Marketing Manager, Project Management, Brand Manager, Marketing Operations, Digital Marketing
+506 8932-2575 [email protected] elcafeinternet
About me
I’ve successfully carried out a multitude of marketing functions during the last 19 years, including but not limited to: Sales and customer service initiatives, management of marketing operation teams, deployment of advertising campaigns, ecommerce website creation and maintenance sites, execution of marketing strategies, analysis and tracking of KPIs and other marketing metrics. My professional relationship with the staff and colleagues has always been very positive.
Applicable skill set
Digital marketing
Ecommerce
Marketing strategy
Offline marketing
Metrics and reporting
Affiliate marketing
Social Media
Project management
LinkedIn endorsements & connections
Work Experience (last 6 years, for more job experience and references check part II)
Digital Marketing Consultant – T4 – AvsBsports.eu / February 2016 to December 2016
Assisted with the marketing aspects of the development of a new sports betting platform (mobile version
only)
Worked in the conjunction with the company's UX Designer in the conceptualization of the application.
Created all the content needed for the mobile application, including advertising communications, legal
content, page content, affiliate program section, etc.
Pointed out to the senior management and UX Designer about missing elements and processes that
needed to be included to ensure a better sales flow in the mobile application.
Helped with the web application review and identification of “bugs” and structural problems that affected
the software and consequently the customer experience.
Procured specialized staffers needed for the development of the project.
Digital Marketing Consultant – Freelance / February 2015 to February 2016
The scope of the freelance projects I developed during this period include helping a hotel to manage its
social media channels and improve the rankings in industry specific portals (two months). Additionally, I
helped to create a brand concept for a new sports betting company (Betluckys.ag, five months), managed
the social media presence of an artist (painter), created the business plan and devised selling tactics for
a gaming information portal (two months) and help with market research to improve a network of boxing
portals (two months).
Operations Manager Consultant - NewBingoBilly.ag / July 2013 to February 2015
I helped the owners to stabilize irregular sales patterns of the bingo business unit by increasing new client
recruitment. During this process I audited the operation to start measuring KPIs. The sales stabilization
was accomplished after one year of hard work.
I helped to overhaul the payment processing system to better service the casino and bingo clientele and
I helped in the process of improving the aging IT infrastructure to better serve the clients. During this
period I also mentored staff and helped to procure SEO staff, videos for social media, a new version of
the website, affiliate marketing initiatives, mass mailings, etc.
Marketing Project Manager – Orgánico Soft, freelance and Sabbatical / July 2011 to June
2013
I worked during a short period (about 6 months) at Orgánico Soft (marketing division of
SportsBetting.com) as Marketing Project Manager before the company was sold to BetOnline.ag During
this period, I helped the Marketing Director to set up Marketing Department from scratch, I created
marketing operations best practices, created project management procedures (Agile Methodology),
helped with the migration of the money-making brand to a new interface, took care of the day to day
deliverables of the advertising campaigns and other marketing related projects, assisted with social media
campaign conceptualization and implementations, managed a team of four graphic designers, etc.
In general, my job description at Orgánico included being the link between the IT and Development
Departments and Marketing. As such, I had to plan, organize and coordinate all mission critical marketing
processes with the technical staff in order to achieve specific business goals.
After my stay at Orgánico, I helped different betting and casino companies with day to day marketing
operations: Alignment of tactics with company strategy, team organization, campaign implementation,
metric creation and reporting, etc.
Brand Manager - Payperhead.com / July 2010 to June 2011
The company didn’t have historical information to help in the business decision making process, so I
standardized metrics and KPI reporting procedures of the “per head” business unit with the rest of the
company.
I provided leadership to the implementation of the customer recruitment tools and campaign best
practices towards the NFL season 2010 – 2011. The new agent recruitment in that period increased 50%
year-on-year.
I spearheaded a new pricing scheme that was aligned with the strategic vision of the company’s stake
holders and the CMO. Additionally, I was responsible for the development and delivery a new website to
display and promote that pricing strategy. During this period I was part of different cross-functional teams
(Customer Service, IT, Marketing and Sales) to set up the initiatives listed above.
Education and Special Training
English – Universidad de Costa Rica, 90% fluency
3rd year of the School´s program (Faculty of Letters)
Portuguese - Centro de Estudos Brasileiros, 70% fluency
CC-3 level (two courses remaining for total completion)
Business – Universidad Interamericana and Fundes, San José, Costa Rica
Introductory courses of the first two periods of the Business Administration School
“Importation Logistics and Procedures”, seminar
Marketing – Fundes, San José, Costa Rica
“Marketing Management”, seminar
Quality – Universidad de Costa Rica, San José, Costa Rica
“Total Quality Applied to the Tourism Industry”, seminar
Leadership - Development Program for Managers, San José, Costa Rica
In-house leadership seminar (Sportingbet Plc)
Negotiation skills - Karrass Negotiation Seminar, San José, Costa Rica
Effective Negotiation Techniques
Logic and critical thinking - Universidad de Costa Rica
1st year of the Philosophy School’s program (Faculty of Letters)
Interests
Transhumanism, critical thinking, technology, mountain biking, yoga, wine tasting, coffee tasting, gourmet food
and doing restaurant reviews as a past-time (TripAdvisor.com, Restaurant Critic Level 8).
References
o Mark Blandford, founder and former Chairman, Sportingbet.com Plc (SBT.L : LSE),
o Alex Czajkowski, former CMO of Sportsbook.com, BetOnline.com and current VP of Strategic Marketing
at Tabella.cz, [email protected]
o Clive Archer, former CEO, BetOnsports.com, BetOnline.com and current CEO at Stake House UK,
[email protected], cell phone +44 78 8079 5720
o Scott Barrett, founder and former CEO, Betmaker.com, [email protected] , cell phone + 1 941 993
3700
o Laura Chacón, founder and CEO of Grupo Dobin (Newbingobilly.ag), [email protected]
o Richard Wright, former CEO, SportingbetUSA.com, [email protected]