results map
TRANSCRIPT
Moving away from an activity-based model
FOCUS COMMUNICATIONS ON DELIVERING RESULTS
STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result
Objectives > Evaluation RESULTS
Start with the end in mindWhat does success look like?
PLAN
Communications > The Organization
DRIVING ALIGNMENT
Turn information into insight
IMPLEMENT
Use strategy to design the tactical mix
Communication is about the message
Integrating Mediating Coaching
COMMUNICATIONS LEADERSHIP
Identify what you need to know > Indicators...and how you’ll know it > Measurement
EVALUATE
THE CHALLENGE
Finding an evaluation model that maps to our business
EVALUATION FRAMEWORK
360° Perspective on Indicators of Performance
RESULTS
CORPORATE COMMUNICATIONSAchieving Positive Change
RESULTS MAPTM
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