results from the 2010 naqc annual survey of quitlines
DESCRIPTION
Results from the 2010 NAQC Annual Survey of Quitlines. Prepared by: Westat, Jessie Saul, and the NAQC Annual Survey Workgroup July 11, 2011 -. Background of Annual Survey. Conducted Annually 2004-2006, 2008-2010 Research Partners: 2010 Westat - PowerPoint PPT PresentationTRANSCRIPT
Results from the 2010 NAQC Annual Survey
of Quitlines
Prepared by: Westat, Jessie Saul, and the NAQC Annual Survey Workgroup
July 11, 2011-
Background of Annual Survey
Conducted Annually 2004-2006, 2008-2010• Research Partners:
– 2010 Westat– 2008 and 2009 Evaluation, Research and Development
Unit, University of Arizona– 2006 Center for Tobacco Research and Intervention,
University of Wisconsin– 2005 University of California, San Diego– 2004 Tobacco Technical Assistance Consortium
2010 Annual Survey MethodsCompleted from October to December 2010
• Web-based survey with email and telephone follow-up: 1) General Information, hours, services offered2) Quitline budgets3) Funding sources4) Materials used5) Counselling services and protocols6) Promotion7) Utilization8) Evaluation
65 quitline funders and their service providers were asked to respond; 52 of 53 US quitlines responded; 10 of 12 Canadian quitlines responded.
BUDGET
Budget Summary• Budgets declined for the first time in FY10• The primary impacts of the decline were a decrease in media,
promotions, and outreach; and a decrease in the number of tobacco users served.
• The level of services stayed relatively constant from FY09 to FY10• Median services budgets increased in the US but decreased in
Canada from FY09 to FY10
For the first time, the median and total US quitline budgets decreased slightly in FY10
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
FY06 FY08 FY09 FY10
Tota
l Qui
tlin
e Bu
dget
(sum
)
Med
ian
Qui
tlin
e Bu
dget
Median quitline budget Total quitline budget (sum)
N=48
N=50
N=50
N=51
Median quitline budgets in Canada have decreased from FY09 – FY10
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
FY05 FY06 FY08 FY09 FY10
Tota
l Qui
tlin
e Bu
dget
(sum
)
Med
ian
Qui
tlin
e Bu
dget
Median quitline budget Total quitline budget (sum)
N=6N=9 N=9 N=10 N=9
US Spending per Smoker 2008-2010(services and medications)
$1.71 $1.78 $1.89
$- $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $1.80 $2.00
2008 2009 2010
N=45
N=49N=50
Canada Spending per Smoker (services), 2008-2010
$0.65 $0.77
$0.67
$- $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $1.80 $2.00
2008 2009 2010
N=8 N=9N=9
Funding Sources in FY10 and FY11US
FY10 (N=52)
US FY11
(N=52)
Canada FY10
(N=10)
Canada FY11
(N=10)Public sector/government Local government funds 0% 0% 0% 0% State/provincial general funds 25% 26% 100% 100% State/provincial dedicated tobacco tax funds 21% 24% 0% 0%
State Medicaid program 4% 6% 0% 0% MSA funds 46% 45% 0% 0% Tobacco settlement funds (not MSA) 10% 8% 0% 0% Federal CDC- ARRA/Stimulus funds 52% 82% 0% 0% CDC - other (non-ARRA) funds 71% 73% 0% 0% Health Canada 0% 0% 60% 30% Other 2% 2% 0% 0%Private sector/non-government
Third part reimbursement through healthcare institution 0% 0% 0% 0%
Third part reimbursement through insurance company 8% 8% 0% 0%
Charitable foundation 2% 2% 10% 30% For-profit company 0% 0% 10% 10% Non-governmental organization 2% 0% 20% 10% Employer organization 0% 0% 0% 0%Other 2% 2% 0% 0%
More US quitlines report receiving funds from CDC or MSA funds than any other source
14
%3
3%
39
% 65%
8%
24%
0%
20%
40%
60%
80%
100%FY 09
FY 10
FY10: CDC (ARRA)
FY10: CDC (Other)
FY10: CDC (ARRA and Other)
FY 11
FY11: CDC (ARRA)
FY11: CDC (Other)
FY11: CDC (ARRA and Other)
For US quitlines, the highest proportion of funds come from MSA, general funds, state tobacco taxes, and non-MSA tobacco settlement funds
78%
64%
54%
38%
27%19% 17%
4%
77% 76%
55%
69%
19%24%
19% 18%
4%
64% 63%
49%56%
32%
18%27%
3%0%
20%
40%
60%
80%
100% FY09 avg proportion of funds amongquitlines reporting each funding source
FY10 avg proportion of funds amongquitlines reporting each funding source
FY11 avg proportion of funds amongquitlines reporting each funding source
The majority of Canadian quitlines report receiving funds from provincial general funds
90%
60%
30%20%
10% 10%
100%
60%
20%10%
0%10%
100%
30%10%
30%
0%10%
0%
20%
40%
60%
80%
100%
120%
FY 09
FY 10
FY 11
For Canadian quitlines, the highest proportion of funds come from provincial general funds
and Health Canada
70%
56%
14%
5%9%
69%
56%
0%
8%
0%
57%
80%
0% 0%
14%
0%
20%
40%
60%
80%
100%
Health Canada State/Provincialgeneral funds
Local governmentfunds
Non-governmentalorganization
Other
FY 09 avg proportion of funds amongquitlines reporting each funding source
FY 10 avg proportion of funds amongquitlines reporting each funding source
FY 11 avg proportion of funds amongquitlines reporting each funding source
DESCRIPTION OF SERVICES
General Service Description FY1061 or 98% of quitlines responding reported having
counseling services available at least five days per week for a minimum of eight hours per day
48 or 92% of US and 8 or 80% of Canadian quit lines also offered counseling service on at least one day of the weekend
28 quitlines (26 or 50% of US and 2 or 20% of Canadian) reported having live pick-up of incoming calls (may or may not have counseling services available) 24 hours a day, 7 days a week
96% of US (n=50) and 80% of Canadian (n=8) quitlines reported closing on holidays
Most US and Canadian quitlines provide multiple proactive counseling sessions FY10
Phone counseling services
USN = 52
CAN N = 10
%(n)
%(n)
Minimal/brief intervention—client-initiated —1-10 minutes33%(17)
100%(10)
Single session counseling more than 10 minutes—client-initiated71%(37)
100%(10)
Multiple sessions—client-initiated (i.e., reactive, client calls in for each follow up)
42%(22)
100%(10)
Multiple sessions—counselor-initiated (i.e., proactive, cessation specialist / counselor / coach calls client for follow up)
92% (48)
100%(10)
US and Canadian quitlines provide interactive web-based programs to help tobacco users quit FY10
Methods Offered to Providers to Refer Patients to Quitlines in FY10
96%
46%
4% 0% 13%
100%
0% 10% 0%20%
0%
20%
40%
60%
80%
100%
Fax-referral Form Via Email Within EMR and transmit referral
electronically
Automatically pulled from EMR
Other method
US (N=52)Canada (N=10)
How many call attempts were made to make first contact with a fax- or electronically-referred patient
N Missing Min Max Mean
US (N=52) 50 2 3 5 3.4
Canada (N=10) 10 0 3 5 3.9
Quitlines made between 3 and 4 attempts to reach fax- or e-referred patients in FY10
Used a translation service for hearing clients FY10
10%
90%
64%
35%0%
20%
40%
60%
80%
100%
Yes No
Canada (N=10)
US (N=52)
How many times was the translation service used to provide counseling to hearing clients
N Missing Min Max Mean Median Sum
US (N=52) 29 23 0 999 61.79 3 1792
Canada (N=10) 1 9 9 9 9.0 9 9
Number of times translation service used for counseling hearing clients FY10
Quitline used a third party translation service for deaf and hard-of-hearing clients FY10
10%
0% 0%
39%
52%
2%0%
20%
40%
60%
80%
100%
Video relay interpreter TTY relay CACommunication Assistant
Other translation service
Canada (N=10)
US (N=52)
How many times was a third party translation service used to provide counseling to Deaf and Hard-of-hearing clientsN Missing Min Max Mean Median Sum
US (N=52) 24 28 0 1 0.17 0 4
Canada (N=10) 1 9 0 0 0 0 0
Number of times translation service used for counseling deaf and hard-of-hearing clients FY10
Number of Calls of Counseling Service by Language FY10
N Missing Min Max Mean Median Sum
US (N=52)
English 39 13 0 40,281 8,210 4,750 320,180
Spanish 48 4 0 2,582 215 46 10,329
Asian Languages
1 51 392 392 392 392 392
Canada (N=10)
)
English 7 3 190 5,899 1,273 439 8,911
French 8 2 0 16,883 2,129 3 17,029
The figure below shows the organizations (n=15) that were the primary service provider of counseling services for US quitlines
US Primary Service Providers FY10
Canadian Service Providers FY10
60%
10% 10% 10% 10%
0%
20%
40%
60%
80%
100%
Canadian Cancer Society, Ontario
Division
Canadian Cancer Society and Conseil
québécois sur le tabac et la santé
Alberta Health Services
Sykes Assistance Services (SASC)
Lung Association of Newfoundland and
Labrador
% ofquitlinesreportingservice
provider
The majority of Canadian quitlines (60%) had counseling services provided by the Canadian Cancer Society, Ontario Division
1 1 1 1
MEDICATIONS
The number of US quitlines providing free medications has increased over time
Free Medication Provision – US Quitlines – FY10
Free Meds Type
# Providing Type of Free
Meds
N (Providing
weeks data)
Median # of Weeks
Provided
Minimum # of Weeks
Maximum # of Weeks
Patch 39 39 4 2 12
Gum 34 34 4 2 12
Lozenge 20 20 8 2 12
Bupropion 2 2 10 8 12
Inhaler 1 1 8 8 8
Varenicline 2 2 10 8 12
Nasal Spray
1 1 8 8 8
PROMOTION AND OUTREACH
Types of Media/Promotions and Outreach Activities FY10&11, US Quitlines
FY10 (N=52) FY11 (N=52)
Paid Media/Promotions
TV 71% 85%
Radio 63% 83%
Newspaper ads 35% 44%
Billboards 35% 48%
Online advertising 48% 65%
Earned media 85% 83%
Outreach
Information display at health fairs, meetings, workshops, conferences 88% 87%
Building healthcare referral networks 87% 96%
Building other referral networks 77% 75%
Types of Media/Promotions and Outreach Activities FY10&11, US Quitlines (cont.)
FY10 (N=52) FY11 (N=52)
Social Media
Facebook 37% 62%
Myspace 8% 14%
Twitter 14% 25%
Other 8% 8%
Other 10% 12%
Types of Media/Promotions and Outreach Activities FY10&11, Canadian quitlines
FY10 (N=10) FY11 (N=10)
Paid Media/Promotions
TV 70% 50%
Radio 60% 40%
Newspaper ads 60% 50%
Billboards 0% 10%
Online advertising 40% 70%
Earned media 70% 80%
Outreach
Information display at health fairs, meetings, workshops, conferences 100% 90%
Building healthcare referral networks 80% 100%
Building other referral networks 90% 90%
Types of Media/Promotions and Outreach Activities FY10&11, Canadian quitlines (cont.)
FY10 (N=10) FY11 (N=10)
Social Media
Facebook 60% 70%
Myspace 10% 0%
Twitter 30% 30%
Other 10% 10%
Other 20% 20%
UTILIZATION
Utilization – Calls FY10Total Calls N Missing Min Max Median Mean Sum % of
total
US (N=52)
Answered live 49 3 236 104,573 8,868 15,704 769,497 84%
Went to voicemail 47 5 7 13,657 131 774 36,385 4%
Pre-recorded message 33 19 0 2,797 0 128 4,237 0%
Hung up or abandoned 48 4 48 27,294 965 2,222 106,641 12%
Total 50 2 316 121,371 10,054 18,416 920,790 100%
Canada (N=10)
Answered live 9 1 221 11,439 746 2,727 24,544 93%
Went to voicemail 2 8 67 147 107 107 214 1%
Pre-recorded message 7 3 0 479 0 68 479 2%
Hung up or abandoned 9 1 4 388 45 104 932 4%
Total 9 1 453 11,577 784 2,935 26,421 100%
Number of unique tobacco users FY10N Missing Min Max Median Mean Sum
US (N=52)
Total unique users 48 4 150 72,837 5,027 9,362 449,396
Smokers calling for self
47 5 141 80,296 4,711 8,701 408,947
Other users calling for self
46 6 5 2,780 272 458 21,067
Canada (N=10)
Total unique users 8 2 139 4,852 322 1,273 10,180
Smokers calling for self
8 2 137 4,543 320 1,230 9,842
Other users calling for self
7 3 0 12 1 4 31
Number of referrals received by the quitline in FY10
Total Calls N Missing Min Max Median Sum
US (N=52)
Fax referrals 49 3 0 10,036 692 75,602
EMR referrals 41 11 0 0 0 0
Other referrals 44 8 0 19,378 110 44,793
Total 47 5 41 19,743 899 115,384
Canada (N=10)
Fax referrals 7 3 23 1,555 298 3,931
EMR referrals 8 2 0 0 0 0
Other referrals 8 2 0 8,812 1,207 9,656
Total 9 1 23 10,603 1,740 15,656
In FY10, US quitlines received 3.5 times as many direct calls from smokers as referrals;
Canadian quitlines received 1.5 times as many referrals as direct calls from smokers
33% of US fax referrals received counseling or medications (N=40)
57% 72% 82%
33%
Average number of minutes of counseling and number of counseling calls completed FY10
Total Calls N Missing Min Max Median Mean
US (N=52)
Minutes 38 14 8 60 29.5 28.0
Calls 41 11 1 5 2.1 2.2
Canada (N=10)
Minutes 3 7 5 20 15.0 13.2
Calls 3 7 3 4 3.7 3.6
US Promotional Reach FY 2005-2010
Canada Promotional Reach FY 2005-2010
N=3
N=8 N=10N=9
N=8
Where are we now?
FY10 Reach
Promotional reach (# of
unique tobacco users
calling)
Reach (N)
Registration reach (# of
tobacco users completing an
intake) Reach (N)
Treatment reach (#
receiving evidence
based services) Reach (N)
U.S. 1.11% (48) 1.25% (52) 1.10% (49)
Canada 0.21% (9) 0.51% (3) 0.31% (9)
Treatment Reach FY09-FY10
Canada N Min Max Mean Actual
2009 3 0.24% 1.90% 0.80% 0.37%
2010 9 0.17% 1.79% 0.49% 0.31%
US N Min Max Mean Actual
2009 46 0.05% 7.25% 1.57% 1.19%
2010 49 0.05% 5.86% 1.57% 1.10%
US Quitlines Treatment Reach and Spending Per Smoker FY10
CDC recommendation: 6% reach, $10.53 per smoker
Canada Quitlines Treatment Reach and Spending Per Smoker FY10
CDC recommendation: 6% reach, $10.53 per smoker
Additional Resource on ReachIncreasing Reach of Tobacco Cessation Quitlines (2009)
This technical assistance paper provides a comprehensive review of the current literature on a wide variety of strategies to increase reach of tobacco cessation quitlines. Additionally, several examples from practice are included. The paper also highlights recommendations for quitline reach and funding levels from key government and health agencies, highlighting the need to increase reach to more tobacco users to save lives and direct medical costs. Available at http://www.naquitline.org/resource/resmgr/issue_papers/naqc_issuepaper_increasingre.pdf
Quit Rate Data• 30 quitlines (of 65) provided quit rate data
• NAQC is following up with those that did not
• Further info will be provided on whether and how quit rate data will be added to the Quitline Metrics section of the profiles
• Current plan: report on quit rate in profiles, each quitline can opt out, all contextual factors will be posted in the “context” field
Survey Data Dissemination Process
• Late July 2011 - Reach and spending benchmarking info sent to members
• Late July 2011 – Quitline Profile Updates email
• Fall 2011 – Quit Rate information shared with members
WHO IS CALLING QUITLINES?
The majority of quitline callers are cigarette users FY10
US (median)
The majority of quitline callers are everyday/daily smokers FY10
US (n=42) Canada (n=2)
Most quitline callers are female FY10
US (n=51) Canada (n=2)
Utilization FY10 – AgeQuitline Callers
N Missing Min Max Mean Median
US* (N=52)
Mean 40 12 38 54 44 43
Minimum 41 11 10 23 15 15
Maximum 41 11 69 109 88 88
Canada** (N=10)
Mean 2 8 46 47 46 46
Minimum 2 8 14 15 15 15
Maximum 2 8 84 86 85 85
* For the US, the number of callers on which the mean, minimum and maximum age were based ranged from a low of 123 to a high of 98,350.
**For Canada, the number of callers on which the mean, minimum and maximum age were based ranged from a low of 1,189 to a high of 1,189.
Utilization FY10 – Level of Education US
3%
14%
37%
30%
15%
US (n=50)
< Grade 9
Grade 9-11, no degree
GED/HS degree
Some college or university
College or university degree
Level of Education – Canada FY10
17.0%
18.0%
4.0%7.0%
8.0%
24.0%
Canada (n=2)
< HS
HS diploma
Some post-secondaryeducation without degree
Registered Apprenticeship
College, CEGEP
University degree
Utilization FY10–Ethnicity US
72%
10%
3%2% 3% 1%0%
US (median)White
Black or AfricanAmericanHispanic or Latino
American Indian orAlaskan NativeOther
Asian
Native Hawaiian orPacific Islander
8%
92%
US (n=51)
Hispanic/ Latino
Not Hispanic/ Latino
Utilization FY10–Race US
72%
10%
3%2% 3% 1%0%
US (median)White
Black or AfricanAmericanHispanic or Latino
American Indian orAlaskan NativeOther
Asian
Native Hawaiian orPacific Islander
79%
12%
3%1% 0.3% 5%
US (n=50)White
Black or AfricanAmerican
American Indian orAlaskan Native
Asian
Native Hawaiian orPacific Islander
Other
Utilization FY10 – Sexual Orientation
Quitline Number of Callers
N Missing Min Max Mean Median
US (N=52)
Straight 23 29 1 21,807 6,370 4,264
Gay or lesbian 23 29 0 679 174 131
Bisexual 23 29 0 473 129 100
Transgender 20 32 0 17 4 2
Other 19 33 0 77 27 16
Refused 19 33 0 717 218 154
Missing 21 31 20 11,980 1944 922
Insurance Status of Callers FY10
None, 36%
Gov't provided (Medicare,
Medicaid, etc), 32%
Private, 32%
US (n=48)
Canadian quitlines received proportionally more registrants for web-based cessation
services than US quitlines
EVALUATION
Evaluation FY10
38 US quitlines (73%) and 2 Canadian quitlines (20%) conducted follow-up evaluations in FY10
Most quitlines had follow-up evaluation conducted by:• staff other than quitline staff (e.g., internal evaluation unit) (US
n=20; Canada n=0),• an outside evaluation firm (US n=15; Canada n=1)
Next most commonly cited was evaluation conducted by: • quitline staff (US n=5; Canada n=1)• the funding agency (US n=1) • an other source (US n=1)
Funding Sources for the FY 2010 NAQC Annual Survey of Quitlines
Centers for Disease Control and Prevention, Office on Smoking and Health
American Legacy Foundation
NAQC Membership Dues
Recommended Citation:
North American Quitline Consortium. 2011. Results from the 2010 NAQC Annual Survey of Quitlines. Webinar presentation July 2011.
Available at http://www.naquitline.org/?page=survey2010.
For more information on the survey or on NAQC’s data request and review process, please contact;
Jessie Saul, Ph.D.Director of ResearchNorth American Quitline Consortium1300 Clay Street, Ste. 600Oakland, CA 94612Ph: 800-398-5489 x702Email: [email protected]