i. 3 / vol. III

www.samcar.orgMonthly Newsletter of the San Mateo County Association of REALTORS®

March2010

SaMcar

Legislative

in this issue...

Message from the Presidentpage 1

SAMCAR Announcementspage 2

San Mateo Councilmember David Lim speaks at February Combined Tour pages 3 & 4

SAMCAR Foundation Update:Charitable Foundation awards grants to local programspage 7

Affiliate Spotlightpage 8

Education at SAMCARpages 9 and 10

Extended First TimeHomebuyer Tax Creditpages 5 & 6

3% Witholding Proposal Vote Cancelled, Still Poses a Threatpages 3 & 4

Meet Don Horsley at the March 9th Pacifica Tour page 4

Meet David Canepa at the March 23rd North Tour page 4

MLSMLSListings, Inc. Updatespage 8

Inform your clients!Extended First Time

Home Buyer Tax Creditpages 5 and 6

REALTOR® ServiceVolunteer Program

we need YOUR help to make it a successpage 2

monthly newsletter of the

San Mateo CountyAssociation of realtors®

www.samcar.org

tel. (650) 696-8200fax (650) 342-7509

2010 PresidentPresident Elect

Region 25 ChairDirectorDirectorDirectorDirectorDirectorDirectorDirectorDirectorDirector

Affiliate DirectorDirectorDirector

Jennifer TastoSusan VaterlausOlivia T. EdwardsEric BerggrenRobert BrisbaneJohn CliffordBobbi DeckerSuzan Getchell-WallacePhillip HoustonKaron KnoxAnne OlivaDennis PantanoEdgar TulcanazaDiane WilsonDavid Zigal

SAMCAR {RE}source is published monthly by the San Mateo County Association of REALTORS®, 850 Woodside Way, San Mateo, CA 94401 and distributed to more than 4,000 recipients. E-mail samcar@samcar.org your questions or comments.

BOARD OF DIRECTORS

EDITORIAL TEAM

Director of Government Affairs Publications Designer

Michon Coleman Dalen Gilbrech

Copyright © 2010

Our VisionThe Voice for Real Estate Professionals

and Property Owners in San Mateo County.

Educational opportunitiesat SAMCAR aboundAs our President mentioned above, there are many new educational opportunities at SAMCAR ranging from MLS and forms-related classes to basic technology training and courses giving you insight into the utility of social media for your business. Read about upcoming classes on pages 9 and 10 of this issue or . . .

View a list of upcoming classes onlinewww.samcar.org/Education

EDUCATION at SAMCAR

Jennifer F. Tasto2010 SAMCAR President

Realtors Make a Difference. Yes, I do believe that we make a difference in many ways in our communities, whether it is political, civic, as school volunteers, or in charitable

contributions. I applaud all of you!

One question that has come to mind as I meet and talk to our members is, “What can SAMCAR do to make a difference for you?”

One of those areas is in education. Since change in our business is happening faster than ever, education can help us learn skills and techniques to adapt to these changes. How we do business and how business is done is rapidly changing; we can be on the forefront of this change through education.

At SAMCAR, we have varied educational offerings such as Matrix (MLS listings), technology classes, marketing classes, certification courses, continuing education, and networking/speakers to help you in business. If you have not attended a class lately, check out what SAMCAR offers.

I am committed to make SAMCAR relevant to what you need, want and do as realtors. Through the education services SAMCAR offers, I believe you will find important resources and information that will help you not only build a strong business, but also make a difference.

Message from your 2010 President

I hear and I forget.I see and I remember.

I do and I understand. —Chinese Proverb

Be a part of Your AssociAtion

San Mateo CountyAssociation of realtors®

YOUR Voice , YOUR Association

Did you know . . . ?Sales statistic reports are available on samcar.orgEvery month SAMCAR formats data compiled by MLSListings Inc. into PDF sales statistic reports for Single Family Residences and Common Interest Developments in San Mateo County. These reports are available on SAMCAR’s web site and include information such as sales price, average days on market, median price and more.

To view monthly Sale Statistic reports onlinewww.samcar.org/stats

REALTOR® Service Volunteer ProgramRSVP week is May 3 - 7, 2010The deadline for homeowners and volunteers to apply is Friday, March 5.Please help us spread the word about this annual volunteer service program.For more information and the application forms

www.samcar.org/RSVP

Tour Committee Contacts for 2010If you or someone you know would like to sponsor breakfast, submit a speaking presentation or volunteer to give the Hot Topic or Rate Watch (Central and South tour only), please contact the following:CENTRAL TOUR Ingrid Westgard, iwestgard@propertyid.comNORTH TOUR Nicole Siacotos, nsiacotos@firstam.comSOUTH TOUR Judy Ploshay, JPloshay@cbnorcal.comPACIFICA TOUR Sue Vaterlaus, svaterlaus@aol.com or Scott Findlay, scott@scottfindlay.com

SAMCAR is on Facebook!Find SAMCAR on Facebook and stay apprised of all the events,educational opportunities and activities going on at your associationwhile building a network of your industry colleagues online.Become a fan of SAMCARwww.facebook.com/samcar.fans

SAMCAR’s Got Talent!March 18 / 5 p.m. Social / 6:30 p.m. Dinner / 7:30 p.m. ShowPeninsula Italian American Social Club100 N. B Street, San MateoCome enjoy an “American Idol” concept talent show withthree “celebrity” judges! Come for the Irish themed food,stay for the hidden talent of our members! For more information and to purchase ticketswww.samcar.org/Events

REAlTORS®

Welcome New MembersThe following members joined in February 2010

Gregory Afiesh, Real Estate eBroker Inc.Pamela Marie Arellano,

Hometown Realty, Janet P DavisBetsy Ballenger, ZipRealty, Inc.

Marsha Casillas, InteroBen Chirko, Coldwell Banker

Connie Choi, New Star Realty & InvestmentPredislava Derugin, Prudential California

Nohema Fernandez, Cashin CompanyJohn Gall, Real Estate eBroker Inc.Kevin Hsiao, Alain Pinel Realtors

Todd Kiss, InteroLanden Kotrys, Intero

Donna LaHue, Coldwell BankerHo On Louie, Chan & Associates

Rachel MacLeod, Coldwell BankerCarin Maffia, Coldwell Banker

Lawrence Michael, Coldwell BankerMichael J. Nager, Infinity West Realty Inc.

Douglas Nubla, RELogic, Inc.Carisa Pamintuan, Intero

Bobby Papadakis, Bobby Papadakis, BrokerJanice Robinson, Alain Pinel Realtors

Matthew Rogers, Rogers & AssociatesJustina Janeeta Singh, Intero

Carl Touhey, Carl Touhey, BrokerAmin Wu, Achievers Real Estate & Loans

AFFiliATES

Abraham Abouata, Wells Fargo Home Mtg.Ryan Dang, Wells Fargo Home Mtg.

Michael Ferris, Wells Fargo Home Mtg.Tom Forker, Wells Fargo Home Mtg.

Robert Gargollo, Wells Fargo Home Mtg.Maryvic Guanlao, Wells Fargo Home Mtg.Khadra Hashem, Wells Fargo Home Mtg.

Lehrie A. Hayes,Lehrie A. Hayes, Insurance Agent

Linda Luntsford, The ExaminerBrittini Marshall, Marsetti Inc.

Dennison Mayapis, Wells Fargo Home Mtg.Eve Nguyen, Wells Fargo Home Mtg.

Alba Ortiz, North American Title Co.Patty Ramirez, Wells Fargo Home Mtg.Antero Sarin, Wells Fargo Home Mtg.

W. Stephen Wilson, Tobin & TobinJohn Wong, Wells Fargo Home Mtg.

MArch 2010 2

On Wednesday, February 17th, the Senate Budget Committee declined to vote on a proposal that directly affects your bottom line. As proposed, the state would

require all brokers to withhold 3% of your commission.

C.A.R. opposes this FORCED OVER WITHHOLDING because it unfairly singles out independent contractors to shoulder the burden of the state’s budget troubles and because it fails to address systematic problems in California’s budgeting process.

Here’s how the proposal would workWhen an agent closes a transaction, they are typically paid their commission by their broker. Now, the broker would need to withhold 3% of the commission and pay it to the Franchise Tax

3% Withholding Proposal Vote Cancelled

But Still Poses a Threat

REALTORS® ReceiveSan Mateo UpdateBy Councilmember David LimDavid Lim, the newly elected Councilmember for San Mateo, answered the question, “What is happening in San Mateo?” during a presentation he gave at the Combined Tour meeting on February 2nd.

Councilman Lim spent the last ten years as a Deputy District Attorney for the Alameda County District Attorney’s Office as a criminal prosecutor, and served California as a law enforcement officer

Contributed by Julie ZiemelisNewly Elected San Mateo Conucilmember David Lim (right) stands with SAMCAR 2010 President Jennifer Tasto

GOVERNMENT AFFAIRS

News from coMbined tour

Board (FTB). Agents would still pay their normal quarterly estimated income tax payments to the FTB in addition to the withholding. When the agent files their state income tax return the following April, they will deduct the withholdings along with the quarterly estimated tax payments from their tax liability and, in theory, receive a refund for the 3% that was withheld. This allows California to earn interest on your money!

BackgroundOver the past few legislative cycles, the Legislature has considered imposing forced overwithholding to help narrow what is now a $20 billion budget gap. This proposal would require anyone receiving a 1099-MISC form to be subject to this overwithholding.

While it is understood that the state is facing a substantial budget gap, increasing withholding on payments to independent contractors should NOT be one of the ways that the budget gap is addressed. Among the arguments against this proposal:

• There is no evidence that independent contractors are failing to pay their income tax obligations. The proposed withholding requirement is merely intended to accelerate income tax

representing victims of crime, including real estate fraud. Growing up with REALTOR® parents, Councilman Lim said he knows what REALTORS® do to keep our housing market stable and knows the value that REALTORS® bring to the community.

. . . continued on page 4

. . . continued on page 4

MArch 20103

Meet & Hear From Don HorsleySAMCAR Endorsed Candidate for the San Mateo County Board of Supervisors, District 3

Don Horsley, former San Mateo County Sheriff, is run-ning for the San Mateo County Board of Supervisors. He recently received SAMCAR’s endorsement, and would like to meet and speak with you about his vision for San Mateo County. To meet him, be sure to attend the

Pacifica tour Meetingon tuesday, March 9th at 9:30 am.

GOVERNMENT AFFAIRS

News from coMbined tour

The Councilman discussed several initiatives that San Mateo is currently working on. Here are a few:

sMArt: sAn MAteo Acting resPonsiblY togetherbuilding More sustAinAble housing in sAn MAteo.Under this initiative the City is adopting the “Build it Green” rating system as of January 2010. This awards points for eco-friendly building elements such as low-flow toilets, non-toxic paints, and high efficiency shower heads. The city has created the toughest standards in San Mateo County.

sewer lAterAl ProgrAM: heAlthY hoMesThis program, which is being tested in a pilot program at the San Mateo Village, will assist single-family homeowners to repair deteriorated private sewer laterals. Homeowners will receive up to $250 for a “no-obligation” sewer inspection if they meet income eligibility of $82,000.

cAliforniA first ProgrAMThe program provides low-interest funding for environmental improvements on homes in California. There is a pilot program with 14 other counties in the state. This is a voluntary program

and there will be no increase in assessment or taxes. It will allow homeowners to take advantage of municipal bond market to fund installation of environmental improvements such as solar panels, low energy lights and water saving systems. The project costs would be paid back over twenty years through annual property tax assessments to the homeowner. If the home was sold, it would continue to be billed through the property tax as-sessment until it was paid in full.

flood PlAin AssessMent districtSan Mateo voters passed an assessment district by 75% in July 2009. The assessment is approximately $78 per homeowner, per year for 20 years. The assessment funds will build levies to remove San Mateo from the floor plain maps, which will help homeowners avoid the high cost of floor insurance.

Councilman Lim quickly mentioned the high speed rail and transit oriented development. After his presentation he encouraged the REALTORS® to contact him directly if they have questions about these projects.

payments so that the state can make money from the “float” that’s earned while the funds are in its possession.

• It creates significant administrative burdens for individuals that are now required to file 1099MISC information reports with the Franchise Tax Board. Under the proposal these individuals would now need to also calculate the required withholding amount and remit that amount to the state.

• There will be significant administrative costs to the Franchise Tax Board that will be faced with making refunds to those independent contractors whose withholding amount remitted to the state exceeds their income tax obligation.

Please be sure to look for Red Alerts from C.A.R. on this critical issue. When you are asked to take action and call your legislators to OPPOSE this proposal, we need you to do so immediately!

Meet & Hear From David CanepaDaly City Councilmember to visit North Tour

David Canepa, City Councilmember from Daly City, will visit the North Tour on Tuesday, March 23rd. Please attend to hear an update regarding Daly City and to ask questions your clients may have.

north tour Meetingon tuesday, March 23rd at 8:30 a.m.

Please contact your Government Affairs stafffor more information(650) 696-8200

MArch 2010 4

INFORM YOUR CLIENTS!

Help them take advantageof theextendedFirst Time Home Buyer Tax Credit.Bringing the Dream ofHomeownership Within Reach

GOVERNMENT AFFAIRS

As part of its plan to stimulate the U.S. housing market and address the economic challenges facing our nation, Congress has passed new legislation that:

Extends the First-Time Home Buyer Tax Credit of up to $8,000 to first-time home buyers until April 30, 2010.Expands the credit to grant up to $6,500 credit to current home owners purchasing a new or existing home between November 7, 2009 and April 30, 2010.

Here is more information about how the Extended Home Buyer Tax Credit can help prospective home buyers become part of the American dream. If you have specific questions or need additional information, please contact a tax professional or the Internal Revenue Service at (800) 829-1040.

Who Qualifies for the Extended Credit?• First-time home buyers who purchase homes between

November 7, 2009 and April 30, 2010.• Current home owners purchasing a home between November

7, 2009 and April 30, 2010, who have used the home being sold or vacated as a principal residence for five consecutive years within the last eight.

To qualify as a “first-time home buyer” the purchaser or his/her spouse may not have owned a residence during the three years prior to the purchase.

If you or your client purchased a home between January 1, 2009 and November 6, 2009, please see: 2009 First-Time Home Buyer Tax Credit.

A D V E R T I S E M E N T S

If you’re looking for someone who knows mortgages, here’s someone to know.

Jean LuMortgage Loan Officer650.346.7720jean.lu@bankofamerica.comhttp://mortgage.bankofamerica.com/jeanlu

Bank of America, N.A., Member FDIC Equal Housing Lender © 2009 Bank of America Corporation. Credit and collateral are subject to approval. Terms and condi-tions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. 00-62-0290D 04-2009 AR72866

MArch 20105

GOVERNMENT AFFAIRS

Which Properties Are Eligible?The Extended Home Buyer Tax Credit may be applied to primary residences, including: single-family homes, condos, townhomes, and co-ops.

How Much Is Available?The maximum allowable credit for first-time home buyers is $8,000. The maximum allowable credit for current homeowners is $6,500.

How is a Buyer’s Credit Amount Determined?Each home buyer’s tax credit is determined by two additional factors:

(1) The price of the homeUnder the Extended Home Buyer Tax Credit, credit may only be awarded on homes purchased for $800,000 or less.

(2) The buyer’s incomeUnder the Extended Home Buyer Tax Credit, which is effective on November 7, 2009, single buyers with incomes up to $125,000 and married couples with incomes up to $225,000—may receive the maximum tax credit.

These income limits have changed from the 2009 First-Time Home Buyer Tax Credit limits. If you or your client purchased a home between January 1, 2009 and November 6, 2009, please see 2009 First-Time Home Buyer Tax Credit.

If the Buyer(s)’ Income Exceeds These Limits, Can He/She Still Get a Credit?Yes, some buyers may still be eligible for the credit.

The credit decreases for buyers who earn between $125,000 and $145,000 for single buyers and between $225,000 and $245,000 for home buyers filing jointly. The amount of the tax credit decreases

Inform your clients about this extended credit. If you have specific questions or need additional information, please contact a taxprofessional or the Internal Revenue Service at (800) 829-1040.

as his/her income approaches the maximum limit. Home buyers earning more than the maximum qualifying income—over $145,000 for singles and over $245,000 for couples are not eligible for the credit.

Can a Buyer Still Qualify If He/She Closes After April 30, 2010?Under the Extended Home Buyer Tax Credit, as long as a written binding contract to purchase is in effect on April 30, 2010, the purchaser will have until July 1, 2010 to close.

Will the Tax Credit Need to Be Repaid?No. The buyer does not need to repay the tax credit, if he/she occupies the home for three years or more. However, if the property is sold during this three-year period, the full amount credit will be recouped on the sale.

A D V E R T I S E M E N T S Reserve your ad spot today! Contact Dalen Gilbrech at SAMCAR: dgilbrech@samcar.org or (650) 696-8206

MArch 2010 6

sAMcAr foundAtion

On behalf of the Foundation, I want to thank the members who donated to the Foundation through the annual dues billing process. Thus far, we have received over $11,000 which will help continue to fund the grant requests we are receiving from the local community.

There is still time to give, so even if you have not donated yet, you can still donate throughout the year to help fund the requests we receive every quarter.

In late February, the requests the Foundation received from local non-profits showed more than ever, the need is greater than the funds we are able to accommodate.

We were thrilled to be able to help four organizations this quarter, although not in the amount that they requested.

The beneficiaries are:

corA:community overcomingrelationship AbuseFunds received will go to their emergency shelter and housing programs to aid victims of domestic violence who are fleeing from an abusive situation.

st. Vincent de PaulThey recently have had a dramatic increase in requests for aid to those on the brink of homelessness in San Mateo County.

rebuilding together Peninsula (rtP) They have requested funds for their “Roof Program” to help low income homeowners during their National Rebuilding Day program on April 24th. This will have a direct impact on homeowners as it allows people to remain in their homes in safety, warmth and indepen-dence.

I want to thank the Grant Application and Grant Review Committee which is made up of SAMCAR members who graciously volunteer their time to review the applications and make recommendations to the Trustees.

sAMcAr foundation grant Applicationand grant review committee:

chair: ERIC BERGGREN (Intero Real Estate)

treasurer: PHILIP HOUSTON(Coldwell Banker, Burligame)

Past chair: JOHN CLIFFORD (Clifford Realty)

CHUCk CWIEkA (Coldwell Banker, San Mateo)

MICHAEL HAIGH (W.J. Bradley)

JUDy PLOSHAy (Coldwell Banker, San Carlos)

CRAIG THORSON (Century 21 Alliance)

LENORE WILkAS (Prudential California)

JAIME MONOzON (Old Republic Title Company)

If you would like to volunteer your time on this committee, please contact Eric Berggren at (650) 622-1000 or email him at eric@ericwberggren.com. This committee meets quarterly. If you know of a non-profit seeking funding, grant requests are available at www.samcar.org/foundation

FOUNDATION Update:SAMCAR Foundationawards grantsto local organizations and programs

The SAMCAR Foundation focuses its charitable efforts towards benefiting organizations and programs that strive to make San Mateo County a more livable, affordable and thriving community. Through its work, the SAMCAR Foundation has made significant financial contributions enhancing quality of life throughout San Mateo County. We also support and encourage grassroots member-organized efforts that enhance the quality of life in our neighborhoods.

MissionAssisting individuals within ourcommunity in enhancing their quality of life through financial programs,education, and housing-relatedinitiatives and activities.

www.samcar.org/FOUNDaTION

Your contribution to the SAMCAR Foundation is deductible for federal income tax purposes. The SAMCAR Foundation is a 501(c)3 non-profit organization. Tax ID # 94-3163126

Find more information about SAMCAR’s Charitable Foundation,including a link to our grant application, at:

www.samcar.org/foundation

Contributed by Suzan Getchell-Wallace, SAMCAR Foundation Chair

MArch 20107

AffiliAte news

new e-Newsletter launching soon for BrokersMLSListings is pleased to announce the launch of Broker Beat, a new monthly HTML email formatted publication developed by MLSListings for brokers. Brokers will get a “pulse” of what’s happening in the industry on a national, local and MLS front; participate in discussions and forums; and have a vehicle in which to communicate more effectively with one another. Broker Beat will be emailed to brokers and managers each month, and the first issue is scheduled for release very soon.

1. Can you give us your background: Where were you born? Where do you live now and how long have you lived here?

I was born in St. Louis, Missouri. My family and I moved 2000 miles to sunny Redwood Shores, CA in August of 2000 where we still live today! The Dot.Com boom brought my husband to CA. Also at that time I was Chief Sales Officer for a company called FertiGator founded by my two brothers. My younger brother, Jon, was the engineer and inventor of a home fertilizer injection system and my older brother, Ned, an attorney, served as the CEO. I built the manufacturer representative team and distribution network across the country, but California was perfect for our business with year-round irrigation.

2. Tell us about your family, hobbies and education.

Family: My husband, Mark, is also in the real estate industry. He worked 22 years as an Advertising Agency, Marketing and Public Relations Senior Level Executive. He began his career as a loan agent in San Mateo County in 2002 and switched to selling real estate, a new passion, in 2009. My son Ryan is a 2008 Serra High School graduate and now a sophomore at UC Santa Barbara on baseball scholarship. He aspires to play major league baseball. Ali, my daughter, is on a softball scholarship at Sonoma State University. She graduated from Notre Dame High School in Belmont in 2009. Ali hopes to become a Chef and own her own restaurant some day.Hobbies: Exercising. I like a quick circuit workout although I hope to get back into Spin Class, yoga and Swimming regularly when I can find the time. Education: I have a Bachelor of Science degree in Speech Communications with a Public Relations option from Montana State University where I managed to make it up to Bridger Bowl ski area nearly every day of ski season for 4 years straight.

Tax RecordDocumentationAvailable online

Tax season is here!Subscribers can view and print important tax documentation, such as copies of invoices by visiting:pro.mlslistings.com,then clicking the link to My infoand selecting Pay My bill.

februaryHousing Trendse-newsletterAvailableA new, free resource for real estate professional, the Housing Trends eNewsletter is filled with local and national real estate sales and price activity provided by MLSs and the National Association of REALTORS®, U.S. Census Bureau key market indicators, housing market video reports, real estate glossary, maps and information on close to 50,000 neighborhoods. Check it out at www.housingtrendsnewsletter.com.

3. What organizations, affiliations are you a part of and /or what designations do you hold?I have been an Account Executive with Old Republic Title since January 2006. I have served on Women’s Council of Realtors from 2006 – present serving as Events and Planning Chair in 2008 and Secretary in 2009. I have also been part of the Affiliate Council for 4 years serving as Co-Chair with DeNize Lawrence in 2008. I served on the Central Tour Planning Committee in 2006 - 2007 and the Redwood City Tour Planning Committee in 2008 – present. Currently I am also the SAMCAR Special Events Committee Chair. December of 2009 I was awarded the wonderful SAMCAR “Affiliate of the year” award. I am also an active member of Women Creating Possibilities. www.womencreatingpossibilities.org

4. What did you do before the real estate industry?Out of college I jumped into Advertising Sales for a St. Louis weekly newspaper. After a year I moved to Ad Sales for one of the major daily metropolitan newspapers. For over 13 years after that I was a Senior Account Manager in the multi-media and event production business. My largest event: Pope John Paul II visit to Phoenix, Az. yes … I met the Pope. Then I helped my two brothers with the FertiGator business for 3 years, which I mentioned above, and once that was going it was back into production where I worked in Santa Cruz, CA for a top digital media produc-tion company for 3 years before joining Old Republic Title.

5. Do you want to share with us your value statement…your personal message to cli-ents and prospective clients?I have over 20 years of relationship selling experience where exceptional customer service has always been … and always will be most important. My goal is to respond to everyone in 24 hours or less on all requests, emails/voice-mails, etc. I work hard to pro-vide solutions to challenges as best that I can. I always welcome one-on-one meetings, which offers me the opportunity to find out more about you and your business.

FEATURINGann Palermo

Old Republic Title

Mlslistings inc. uPdAtes

MArch 2010 8

Wednesday, April 111 a.m. to 2 p.m. Located at SAMCAR Shashank Shekhar, Arcus Lending and author of the blog, LendingExpert.com, will teach you how to use Wordpress as a blogging platform. Learn tips on the basics of blogging with Wordpress and then learn how to set up a blog, how to create a post, how to tag and categorize your posts for optimum SEO exposure and other basic skills to get started blogging.

SAMCAR EDUCATION

Wednesday, March 1010:30 a.m. registration11 a.m. to 12:30 p.m. Located at SAMCAR Scott Schang (Broadview Mortgage) will discuss SEO & Online Marketing Basics.

Hilda Ramirez (Got2BSocial) will cover “key Essentials for Social Media Success.”

To sign up, please call(650) 696-8200Space is limited, registration required.

These sessions are FREEfor SAMCAR members.

At the Central Tour meeting on February 9th, I had an opportunity to give a presentation about social media using my experiences discussing the subject with a variety of REALTORS® around the country. One way to look at social media is this: a way to re-invent your lead generation strategy and attract clients and referrals at a lower cost. Below is the information I shared with the attendees.

The three things rEaLTOrS® ask at social media events are:1. How much time will this take? 2. How much business do people get from the effort? 3. What is the average learning/set up time before it becomes second nature?

I guess it’s like asking how long does it take to learn how to farm a neighborhood, make the fliers, get the mailing lists, get the information out the door and then follow up on the effort. Depends on the person, right?

Not everyone holds open houses or sends out postcards. In the same sense, not everyone is going to use social media as a marketing strategy. However, if you are considering venturing into social media, I have provided some thoughts:

reAltor® tipsfor Social Media

Contributed by Julie Ziemelis

Understanding SEO,Online & Social Media Marketing.

1. you can definitely succeed using social media if you take the time to learn the technology.

2. If you have any type of writing and marketing skills, you can create a blog. 3. If you have five or six places you can go to for ideas/resource info for a blog, all you have do is cut and paste. It’s even better when you add your own two cents with a local flavor.

4. If you don’t know how search engine optimization works, you won’t know how to get the best benefit from your blogging efforts. (Come to the RE/Tech class on March 10th at 11 a.m. to learn more) 5. Time is money. It takes time to set up a blog, post to it, get people to read it, etc. The blog might be free to set up, but it WILL take your time. Be prepared for this and know it may take six months to pay off. 6. People come to a rEaLTOr® for three things: Inventory, the worth of their home, and information about the

market. Be the authority on all three. Understand what IDX is and make sure it’s available on your website. Answer the question “How’s the Market?” with real time real estate market data, which can also be placed on your website. 7. The world is flocking to the Internet for everything. Those that are there in a good position will get the business. Be there. 8. Learn from others. Active Rain is a blogging platform for the real estate industry. you can use it to set up a blog, but you can also learn from others in the industry with “best practice” examples. you can also check out Posterous.com, a free blogging platform that you can post to from an email and you can customize it, too.

9. People like to read top 10 lists. Create ones on real estate or your farm area. 10. Go to rE/Tech classes and events. SAMCAR hosts free RE/Tech Series classes twice a month. Find out about them by becoming a fan of SAMCAR at:www.facebook.com/samcar.fansor go to: www.samcar.org/education

MArch 20109

SAMCAR EDUCATION

See a list of all upcoming classes at SAMCAR online at

www.samcar.org/education

We are pleased to announce the return of our free software training series “Lunch & Learn” for 2010. These courses are free and available only to SAMCAR members and are a great way to learn basic software skills in Microsoft and Adobe applications for making flyers, mailings, documents and more.

To register, please call SAMCAR at(650) 696-8200

AdobePHOTOSHOPMarch 5 / 11 a.m. to 1 p.m.at sAMcArHow to organize your photos and how to edit your pictures with Photoshop Elements. The concepts you will learn will allow you toenhance and preserve great photos.

Microsoft WORD FlyersMarch 12 / 11 a.m. to 1 p.m. at sAMcArFormat text by changing the font, size and color, how to work with and customize bulleted lists, insert pictures, clipart and text boxes, how to create a page border and background colors.

free software training courses

Will Distressed Sales Slow Tax Credit Deals?

When you consider that short sales comprise a significant share of markets today and can take months to close, you have to wonder if these transactions are going to pose a problem as the tax credit deadline nears.

Short sales, despite signs of progress, remain a long process. The “Short Sales: Opportunities and Pitfalls” panel that the Affiliates created, had more than 50 attendees on Feb. 11th at SAMCAR. The room was so full that attendees were even standing in the hallway to listen as a Wachovia representative explained what his company was doing to hasten the pace of short sales. The panel shared the fact that lenders are improving their short-sale processing and more improvements could be in the works as federal guidelines take effect in early April. But the transactions still take a long time. It’s not unusual for buyers, hoping to take advantage of the tax credit, to feel stymied by the uncertainties and delays of short-sale purchases.

SAMCAR would like to provide more education on this topic. To help you explore solutions for the issues at the root of delays, NAR has brought together a real estate professional and a nationally recognized short-sale

consultant, Scott Thompson of ServiceLink and Mortgage Resolution Services, for a free webinar on March 25. They won’t have all the answers, of course, but between the two of them they’ve seen enough deals to know of the main sticking points and they’ll have ideas on how to work through them.

This webinar will look at ideas for addressing some of the most common hurdles to closing short sales and REO transactions in the remaining months before the expiration of the tax credit. you can go to the NAR website (www.realtor.org) and do a search for “Will Distressed Sales Slow Tax Credit Deals?” and sign up directly from the website for the webinar or be our guest at SAMCAR where we will host the webinar live in our education room and show you how to log on and participate in the webinar. This is an excellent training opportunity for our members who are uncomfortable with webinars and would like a “hands on” demonstration. Come learn about short sales and also learn how to participate in a webinar, all at the same time! Coffee is on us! Please RSVP at (650) 696-8200 and plan to come by 11:45 a.m. if you want to learn how to log on.

Contributed by Julie Ziemelis

NAR Webinar “Will Distressed Sales Slow Tax credit Deals?”Thursday, March 25th / 12 p.m.Go to www.realtor.org and search for “Will Distressed Sales Slow Tax Credit Deals?”

. . . OR come to SAMCAR at 11:45 a.m. to learn how to log on and participate in thewebinar. Interested in this “hands on” session? Please call to register, (650) 696-8200

MArch 2010 10

Classes & Events

Weekly Education, Events & Tour Calendar

March 109 a.m.

Coastside Legislative Committee MeetingLocation: Half Moon Bay Coastside Chamber of Commerce& Visitor’s Bureau - 235 Main Street, Half Moon Bay

Legislative Committee Meetings

SAMCAR Board of Directors Meetings

March 179:30 – 11 a.m.

PeninsuLa Legislative Committee MeetingMembers welcome to attend these monthly meetings. | Location: SAMCAR

MarCh 2010

March 248:30 a.m.

saMCar Board of directors MeetingMembers welcome to attend these monthly meetings. | Location: SAMCAR

March 159 a.m. – 4:30 p.m.

sFr short sales and Foreclosure resource CertificationLearn how to evaluate all available options for distressed homeowners andidentify components of an effective short-sale package; how you can counsel buyer-clients in the purchase of foreclosure properties. Cost: $99Instructor: Debbie Rogers | Location: SAMCAR | Register: (650) 696-8200

March 16 & 178:30 a.m. – 4 p.m.(both days)

sres “seniors real estate specialist” nar designation course12 hours CE credit. This is the only designation created to serve the 55 + community that is recognized and awarded by the National Associa-tion of REALTORS®. AARP estimates that 83% of seniors own their own homes. Nearly three million of them will move residences in the next two years and they need someone who can advise them on the best way to maximize their equity! Instructor: Debbie Rogers Cost: $250 | Location: SAMCAR | Register: (650) 696-8200

March 511 a.m. – 1 p.m.

LunCh & Learn: adobe PhotoshoPHow to organize and edit your photos with Photoshop Elements.Cost: FREE; available to SAMCAR members onlyLocation: SAMCAR | Instructor: Lynn Pesonen | Register: (650) 696-8200

March 1211 a.m. – 1 p.m.

LunCh & Learn: Microsoft word FlyerFormat font, size and color, work with bulleted lists, insert pictures, clipart and text boxes, create a page border and background colors.Cost: FREE; available to SAMCAR members onlyLocation: SAMCAR | Instructor: Lynn Pesonen | Register: (650) 696-8200

March 118 a.m. – 5 p.m.

Gri 111: investment Property analysisLocation: SAMCAR | Cost: $149Registration: http://www.eDesignations.com or 888-785-4800

March 185 p.m. social6:30 dinner 7:30 talent competition

saMCar’s Got talent!Come enjoy an “American Idol” concept talent show with three “celebrity” judges! Come for the Irish-themed food, stay for the hidden talent of our members! Tickets: $30 | Thanks to our Decoration Sponsor: BekinsLocation: Peninsula Italian American Social Club, 100 N. B St., San Mateo

March 5All day

deadline to apply for the reaLtor® service Volunteer ProgramRSVP week is May 3 - 7, 2010. Applications at www.samcar.org/RSVP

March 49:30 a.m.

PaCiFiCa Legislative Committee MeetingLocation: 450 Dondee Way, Suite 7, Pacifica

March 1010:30 a.m. (registration)11 a.m. – 12:30 p.m.

RE/Tech 101: “The Online Revolution”Understanding SEO, Online & Social Media Marketing. Scott Schang from Broadview Mortgage will discuss SEO & Online Marketing Basics. Hilda Ramirez from Got2BSocial will cover “Key Essentials for Social Media Success.” Cost: Free | Location: SAMCAR | Register: (650) 696-8200

Marketing MeetingsTuesday, March 2

MLS Tour Sheet Deadline Reminder

Broker/Property toursTuesdays 9:30 a.m. – 1:30 p.m.

deadline to add tours in MLsMondays, 11 a.m. Deadlines subject to change for holidays.

deadline for Monday holidaysprior Friday at 11 a.m.

View tour sheet by Monday afternoonwww.samcar.org/tour

FEBRUARY 26 – MARCH 5

Su Mo Tu We Th Fr Sa21 22 23 24 25 26 2728 01 02 03 04 05 06

8:30 a.m. March Combined TourElks Lodge 229 West 20th AvenueSan Mateo

Presentation: Steve Goddard,C.A.R. President

Breakfast:TBA

9 a.m. Half Moon Bay Tour Community Center 535 Kelly Avenue, Half Moon Bay

9:30 a.m. Pacifica TourCommunity Center540 Crespi Drive, Pacifica