l i v e . s a n j i k a . c o m

Leveraging the Power of Information & Value to Empower ClientsSuccessfully Cultivating Ideas to sell more homes

A family moving into a new home first comes with an idea that the home will deliver value, a sense of community and lasting memories. Ah, if it were only that simple homes would be flying off their lots. Well it is, but most Builders, Realtors and their Marketing Agencies get lost in translating that message to potential Home Buyers. That’s where we come in.

Homebuyers often first know a Builder/Realtor through their advertising. However, their perceptions of the Builder/Realtor are shaped by a combination of competitors advertising, personal experiences and most importantly Social Media. We now live in an era where Social Media accounts for most of the buying signals that people receive.

Purchasing a new home is a very emotional and very social experience and people like to share emotional, social experiences with other people. Therefore, we believe that it just makes perfect sense to leverage emotions and social behavior in creating value to sell more homes.

We deeply understand the social attitudes, the interests, motivations, activities, desired experiences, beliefs and values chosen by people. In doing so, we strategically create simple environments for people to deeply connect with other people in accepting that our Builder/Realtor Clients are the Lifestyle value leader to be equaled or exceeded by all similar companies and have a necessary value in their lives.

In today’s soft economy people are continuing to purchase new homes. The difference is When and Where they choose to purchase their new homes. As the Masters of Idea Translation there is no company today that is better positioned to assist Builders and Realtors in selling more new homes than live.sanjika. No One!

REAL ESTATE

Real Estate Marketing is experiencing a distinct paradigm shift. Previously, marketers controlled the conversation with consumers through television, radio, newspapers and magazines. With millions of people now using Social Media there is a new paradigm where dialogue now takes place in real time. Marketers that do not adapt run the risk of marginalizing their Builder and Realtor Clients.