residential metal roofing

RESIDENTIALMETAL ROOFINGis a $13 billion market.How much of it do you want?Become an MRA Member Contractor and grow your business.

How much of it do you want?

Thank you for your interest in the Metal Roofi ng Alliance. We hope

you’ll take a good look at the enclosed information. We think you’ll

agree that membership in the MRA will be a great way boost your

revenue and profi t margins. If you would like to speak to someone

directly about MRA membership, we invite you to call Tom Black,

Executive Director. Tom can be reached at (360) 275-6164 or through

Congruent Media at (410) 534-6800.

The Metal Roofi ng Alliance was formed in late 1998 with a very specifi c

goal: help grow the residential market for metal roofi ng products and

services. The MRA’s market expansion programs began in 1999. Since

then, metal roofi ng’s share of residential re-roofi ng has grown from 3

percent to nearly 11 percent!

While that growth has been outstanding, we believe the time is right for

metal to grow to 20–25 percent market share in the near future. Metal

roofi ng is a great investment for a homeowner. It lasts up to 50 years or

more, saves energy, stands up to anything nature can throw at it, requires

virtually no maintenance, and is environmentally friendly. That’s why we

call metal roofi ng “Investment Grade Roofi ng®,” and why we think joining

the MRA will be a good investment for you.

This information package details the many benefi ts of MRA membership.

There are three levels of membership, which makes it easy for any

contractor to participate. You can sign up online at www.metalroofi ng.com.

Make this year your best sales year ever! Join the MRA today.

Metal Roo� ng AllianceE. 4142 Hwy 302Belfair, WA 98528(360) 275-6164

Bene� ts of Membership

A Consumer Marketing Program that produces qualifi ed leads that turn into buyers

for contractors.

• National advertising and PR campaign

• Internet advertising

• Professionally developed ad materials that contractors can use in their business

Online University that includes comprehensive training programs from successful

metal-roofi ng contractors

• Building your business • Lead handling

• Marketing • Pricing

• Sales • Installation/Product applications

Consumer segmentation to identify the most metal-friendly households in your

market area.

ResultsSince 1998 market share for residential metal roofi ng has tripled.

Overall Residential Metal Roo� ng Market Share(Re-Roof Applications)

11.00%

8.00%

5.00%

2.00%1998 2003 2004 2005 2006 2007 2008

10.56%10.89%

8.06%8.90%

5.48%6.69%

3.50%

MRA leads have generated $1.2 billion in

contractor sales in the last 5 years.

MRA History

Highlights

• Established in 1998; programs began in 1999

• Focused on growing the residential re-roofi ng market for metal

• Re-roof market share has increased from 3% to nearly 11%

• Goal is to drive market share to 20% or more

• Additional contractor involvement is the path to the “next level”

The MRA was formed in late 1998 with a single purpose: to grow the market for metal

roofi ng in residential re-roofi ng applications. Programs focused on raising consumer

awareness began in 1999, and shortly thereafter, the MRA website, metalroofi ng.com

was launched.

Find-A-Contractor Leads

The MRA website includes the “Find-A-Contractor” feature, which generates some 15,000

consumer leads each year that are delivered to our MRA Member Contractors.

Metalroofi ng.com homepage with Find-A-Contractor featured Consumer view of contractor listings in their market area: Gold-level contractors receive top placement.

Contractor log-in screen to Lead Retrieval SystemContractor log-in screen to Lead Retrieval System

Customized dashboard with access to leads and other important MRA information

Sort leads by date, type of roof desired or just pick up most recent leads

Lead information includes key prospect qualifying data

How much does it cost to become an MRA Contractor?

There are 3 levels of membership (see accompanying sheet for details of each membership level).

GOLD—$2,500 per year SILVER—$1,000 per year BRONZE—$400 per year

Why would I want to be a Gold or Silver member?

• Gold-level contractors receive preferred listing for consumers when using the Find-A-Contractor system.

• Gold-level contractors receive immediate e-mail notifi cation of consumer inquiries in their market area.

• Gold-level and Silver-level contractors receive consumer leads in their password-protected account; Bronze do not.

• Bronze-level contractors receive a basic listing equivalent to Yellow Pages.

How do I become a MRA contractor?

1.) Look at the list of MRA member manufacturers to verify that you buy product from one of them since you will need to be sponsored by a current member. If you are not purchasing from a member, contact a member to indicate you would like to start purchasing product and would like them to sponsor you for membership.

2.) Go to www.metalroofi ng.com, click on the Contractor button and fi ll out the contractor membership application.

3.) When approved, you will be asked for payment via credit card or check.

• Receives consumer leads via Find-A-Contractor form submissions from MRA website

• Receives immediate e-mail notifi cation of new consumer leads

• Preferential listing on MRA website when consumer submits FAC form (Listed above Silver and Bronze contractors)

• Link to contractor’s website from MRA listing

• License to use MRA-developed marketing materials (Contractor Tool Box)

• Contractor Marketing Segmentation Kit—First area FREE ($500 for each additional kit with up to 50,000 metal-friendly households)

• Discounted rates on complete MRA Online University training suite

• Discounted purchase of Installer Hands-On Training Curriculum—$250 (Valued at $1,000 for non-MRA members)

• Estimating software available through Applicad



• Preferential listing on MRA website when consumer submits FAC form (Listed above Bronze contractors)



• Contractor Marketing Segmentation Kit—($500 for each kit with up to 50,000 metal-friendly households).






• Listed on MRA website when consumer submits Find-A-Contractor form (Similar to Yellow Pages listing)



• Contractor Marketing Segmentation Kit—($500 for each kit with up to 50,000 metal-friendly households)households)




MRA Contractor Membership Levels—Benefi ts Summary

BE

NE

FI

TS

BE

NE

FI

TS

GOLD—$2,500 SILVER—$1,000 BRONZE—$400

MRA Member Companies

Highlights

• Top manufacturers, coil coaters and distributors support MRA.

• American Iron and Steel Institute (AISI) is a major supporter.

• Hundreds of other contractors are already on board.

• You can join them.

MRA Member Manufacturers are underlined.

If you have any questions about contractor membership in the MRA, please call Tom Black at (360) 275-6164.

If you would like to sign up online, it’s easy to do so at www.metalroofi ng.com.

MRA Member Companies

• Accel Roofi ng

• Allmet

• AKZO Nobel Coatings

• American Building

Components

• ArcelorMittal USA

• ArcelorMittal Dofasco—CA

• ATAS International, Inc.

• Atlas Bolt & Screw

• Bluescope—Steelscape

• Central States Manufacturing

• Classic Products

• Custom-Bilt Metals

• Dofasco Mittal Steel—CA

• EDCO Products

• Fabral

• Follansbee Steel

• Future Roof

• Gerard Roofi ng Technologies

• Gulf Coast Supply

• Ideal Roofi ng

• Interlock

• Kassel & Irons

• MBCI

• McElroy Metal

• Metal Sales Manufacturing

• Metro Roof Products

• Mittal Steel

• Nucor Corporation

• PPG Industries

• Petersen Aluminum Corporation

• Precoat Metals

• Rare Manufacturing

• Reed’s Metals, Inc.

• Roll Coater

• Severstal North America, Inc.

• Solvay Solexis

• SSAB Americas

• Steel Manufacturers

Development Institute

• Steelscape, Inc.

• United States Steel Corporation

• USS-POSCO Industries

• Valspar

(as of March 31, 2010)

residential metal roofing

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