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RESIDENTIAL | 2015

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STATE OF DOWNTOWN | 2015

moving forward

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TABLE OF CONTENTS1 Year in Review

2 Residential

4 Hotel and Hospitality

5 Retail and Entertainment

6 Office

7 TransportationandInfrastructure

8 Safety

9 Education

10 ContactInformation

DOWNTOWN WEST NEIGHBORHOOD

DOWNTOWN NEIGHBORHOOD

GREATER DOWNTOWN ST. LOUIS

DOWNTOWN CORE

DOWNTOWN CORE:The Downtown Core is made up of the St. Louis City

neighborhoods of Downtown and Downtown West.

GREATER DOWNTOWN ST. LOUIS:Greater Downtown St. Louis is comprised of those US Census

tracts with the greatest concentration of employment

in our urban core.

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Downtown continues to attract new residents, ranging from empty nesters to upwardly mobile young professionals. Many college students have also made Downtown their home, with numerous universities establishing or expanding their Downtown presence.

We look ahead to a year of new beginnings in Downtown St. Louis.

OurnationallyrecognizedstartupecosysteminDowntown

alsocontinuesitsrapidgrowthanddiversification,

addingnewbusinessincubators,accelerators,and

venturefunds,alongwithaneverincreasingnumberof

entrepreneurswholiveandworkinDowntown.

DowntownSt.Louishaslongbeenadestinationfor

conventionsandtourism—hostingover24millionvisitorsin

2014.Thehotelandhospitalitymarketexperiencedhealthy

activitylevelsandfurtherenrichedtheproductmixwith

notableopeningssuchastheMagnoliaHotelandongoing

renovationsattheRenaissanceGrandandUnionStation.

CityArchRiver,the$380millionArchgroundsrenovation

project,ismakingrapidprogressandwhencompleted,

willsignificantlyenhancethevisitorexperienceatthe

region’smostimportanttouristdestination.Thestreets

surroundingtheArchgroundsaregettingafaceliftaswell,

includingnewcurbs,way-findingtoolsandbikepaths.

Inadditiontoprofessionalsports,thearts,anditsmany

entertainmentvenues,Downtownhostedover200special

eventsin2014.Thesespecialeventscelebratethediversity,

specialcauses,fitnessgoalsandculinaryfavoritesofthe2.8

millionpeoplewhocallDowntownSt.LouistheirDowntown.

Lookingforwardtothefinishedproductisexciting,but

progresscanbepainful.Theongoingconstructionofbuildings

undergoingredevelopment,streetrepair,andinfrastructure

upgradescanleadtofrustrationformotoristsandpedestrians

alike.DowntownSTL,Inc.,inpartnershipwithCityArchRiver

andMODoT,beganacommunicationprogramcalled,“Getting

AroundDowntown”toassistsworkers,visitorsandresidents

innavigatingtheneighborhood.OurDowntownGuides

continuedtoserveasaresourceforpeopleseekingthe

perfectplaceforlunchorthebestwaytogettotheArch.

Whilethereweremanybeautifulmomentsin2014,periods

ofcivilunrestwereprevalentthroughouttheSt.Louis

region,andDowntownwasnoexception.TheDowntown

community,includingresidents,businessownersand

employees,workedcloselywiththeSt.LouisMetropolitan

PoliceDepartmenttosupportoneanotherandtomitigate

theimpactofthisdifficulttimeinourhistory.

Aswemoveforwardin2015,thepositivemomentumis

promising.Wewillseetheopeningofthehistoric,yetlong-

vacantArcadebuilding.Wewillcelebratethe50thanniversary

oftheGatewayArch.Wewillcontinuetoworktogether

asacommunitytomakeDowntownavibrant,welcoming

andprosperousdestinationforvisitors,businessesand

residents.ItisanewbeginningfortheSt.LouisRegionand

DowntownSt.Louisismovingforwardintheheartofit.

DougWoodruff

President&CEO,DowntownSTL,Inc.

moving forward

YEAR IN REVIEW | 2015

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RESIDENTIAL | 2015

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0

500

1000

1500

2000

2500

3000

3500

In 2014, the number of residential units in Downtown increased by 282 units, including 128 apartments at the Tower at OPOP, resulting in a 5% increase in housing units. The Downtown residential population grew from 7,937 to 8,286 in 2014, an increase of 4%.

Downtown continues to add new housing options and attract new residents.

90.9%92.9%91.1%

91.4%97.8%

Income Restricted

Overall

Rental

Market RateCondo

Thehousingoccupancyrate,thepercentofavailableunitsthatareoccupied,remainedstrongin2014,increasingfrom92%to93%.

Apartmentoccupancyisalsoover91%.WithArcadeApartmentsscheduledtoopenlaterthisyear,andotherresidentialprojects

indevelopment,weanticipatecontinuedgrowthinbothhousingstockandthenumberofpeoplechoosingtoliveDowntown.

2005 20052005

190

2559

741

2006 20062006

371

2710

1079

2007 20072007

503

2661

1957

2008 20082008

687

2801

1831

2009 20092009

833

2942

1728

2010 20102010

833

2776

1723

2011 20112011

918

3459

1727

2012 20122012

919

3442

1682

2013 20132013

863

3600

1645

2014 201420142000

4000

6000

8000

10000

1026

3679

1691

RESIDENTIAL UNITS IN DOWNTOWN CORE

Condominium DowntownMarketRate DowntownWestIncomeRestricted

POPULATION GROWTH IN DOWNTOWN CORE RESIDENTIAL UNITS IN DOWNTOWN CORE

State of Downtown

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RESIDENTIAL | 2015

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90.9%Income

Restricted

“MyfamilychosetoliveinDowntownSt.Louisbecauseitistheepicenterof ourregion’sculture,activity,anddiversity.DowntownhasbecomeOURcommunity!”

— Jared Opsal, Chairman, Downtown Neighborhood Association

Tower at OPOP

Ballpark Lofts

Tower at OPOP

Park Pacific view 10th Street Lofts

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moving forward

The opening of the beautiful Magnolia Hotel added product variety in the market. Union Station continued adding to its exciting lineup of family fun activities to attract regional visitors.

The Downtown hotel and hospitality market saw good movement over the past year.

TheDowntownSheratonwasrenamedSt.LouisCityCenterHotel,renovationoftheRenaissanceGrandcontinued,andtheCrowne

PlazaHotelannounceditsclosingandconversionofthebuildingtomultifamilyhousing.Inearly2015,itwasannouncedthattheoffice

buildingat705OlivewillbeconvertedtoaMarriottflaghotel,furtherstrengtheningthehospitalityproductmixavailableinDowntown.

TOP HOTELS BY ROOM SIZE

ST. LOUIS CITY & COUNTY TOURISM IMPACT

DOWNTOWN HOTEL BENCHMARKS (CHANGE SINCE PREVIOUS YEAR)

HOTEL NO.

RenaissanceGrandHotel 917

HyattRegencySt.LouisRiverfront 910

HiltonSt.LouisattheBallpark 670

St.LouisUnionStationHotel-Doubletree 537

DruryPlazaHotelattheArch 355

Holiday Inn 295

HoteLumiere 295

St.LouisCityCenter 288

Westin Hotel 255

TOURISM T YPE IMPACT

Visitors $23.9million

VisitorSpending $4.88billion

TourismJobs 85,164

TourismWages $2.78billion

TourismTaxRevenue $925million

Source: St. Louis Convention & Visitors Commission

CATEGORY 2014

Occupancy +0.9%

AverageDailyRate +9.4%

RevenuePerAvailableRoom +10.4%

State of Downtown

HOTEL AND HOSPITALITY | 2015

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Magnolia Hotel

Renaissance Grand

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Several new businesses ranging from restaurants to a comic book store, opened their doors to the residents and visitors of our urban core.

The past 12 months brought significant activation of street-level space in Downtown.

LivemusichasbecomeadominantfeatureinDowntownSt.Louis!EveryFridaynight,STLiveonWashingtonAvenuebringslocalbands

totherestaurantsandbarsonthishappeningstreet.FoxSportsMidwestLive!inBallparkVillagehostsconcertsandliveentertainment

yearround.FortheDowntownworkers,LunchtimeLivefeatureslivemusicandfoodtruckseachweekatOldPostOfficePlazafrom

11:30amto1:30pm.ThemomentumcontinueswiththependingopeningoftheNationalBluesMuseumandnewrestaurantsinthe

MXDistrict.

TheGatewayArchisthebackdropforover200eventshostedinDowntowneachyear,includingorganizedruns,streetfestivalsand

culinarygatherings.

2014 SPORTS ATTENDANCETEAM REGUL AR

SEASON GAMESTOTAL

ATTENDANCEAVER AGE

PER GAME

St.LouisBlues 41 698,059 17,025

St.LouisCardinals 81 3,369,769 41,602

St.LouisRams 8 455,675 56,957

RETAIL AND ENTERTAINMENT | 2015

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BudweiserBrewHouseCardinalsNationDrunkenFishElBirdosCantinaFoxSportsMidwestLIVE!HowlattheMoon

JambaJuiceMajesticAthleticPBRBarSt.LouisTedDrewesFrozenCustardTengoSedCantinaTheFudgery

Ballpark Village —$100 million first phase open March 2014 New retail businesses

since beginning of 2013

40

STLive

Ballpark VillageLunchtime Live National Blues Museum

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BACK TO TABLE OF CONTENTSState of Downtown

OFFICE | 2015

Many of the assets fueling the St. Louis start-up economy are located in Downtown, leveraging the community’s unique combination of live/work opportunities, multi-modal transportation options and varied entertainment venues to create a collaborative environment for propelling ideas forward.

The St. Louis start-up scene continued to receive national attention in 2014 as one of the country’s fastest growing hubs for innovation and entrepreneurship.

LEASE TRANSACTIONSBUILDING NAME SQ FT T YPE TENANT

500N.Broadway 37,840 New Stewart Title Company

GenAmerica 128,250 New LacledeGas

10S.Broadway 39,013 New HOK

BankofAmericanPlaza 36,928 New LacledeGas

Source: DTZ

Workers in Greater

DowntownSource: U.S. Census Bureau,

Center for Economic Studies, LEHD

86,500

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ACQUISITION TRANSACTIONSBUILDING NAME SQ FT T YPE PURCHASED BY

2N.JeffersonAvenue 84,370 Acquisition GreenStreetRealty

Source: DTZ

Lammert Building T-Rex Arcturis

ClassBofficespacehasbeenprimepropertyforstart-upbusinessesoutgrowingtheir

incubator/co-workingspace,bolsteringnetabsorptionofClassBspacedowntown.

Downtownremainstheregion’slargestemploymentcenterwithover80,000employeesand6.8millionsquare

feetofClassAofficespace.In2014severallargeemployers,includingLacledeGroupandHOK,recommitted

toDowntown,signingnewlong-termleasestotakeadvantageofthemarket’sreasonablerents,connectivity

topublictransportationandcentralconveniencetobothMissouriandIllinoisresidentialmarkets.

Evenastheeconomycontinuedtoimprovein2014,theDowntownofficemarketlaggedsomeofitsnationalpeersinnetabsorption

andgrowth.TheDowntownofficevacancyrateended2014at21.3%.In2014therewasacontinuedtrendtoconvertunderperforming

officebuildingstomixed-usepropertiesofferingbothresidentialandcommercialspace.Thistrend,whichmirrorseffortsinother

traditionalDowntownofficemarkets,willhelpreduceofficevacancyratesandaddDowntownresidentialdensityovertime.

Popular Mechanics Names St. Louis

the No. 1 Startup City in America

COMPARISON AREASCIT Y 2014 ABSORPTION

SQ/FTVACANCY TOTAL

BUILDINGSINVENTORY

(SQ/FT)AVG ASKING

RENTASKING RENT

CL ASS A

CincinnatiCBD 284,660 20.0% 54 12,950,785 $18.18 $22.22

DallasCBD 889,127 24.2% 79 27,541,802 $21.32 $23.36

DenverCBD 542,399 12.1% 351 30,476,877 $31.38 $33.21

IndianapolisDowntown (199,759) 21.7% 67 9,678,134 $16.75 $19.07

KansasCityDowntown (33,000) 23.4% 50 11,970,000 $17.50 $19.02

MinneapolisCBD 321,570 13.4% 95 26,557,607 $27.36 $30.86

St.Louis (121,748) 21.3% 58 11,063,710 $16.76 $19.69

Source: DTZ

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TRANSPORTATION AND INFRASTRUCTURE | 2015

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Workers in Greater

DowntownSource: U.S. Census Bureau,

Center for Economic Studies, LEHD

86,500

CityArchRiver construction is well underway evolving the arch grounds and surrounding ingress and egress. There has been significant focus and investment to improve the experience for pedestrians, bicyclists and motorists.

The landscape of Downtown St. Louis is changing…both literally and figuratively!

TomakegettingaroundDowntowneasier,severalimprovementshavebeenmade.Newcurbswereinstalledatintersectionsalong4th

StreetandBroadway.AfreeshuttleisnowinservicetobetterconnectpeopletotheArchgroundsandsurroundingdestinations,suchas

Laclede’sLanding,theOldCourthouse,theOldCathedralandtheRiverboats.

Aspartof“BikeSt.LouisPhase3,”newbikelanes,streetmarkingsandamenitieshavebeenadded,suchasbikeracksonparkingmeter

polesandalargebikecorralinfrontofCulinaria.

In2014,theTreasurer’sofficeconductedatestofnewparkingtechnologyinDowntownresultinginourtransitiontodigitalpayment

options.Parkmobile,asmartphoneapplicationthatdeliverstheconvenienceofmobilepayments,isnowavailableinsectionsof

Downtownandinstallationofnewparkingstationsthattakemanyformsofpaymentisunderway.

“TheCityArchRiverprojectistransformingthegroundssurroundingtheGatewayArch,connectingournationalmonumenttoDowntown,throughinfrastructureimprovements,

landscapingand7+Milesofneworrenovatedpedestrianandbikepaths.” — Maggie Hales, Executive Director, CityArchRiver 2015 Foundation

St. Louis Metro

Parking Meter Bike Rack Bike RackBike StationCitygarden

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BACK TO TABLE OF CONTENTSState of Downtown

SAFETY | 2015

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In response to the civil unrest that took place throughout the St. Louis region in 2014, Downtown STL, Inc. worked closely with the St. Louis Metropolitan Police Department (SLMPD) to ensure that workers, visitors and residents of Downtown were safe and informed.

Creating a safe and inviting environment is a top priority for Downtown.

Duringperiodsofunrest,informationfromSLMPDwasdisseminatedthroughemailcommunicationsbyDowntownSTL,Inc.Regular

meetingswereheldwithsecuritypersonnelfromareabusinesses.Policecoverageincreasedaccordingtointelligenceandinresponse

toissuesandconcerns.

AsDowntownmovesforwardin2015,severaladjustmentshavebeenmadetoensureDowntownisaplacethateveryonefeelssafe

toenjoydailyliving,workingandentertainment.TheSLMPDhasimplementedaCommunityPolicingmodel,whichstrengthensthe

relationshipbetweenpoliceandthecommunity.Thereareofficersdedicatedtoensuring“QualityofLife”inDowntown,addressing

nuisancecrimesthatcanimpedeanenjoyableexperienceorcausepeopletofeelunsafe.LicensePlateRecognitioncamerashavebeen

installedtoassistlawenforcementinpreventingandsolvingcrimes.

WovenintothefabricoftheDowntownexperiencearetheDowntownGuidesandtheCleanTeam,fundedbytheDowntownSt.Louis

CommunityImprovementDistrict.TheGuidesprovidebothconciergeservices,suchasdirections,andserveasextraeyesandearson

thestreet,workingcloselywithSLMPDtoidentifypotentialissuesorconcerns.

Citygarden

St. Louis Metropolitan Police Downtown Guides

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EDUCATION | 2015

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Webster University has housed their Gateway Campus in Downtown St. Louis since 1974. When the Old Post Office was renovated in 2006, Webster University moved into this historic building in the heart of Downtown.

Universities add vibrancy, culture and diversity to the urban core of great cities across the country.

In2015,WebsterUniversitywillexpanditspresenceinDowntownasatenantintheArcadebuilding;rightacrossthestreet

fromtheOldPostOffice.

Otherpost-secondaryschoolsthathaveestablishedapresenceinDowntowninclude;LindenwoodUniversity,SaintLouis

CommunityCollege,StevensInstituteofBusiness&Arts,UniversityofPhoenixLearningCenter,VatterottCollege-ex’treme

InstitutebyNelly,andSLULaw.

Over

Students and

Faculty

5,000

600

Webster University

Flance Center SLU - Law SchoolArcade Building

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“WebsterUniversityiscommittedtoDowntownSt.Louis.There’savibrancyDowntowninthewalkingenvironmentthat’spalpable…onecouldwalkdownthestepsandgo

fromyourlivingspacetoyourworkingspaceandyourlearningspaceallinonebuilding.WeareexcitedfortheexpansionandourfutureinDowntownSt.Louis.”

— Elizabeth Stroble, President, Webster University

State of Downtown

RESIDENTIAL | 2015

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Downtown STL, Inc. serves as the catalyst for creating and promoting a

Downtown that attracts investment,

economic activity and vibrancy at the

hub of our region. We also manage

the Community Improvement District,

which supplements city services to

make Downtown St. Louis a cleaner,

safer and more inviting place.

For Information about membership, please call

314-436-6500 or visit

www.downtownstl.org.

For Questions about the State of Downtown

report, call 314-436-6500 or

email research@downtownstl.org.