reshoesable

8/12/2019 Reshoesable

1/16

RESHOESABLE

Enterprises handmade shoes, shoes made from

Cardboard boxes and sacks with st!ish desi"n

And sportab!e

O!eh #

Ratih $%ma!a &' (' )*)))+++

&a%!%s &ar!ind%n"an --)))++-+

.sti /ah%nin"sih -0)))++++1

2ariat%! .!miah )-)))++3+-

$ha!ifard 2i4darsah -0+5)+++-5

owner


2/16

Executive Summary

Gunny-sack is a popular wrapper or container in indonesia in the 80s which is often used as

basic material to make clothes due to lack of fabric in those days. Unlike in the 21st century is

the all-new, unny-sack was used as intended, namely as a means of clo!e, !eetables or other

food substances. "ecause the fibers are so thick and hard, a lot of market players in #nonesia that

sells unny-sack back to the people of #ndonesia. "ut like the product in eneral, when the

container is only sold oods without reworked back, then there would be no added !alue in the

product. $his is where the idea of this product appears. %ecycle cardboard container with unny-

sack as a basic material reshoesable, until the sale of this ba will et bier.

2


3/16

Daftar Isi

Executive Summary.....................................................................................................................2

Executive Summary.....................................................................................................................2

Daftar Isi...................................................................................................................................... 3

Daftar Isi...................................................................................................................................... 3

1.Overview of The Business........................................................................................................4

1.Overview of The Business........................................................................................................4

1.1.Backroun!........................................................................................................................4

1.2."ur#ose an! Benefit........................................................................................................... $

1.3.Business Sco#e..................................................................................................................$

1.4.Stake%o&!er' (ocation' )enture *a#ita& +##roach' Business ,anaement.......................-

2.,arketin "&an..........................................................................................................................-

2.,arketin "&an..........................................................................................................................-

2.1.In!ustria& Sector Descri#tion...............................................................................................-

2.2.+na&ysis ,arket "otentia&' *onsumer an! *om#etitor........................................................

2.3./ix "roram ,arketin....................................................................................................... 0

2.3.1."ro!uct ....................................................................................................................... 0

2.3.2.)a&ue ..........................................................................................................................0

2.3.3."romotion....................................................................................................................

2.3.4."&ace ...........................................................................................................................

3.O#eration "&an..........................................................................................................................

3.O#eration "&an..........................................................................................................................

3.1."ro!uct *a#acity an! (ocation...........................................................................................

3.2.Techno&oy an! "rocess "ro!uction................................................................................1

3.2.1.Techno&oy ............................................................................................................... 1

3.2.2. "rocess "ro!uction .................................................................................................. 11

3.3.Eui#ment an! aw ,ateria&s..........................................................................................12

3


4/16

3.4.Orani5ation an! ,anaement........................................................................................13

4.,arketin /inance..................................................................................................................14

4.,arketin /inance..................................................................................................................14

$./ina& So&ution.......................................................................................................................... 1-

$./ina& So&ution.......................................................................................................................... 1-

1. Overview of The Business

1.1. Background

Gunny-sack is a popular wrapper or container in indonesia in the 80s which is often used as

basic material to make clothes due to lack of fabric in those days. Unlike in the 21st century is

the all-new, unny-sack was used as intended, namely as a means of clo!e, !eetables or other

food substances. "ecause the fibers are so thick and hard, a lot of market players in #nonesia that

sells unny-sack back to the people of #ndonesia. "ut like the product in eneral, when the

container is only sold oods without reworked back, then there would be no added !alue in the

product. $his is where the idea of this product appears. %ecycle cardboard container with unny-

sack as a basic material reshoesable, until the sale of this ba will et bier. $his where the idea

of this product appears. %ecycle unny-sack with cardbo& as basic material reshoesable, until the

sale of this ba et bier.

'andmade shoe business is a breakthrouh that is still a !ery lare market opportunity.

"usiness prospects of shoes made from waste is (uite briht, where people of #ndonesia are !ery

concerned about fashion with the percentae of )).18* compared to their creati!e industries

such as handicrafts, desin and ad!ertisin.$he share of fashion products made from waste is

still lare, especially amon adolescents o!er the ae of 1+ years to mature. ou could say all the

circles like a uni(ue product especially when usin materials and non-market models. roducts

made from this waste can be e&ported, with attention to the taret state to be addressed.

Gi!en these waste products made from handmade shoes, the shoe manufacturer competition

with mass made not to tiht. "ecause the company is still new, the marketin of this product will

be more effecti!e throuh online or internet, for the future this reshoesable roup can also oin

4


5/16

the community and follow the ba/aars of fairs nationwide. nce the re(uest has been passed

throuh the minimum taret, these shoes can be deposited at the shops with a consinment

system.

1.2. ur!ose and Benefit

$he purposes of this %eshoesable business is

a. %ecycle waste in #ndonesia so that the public is ettin wise and en!ironmentally

friendly.

b. roduce the uni(ue product an attractin so can be a main choices in the fashion world.

c. 3ttract youth woth classical-based products.

d. 3ddin one of the opportunities in the creati!e industries in the world,

"enefit of this Reshoesable business is

a. $he people li!e wisely in the use of en!ironmentally friendly products.

b. $he menu is the latest from the world of shoe desin suitable for both men and women.

c. ro!ide an alternati!e way to select shoes

1.". Business Sco!e

Reshoesableis a product is made from a classic with a modern desin and sportable that can

be used in a !ariety of e!ents. 4hoes made from unny-sack and cardbo& is also durable due to

!ery stron ute fibers with uni(ue packain that is also made out of a unny-sack so that

people become more wise in the use of plastics in the world. $his is one way that the plastic can

be reduced. 5ashin is also easy, ust stay brushed and dried briefly.

3cti!ities undertaken in this effort is the beinnin is the manufacture of shoe desin.

6oupled with the basic inredients in the search cardbo& and collectors unny-sack are sold in

the 7orth of 4urabaya and in 4emaran street. $his cardbo& is used as a packain an as the top

layer of the shoes. $hen the ne&t stae, of makin a pattern on pattern paper. $hen cut and sewn.

nce all sections ha!e been prepared so that the parts are manufactured before assembled. $he

last stae is polishin shoes so eleant and well dipackain.

$


6/16

1.#. Stake$o%der& 'ocation& (enture )a!ita% *!!roach& Business +anagement

Reshoesable business owned by a man as a business owner that does and monitors search

base material. rocess of makin and raphics directed by halifardy, one of %eshoesable team.

ackain and product packae holded by #sti. 9inancial director is :ariatul. $his 9inancial

;irector double as a products marketin with aulus. :anaement be reulated by the owner

from capital, shoppin costs, worker salary, etc.

9orm of business entity is a pri!ate-owned enterprise with pri!ate capital.


7/16

4urabaya. $herefore, by lookin at the backround of 4urabaya and there is no other business

like this business, this business has a ood prospect.

$he factors that influence whether or not the business is rowin, namely

a. $he emerence of new competitors in the same field of business because this business is

new relati!ely and so easy to be imitated.

b. >ocation is a factor that could cause business is rowin or not. #f the election is less

strateic business location, it will not be a lot of potential customers who merely knows

of the e&istence of at least this effort. $his also influence the de!elopment of this

business.

c. #nno!ation is !ery affectin because inno!ation can help make difference or

distincti!eness can be a force %eshoesable. romotion is to note considerin the

business is a new business in the field.

d. ;esin !ariation should be new?fresh e!eryday which mean that has an unlimited model.

this way is used to attract consumers.

e. 9riendly ser!ice, this can increase consumer loyality and as a media promotion because

the best promotion is mouth to mouth, if a consumer satisfied with the product that had

been offered and satisfied with the ser!ice too so relationships tend to in!ite other.

2.2. *na%ysis +arket otentia%& )onsumer and )om!etitor

$areted at business customers %eshoesable are teenaers, collee students, and adults

coupled with domestic or forein tra!elers who walks into the usually 4urabaya to 4idoaro first

stoppin to buy sou!enirs.

3ll can shop at anytime because in addition to allery, which opened at the place of

manufacture, marketin is also done !ia online. 4o there will be a 2)-hour period durin which

consumers can use to !iew the catalo and can order it at anytime.

+arket *na%ysis

201) 201@ 201+ 201A 2018


8/16

otential

6ustomer

Growth 63GG%

4'4 2@* 22 28 B@ )) @@ [email protected])*

6ollee 4tudents 20* 2@ B0 B+ )B @2 20.0C*

3dult and $ourist 1@* 1@ 1A 1C 21 2B 11.28*

etc 10* @ + A 8 C [email protected]*

$otal A0* +A A1 CA 11+ 1BC A2.C)*

2.". ,ix rogram +arketing

2.".1. roduct

4hoes pro!ided is based sporty shoes. 4o sportable themed shoes with !arious

accesories such as straps, also from unny-sack. ackain is used not only wear cardboard

alone, but can also be made from unny-sacks or calico. 4o that will reduce the use paper

and plastic which incidentaly comes from trees.

$he materials used in the shoes offered, a former waste material the use of clo!es or

other clothin that means the materials used are en!ironmentally friendly materials. Usually,

if a con!entional shoe usin cardboard and plastic, then in reshoesable will more reduce the

use of materials that are not en!ironmentally friendly. #n addition, the uni(ue desin and

classic 2000s era circulatin in use, will make a lot of people interested. "ecause

reminiscent of the !intae atmosphere of the past and semodern polished as creati!e as

possible. "ookins can be made online !ia the consumer for 2) hours e!ery day, how to see

the catalo a!ailable, and consumers can make purchases on the web with the transfer

system. 3fter a transfer, the items purchased will be deli!ered. 5hen consumers want to see

the allery directly, it can reach its manufacturin base in 4idoaro.

2.".2. (a%ue

roduct outline %eshoesable split into three, consist of

a. :an 4hoes, price ranes %p 1+0.000 - %p 200.000

b. 5oman 4hoes, price ranes %p 1)0.000 - %p 180.000

0


9/16

c. 5hen bookin more than B do/en pairs of shoes, then it will et a discount of

1@*

2.".". romotion

4e!eral promotional strateies undertaken in the marketin of products

%eshoesable, namely

a. ro!ide discounts to buyer with purchase abo!e B do/en. 1@* with each couple.

b. n certain e!ents, will pro!ide discounts as bi as B0*-@0*.

c. 3d!ertisin in online media.

d. osters in strateic places and in madin campuses.

2.".#. %ace

$he area chosen as the place of business must ha!e a criterion close to the school

children, collee students, and forein or domestic tourists to Dthe oal is usually to o

shoppin, look for snacks, or ust walkE and the surroundin communities, accordin to the

desired taret market. 4o the place that fit these criteria are 4idoaro. 4idoaro chosen as the

location of the business because the cost of rentin somewhere cheaper and closer to

4urabaya. 5hile 4urabaya chose as a taret marketin because this city is the larest city in


10/16

for each !ariation of the model and si/e. ro!ided some seatin alon with makeup as a means

for prospecti!e customers to try and assess the products offered. $here is also a facility to choose

and install their own shoe accessories in accordance with the wishes of the prospecti!e

customers. #f potential customers want to order your own desins or si/es other coincidence is

not a!ailabe, then we are also a!ailable at outlets special place called order corner. 5here

potential customers can write down the model or si/e of shoes ordered to lea!e the phone

number to call when the finishied product, as well as payin the ;. $here is also a creati!e team

standby at the outlet to help translate or describe the desin of the shoes of the potential

consumers.

$he outlet is desined with a colorful color and desin of the room is comfortable and

attracti!e. $his will add to the impression of unsihtly on e!ery product on display. :oreo!er,

in the ornament will also be installed to add to the coolness of the water in the heat of the room

4idoaro. 6leanliness outlets also always maintained, so that potential customers are datin still

feel comfortable while browsin the products that are offered.

$he area chosen as the location of the outlets are 4idoaro with some considerations as close

to the school children, collee students, close to 4urabaya, cheap rental fees, densely populated

and well known as a craft center. $hese criteria were selected based on analysis of consumer

trends. 4choolchildren and students will tend to pay attention to de!elopin fashion, includin

fashion shoes. 4o that they would be interested in buyin some shoes. 3fter that, the products

from these outlets minimal shoes would be an alternati!e product for their school friends. 5hile

people who fre(uently tra!el outside the city of 4urabaya, especially the upper middle class will

often pass throuh our outlet when oin to the airport. 4o reat e&pectations from us if at least

they will see our outlets and may occasionally would stop by to shop at our outlets as sou!enirs

for the family at home or out of town colleaues.

".2. Techno%ogy and rocess roduction".2.1. Techno%ogy

$echnoloy that used is (uite simplel, that usin machine and shoes sewin

e(uipment, includin 7 machine and sewin machine.

1


11/16

".2.2. rocess roduction

roduction process includes chanin the raw materials or semi-finished into finished

materials throuh the transformation process usin the resource. %esources used include raw

materials, machinery, and other e(uipment, as well as skilled and (ualified human

resources. $his stae of the production process if it is described as follows

Gambar 1. 9low of roduction 3cti!ities

1. reparation phase

reparation phase is an early stae in the production process. 3t this stae the acti!ities

carried out are preparin models of shoes that will be created. 4hoes desined to be made

in ad!ance by the desiner in ad!ance. ;esiner must be able to create workin drawins

of models of shoes are usually determined based on desin catalo based model of shoes or

purchased by the company from the malls to be de!eloped into se!eral models by

desiners. 3fter a desin is determined and made models of shoes for e&ample. 3fter a few

e&ample models so then submitted to the wholesale and if appro!ed we then carried raw

material re(uirements plannin and cost plannin and its au&iliary materials production

needs.

2. hase attern :akin

11


12/16

hase pattern makin is drawin a pattern in accordance with the model of shoes that will

be mad on cloth?leather imitation. 3cti!ities performed drawin pattern carefully and

accompanied by a description or detailed imaes. 3 few simple tools needed to draw a

pattern such as pens, markers, and a ruler. "ased acti!ities can be identified at this stae

the costs incurred such as a depreciation of e(uipment.

B. hase attern 6uttin and $ailorin

4tae cuttin and sewin is done by an upper or employee who makes the front shoe. $he

material is cut accordin to the pattern imaes which ha!e been made pre!iously. 6uttin

is done with the riht materials to a!oid wastae of material ther, after that, the pieces are

combined to produce a material ad!ance shoe shape. 3t this stae also made mountin

accessories shoes accordin to the model. the incorporation of parts of these shoes usually

use a sewin machine and lue to lue certain parts. "ased acti!ity could be identifie costs

incurred include depreciation costs of e(uipment, machinery depreciation costs and enine

maintenance costs.

). hase 4hoe 3ssembly

hase shoe assembly includes unitin the face shoes that ha!e been made pre!iously, part

of the base that has been created outside of the shoe, and part of the inside of the shoe base.

3t the assembly stae is usually carried out by a bottom. :aterials that ha!e been stitched

then formed by hand usin a mold made of wooden shoe-shaped feet. 9urther unitin shoe

material has been formed with the bottom of shoes or footwear. $he cost incurred is the

cost of the use of au&iliary tools and e(uipment depreciation costs.

@. 9inishin hase

#n the finishin phase, carried out acti!ities that ha!e been assembled smoothed shoes.

:oreo!er, at this stae of the re-e&amination was also conducted on the finished shoe. #f

the shoes are defecti!e, then returned to the builders down for repair. 5hile the shoes ha!e

been appropriate, marked with a sticker for the ne&t shoe si/e in packin usin !intae

packain Dbas of ute shoesE. $he cost incurred is the cost of the use of au&iliary

materials and e(uipment depreciation costs.

".". E-ui!ment and aw +ateria%s

%e(uired roduction ist

12


13/16

Ty!e ,unction

4ewin machine 3ssembly the components that ha!e been made between

the pattern

7 :achine $ools for print on the outside of the shoe base shoeaccordin to the desired si/e.

nife $o slicin materials that ha!e been cut in order to ha!e a

thickness ? fineness of the same.

6utter 6ut unny-sack already drawn, cut cardboard and other

shoe materials.

'ammer


14/16

#n this case the resident ;irector is fully responsible for the runnin of this business. 5hile

the 9inancial ;irector is responsible for reulatin cash flow, financial accountin and

financial plannin business. :arketin director is responsible for o!erall marketin

operations business co!erin plannin, direction and o!ersiht of all marketin acti!ities.

3nd de!elopment director is responsible for analy/in potential markets and consumer

spendin trends and planned le!el of sales.

#. +arketing ,inance

%aw :aterials Falue

0o Item nit rice 0umer rice

1 Gunny-sack 10.000 20 200.000

2 4hoes soles 10.000 20 200.000

" $ekson +1.000 1 +1.000

TOT*' #31.444

4upportin :aterials Falue

0o. Su!!orting +ateria% 0umer rice !er Score Tota%

1 'ard end 20 )@0 C0.000

2 4hoes lue 1 1A0.000 1A0.000

" 4pon 1 ml 20 )@0 C0.00014


15/16

# 4ewin thread 20 80 1+.000

5 6ardbo& 10 @00 @0.000

3 3ccesories 20 B00 +0.000

6 $ools [email protected]

Tota% +A+.000

$he cost of workers for the manufacture of 20 pairs of shoes

Ty!e of 7ork nit rice 0umer Tota%

Designer - B00.000

Bootmaker A.000 20 1)0.000

So% )raftsman 1.@00 20 B0.000

Tota% )A0.000

$he 6ost of :achinery and %ent

0ame nit rice 0umer Tota%

Sewing +achine 2.000.000 1 2.000.000

O0 +achine 200.000 1 200.000

ent 200.000 1 200.000

Tota% 2.)00.000

)a%cu%ation of )ost of roduction )om!any

""" %p )+1.000

"$> %p +A+.000

" %p )A0 .000

%p1.+0A.000

6ost of roduction per pair of shoes

%p1.+0A.000 20 pasan H %p80.B@0

1$


16/16

4ellin prices of products with the estimated earnins )0*

%p80.B@0I D)0* & %p80.B@0E H %p120.000

4o the sellin price for a pair of these shoes is %p 120.000,00 with a profit of %p B2.00,00.

5. ,ina% So%ution

#n order for this business continues to row, the need for new inno!ations in shoe desins

that already e&ist. "esides the (uality of these shoes must remain on uard so that consumers

are not disappointed and tetep into customers.

1-

eshoesa6&e sam#&e !esin an!

#ackain

reshoesable

Documents